Crown Automotive Group
- Company typePrivate
- Founded1970
- HeadquartersPinellas Park, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Crown Automotive Group firmographics
Firmographics- Name
- Crown Automotive Group
- Legal name
- Crown Automotive Group
- Website
- https://crowncars.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Crown Automotive Group is headquartered
LocationHeadquarters
- HQ city
- Pinellas Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crown Automotive Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New and Pre-Owned): The primary revenue stream comes from selling new and pre-owned vehicles across 27+ automotive brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. Sales categories include SUVs, Trucks, Sedans, Electric vehicles, and Hybrids.
- Vehicle Service and Maintenance: The company generates revenue from automotive service appointments and maintenance work, providing proper care and quality parts to preserve vehicle value over time.
- Parts Sales: Revenue generated from selling automotive parts to customers for vehicle maintenance and repairs.
- Commercial and Fleet Services: Dedicated services for commercial and fleet customers purchasing multiple vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Vehicles |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Vehicles |
| Other | Pay-as-you-go | Service and Parts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Crown Automotive Group product offering
Product offeringCore offering
Crown Automotive Group (operating as Crown Cars) is a multi-brand automotive dealership selling new and pre-owned vehicles across 27+ brands including Acura, Audi, BMW, Mercedes-Benz, Porsche, and Harley-Davidson. The dealership complements vehicle sales with an in-house service and maintenance department, parts ordering, a trade-in valuation tool, and dedicated commercial and fleet sales. The company has operated for over 50 years serving the St. Petersburg, Florida market.
Product overview
Crown Automotive Group (operating as Crown Cars) is an automotive dealership network offering a multi-brand vehicle sales platform. The core offering includes new and pre-owned vehicle sales across 28+ vehicle brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. The platform provides category-specific vehicle browsing (SUV, Trucks, Sedan, Electric, Hybrid, Under $30k) and complements vehicle sales with service and maintenance, parts ordering, trade-in valuation, and commercial fleet services. The company has operated for over 50 years serving the St. Petersburg, Florida area.
Differentiator
Problem solved
Functional benefit
Companies that use Crown Automotive Group
Customer profileSegments2 records
Ideal customer profiles2 records
Crown Automotive Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crown Automotive Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Crown Automotive Group competitors and assessment
Company assessmentBroad incumbents
- Penske Automotive Group:
- Lithia Motors (Driveway): One of the largest US dealership groups with strong multi-brand franchise model and aggressive M&A-driven growth. Directly comparable in business model (new, used, service, parts, F&I) and brand portfolio breadth, but operates at significantly larger scale.
- Group 1 Automotive: Multi-brand franchised dealership group operating across the US and UK with luxury import and mass-market franchises. Highly comparable to Crown in multi-brand retail mix including premium brands like BMW, Mercedes-Benz, and Audi.
- AutoNation: Largest US automotive retailer operating over 250 franchises across multiple states. Comparable to Crown as a multi-brand franchised dealer group with new/used vehicle sales, service, parts, and finance operations, though materially larger and geographically diversified.
- Sonic Automotive: US franchised dealer group with EchoPark used-vehicle stand-alone stores alongside traditional dealerships. Comparable in core new and pre-owned vehicle retail model with similar premium-brand exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crown Automotive Group social profiles
Digital presenceCrown Automotive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Automotive Group leadership team
Management profileNumber of profiles
Profiles1 record
Crown Automotive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Automotive Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Automotive Group
What does Crown Automotive Group do?
Crown Automotive Group (operating as Crown Cars) is a multi-brand automotive dealership selling new and pre-owned vehicles across 27+ brands including Acura, Audi, BMW, Mercedes-Benz, Porsche, and Harley-Davidson. The dealership complements vehicle sales with an in-house service and maintenance department, parts ordering, a trade-in valuation tool, and dedicated commercial and fleet sales. The company has operated for over 50 years serving the St. Petersburg, Florida market.
Is Crown Automotive Group a public or private company?
Crown Automotive Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crown Automotive Group founded?
Crown Automotive Group was founded in 1970. It employs 1,001 to 5,000 people.
Where is Crown Automotive Group based?
Crown Automotive Group is headquartered in Pinellas Park, United States, in the North America region.
How does Crown Automotive Group make money?
Four revenue lines are on record. Vehicle Sales (New and Pre-Owned) is the primary driver. The others are vehicle Service and Maintenance, parts Sales and commercial and Fleet Services.
Who are Crown Automotive Group's main competitors?
Broad incumbents on record are Penske Automotive Group, Lithia Motors (Driveway), Group 1 Automotive, AutoNation and Sonic Automotive.
Does Crown Automotive Group have an API?
No public API is recorded for Crown Automotive Group.