What Grant Cardone does

Grant Cardone operates a privately-held, founder-owned business training and personal-brand enterprise built around the 10X philosophy of sales, business growth, real estate investing, and wealth creation. The legal entity, Cardone Training Technologies, Inc. (CTTI), was founded in 1989 and is headquartered in Aventura, Florida. The company owns and operates more than seven subsidiaries, including Cardone University (online sales training platform with 1,500+ video segments and 8,000+ interactive video modules), Cardone On Demand (on-demand video training), Cardone Capital (a private equity real estate firm managing $5B+ in multifamily assets and having raised $1.9B+ in equity via crowdfunding), Cardone Ventures (business consulting including the 10X360 program), and 10X Studios (media production). A non-profit arm, the Grant Cardone Foundation, operates separately for youth financial literacy.

The business generates revenue across six primary streams: recurring digital training subscriptions (Cardone University and On Demand), live event ticket sales (10X Business Summit, Real Estate Summit, Capital Raising Workshop, 10X Growth Conference, 10X Wealth Conference), book royalties from 11 New York Times bestselling titles, managed real estate fund fees via Cardone Capital, premium coaching programs (10X Mentor Program, 10X Accelerator, 10X360), and enterprise consulting targeting Forbes 100 companies. Pricing structures range from monthly subscriptions to multi-year contracts with strict no-refund policies on digital products. The company serves over 850,000 individuals, businesses, and Forbes 100 enterprise clients globally, with a 16M+ social media following serving as the primary organic distribution channel alongside podcasts (Cardone Zone), free ebooks, and email newsletters. The company has never raised external institutional funding, remaining entirely bootstrapped under individual founder ownership.

Name

Grant Cardone

Legal name

Grant Cardone Training Technologies, Inc.

Website

https://grantcardone.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Grant Cardone is a founder-owned business training and personal-brand enterprise offering online sales courses, live events, books, coaching, and a $5B+ real estate private equity fund (Cardone Capital) to 850,000+ individuals, businesses, and Forbes 100 enterprise clients globally.

Ownership category

akta.pro rank

Product category

Business and Sales Training

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Fee-Only Advisory (FSAEAAAL)

Keywords

• Sales training programs
• Business consulting services
• Online video training
• Real estate investing
• Wealth creation education

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Digital Training Subscriptions: Cardone University and Cardone On Demand subscription programs offering video-based sales and business training with monthly payment plans available. Subscribers pay for access to training content and platform features.
2. Live Events and Conferences: Revenue from ticket sales for 10X Business Summit, Real Estate Summit, Capital Raising Workshop, and other live training events. Events range from 1-day workshops to 3-day intensive conferences held at premium venues.
3. Book Sales and Licensing: New York Times bestselling author of 11 business books including The 10X Rule and If You're Not First You're Last. Royalties from book sales across multiple titles.
4. Cardone Capital Real Estate Funds: Private equity real estate firm with multifamily portfolio assets worth over $5 billion. Raised over $1.9 billion in equity via crowdfunding for real estate investments. Managing accredited and non-accredited fund opportunities.
5. Coaching Programs: 10X Mentor Program (8-week schedule), 10X Accelerator Program, and personalized coaching services for business growth.
6. 10X360 Business Consulting: Six-month data-driven business assessment program delivering 200+ page expansion strategy tailored to individual business needs. Includes business assessment, financial modeling, and growth planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Grant Cardone sells business and sales training delivered through three primary formats: subscription-based online video libraries (Cardone University with 8,000+ interactive video segments and Cardone On Demand), live training events and conferences (10X Business Summit, Real Estate Summit, 10X Wealth Conference), and structured coaching/consulting programs (10X Mentor Program, 10X Accelerator, 10X360 enterprise engagement). The enterprise also operates Cardone Capital, a private equity real estate firm raising investor equity for a multifamily portfolio exceeding $5 billion in assets, and sells published business books and licensed training content.

Product overview

Grant Cardone operates a multi-brand business training and education ecosystem centered on sales, business growth, real estate investing, and wealth creation. The core platform is Cardone University, an online sales training platform offering over 1,500 video segments, supplemented by Cardone On-Demand for on-demand video content and Cardone Training Technologies (CTTI) for enterprise consulting. The portfolio also includes Cardone Capital (private equity real estate), Cardone Ventures (business consulting with programs like 10X360), and the broader 10X Global Movement encompassing major conferences (10X Growth Conference, 10X Wealth Conference, 10X Business Summit, Real Estate Summit). Supporting products include the Cardone Zone podcast, 10X Studios media production, the Grant Cardone Foundation non-profit, the 10X Mentor Program, the Grant Cardone Real Estate Club membership, and a collection of free eBooks. The company serves over 850,000 individuals and businesses through its digital training platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Cardone Capital: Private equity real estate firm with multifamily portfolio worth over $5 billion, raising equity via crowdfunding
• Cardone University
• Cardone On Demand
• 10X Studios
• 10X Nation
• 10X Business Summit
• 10X Wealth Conference
• Real Estate Summit
• 10X Growth Conference
• Cardone Ventures
• Grant Cardone Foundation

Products and services

• Cardone University Subscription-based online sales training platform providing over 8,000 fully interactive video segments with 24/7 access, designed for sales professionals, entrepreneurs, and enterprise corporate learners seeking a comprehensive sales and business methodology.
• Cardone On Demand On-demand streaming video training service complementing Cardone University, offering flexible anytime access to Grant Cardone's sales and business training content for individual subscribers.
• Cardone Capital Private equity real estate firm offering multifamily investment fund opportunities to accredited and non-accredited investors; manages a multifamily portfolio of assets exceeding $5 billion and has raised over $1.9 billion in equity via crowdfunding.
• Cardone Training Technologies, Inc. (CTTI) Global consulting firm providing comprehensive business training and consulting services including online courses, live workshops, and personalized coaching for organizations and Forbes 100 enterprise clients.
• 10X Business Summit 3-day in-person business training event held at premium venues such as JW Marriott Miami Turnberry Resort & Spa, focused on sales, marketing, and team performance strategies for business owners and entrepreneurs.
• 10X Wealth Conference Premier annual conference under the 10X Global Movement focused on wealth creation and financial strategies, marketed as one of the most influential business and entrepreneur conferences in the world.
• Real Estate Summit 2-day intensive training event focused on real estate investing strategies, multifamily deal structuring, and wealth acceleration for individual investors.
• 10X360 Business Consulting Program Six-month data-driven business consulting engagement producing a 200+ page expansion strategy across ten sections including business assessment, industry analysis, target market, marketing strategy, financial modeling, and sales execution, targeted at mid-market and enterprise clients.
• 10X Mentor Program 8-week structured mentorship program featuring coaching calls, recorded session access during enrollment, and a pass to one 10X HQ Day in-person event with limited capacity of 125 participants.
• Licensee Program Program allowing individuals or organizations to license Grant Cardone's training methodologies and content for resale or internal use within their own training operations.
• Grant Cardone Books Published business books including the New York Times bestsellers The 10X Rule and If You're Not First You're Last, sold via Amazon, retail bookstores, and the Grant Cardone store.

Quantifiable outcome

• Raised over $1.9 Billion in equity via social media for real estate investments
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Discovery ChannelflagshipStrategic or Co-development PartnerFeatured on Season 2 of Discovery Channel's Undercover Billionaire television show, where Grant Cardone took on the challenge of building a million-dollar business in 90 days. This partnership provided significant mainstream media exposure and credibility.
• YMCAcoreOthersYMCA Teen Strong program supported by the Grant Cardone Foundation, providing mentorship workshops for youth. Part of Foundation's mission to mentor underprivileged and troubled youth in financial literacy.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MasterClass: Premium subscription video education platform featuring celebrity instructors; overlaps directly with Cardone University on premium, instructor-led online learning for business and entrepreneurship.
• Fundrise: Leading real estate crowdfunding platform enabling retail and accredited investors to access private real estate deals — direct peer to Cardone Capital's Reg A+/Reg CF multifamily offerings.
• Tony Robbins / Robbins Research International: Closest direct peer: a personal-brand-driven empire spanning live events (Date with Destiny, Business Mastery), books, seminars, and digital programs targeting entrepreneurs and sales professionals — same audience, same monetization mix.
• Brian Tracy International: Personal-brand sales and business training company offering books, audio programs, and seminars; mirrors Cardone's content-plus-events model for the same sales professional persona.
• Mindvalley: Subscription-based online personal and professional development platform with cohort courses and a strong personal-brand instructor lineup; competes for the same self-improvement/sales training wallet share.
• CrowdStreet: Online commercial real estate investment marketplace offering individual investors access to private placements; closely comparable to Cardone Capital's investor crowdfunding channel.
• Sandler Training: Established global sales training franchise with a proprietary methodology, certification, and B2B enterprise delivery — a direct competitor for the corporate sales training wallet.

Broad incumbents

• Dale Carnegie Training: Iconic incumbent in sales, leadership, and communications training with global franchise network and enterprise programs; competes broadly for the same corporate training budgets.
• FranklinCovey: Enterprise training and consulting firm built around leadership, sales, and execution content (e.g., Helping Clients Succeed); a broad incumbent competing for the same enterprise training engagements.
• Landmark Education: Long-running personal development and leadership training organization offering intensive live programs; overlaps with the 10X conference and personal transformation segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GrantCardone
• YouTubeyoutube.com/user/GrantCardone
• Facebookfacebook.com/grantcardonefan
• LinkedInlinkedin.com/company/cardone-training-technologies-inc.
• Instagraminstagram.com/grantcardone/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grant Cardone