What Afinia Label does

Afinia Label, founded in 2009 and headquartered in Chanhassen, Minnesota, designs and manufactures digital color label printers, finishing equipment, applicators, and consumables for businesses bringing label production in-house. The company's product portfolio spans entry-level desktop printers (L701 at $5,700) through industrial presses (X350 at $84,995, DLP-2200 at $89,000), with finishing systems including digital plotters (DLF series), semi-rotary die cutters (DC series), and laser finishers (Taurus). Core technologies include HP Thermal Inkjet and Memjet Waterfall printhead integration (70,400 jets per printhead), proprietary Watershield water-resistant inks, DuraPrime Duo Ink dye/pigment switchability, X350 2x nozzle redundancy, and LED dry toner systems (LT5C). Certifications include BS5609 for GHS-compliant chemical labels and CE/FCC/UL safety marks across products.

The company operates a hardware-led business model with recurring consumables revenue from proprietary ink cartridges (CMYK, CMYKK configurations, 200ml-2L) and certified blank label rolls. Pricing is one-time/perpetual license, primarily sold through a global authorized reseller and dealer network covering 55+ countries; direct customer engagement occurs via the website with sample requests and ink cost estimators as conversion tools. Customer segments are hybrid: primary targets are SMBs printing 500-25,000 labels/month and mid-to-high volume commercial/industrial buyers at 20,000-500,000+ labels/month, with vertical specialists in chemical/hazardous materials, food & beverage, health & beauty, packaging, print shops, and label converters.

Afinia Label is a wholly-owned subsidiary of Microboards Technology, a media duplication product company operating since 1989. In June 2024, Afinia acquired Colordyne Technologies' 1600 and 1800 Series benchtop business to expand its product line. The company identifies itself as one of the largest distributors of Memjet-based label printers globally through a long-standing strategic partnership with Memjet that began in 2012.

Name

Afinia Label

Legal name

Afinia Label

Website

https://afinialabel.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Afinia Label, a Chanhassen, Minnesota-based subsidiary of Microboards Technology, manufactures digital color label printers, finishing equipment, and consumables for SMB and industrial buyers producing labels in-house across 55+ countries via authorized resellers.

Ownership category

akta.pro rank

Product category

Digital Label Printing Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Digital label printers
• Label finishing equipment
• Color label printing
• Inkjet printing technology
• Label applicators

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Label Printers: Sale of digital color label printers ranging from entry-level desktop to production-grade industrial presses. Products include L701, L801, L901, L502, F502, LT5C, and X350 models at various price points from $2,645 to $84,995.
2. Label Finishers and Presses: Sale of digital finishing equipment including DLF series plotters, DC250/DC350 die cutters, DLP-2200 digital label press, Taurus laser finisher, and related accessories.
3. Ink and Consumables: Sale of ink cartridges, printheads, and consumables for printers. Includes high-capacity cartridges (200ml-2L) with CMYKK configurations. Watershield ink variants available for water-resistant applications.
4. Label Applicators and Accessories: Sale of label application equipment including A200 bottle applicator, AF200 flat surface applicator, AP200 pouch applicator, and rewinder/slitter accessories.
5. Blank Label Materials: Sale of blank label rolls through online store. Thousands of material and size combinations. Guaranteed compatibility with Afinia Label printers.
6. Professional Services: Technical support, product training, and consulting services for label printing solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Afinia Label manufactures digital color label printers, label finishing equipment, packaging printers, and label applicators that enable businesses to bring label production in-house. The product portfolio spans entry-level desktop Memjet printers (L701) to industrial production presses (L901, X350, DLP-2200) with complementary finishing, application, and handling accessories. The company also sells inks, consumables, and blank label materials supported by professional services and a global reseller network.

Product overview

Afinia Label is a specialty printing solutions provider that offers a comprehensive portfolio of digital label printing and finishing equipment. The product line spans from entry-level desktop color label printers (L701) to production-grade digital presses (DLP-2200, X350), complemented by a range of finishing equipment including digital plotters (DLF Series), semi-rotary die cutters (DC Series), laser finishers (Taurus), and label applicators (A200, AF200, AP200). The portfolio also includes packaging printers (CP950, FP-230) and label handling accessories. The ecosystem is unified by core printing technologies including HP Thermal Inkjet, Memjet Waterfall inkjet with 70,400 jets per printhead, proprietary Watershield water-resistant inks, and DuraPrime Duo Ink systems offering both dye and pigment options. Afinia Label printers are distributed in over 55 countries through authorized resellers, with products available in standard and Plus (water-resistant) variants.

Differentiator

Problem solved

Functional benefit

Brands

• Memjet: Afinia Label features Memjet Waterfall technology in their color label printers, providing high-speed printing with 70,400 jets per printhead.
• Watershield

Products and services

• L901 / L901 Plus Industrial Color Label Printer Memjet Waterfall-powered industrial inline color label printer for high-volume roll-to-roll production and inline integration with finishers and applicators. L901 Plus model adds Watershield water-resistant inks.
• L801 / L801 Plus Commercial Color Label Printer Memjet-powered commercial color label printer for short- to medium-range print runs. L801 Plus variant features Watershield water-resistant inks.
• L701 Digital Color Label Printer Affordable entry-level Memjet-powered digital color label printer with five 200mL ink cartridges and fanfold media support.
• L502 Industrial Duo Ink Color Label Printer Industrial duo-ink color label printer with interchangeable dye and pigment inks for GHS-compliant chemical drum labels.
• F502 Fanfold Color Label Printer Fanfold-compatible industrial color label printer for chemical drum labels and legacy pin-fed system replacements, with BS5609 certification.
• LT5C CMYK + White Label Printer LED dry toner-based color label printer with fifth-station white toner capability, fully waterproof print durability, and media compatibility with heat-sensitive synthetics.
• X350 Digital Roll to Roll Press High-volume aqueous pigment inkjet roll-to-roll press with 2x nozzle redundancy, BS5609 certified inks, and a footprint under 1 sqm.
• DLF-220S Dual Plotter Digital Label Finisher Tabletop dual-plotter digital label finisher for die-free contour cutting plus laminating, slitting, waste removal, and rewinding.
• DLF-220S / DLF-140S Mini Digital Label Finisher Series Compact tabletop plotter-style digital label finishers for die-free cutting on 140mm and 225mm web widths.
• DLF-220L / DLF-350L Digital Label Finisher Series Full-size digital label finishers for 220mm and 350mm web widths, with optional lamination modules and plotter-style die-free cutting.
• DC250 / DC350 Semi-Rotary Die Label Finishers Semi-rotary die cutting finishers for 250mm and 350mm web widths, with inline lamination, waste removal, slitting, and rewinding at speeds up to 30 m/min.
• DLP-2200 Digital Label Press with Inline Rotary Finishing End-to-end digital label press that prints, laminates, die cuts, removes waste, slits, and rewinds to ready-for-use rolls in a single inline pass.
• Taurus Laser Digital Label Finisher Fully-digital laser-based label finisher offering die-free cutting plus laminating, waste removal, and rewinding in one workflow.
• FP-230 Flexible Packaging Press Short-run flexible packaging press with EU and FDA food compliance and no minimum order quantities.
• CP950 Envelope and Packaging Printer Memjet-powered envelope and packaging printer for envelopes, cardstock, and boxes up to 10mm thick. CP950 Plus variant adds Watershield water-resistant inks.
• A200 Bottle Label Applicator Semi-automatic labeling machine for bottles, cans, and jars with ultrasonic gap sensor and button or foot pedal control.
• AF200 Flat Surface Label Applicator Semi-automatic labeling machine for flat-surface containers with ultrasonic gap detection.
• AP200 Pouch Label Applicator Semi-automatic labeling machine for flat unfilled pouches, compatible with zippers and degassing valves.
• XL Unwinder / Rewinder Roll-to-Roll System Roll-to-roll unwinder/rewinder system for label production workflows.
• L801 Roll-to-Roll Rewinder Dedicated roll-to-roll rewinder for the L801/L801 Plus commercial color label printer.
• L701 / L502 Roll-to-Roll Rewinder Dedicated roll-to-roll rewinder for the L701 and L502 digital label printers.
• SR-100 Slitter/Rewinder Slitter and rewinder unit for label finishing workflows.
• SMR-100 / SMR-350 Slitter/Rewinder with Waste Removal Slitter/rewinder systems with matrix waste removal in 100mm and 350mm web configurations.
• LT5C Roll-to-Roll Accessories (Rewinders, Slitters, Matrix Removers) Companion rewinders, slitters, and matrix removers designed for use with the LT5C CMYK+White toner-based label printer.
• Colordyne 1600 and 1800 Series Benchtop Printers (Acquired) Benchtop digital label printers acquired from Colordyne Technologies, joining the Afinia Label product line in June 2024.
• Afinia Label Blank Label Materials and Consumables Online store selling blank label rolls (thousands of material/size combinations) plus ink cartridges, printheads, and consumables guaranteed compatible with Afinia printers.
• Afinia Label Professional Support, Training, and Consulting Services Technical support, product training, and consulting services for Afinia Label hardware, plus remote desktop support and product registration.

Quantifiable outcome

• Up to 80% ink cost savings vs competitors
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered strategic, core and flagship.

• Colordyne TechnologiesstrategicOEM/ Whitelabel/ Licensing Partner · 11 June 2024Acquisition of Colordyne Technologies' 1600 Series and 1800 Series benchtop business. Strategic move expands Afinia's product offerings and enhances service to growing customer base in digital printing market.
• MemjetcoreTechnology or Integration · 1 January 2012Long-term strategic partnership where Afinia Label emerged as digital label printing system leader in 2012 collaborating with Memjet to co-develop commercially-viable narrow web label printing solution. Afinia Label is now one of the largest distributors of Memjet-based label printers in the world. Partnership provides access to Waterfall printhead technology, controller chips, software, and ink.
• Microboards TechnologyflagshipStrategic or Co-development Partner · 1 January 2009Parent company of Afinia Label. Microboards Technology has been offering media duplication products since 1989, providing rock-solid foundation of technical expertise and decades of customer service experience.
• HP Specialty Printing Systems (SPS)coreTechnology or IntegrationLongtime HP SPS partner with extensive experience integrating HP TIJ technology. Afinia Label incorporates HP thermal inkjet technology in several label printers including L301 and L502. HP provides tools for speedy integration into businesses, minimizing development costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Durst Group: Durst manufactures industrial digital label presses (Tau RSC, Omega) along with broader industrial inkjet systems. As an established broad incumbent in industrial digital printing, Durst competes at higher volume tiers and brings strong R&D and service capabilities to the label market.
• Epson (ColorWorks): Epson's ColorWorks line of on-demand color label printers (C4000, C7500) competes across SMB and mid-volume segments. As a major global printer OEM with significantly larger R&D and channel resources, Epson represents a broad incumbent threat to Afinia's entry- and mid-tier offerings.
• HP Indigo: HP Indigo is the dominant supplier of high-end digital label presses (Narrow Web, 6K, 8K) for converters and brands producing very high label volumes. It competes at the top end of Afinia's range and is the migration target as Afinia customers scale beyond mid-volume runs.
• Xeikon: Xeikon manufactures digital label presses (Cheetah, Panther) using dry toner technology aimed at mid- to high-volume label converters. Xeikon overlaps directly with Afinia's LT5C toner platform and DLP-2200 press at higher volume tiers.
• Domino Digital Printing: Domino's N610i and K600i digital inkjet label presses serve mid- to high-volume converters and industrial label producers, competing against Afinia's X350 and DLP-2200 at the upper end of its portfolio. Domino brings broader industrial printing presence and global service infrastructure.

Direct peers

• Primera Technology: Primera manufactures desktop digital color label printers (LX-series) and disc publishers, directly competing with Afinia's entry-level L701 and L502 lines for SMB in-house label production buyers. Both companies sell primarily through channel partners with similar value propositions around eliminating outsourcing delays.
• Colordyne Technologies: Colordyne manufactures digital color label printers and print engines, including the 1600 and 1800 Series whose benchtop business Afinia acquired in June 2024. The remaining Colordyne continues to compete in the same digital label printing space with UV and aqueous inkjet solutions.
• NeuraLabel: NeuraLabel produces high-speed digital color label printers (300x, 500x) targeting SMB and mid-market in-house label production with a similar value proposition to Afinia's Memjet-based L-series printers. Both serve similar customers seeking to replace outsourced label printing.
• Trojanlabel: Trojanlabel manufactures digital color label presses (Trojan 2, 3) aimed at short- to medium-run label production for converters and brand owners. It competes in similar mid-volume commercial label segments where Afinia's L801 and L901 printers are sold.
• Mark Andy: Mark Andy is a leading manufacturer of flexographic and digital hybrid label printing and finishing equipment, including the Digital Series hybrid press. It competes with Afinia across both digital printing and label finishing categories for converter customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AfiniaLabel
• LinkedInlinkedin.com/company/afinia

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afinia Label