Sugar Beach Events

What Sugar Beach Events does

Sugar Beach Events is a privately held, owner-operated luxury oceanfront venue, bar, and catering company founded in 2013 by Executive Chef Lee McBride and headquartered at 85 N. Kihei Road on Maui, Hawaii. The company operates a single beachfront property with capacity for up to 300 guests, combining a commercial kitchen, a Maui County Liquor License, indoor and outdoor event spaces, and a staff of 11-50 including a General Manager, Chef de Cuisine, Director of Beverage, and dedicated wedding coordinator.

The company sells an integrated product portfolio to affluent destination wedding couples, corporate event planners, and off-site catering clients. Three tiered wedding packages (Beachside at $3,600, Ocean Blue at $11,950, and a custom Signature Package for up to 100 guests) bundle venue access, catering, bar service, coordination, and ancillary services such as DJ and officiant. A la carte venue rental is priced at $7,000 (Sun-Thu) and $8,000 (Fri-Sat), with additional hours at $1,500 each. Tiered bar packages (Wine & Beer, Paradise Point, Island Stinger, Craft) are required on every booking due to the liquor license structure, anchoring a non-discretionary revenue line. Off-site catering is delivered through the Sugar Beach Collective, a network of eight partner venues spanning Olowalu, Makawao, Kahului, Mākena, Wailuku, and Kīhei.

Revenue mechanics are one-time, per-event, and deposit-scheduled (25% at signing, 50% at 60 days, final balance 14 days prior, plus a $1,000 refundable alcohol deposit). Go-to-market is entirely direct-to-consumer: website inquiry, phone, and email funnels supported by organic search and earned editorial coverage in Style Me Pretty, The Knot, Martha Stewart, Destination I Do, and Pacific Weddings. The technology stack is non-proprietary, built on a standard website platform, with no disclosed APIs, integrations, or AI capabilities. The competitive position rests on a beachfront location that cannot be replicated, a regulatory lock-in via the liquor license, a chef-led culinary program, and accumulated brand equity rather than on technology or scale advantages.

Name

Sugar Beach Events

Legal name

Sugar Beach Events

Website

https://sugarbeacheventshawaii.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sugar Beach Events is a privately held, owner-operated luxury oceanfront venue, bar, and catering company on Maui, Hawaii, serving affluent destination wedding couples, corporate event planners, and off-site catering clients with integrated packages and a partner-venue catering network.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue with Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Corporate & Business Event Catering (THAHAKAA), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Destination wedding venue
• Oceanfront event catering
• Wedding catering services
• Event venue rental
• Corporate event catering

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Venue Rental: Hourly and package-based venue rental fees for oceanfront event space, including full-day access between 12:00pm - 10:00pm. Sunday-Thursday at $7,000; Friday & Saturday at $8,000. Additional hours available at $1,500 per hour.
2. Wedding Packages: Three curated wedding packages: Beachside Package ($3,600, 1-hour, up to 20 guests), Ocean Blue Package ($11,950, 4-hour, up to 25 guests), and Signature Package (custom pricing, 10-hour, up to 100 guests). Packages include venue access, catering, coordination, furniture, and officiant services.
3. Bar and Beverage Service: On-site bar and beverage service leveraging the company's Maui County Liquor License. Tiered bar packages (Wine & Beer, Paradise Point, Island Stinger, Craft) and consumption-based pricing. The venue requires Sugar Beach Events to provide all bar service as a condition of the liquor license.
4. Catering and Culinary Services: Chef-driven catering menus, action stations, prix fixe dining, and full catering for on-site and off-site events. Menu tastings available for customization. Professional culinary team including Executive Chef and Chef de Cuisine.
5. Off-Site Catering: Catering services provided at partner venues across Maui, including Olowalu Plantation House, The Hui No'eau Center, Maui Arts & Cultural Center, Maui Pineapple Chapel, White Orchid Beach House, Imua Discovery Garden, Kukahiko Estate, and Villas By The Cove.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sugar Beach Events operates a luxury oceanfront venue on Maui, Hawaii offering wedding packages, full-service chef-driven catering, on-site bar service under a Maui County Liquor License, and professional event coordination. Its offerings span packaged wedding experiences (Beachside, Ocean Blue, Signature), tiered prix fixe and buffet catering menus, bar/beverage programs, menu tastings, and off-site catering delivered to partner venues across Maui. The business serves both destination wedding couples and corporate event planners seeking a turnkey event solution on Maui.

Product overview

Sugar Beach Events is a luxury oceanfront event venue and full-service catering company on Maui, Hawaii, offering an integrated portfolio of wedding packages (Beachside, Ocean Blue, and Signature), catering services (Full Catering Menu, Prix Fixe Menus, Off-Site Catering), and beverage programs (Bar Packages with multiple service tiers). The venue accommodates events up to 300 guests and operates the Sugar Beach Collective network of partner venues for expanded event capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sugar Beach Collective: A catering partner network featuring approved venues including Olowalu Plantation House, The Hui No'eau Center, Maui Arts & Cultural Center, Maui Pineapple Chapel, White Orchid Beach House, Imua Discovery Garden, Kukahiko Estate, and Villas By The Cove.

Products and services

• Beachside Package Entry-level wedding ceremony package offering a 1-hour oceanfront ceremony for up to 20 guests, Mon-Thu. Includes champagne toast, custom wedding cake, wooden folding chairs with tan pads (up to 20), cake table, 4 highboy tables, professional officiant, and full ceremony setup. Designed for couples seeking an intimate oceanfront ceremony option.
• Ocean Blue Package Mid-tier wedding package providing 4-hour exclusive venue access for up to 25 guests, Mon-Thu. Includes 4-course plated dinner with duo entrée selection (NY Strip and fresh catch), hosted house bar, champagne toast, 2-tier custom wedding cake, professional officiant, white linens and napkins, Chiavari chairs, and coordination with two 30-minute planning calls. Additional guests up to 30 available for $525 per guest; extra hours at $1,500/hour.
• Signature Package Premium all-inclusive wedding package offering 10-hour exclusive venue access for up to 100 guests. Includes full dinner menu (plated or buffet), complimentary menu tasting for 2 guests, outdoor beachfront ceremony, ceremony rehearsal, DJ (6 hours), 2-3 tier buttercream wedding cake, up-light package (10 lights), dance floor, elegant table linens (white/ivory/black), bridal suite, full coordination with two 60-minute planning calls, and all required staffing.
• Venue Rental A la carte oceanfront venue rental at 85 N. Kihei Road, Kihei, Maui with indoor and outdoor spaces accommodating up to 300 guests. Full-day access from 12:00pm to 10:00pm, Sunday-Thursday at $7,000 and Friday & Saturday at $8,000. Additional hours at $1,500 per hour. Includes use of banquet tables, cocktail tables, and highboys (with additional fee); in-house rentals available for an additional charge. Features a full commercial kitchen beachside.
• Full Catering Menu Comprehensive catering menu featuring appetizers, entrées, salads, plant-based options, kids menu, desserts, and late night bites with Pacific Rim, European Fusion, and Hawaiian luau influences. Designed for events at Sugar Beach Events' venue and off-site locations, with customization supported by menu tastings.
• Prix Fixe Menus Tiered fixed-price menu packages including Silver Plated, Gold Plated, Platinum Plated, White Sands Buffet, Diamond Buffet, and action stations options. Provides structured pricing tiers for events with different guest counts and service styles.
• Bar Packages Beverage service tiers including Wine & Beer Package, Paradise Point Tier, Island Stinger Tier, and Craft Tier, featuring premium spirits, craft cocktails, and extensive wine selections. Operated under the company's Maui County Liquor License; all events at the venue are required to use Sugar Beach Events' bar service.
• Off-Site Catering Catering services for events held at external partner venues across Maui, including Olowalu Plantation House, The Hui No'eau Center, Maui Arts & Cultural Center, Maui Pineapple Chapel, White Orchid Beach House, Imua Discovery Garden, Kukahiko Estate, and Villas By The Cove. Uses fresh local and organic ingredients with custom menu options and professional staffing.
• Menu Tastings Personalized menu tasting experience allowing couples and clients to work directly with the chefs to design their ideal culinary experience for their event.
• Corporate Events Corporate event hosting including anniversary galas, beach bashes, and awards celebrations with full catering and bar services at the oceanfront venue. Designed for companies and organizations seeking a premium event venue on Maui.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• King's HawaiianminorOthers · 1 January 2021Owner & Executive Chef Lee McBride has served as a consultant to King's Hawaiian since 2021, providing culinary expertise for their NASCAR and NFL activations. This is a personal consulting relationship of the owner, distinct from Sugar Beach Events' core venue and catering business.
• Olowalu Plantation HousecoreChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at Olowalu Plantation House in Lāhainā, Maui. The venue is a partner location within the Sugar Beach Collective, enabling Sugar Beach Events to offer its chef-driven catering menus at this historic plantation property.
• The Hui No'eau CentercoreChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at The Hui No'eau Center in Makawao, Maui. This cultural center serves as a partner venue within the Sugar Beach Collective network.
• Maui Arts & Cultural CentercoreChannel Partner/ Reseller/ DistributorSugar Beach Events is the preferred catering provider at the Maui Arts & Cultural Center in Kahului, Maui. A flagship partner venue within the Sugar Beach Collective catering network.
• Maui Pineapple ChapelcoreChannel Partner/ Reseller/ DistributorSugar Beach Events provides culinary and catering services at Maui Pineapple Chapel, one of Maui's most iconic wedding venues, as part of the Sugar Beach Collective partner network.
• White Orchid Beach HousecoreChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at White Orchid Beach House in Mākena, Maui. A premium beachfront partner venue within the Sugar Beach Collective.
• Imua Discovery GardenminorChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at Imua Discovery Garden in Wailuku, Maui. A garden venue partner within the Sugar Beach Collective.
• Kukahiko EstateminorChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at Kukahiko Estate in Kīhei, Maui. A partner venue within the Sugar Beach Collective network.
• Villas By The CoveminorChannel Partner/ Reseller/ DistributorSugar Beach Events provides catering services at Villas By The Cove, a partner venue within the Sugar Beach Collective network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olowalu Plantation House: Historic plantation wedding venue in Lāhainā, Maui, competing for the same destination wedding couples with beach/scenic settings. Sugar Beach Events also provides catering here as part of the Sugar Beach Collective, illustrating the dual competitor-partner dynamic.
• Kukahiko Estate: Beachfront wedding estate in Kīhei, Maui, focused on luxury destination weddings and small private events. Direct competitor for oceanfront ceremonies; also a Sugar Beach Collective off-site catering partner.
• White Orchid Beach House: Premium beachfront wedding venue in Mākena, Maui, with full-service event hosting and in-house catering. Competes directly with Sugar Beach Events for oceanfront luxury weddings while also being a Sugar Beach Collective partner venue.
• 24 Carrots Catering & Events: Luxury full-service catering and event company in Southern California with a comparable chef-driven, full-service model targeting weddings and corporate events — a useful benchmark for off-site catering operations and luxury wedding pricing.
• Haiku Mill: Luxury destination wedding venue on Maui's north shore, comparable in price tier, full-service catering, and editorial presence, targeting the same affluent mainland and international wedding couples.

Regional players

• The Vintage House (Vintage Villas / similar luxury destination wedding venue): Comparable destination wedding and event venue in another resort geography with similar full-service wedding packaging and premium price positioning — relevant for benchmarking destination-wedding economics, though serving a different primary region.

Broad incumbents

• Grand Wailea, A Waldorf Astoria Resort: Large Maui resort with multiple ballrooms, lawn venues, and dedicated wedding/event teams; competes for high-end destination weddings and corporate galas with bundled lodging advantage.
• Montage Kapalua Bay: Luxury resort on Maui's west side with oceanfront event lawns and full-service catering; competes for affluent destination weddings and incentive events in the same premium segment.
• Andaz Maui at Wailea Resort: Wailea luxury resort with oceanfront wedding lawns, in-house catering, and group lodging blocks; broader portfolio including multiple event venues competes for premium Maui weddings and corporate events.
• Four Seasons Resort Maui at Wailea: Luxury resort with extensive wedding and event facilities on Maui, offering lodging, multiple venues, and full-service catering bundled together — competes for the same destination wedding segment with broader resort amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sugarbchevents
• Facebookfacebook.com/SugarBeachEvents
• LinkedInlinkedin.com/company/sugar-beach-events-of-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Beach Events