KMart
KMart is a discount department store brand operating a large Australian value-retail chain under Wesfarmers (built around the Anko private label, SHEGLAM, and the K Home concept) alongside a residual US online/marketplace business operated by Transformco after the 2024 store closures.
- Company typePrivate
- Founded1962
- HeadquartersCarthage, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What KMart does
KMart is a discount department store brand with two distinct operating entities. In the United States, Kmart is operated by Transform SR Brands LLC, a subsidiary of Transform Holdco LLC (Transformco), the holding vehicle controlled by Chairman Edward Lampert and ESL Investments that acquired Kmart and Sears out of the 2018 Sears Holdings bankruptcy. The US footprint contracted materially through 2024 — the last full-sized Kmart in the continental United States closed in October 2024 — leaving a residual online operation at kmart.com supplemented by third-party marketplace sellers and a gift card programme denominated from $10 to $500 with no fees or expiration.
In Australia, Kmart is owned by Wesfarmers and operates as a thriving value retailer with a national store network. Its growth engine is the Anko private-label brand across home goods, clothing, and household items, supplemented by a Hot Deals–style everyday-low-price assortment and exclusive partnerships such as the April 2026 launch of SHEGLAM (197 products, targeting Gen Z consumers via TikTok-driven social storytelling). Wesfarmers is extending the Australian physical footprint through Target-to-Kmart store conversions and large-format concept stores, including the June 2026 opening of K Home, a 3,000 sqm furniture and homewares destination in Melbourne's Box Hill South.
Revenue mechanics are primarily one-time merchandise sales across both geographies, supplemented by transaction-based marketplace seller fees on kmart.com in the US. Customer concentration is diffuse: Kmart serves mass-market value-conscious consumers, homeowners/renters furnishing homes, and — increasingly — Gen Z beauty buyers via SHEGLAM. No public funding rounds, no AI/ML capability disclosures, and no proprietary technology beyond a standard e-commerce platform are recorded. The Australian business is carrying the brand: Kmart Group contributed AU$683M in earnings (up 6.1%) to Wesfarmers H1 2026, while US revenue remains undisclosed and the entity has been significantly wound down.
KMart firmographics
Firmographics- Name
- KMart
- Legal name
- Transform SR Brands LLC
- Website
- https://www.kmart.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- KMart is a discount department store brand operating a large Australian value-retail chain under Wesfarmers (built around the Anko private label, SHEGLAM, and the K Home concept) alongside a residual US online/marketplace business operated by Transformco after the 2024 store closures.
- Ownership category
- akta.pro rank
KMart industry classification
Industry- Product category
- Discount Department Store Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)
Keywords
Where KMart is headquartered
LocationHeadquarters
- HQ city
- Carthage
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KMart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Merchandise Sales: Retail sales of wide-ranging product categories including furniture, homewares, toys, clothing, electronics, tools, and appliances through physical stores and e-commerce platform
- Marketplace Seller Fees: Third-party marketplace allowing various sellers to list products on kmart.com, generating transaction-based fees
- Gift Cards: Sale of gift cards in denominations from $10 to $500 with no fees or expiration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discount retail pricing across all categories |
| Other | Pay-as-you-go | Gift card program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
KMart product offering
Product offeringCore offering
KMart is a discount department store chain that sells everyday low-priced merchandise across categories including furniture, homewares, toys, clothing, tools, appliances, and consumer electronics. It operates physical stores in Australia and an e-commerce platform in the US with third-party marketplace sellers. Branded offerings include the Anko private-label line and the K Home large-format concept store.
Product overview
KMart is a discount retail chain operating primarily in Australia (owned by Wesfarmers) and a remaining e-commerce presence in the US (operated by Transform SR Brands LLC). In Australia, Kmart has built significant retail success through its Anko private-label brand and has recently launched K Home, a new large-format concept store focused on furniture and homewares. The company operates physical retail stores alongside e-commerce platforms, with product offerings spanning clothing, homewares, furniture, toys, electronics, tools, and outdoor equipment. The US operations focus on online retail through kmart.com, featuring various brand partnerships and third-party sellers.
Differentiator
Problem solved
Functional benefit
Brands
- Kmart: Discount retail chain offering furniture, toys, clothes, tools, tablets and TVs
Products and services
- Kmart Discount Retail Merchandise
- Anko
- K Home Concept Store
- Kmart Gift Cards
Quantifiable outcome
- Kmart Group earnings up 6.1% to AU$683 million in H1 2026
Companies that use KMart
Customer profileSegments3 records
Ideal customer profiles3 records
KMart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KMart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHEGLAMcoreSHEGLAM, a viral beauty brand known for its TikTok presence and Gen Z following, launched a 197-product collection exclusively into Kmart stores across Australia nationwide from April 27. The brand has sold over 100 million products globally in 2024 and operates in more than 150 countries, bringing high-performance affordable beauty products to Australian shoppers. The launch was supported by an integrated campaign featuring retail activations and social-first storytelling.
Scale indicators2 records
Recent moves12 records
Expansion highlights5 records
KMart competitors and assessment
Company assessmentBroad incumbents
- Walmart: The world's largest discount general-merchandise and grocery retailer. Overlaps with Kmart's broad assortment, everyday-low-price positioning, and marketplace flywheel, but at vastly greater scale and with grocery as a traffic anchor.
- Macy's: US department store navigating post-peak demand. Comparable as a multi-category general-merchandise retailer dealing with traffic decline and store-rationalization dynamics similar to Kmart's US retrenchment.
- J.C. Penney: Legacy US department store that has undergone multiple bankruptcies. Analogous trajectory to Kmart's US decline and serves as a cautionary peer for traditional discount/department store models.
- Costco: Membership warehouse club. Competes at the value-conscious end of retail with bulk general merchandise, including furniture, appliances, and apparel lines that overlap with Kmart's assortment.
Direct peers
- Big W: Woolworths Group-owned Australian discount variety chain. Kmart's most direct head-to-head competitor in Australia across general merchandise, apparel, and homewares.
- Dollar Tree: US deep-discount variety retailer. Comparable on price-point economics, broad-but-shallow assortment, and reliance on consumables and household goods traffic.
- Target: US discount general-merchandise peer with overlapping categories (apparel, home, toys, electronics) and a comparable value-plus-style positioning. Highly relevant for benchmarking category mix and private-label execution.
- Dollar General: US small-format discount retailer with broad general merchandise. Relevant for value-conscious consumer behavior and category management benchmarking.
- Aldi: Hard-discount grocer with expanding general-merchandise ranges and rapid Australian store rollout. Competes with Kmart on price perception across household, pantry, and seasonal categories.
Emerging players
- IKEA: Global value home-furnishings retailer with growing Australian footprint. Increasingly relevant as Kmart expands into furniture and homewares via the new K Home concept store format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KMart social profiles
Digital presenceKMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
KMart leadership team
Management profileNumber of profiles
KMart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KMart M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KMart
What does KMart do?
KMart is a discount department store chain that sells everyday low-priced merchandise across categories including furniture, homewares, toys, clothing, tools, appliances, and consumer electronics. It operates physical stores in Australia and an e-commerce platform in the US with third-party marketplace sellers. Branded offerings include the Anko private-label line and the K Home large-format concept store.
Is KMart a public or private company?
KMart is a private company. It is classified as corporate owned and is currently operating.
When was KMart founded?
KMart was founded in 1962. It employs 5,001 to 10,000 people.
Where is KMart based?
KMart is headquartered in Carthage, United States, in the North America region.
How does KMart make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are marketplace Seller Fees and gift Cards.
Who are KMart's main competitors?
Broad incumbents on record are Walmart, Macy's, J.C. Penney and Costco. Direct peers are Big W, Dollar Tree, Target, Dollar General and Aldi. IKEA is listed as an emerging player.
Does KMart have an API?
No public API is recorded for KMart.
What industry is KMart in?
KMart's product category is Discount Department Store Retail. Its primary akta.pro industry code is CRAEAEAB, Membership Wholesale Clubs (B2B & B2B2C). Its NAICS code is 45811 and its SIC code is 5331.