Flance

What Flance does

Flance, per its firmographic record, operates as an employee benefits platform for gig economy workers and contract employees, with incorporation in Delaware (USA) and a 2022 founding date. The detailed operational data supplied, however, describes a fitness and wellness network branded as Bardge (Bardge Inc.), headquartered in Lagos, Nigeria, that runs a three-sided platform connecting individual consumers, fitness and wellness venue partners, and corporate employers/health insurers. The platform issues a single digital pass that grants access to 500+ gyms, spas, pools, sports centres, and activity spots across 35+ African cities, using one-time-password authentication to eliminate the need for separate facility contracts. Venue partners (e.g., i-Fitness, Oríkì Group, Bodyline Fitness & Gym) manage bookings and check-ins via a dedicated partner platform, while employers and HMOs (e.g., NEM Health, Bastion HMO) purchase wellness packages through a business portal and can integrate the pass into their own systems via API.

The business model is subscription-based across three streams: individual membership passes (consumer), partner platform fees (B2B supply side), and corporate wellness packages (B2B demand side including employers and HMOs). Go-to-market combines a mobile-app-led product-led growth motion for consumers with direct enterprise sales for corporate/HMO clients and a partner acquisition motion for venues. Pricing is not publicly disclosed. The company disclosed one funding event (Microtraction, 2022) and reports 24,000+ members and 500+ partner locations, indicating traction within roughly three years of inception. The data presents a material mismatch between the firmographic description of Flance as a gig-economy benefits platform and the operational record of a Nigeria-focused fitness network under the Bardge brand; the description above reflects the dominant operational evidence supplied.

Name

Flance

Legal name

Bardge Inc.

Website

https://flanceapp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Flance is an employee benefits platform for gig economy and contract workers; the operational data supplied describes its affiliated fitness and wellness network, Bardge, a Lagos-headquartered platform offering a single digital pass to 500+ gyms, spas, and wellness venues across 35+ African cities for consumers, employers, and HMOs.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Fitness wellness network
• Digital membership pass
• Corporate wellness platform
• Wellness marketplace software
• Gym spa access

Headquarters

HQ city

Delaware City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Individual Membership Subscriptions: Individual consumers pay for monthly or annual passes granting access to the network of gyms, spas, and wellness centers. Corporate sponsorship model where employers or health insurers may cover costs as part of employee wellness benefits.
2. Partner Platform Fees: Gyms, spas, and wellness centers pay to join the network and gain access to the partner platform for managing bookings, check-ins, and operations. Generates new corporate and HMO client channels for partners.
3. B2B Corporate Wellness Packages: Enterprises and HMOs purchase corporate wellness packages that include gym and spa access as a benefit, potentially integrated into health insurance plans.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Flance operates a mobile-first digital membership platform that provides a single pass granting access to a network of 500+ gyms, spas, pools, sports centers, and wellness venues across 35+ African cities. It sells three core offerings: a consumer individual membership pass, a partner management platform for fitness and wellness operators, and a business portal that enables employers and health insurers (HMOs) to sponsor employee wellness benefits, with API integration available for embedded deployments.

Product overview

Bardge is a fitness and wellness network platform operating across Africa with three core offerings: (1) the Bardge Individual Pass — a digital membership providing single-pass access to 500+ gyms, spas, pools, sports centers, and wellness venues across 35+ cities in Nigeria and Africa; (2) the Bardge Partner Platform — a venue management solution for fitness operators to handle bookings, check-ins, and member operations while accessing Bardge's corporate client network; and (3) the Bardge Business Portal — a corporate tool enabling employers and insurers to sponsor employee wellness benefits through the platform. The ecosystem connects individual members, fitness/wellness venues, and corporate/health insurance partners through a unified digital pass system.

Differentiator

Problem solved

Functional benefit

Products and services

• Bardge Individual Pass

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• i-FitnesscoreChannel Partner/ Reseller/ Distributori-Fitness is a gym partner using Bardge to unlock new corporate communities and eliminate front-desk friction, making fitness more accessible. They leverage Bardge's network to attract corporate clients and improve member management.
• Oríkì GroupcoreChannel Partner/ Reseller/ DistributorOríkì Group (spa operator) uses Bardge to grow their corporate client base and maximize spa bookings without extra marketing. They report increased booking volumes from corporate channels.
• Bodyline Fitness & Gym LtdcoreChannel Partner/ Reseller/ DistributorBodyline Gym powers its operations and member experience on Bardge while unlocking corporate and HMO demand. Platform enables them to manage bookings and access new client segments.
• NEM HealthcoreTechnology or IntegrationNEM Health (healthcare provider) integrates Bardge's technology to manage wellness experiences for their customers. Uses one-time password authentication system for gym and spa access, eliminating need for direct contracts with facilities.
• Bastion HMOcoreTechnology or IntegrationBastion HMO offers Bardge's gym and spa network as part of their health insurance plans. The wellness network is a key selling point when onboarding corporate clients, creating perceived value of return on employee wellbeing investment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/flanceapp
• Facebookfacebook.com/flanceapp
• LinkedInlinkedin.com/company/flanceapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flance