Untold Studios
Untold Studios is a London-headquartered, founder-led creative studio operating across VFX, Music, Motion Design, and a Directors Roster, serving global brands, streaming platforms, and music artists from five studios worldwide on a project-based professional services model.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Untold Studios does
Untold Studios is a global, founder-led creative services company headquartered in London, founded in 2018 by Rochelle Palmer, Darren O'Kelly, and Neil Davies. It operates four integrated service lines: VFX (creature work, compositing, animation, color), Music (music videos, live performances, artwork, commissioning), Motion Design (3D, title sequences, design-led advertising), and a global Directors Roster spanning advertising, music, and film. The firm employs roughly 359 multi-disciplinary artists across five studios in London, Los Angeles, New York, Toronto, and Mumbai, serving three primary customer segments: global brands and advertising agencies, film and TV studios (notably Netflix, Amazon Prime Video, Disney), and music artists and labels.
The company's core technical differentiator is being the first VFX house to operate entirely on the cloud, via a strategic partnership with Amazon Web Services that enables distributed rendering across up to 1,470 EC2 nodes, compressing workloads that would take 138.4 years on a single workstation into production timeframes. This cloud-native architecture, combined with global studio coverage that supports 24/7 production, is positioned against a customer problem set that includes long render cycles, tight episodic release schedules, and the demand for premium-fidelity creature and live-action integration.
Untold Studios generates revenue on a project-based professional services model across VFX, Music, Motion Design, and Directors engagements, with non-public quote-based pricing and a direct enterprise GTM motion targeting global brands, agencies, and studios. The firm is privately held, founder-controlled, with no disclosed external funding rounds, and is recognized by BAFTA, VES, the Grammys, the Emmys, Cannes Lion, and British Arrows for excellence across film, advertising, and music-visual craft. The company is expanding beyond pure fee-for-service into Originals/IP development via a dedicated New Business function.
Untold Studios firmographics
Firmographics- Name
- Untold Studios
- Legal name
- Untold Studios Limited
- Website
- https://untoldstudios.tv
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Untold Studios is a London-headquartered, founder-led creative studio operating across VFX, Music, Motion Design, and a Directors Roster, serving global brands, streaming platforms, and music artists from five studios worldwide on a project-based professional services model.
- Ownership category
- akta.pro rank
Untold Studios industry classification
Industry- Product category
- Visual Effects & Creative Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
- akta.pro secondary industries
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)
Keywords
Where Untold Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Untold Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- VFX Services: Visual effects services for advertising campaigns, film, and episodic content including creature work, compositing, color grading, and online finishing
- Music Production: Music video production, live performances, album artwork, and commissioning for artists and labels
- Motion Design: Creative direction, 3D design, title sequences, and animation for advertising and entertainment
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Untold Studios product offering
Product offeringCore offering
Untold Studios is a global creative studio providing visual effects, music video production, motion design, and creative direction services to global brands, advertising agencies, film and TV studios, and music artists and labels. The studio runs four service lines: VFX (creature work, compositing, animation, colour), Music (music videos, live performances, artwork, commissioning), Motion Design (3D, title sequences, animation), and a Directors Roster. Operations are powered by a cloud-native AWS-based VFX rendering infrastructure with 1,470 EC2 nodes for distributed rendering at scale.
Product overview
Untold Studios is a full-service global creative studio founded in 2018 by Rochelle Palmer, Darren O'Kelly, and Neil Davies. The studio operates as a cloud-native VFX company and offers four interconnected service lines: Music Services (music videos, live performances, artwork, commissioning), VFX Services (advertising, film, episodic visual effects and colour), Motion Design Services (3D, title sequences, design and animation), and a Directors Roster. The studio became the first VFX company to operate entirely on the cloud through a partnership with AWS, enabling scalable rendering for projects including Super Bowl commercials. Recognized by BAFTA, VES, the Grammys, and Emmys, Untold Studios maintains a global network of multi-disciplinary artists across studios in Los Angeles, New York, Toronto, London, and Mumbai.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Services Comprehensive music production services including music videos, live performances, artwork, and commissioning. The studio works with artists across multiple genres and provides end-to-end creative direction, production, and post-production for music projects.
- VFX Services World-class visual effects and colour services spanning advertising campaigns, film, and episodic content. Services include creature work, compositing, animation, and high-fidelity imagery production for broadcast and streaming platforms, powered by a cloud-native AWS rendering infrastructure.
- Motion Design Services Creative motion design encompassing 3D animation, title sequences, and design-led advertising. Services blend motion graphics with live-action and VFX to create distinctive visual campaigns for brands and entertainment properties.
- Directors Roster A global roster of directors spanning advertising, music, and film disciplines. Directors specialize in VFX-intensive work, live-action, music videos, and narrative storytelling across multiple markets.
Quantifiable outcome
- Projects that would take 138.4 years on a single workstation completed in time using cloud rendering
Companies that use Untold Studios
Customer profileNamed customers35 records
Segments3 records
Ideal customer profiles3 records
Untold Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Untold Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreStrategic cloud infrastructure partnership making Untold Studios the first VFX company to operate entirely on the cloud. This enables distributed rendering using up to 1,470 EC2 nodes, completing projects that would take 138.4 years on a single workstation in production timeframes.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Untold Studios competitors and assessment
Company assessmentDirect peers
- Prettybird: Bicoastal creative production and directing company with strong music-video and advertising pedigree; competes for similar high-end short-form artist and brand content as Untold's Music and Directors units.
- Psyop: New York and Los Angeles-based creative production and VFX studio specialising in design-led advertising, film, and music content; competes in the same motion-design + VFX crossover briefs for premium brands.
- Framestore: Award-winning London-based creative studio delivering VFX, immersive, and integrated advertising/film work; the closest direct competitor in cloud-capable, multi-discipline VFX with similar global brand and entertainment clients.
- The Mill: Globally distributed VFX and creative studio focused on advertising, with strong music-video heritage; an especially close peer in the high-end commercials and brand-storytelling bid pool Untold competes for.
- RSA Films: Ridley Scott-associated directing, commercial, and VFX production house with deep advertising and feature ties; directly comparable as a director-roster-and-VFX integrated competitor for premium global brand campaigns.
- Anonymous Content: Global content production company with integrated directing roster, VFX, and music-video capabilities; overlaps heavily with Untold's directors-roster and music-video service line for A-list artist and brand work.
- MPC (Moving Picture Company): Global VFX and post-production studio (now part of Technicolor) operating in advertising, episodic, and feature VFX with comparable creature, compositing, and color capabilities and a similar blue-chip client roster.
- DNEG: Major dual-listed (or recently re-listed) VFX and post-production group serving feature, episodic, and streaming content at scale; competes for the same high-end episodic and film VFX bids (e.g., The Boys-class productions).
Emerging players
- Electric Theatre Collective: London-based VFX and post-production studio scaling rapidly in advertising and music-video; a credible next-tier competitor in the UK/European brand and music-content bid pool Untold also serves.
Broad incumbents
- Industrial Light & Magic (ILM): Lucasfilm-owned VFX powerhouse within Disney, dominating feature/episodic and theme-park VFX; competes broadly for premium work and serves as the deep-pocketed incumbent Untold must displace on franchise bids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Untold Studios social profiles
Digital presenceUntold Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untold Studios leadership team
Management profileNumber of profiles
Profiles18 records
Untold Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untold Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untold Studios
What does Untold Studios do?
Untold Studios is a global creative studio providing visual effects, music video production, motion design, and creative direction services to global brands, advertising agencies, film and TV studios, and music artists and labels. The studio runs four service lines: VFX (creature work, compositing, animation, colour), Music (music videos, live performances, artwork, commissioning), Motion Design (3D, title sequences, animation), and a Directors Roster. Operations are powered by a cloud-native AWS-based VFX rendering infrastructure with 1,470 EC2 nodes for distributed rendering at scale.
Is Untold Studios a public or private company?
Untold Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Untold Studios founded?
Untold Studios was founded in 2018. It employs 251 to 500 people.
Where is Untold Studios based?
Untold Studios is headquartered in London, United Kingdom, in the Europe region.
How does Untold Studios make money?
Three revenue lines are on record. VFX Services are the primary driver. The others are music Production and motion Design.
Who are Untold Studios's main competitors?
Direct peers on record are Prettybird, Psyop, Framestore, The Mill, RSA Films, Anonymous Content, MPC (Moving Picture Company) and DNEG. Electric Theatre Collective is listed as an emerging player. Industrial Light & Magic (ILM) is listed as a broad incumbent.
Does Untold Studios have an API?
No public API is recorded for Untold Studios.
What industry is Untold Studios in?
Untold Studios's product category is Visual Effects & Creative Production Services. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 512110 and its SIC code is 7812.