Shpock
Shpock is a UK-focused, mobile-first C2C marketplace where private buyers and sellers trade second-hand and new goods across 15 categories, monetized via a 99p monthly seller subscription, a Shpock+ professional tier, and optional listing promotions, with integrated delivery and review-based trust features.
- Company typePrivate
- Founded2010
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shpock does
Shpock is a Vienna-headquartered, UK-focused consumer-to-consumer (C2C) mobile marketplace for second-hand and new goods, operated under the legal entity finderly GmbH & Co KG. The platform connects private buyers and sellers across categories including electronics, fashion, home and garden, baby and toddler, vehicles, property, and services, with particularly active user bases in London, Birmingham, Manchester, Liverpool, Brighton, Bristol, and Leicester. The core product is a mobile-first iOS/Android application complemented by a responsive web platform; transactions are facilitated through in-app messaging, a two-way user review system, and integrated delivery options including contactless door-to-door couriers and Shpock's own delivery service.
The business is monetized primarily through a low-friction seller subscription priced at 99p per month with unlimited listings, augmented by a premium Shpock+ for Professionals tier aimed at small businesses and professional resellers, and optional paid item promotions that boost listing visibility. The buyer side is free. Distribution is product-led and community-led: app store presence, social channels (Facebook, Instagram), user reviews, and word-of-mouth drive acquisition, with a self-serve onboarding flow and no enterprise sales motion.
The company is privately held with 51-100 employees and limited disclosed funding history (a single 2012 Speedinvest round). Recent strategic activity has focused on extending monetization layers (Shpock+ tier, paid promotions) and on building proprietary logistics (Shpock Delivery, contactless couriers) rather than on geographic expansion or AI capability development.
Shpock firmographics
Firmographics- Name
- Shpock
- Legal name
- finderly GmbH & Co KG
- Website
- https://shpock.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shpock is a UK-focused, mobile-first C2C marketplace where private buyers and sellers trade second-hand and new goods across 15 categories, monetized via a 99p monthly seller subscription, a Shpock+ professional tier, and optional listing promotions, with integrated delivery and review-based trust features.
- Ownership category
- akta.pro rank
Shpock industry classification
Industry- Product category
- Online Classifieds Marketplace
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where Shpock is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Shpock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain
Revenue model
- Seller Subscription: Monthly subscription model for sellers. Users pay 99p per month to sell items and can list unlimited listings. This is the primary revenue stream from the consumer base.
- Shpock+ for Professionals: Premium membership tier for professional sellers and small businesses with enhanced features and tools for managing a selling business on the platform.
- Item Promotions: Optional paid promotions that sellers can purchase to boost visibility of their listings within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for buyers |
| Subscription | Monthly | Standard seller subscription at 99p/month |
| Subscription | Monthly | Shpock+ for Professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Shpock product offering
Product offeringCore offering
Shpock operates a mobile-first consumer-to-consumer (C2C) marketplace that connects millions of private buyers and sellers across the United Kingdom, allowing them to list and purchase second-hand and new items across categories such as electronics, fashion, home & garden, baby & toddler, vehicles, property, and services. The platform monetizes primarily through a 99p monthly seller subscription and optional paid item promotions, with an integrated contactless door-to-door delivery service and a two-way review system supporting trust between transacting parties.
Product overview
Shpock operates as a unified C2C (Consumer-to-Consumer) marketplace platform combining a mobile application as the core product with a professional seller tier. The primary Shpock app serves as a flea market on smartphones, enabling buyers and sellers to transact across 15 categories including Electronics, Fashion & Accessories, Home & Garden, Baby & Toddler, Vehicles, Property, and Services. The platform differentiates through integrated delivery options (contactless door-to-door couriers), a buyer protection policy, and a review system. Shpock+ for Professionals extends the platform for professional traders requiring enhanced selling tools.
Differentiator
Problem solved
Functional benefit
Brands
- Shpock+: Subscription service for professional sellers offering enhanced listing features and benefits
Products and services
- Shpock Mobile Marketplace App A mobile marketplace and classifieds platform enabling UK consumers to buy and sell second-hand and new items locally. Users can list items with photos, descriptions, and prices, browse across 15 categories, and choose delivery options including contactless door-to-door couriers. Buyers download and use the platform for free; sellers pay a monthly subscription starting at 99p to list unlimited items.
- Shpock+ for Professionals A premium membership tier for professional resellers and small businesses offering enhanced selling tools, bulk inventory management, and improved listing visibility on the Shpock marketplace. Accessed via plus.shpock.com.
- Shpock Delivery Service Shpock's own integrated delivery service that allows buyers and sellers to ship items transacted on the marketplace, including contactless door-to-door couriers, removing the need for in-person meetups.
Quantifiable outcome
- Millions of active buyers and sellers across the UK
- +1 more outcomes
Companies that use Shpock
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Shpock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Shpock partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Shpock competitors and assessment
Company assessmentDirect peers
- Vinted: C2C resale marketplace with a strong UK and European presence, particularly dominant in fashion. Directly competes with Shpock for sellers and buyers in the same second-hand marketplace category, with a similar mobile-first experience.
- Depop: C2C resale marketplace focused on fashion and lifestyle, with heavy UK user overlap. Competes with Shpock in the same second-hand buyer/seller pool, particularly within younger demographics.
- Gumtree: UK-focused classifieds platform for second-hand goods and local listings, historically a close competitor to Shpock. Targets the same C2C use case across categories including electronics, furniture, vehicles, and home goods.
- Mercari: C2C resale marketplace with mobile-first design and similar seller-friendly listing model. Provides a comparable peer benchmark for marketplace dynamics and subscription/promotion monetization strategies.
- OLX: Global C2C classifieds platform operating across multiple geographies, with comparable horizontal category breadth (electronics, vehicles, home). Directly comparable marketplace model with local listing emphasis.
- OfferUp: Mobile-first C2C local marketplace in the US with comparable horizontal category mix. Operates a similar model with seller-side monetization (promotions, shipping) and is a useful comparable for Shpock's go-to-market motion.
Broad incumbents
- Facebook Marketplace: Free, social-graph-anchored C2C local marketplace operated by Meta. Offers overlapping local resale functionality with zero seller fees, making it the most significant free alternative to Shpock's 99p subscription model in the UK.
- eBay: Global C2C and B2C marketplace with a substantial UK user base. While broader and more transactional, it directly competes for second-hand sellers and buyers in electronics, fashion, and home categories.
Regional players
- Preloved: UK-based C2C classifieds platform specializing in second-hand goods. Closely comparable as a UK-domestic horizontal resale marketplace with similar category mix and target user base.
Emerging players
- Poshmark: C2C resale marketplace specializing in fashion and lifestyle. While narrower in category than Shpock, it competes for the same second-hand seller demographic and offers a relevant benchmark for verticalized resale dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shpock social profiles
Digital presenceShpock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shpock leadership team
Management profileNumber of profiles
Profiles4 records
Shpock funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shpock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shpock
What does Shpock do?
Shpock operates a mobile-first consumer-to-consumer (C2C) marketplace that connects millions of private buyers and sellers across the United Kingdom, allowing them to list and purchase second-hand and new items across categories such as electronics, fashion, home & garden, baby & toddler, vehicles, property, and services. The platform monetizes primarily through a 99p monthly seller subscription and optional paid item promotions, with an integrated contactless door-to-door delivery service and a two-way review system supporting trust between transacting parties.
Is Shpock a public or private company?
Shpock is a private company. It is classified as unknown and is currently operating.
When was Shpock founded?
Shpock was founded in 2010. It employs 51 to 100 people.
Where is Shpock based?
Shpock is headquartered in Vienna, Austria, in the Europe region.
How does Shpock make money?
Three revenue lines are on record. Seller Subscription is the primary driver. The others are shpock+ for Professionals and item Promotions.
Who are Shpock's main competitors?
Direct peers on record are Vinted, Depop, Gumtree, Mercari, OLX and OfferUp. Broad incumbents are Facebook Marketplace and eBay. Preloved is listed as a regional player. Poshmark is listed as an emerging player.
Does Shpock have an API?
No public API is recorded for Shpock.
What industry is Shpock in?
Shpock's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its SIC code is 5960.