EMG

What EMG does

EMG (European Media Group) merged with Gravity Media in 2025 and now operates under the unified Gravity Media brand, headquartered in Hilversum, Netherlands, with 251–500 employees. The company is a global production and media services provider serving sports, entertainment, news, and corporate/conference clients. Its offering spans two integrated divisions: Production & Content (Creative agency work, corporate production via the Motionmakers subsidiary, digital fan-engagement apps via Origins Digital, live graphics and virtual production via Boost Graphics, post-production, and managed services) and Media Services & Facilities (ENG, flypack solutions, OB trucks and mobile units, DSNGs, production centres and studios, RF connectivity, remote production, specialist cameras including aerial filming, fixed rigs for reality programming, systems integration, and refurbished equipment sales).

Underlying technology centres on a capital-intensive, globally distributed broadcast infrastructure: specialist cameras, bespoke OB trucks, mobile units, DSNG vehicles, networked post-production suites, and global Remote Production Centres providing MCR, audio control, commentary booths, fast editing, and media management. The Remote Production model and flypack portability allow service delivery to virtually any location without on-site crew deployment. The company holds ISO 14001 (environmental management) and ISO 27001 (information security) certifications for its Netherlands operations.

Gravity Media generates revenue primarily through professional services and managed services contracts on a project-by-project, quote-based pricing model, supplemented by recurring digital services revenue (Origins Digital apps) and hardware sales (refurbished broadcast equipment). The go-to-market is enterprise field sales, with dedicated regional sales and operations teams in Australia, the Middle East, UK & Ireland, USA, France, Belgium, Germany, Italy, and the Netherlands. Primary customer segments are Sports, Entertainment, and News (each classified as primary), with Corporate/Conferences as a secondary segment. No revenue figures are publicly disclosed.

Name

EMG

Legal name

Gravity Media

Website

https://nl.emglive.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Gravity Media (formerly EMG) is a global broadcast production and media services company headquartered in the Netherlands, delivering live event coverage, post-production, remote production, and creative services to sports, entertainment, news, and corporate clients across nine-plus countries.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Live broadcast production
• Outside broadcast services
• Post-production facilities
• Remote production centres
• Broadcast systems integration

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Production & Content Services: Comprehensive production services including creative agency work, corporate production, live coverage, post-production, and content creation for sports, entertainment, news, and corporate clients. Revenue generated through project-based fees for producing programming and original content.
2. Media Services & Facilities: Technical broadcast services including ENG, flypack solutions, OB trucks, mobile units, DSNGs, production centres, studios, remote production, RF services, specialist cameras, and systems integration. Revenue from service contracts and project fees.
3. Managed Services: Full-service technical and operational infrastructure management, allowing clients to focus on programming and content creation.
4. Equipment Sales: Sales of high-end used and refurbished broadcast equipment, expertly serviced and sold at heavily discounted prices.
5. Digital Services: Innovative digital experiences and apps for sporting events fans, enhancing interactivity through Origins Digital subsidiary.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EMG (now unified as Gravity Media) provides end-to-end broadcast production and media services for sports, entertainment, conferences, and news clients worldwide. The company delivers live multicam production, OB trucks and mobile units, post-production, remote production, specialist cameras, RF connectivity, and broadcast systems integration through two divisions: Production & Content and Media Services & Facilities. Operations span Australia, the Middle East, the UK & Ireland, the USA, and Europe.

Product overview

EMG has unified with Gravity Media under a single brand to form a global production & content and media services & facilities company serving sports, entertainment, conferences, and news. The company operates across two integrated divisions: Production & Content (Creative, Corporate Production via Motionmakers subsidiary, Digital Services via Origins Digital subsidiary, Graphic Services via Boost Graphics subsidiary, Post Production, Managed Services, and Production Highlights) and Media Services & Facilities (ENG, Equipment Sales, Fixed Rig, Flypack Solutions, Live Coverage, OB Trucks/Mobile Units/DSNGs, Production Centres & Studios, RF Services & Connectivity, Remote Production, Specialist Cameras, and Systems Integration). With offices in Australia, the Middle East, UK & Ireland, USA, and across Europe (France, Belgium, Germany, Italy, Netherlands), the company delivers world-class productions any time, any size, anywhere.

Differentiator

Problem solved

Functional benefit

Brands

• Motionmakers: Corporate production subsidiary creating professional video content for businesses including training, marketing, events, and internal communications.
• Origins Digital
• Boost Graphics

Products and services

• Creative Agency Services Hybrid agency and production company producing award-winning advertising across TV, social, digital, documentary, out-of-home (OOH) and branded entertainment for brand and entertainment clients.
• Corporate Production (Motionmakers) Subsidiary Motionmakers creates professional video content for businesses, including training, marketing, events, and internal communications, ensuring clear brand messaging.
• Digital Services (Origins Digital) Subsidiary Origins Digital works with iconic sporting events to provide fans with innovative digital experiences and apps that enhance interactivity.
• Graphic Services (Boost Graphics) Subsidiary Boost Graphics provides services in Live Graphics, Design and Virtual Production for broadcast productions.
• Post Production Networked post-production suites offering a comprehensive yet flexible range of solutions for every size of production.
• Managed Services Full-service solutions handling technical and operational infrastructure, letting clients focus on programming and content creation.
• Live Coverage Expert live multicam production and broadcast support for major global events and smaller productions worldwide.
• OB Trucks, Mobile Units & DSNGs State-of-the-art fleet of mobile units, OB trucks and DSNG vehicles servicing the world, operated by exceptionally skilled crews of engineers.
• Remote Production Global Remote Production Centres providing MCRs, audio control, commentary booths, fast editing, media management, and client support worldwide.
• Production Centres & Studios Cutting-edge production centres featuring live studios, networked post-production suites, and advanced technology supporting every production stage.
• Specialist Cameras Widely recognised as a leading international supplier and innovator of specialist camera systems, including aerial filming division.
• RF Services & Connectivity Trusted mobile RF wireless infrastructure delivering reliable UHD video streams everywhere, backed by expert vehicles, experience, and creative innovation.
• ENG (Electronic News Gathering) Manages camera recordings across news, entertainment, sport, corporate, drama, reality, commercials, travel, and game shows.
• Fixed Rig Expertise in custom 'Reality Rig' fixed rigs for 24/7 reality programming, supporting ENG, RF links, media, and on-location post production.
• Flypack Solutions Modular flypack systems deliverable to any location worldwide, serving both studio productions and remote outside broadcasts.
• Systems Integration Delivers top systems integration, building or upgrading broadcast infrastructure with permanent, temporary, or fixed-term solutions.
• Equipment Sales Offers high-end used and refurbished broadcast equipment, expertly serviced and sold at heavily discounted prices by passionate, experienced engineers.

Quantifiable outcome

• Thousands of hours of programming and original content created daily for a wide range of clients
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Good Work QuicklycoreStrategic or Co-development Partner · 26 May 2026Gravity Media launched a Creative Agency in partnership with The Good Work Quickly, expanding the company's creative capabilities in advertising across TV, social, digital, documentary, OOH & branded entertainment. This partnership combines Gravity Media's production expertise with The Good Work Quickly's creative vision.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timeline Television: Timeline Television is a UK-based broadcast technology and production company providing outside broadcast, post-production, and studio services for sports, entertainment, and live events. They directly overlap Gravity Media in UK/European broadcast production services and post-production capabilities.
• NEP Group: NEP Group is one of the largest global providers of outsourced broadcast and live event production services, operating a similar fleet of OB trucks, mobile units, and remote production infrastructure for sports, entertainment, and news clients worldwide. This is the closest direct competitor to Gravity Media in OB/broadcast services globally.
• CP Communications: CP Communications is a US-based broadcast event services company specializing in RF wireless services, mobile broadcast units, and live event production for sports and entertainment. They overlap with Gravity Media's RF Services & Connectivity and OB truck offerings.
• Mobile TV Group: Mobile TV Group is a US-based provider of mobile broadcast units and production services for live sports and entertainment, serving regional sports networks and major US sports leagues. Comparable in fleet-based live broadcast production and remote production services.
• All Mobile Video (AMV): All Mobile Video is a US-based broadcast production services company providing mobile units, post-production, and studio facilities for live sports, entertainment, and corporate events. They overlap directly with Gravity Media's ENG, mobile units, and production centre offerings.
• Host Broadcast Services (HBS): HBS provides host broadcast services for major global sporting events including FIFA World Cup and the Olympic Games, offering turnkey broadcast production comparable to Gravity Media's full-service model for global events and sports leagues.
• Game Creek Video: Game Creek Video is a US-based provider of mobile broadcast production services operating a fleet of HD/4K OB trucks serving major US sports leagues and live entertainment events. Directly comparable to Gravity Media's OB truck fleet and live sports production offering.
• Bexel Global Production Services: Bexel Global Production Services provides broadcast equipment rental, engineering, and systems integration services, and is closely tied to NEP Group. They overlap directly with Gravity Media's equipment sales, specialist cameras, and systems integration offerings.

Broad incumbents

• IMG (TKO Group / Endeavor): IMG, part of TKO Group, is a global sports and entertainment media company with rights management, content production, and distribution that overlaps with Gravity Media's sports production capabilities. As a broader media conglomerate, they offer adjacent but more comprehensive sports media offerings.

Others

• Vizrt Group: Vizrt Group provides broadcast graphics, virtual production, and live production software tools (including via the Boost Graphics subsidiary ecosystem). They are an adjacent technology provider that supplies broadcast production workflows rather than competing directly with Gravity Media's services, but their graphics and virtual production tools interact with the same broadcast ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_gravitymedia
• YouTubeyoutube.com/@GRAVITYMEDIA1
• Facebookfacebook.com/EMGliveNL
• LinkedInlinkedin.com/company/gravitymediabe
• Instagraminstagram.com/gravitymedia_nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMG