What Psyop does

Psyop (operating as Psyop Media Group) is a privately held, artist-led creative studio collective founded in 2000 by five former MTV creatives in New York City. The company provides multi-disciplinary creative production services spanning animation (2D, 3D, stop motion), live action, mixed media, gaming content, AI-driven character systems, sound design, and experiential design for global brands and advertising agencies. Its client base includes tier-1 enterprises such as Google, Microsoft, Apple TV+, Epic Games, Nike, Coca-Cola, Coinbase, HBO Max, Meta, and Netflix, with notable projects including the Mico visual identity for Microsoft Copilot, Fortnite collaborations for Epic Games, Severance title sequences for Apple TV+, and a Super Bowl LVIII campaign for Coinbase.

The business operates a network of 17+ wholly owned specialty studios (including Golden Wolf, Take Your Medicine, Neuko, Meat Dept., Sun Creature, Baillat, Le Cube, CRCR, Illogic, and others) across the United States, Mexico, Brazil, Argentina, Canada, the United Kingdom, France, Germany, the Netherlands, Denmark, Spain, and Australia. This collective structure allows Psyop to assemble project-specific teams across animation, live action, design, title sequences, sound, and AI, delivered through a cloud-based production pipeline that connects globally distributed artists. Revenue is generated through project-based, quote-based professional services engagements; pricing is not publicly disclosed and there are no standardized software products, platforms, or recurring revenue streams indicated.

The company has no disclosed institutional funding, no public listing, and remains founder-controlled (Marie Hyon, Marco Spier, Todd Mueller, Kylie Matulick, and Eben Mears). Its competitive positioning is reinforced by 26 years of operating history, back-to-back Outstanding Main Title Design Emmy wins for Apple TV+'s Severance, a Cannes Lions Gold Lion, and other major industry recognition. Distribution is sales-led with a Global Director of New Business (Shannon Lewis) and regional sales representation across the East Coast, Midwest, and West Coast.

Name

Psyop

Legal name

Psyop Media Group

Website

https://psyop.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Psyop Media Group is a privately held, artist-led creative studio collective founded in 2000, comprising 17+ specialty studios delivering animation, live action, mixed media, gaming, and AI-driven content for global brands and agencies across 12+ countries.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Public Service Announcements (PSAs) (MPADAEAL)

Keywords

• Creative production services
• Animation studio network
• Mixed media production
• Title design services
• Gaming content production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Psyop generates revenue through creative production services for brands and agencies, creating animated content, live action productions, mixed media projects, and gaming content. Projects range from commercial spots to longer-form entertainment content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Psyop is a creative studio collective that produces animation, live action, mixed media, gaming content, title design, and sound design projects for global brands, advertising agencies, game publishers, and entertainment platforms. Through its network of 17+ member studios, it delivers end-to-end creative production from concept to final delivery, including commercial spots, branded content, music videos, title sequences, and AI-driven character systems.

Product overview

Psyop Media Group is a creative studio collective rather than a software product company. It operates as an independent, artist-led network of specialized studios providing creative production services across animation, live action, mixed media, design, and gaming. Studios within the network include Psyop, Baillat, CRCR, Daisy Chain, Extraweg, Golden Wolf, Hyperculture, Igor + Valentine, Illogic, Le Cube, Meat Dept., Neuko, Patagraph, Remus + Kiki, Shotopop, someform, Studio Showoff, Sun Creature, Take Your Medicine, Temple Caché, and Vallée Duhamel. The collective offers creative services to brands and agencies, producing work including title sequences, commercials, music videos, branded content, and entertainment projects. No standardized software products, platforms, or modules are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Services End-to-end creative production services spanning 2D and 3D animation, live action, mixed media, gaming content, and sound design delivered to global brands and advertising agencies from concept through final delivery.
• 2026 AICP Show Opening Titles Opening title design project for the 2026 AICP Show combining animation, design, and mixed media.
• Phish Gamehendge at The Vegas Sphere Animation project produced for Phish's Gamehendge performance at The Vegas Sphere.
• Bob Marley Visualizer (Universal Music Group) Mixed media visualizer content produced for Universal Music Group around Bob Marley.
• Ask Maps x Coachella (Google Maps) Mixed media and live action campaign produced for Google Maps in collaboration with Coachella.
• Microsoft Copilot Mico AI Companion Visual Identity Design of a character visual identity system for Microsoft Copilot's AI companion Mico, balancing consistency with flexibility to support user-AI relationship expression.
• Touchland x Disney Minnie Mouse Set Animation content produced for the Touchland x Disney Special Edition Minnie Mouse product collaboration.
• HBO Max Duster Title Sequence Animation title sequence produced for HBO Max's Duster series.
• Dream Games Hidden Island Gaming Content Animation and gaming content produced for Dream Games' Hidden Island title.
• Fortnite x Tyler the Creator (Epic Games) Mixed media and gaming content produced for Epic Games' Fortnite collaboration with Tyler the Creator.
• Take Your Medicine Studio Reel Studio reel produced by Take Your Medicine, a member studio of Psyop Media Group specializing in music and sound for commercials.

Quantifiable outcome

• 26 years of continuous operation as a trusted creative partner for global brands
• +2 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Golden WolfcoreStrategic or Co-development PartnerGolden Wolf joined Psyop Media Group as a member studio. Golden Wolf is an award-winning creative agency founded in 2013, with studios in London and New York, known for bold, vision-led creative work spanning 2D and 3D animation, mixed-media, and emerging technologies.
• Take Your MedicinecoreStrategic or Co-development PartnerTake Your Medicine joined Psyop Media Group as a member studio. Founded by Golden Wolf and electronic producer Phonat, TYM creates music and sound for commercials, blurring lines between artist, collective, studio, and label.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hornet Inc. Hornet is a New York-based animation and motion design studio producing commercials, branded content, and title sequences for global brands. Highly comparable to Psyop in craft focus, client tier, and hybrid animation/AI capability.
• BUCK: BUCK is a design and animation studio with offices in Los Angeles, New York, and Sydney producing commercials, brand systems, and experiential content. Closely matches Psyop on multi-disciplinary craft, global footprint, and Fortune 500 client roster.
• Nexus Studios: Nexus Studios is a London and Los Angeles-based creative studio producing commercials, title sequences, and immersive content for global brands and entertainment. Directly comparable to Psyop on title design pedigree, animation craft, and brand-client base.
• Giant Ant: Giant Ant is a Toronto-based animation and design studio producing commercials and brand content for major global brands. Comparable to Psyop on craft-led commercial animation and brand-client overlap (Google, Meta, Nike).
• Scholar: Scholar is a Los Angeles-based motion design and animation studio producing title sequences, commercials, and branded content. Directly comparable to Psyop's title design and animation studio members (e.g., Extraweg, Meat Dept.).
• Oddfellows: Oddfellows is a Portland and Los Angeles-based animation and design studio producing commercials and entertainment content. Comparable to Psyop on craft-driven animation for brand and entertainment clients.
• Unit Image: Unit Image is a Paris-based animation and VFX studio producing commercials, music videos, and title sequences. Directly comparable to Psyop's European animation studios and French member studios (WIZZ, Meat Dept.).
• Sehsucht: Sehsucht is a Hamburg-based animation and visual effects studio producing commercials, title sequences, and branded content. Comparable to Psyop's German member studios (someform, Extraweg) and similar in commercial-grade VFX/animation work.
• B-Reel: B-Reel is a Stockholm and Los Angeles-based creative studio producing commercials, digital experiences, and branded content for global brands. Comparable to Psyop on hybrid creative production, technology integration, and brand-client work.

Broad incumbents

• Moving Picture Company (MPC): MPC is a global VFX and post-production studio and part of Technicolor, producing commercials, feature film VFX, and title sequences at much larger scale. Comparable to Psyop on VFX/title work for entertainment and brands, but operates as a broad incumbent with broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/psyop
• Instagraminstagram.com/psyop
• Xx.com/psyop
• Facebookfacebook.com/psyop

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psyop