Vizrt Group
Vizrt Group develops real-time graphics and live production software — including TriCaster, NDI, Viz Mosart, and the AI-powered Vizrt AI Keyer — serving 6,600+ broadcasters, sports networks, enterprises, and creators across 180+ countries under Nordic Capital ownership.
- Company typePrivate
- Founded1997
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Vizrt Group does
Vizrt Group, founded in 1997 and headquartered in Seattle, develops real-time graphics and live production software for media content creators across broadcast, sports, enterprise, and creator economy segments. The company's core technology stack centers on real-time rendering engines, IP-based video networking, and computer vision, packaged into a modular product portfolio: TriCaster (live production switching and vision mixing), NDI (Network Device Interface — a proprietary IP video transport standard owned and developed by Vizrt), Viz Mosart (studio automation for newsroom and playout workflows), Viz Libero and Viz Arena (sports analysis and augmented reality graphics), and the Vizrt AI Keyer (AI-powered real-time video keying that enables green-screen-free virtual production). Underlying these products is an end-to-end production ecosystem spanning capture, graphics, switching, automation, and delivery, with explicit hooks into both linear broadcast and digital/streaming pipelines.
Vizrt's business model is enterprise software with a subscription-based licensing model complemented by professional services for implementation, training (delivered through Viz University), and support. Pricing is quote-based with annual billing cadence, and the go-to-market motion is direct enterprise field sales — evidenced by 'Talk to an Expert' and 'Contact Sales' CTAs — targeting broadcasters, sports networks, and large organizations globally. Revenue streams therefore tilt toward predictable recurring software subscriptions with a high-margin professional services overlay. The customer base spans 6,600+ companies across 180+ countries, including marquee logos such as BBC Sport, Sky News Arabia, Chess.com, Blinx, Sharp HealthCare, and Cablenet Sports, with 4.5bn+ daily end-user interactions attributable to Vizrt-produced content.
The company is privately held with Nordic Capital as its private equity sponsor (investment history in 2015 and continued in 2022). Vizrt has 600+ employees and operates a multi-channel marketing and partner ecosystem approach, including a formal Partner Program, Technical Partner network, Community Portal, and Viz University training, which together function as a distribution and customer-success moat layered on top of the proprietary technology stack. The addressable sports production software market is projected at $13.92B in 2025 growing at 8.52% CAGR, with a related Europe sports broadcasting technology market growing from $19.7B (2025) to $36.9B (2032) at 9.3% CAGR, positioning Vizrt at the intersection of two structurally growing markets.
Vizrt Group firmographics
Firmographics- Name
- Vizrt Group
- Legal name
- Vizrt Group
- Website
- https://vizrtgroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vizrt Group develops real-time graphics and live production software — including TriCaster, NDI, Viz Mosart, and the AI-powered Vizrt AI Keyer — serving 6,600+ broadcasters, sports networks, enterprises, and creators across 180+ countries under Nordic Capital ownership.
- Ownership category
- akta.pro rank
Vizrt Group industry classification
Industry- Product category
- Broadcast Graphics & Live Production Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
- akta.pro secondary industries
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
Keywords
Where Vizrt Group is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Vizrt Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: Enterprise software licensing for real-time graphics, live production, and video switching solutions. Products include TriCaster, Vizrt software suite, NDI tools, and specialized production tools.
- Professional Services: Implementation, training, and support services for enterprise deployments including Viz University training programs for designers, operators, and technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - Quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Vizrt Group product offering
Product offeringCore offering
Vizrt Group provides real-time graphics and live production software for media content creators across broadcast, sports, enterprise, and creator economy segments. Its portfolio includes AI-powered keying technology (Vizrt AI Keyer), live production and vision mixing systems (TriCaster), IP-based video networking (NDI), studio automation (Viz Mosart), and sports analysis and AR graphics (Viz Libero, Viz Arena) that enable creation and delivery of live and on-demand content.
Product overview
Vizrt Group offers a comprehensive real-time graphics and live production software ecosystem serving 6,600+ companies globally. The portfolio centers on Vizrt AI Keyer for AI-powered real-time video compositing without green screens, complemented by TriCaster for live production switching and vision mixing, NDI for video-over-IP transport, Viz Mosart for studio automation, Viz Libero for sports analysis with AR and virtual sets, and Viz Arena for sports augmented reality graphics. These products enable broadcasters, media organizations, sports networks, and enterprises to create, manage, and deliver live and on-demand content across digital and linear channels, with solutions spanning media and entertainment, sports, enterprise communications, and creator economy sectors.
Differentiator
Problem solved
Functional benefit
Brands
- TriCaster: Live production system and vision mixer used for broadcast and streaming
- NDI
- Viz Mosart
- Viz Libero
- Viz Arena
- Vizrt AI Keyer
Products and services
- Vizrt AI Keyer Real-time AI-powered video keying technology that separates presenters, players, and guests from their surroundings without requiring a green screen, special cameras, or a permanent studio, enabling instant compositing into any virtual scene for live broadcasts and virtual productions.
- TriCaster Live production and vision mixing system that enables broadcasting with powerful switching, automation, and real-time graphics capabilities, scaling from small shows to primetime productions.
- NDI (Network Device Interface) IP-based video networking technology enabling video, audio, and data transport over standard networks, allowing seamless integration and sharing of video signals across live production environments.
- Viz Mosart Studio automation solution that streamlines newsroom and production workflows, enabling operational cost savings through automated playout and studio control for news and sports broadcasters.
- Viz Libero Sports analysis solution that provides immersive viewing experiences through augmented reality graphics, virtual sets, and real-time data visualization for analyzing plays and events.
- Viz Arena Augmented reality graphics system for sports productions that enhances viewer engagement through immersive visual analysis and data overlays during live broadcasts.
Quantifiable outcome
- 40% savings in operational costs with Viz Mosart automation
- +3 more outcomes
Companies that use Vizrt Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Vizrt Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Vizrt Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vizrt Group competitors and assessment
Company assessmentDirect peers
- Evertz Microsystems: Evertz provides broadcast infrastructure including IP routing, multiviewers, and playout systems. Their IP-based video networking solutions compete with Vizrt's NDI ecosystem in broadcaster workflows.
- Ross Video: Ross Video is a direct competitor to Vizrt in broadcast graphics, live production switching, and real-time video infrastructure for broadcasters and sports producers. Their product portfolio (Carbonite, Graphite, OverDrive) directly competes with TriCaster and Viz Mosart.
- ChyronHego: ChyronHego specializes in broadcast graphics, AR, and virtual sets for news and sports broadcasting, directly competing with Viz Libero and Viz Arena. Their PRIME graphics platform is widely used in newsroom environments.
- Grass Valley: Grass Valley is a direct competitor offering live production switchers, playout systems, and broadcast infrastructure used by major broadcasters worldwide. Their LDX cameras, K-Frame switchers, and AMPP media platform compete across Vizrt's portfolio.
- Imagine Communications: Imagine Communications provides broadcast playout, advertising management, and infrastructure for media companies. Their playout and automation solutions overlap with Vizrt's broadcast workflow products.
- Blackmagic Design: Blackmagic Design offers video production hardware and software including DaVinci Resolve, ATEM switchers, and capture cards. Their ATEM switchers compete with TriCaster, and DaVinci Resolve is widely used in broadcast post-production.
Emerging players
- Wowza Media Systems: Wowza provides streaming infrastructure and video delivery software that competes with Vizrt's digital and streaming solutions for sports and media production. Their focus on streaming workflows overlaps with Vizrt's streaming offerings.
Broad incumbents
- Avid Technology: Avid provides media production software (Media Composer, Pro Tools) used across broadcast, film, and post-production. While not a direct overlap on live production, Avid serves the same broadcaster customer base with broader media creation tools.
- Adobe: Adobe's Creative Cloud and video tools (Premiere Pro, After Effects, Substance) compete with Vizrt's graphics offerings for broadcast and digital content creators. Adobe is a broader incumbent with massive R&D resources including Firefly AI.
Others
- NewTek (now part of Vizrt): NewTek, creator of TriCaster and NDI, was acquired by Vizrt Group. While now part of Vizrt, it represents the historical origin of key Vizrt products and competes in the same live production market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vizrt Group social profiles
Digital presenceVizrt Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vizrt Group leadership team
Management profileNumber of profiles
Profiles1 record
Vizrt Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vizrt Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vizrt Group
What does Vizrt Group do?
Vizrt Group provides real-time graphics and live production software for media content creators across broadcast, sports, enterprise, and creator economy segments. Its portfolio includes AI-powered keying technology (Vizrt AI Keyer), live production and vision mixing systems (TriCaster), IP-based video networking (NDI), studio automation (Viz Mosart), and sports analysis and AR graphics (Viz Libero, Viz Arena) that enable creation and delivery of live and on-demand content.
Is Vizrt Group a public or private company?
Vizrt Group is a private company. It is classified as private equity controlled and is currently operating.
When was Vizrt Group founded?
Vizrt Group was founded in 1997. It employs 501 to 1,000 people.
Where is Vizrt Group based?
Vizrt Group is headquartered in Seattle, United States, in the North America region.
How does Vizrt Group make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are Vizrt Group's main competitors?
Direct peers on record are Evertz Microsystems, Ross Video, ChyronHego, Grass Valley, Imagine Communications and Blackmagic Design. Wowza Media Systems is listed as an emerging player. Broad incumbents are Avid Technology and Adobe. NewTek (now part of Vizrt) is listed as an others.
Does Vizrt Group have an API?
No public API is recorded for Vizrt Group.
What industry is Vizrt Group in?
Vizrt Group's product category is Broadcast Graphics & Live Production Software. Its primary akta.pro industry code is MPAHADAK, Virtual Production Production Management & Collaboration Tools, with a secondary code of MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support). Its NAICS code is 513210 and its SIC code is 7812.