Imua Family Services

What Imua Family Services does

Imua Family Services is a 501(c)(3) nonprofit organization founded in 1947 and headquartered in Kahului, Hawaii, that delivers early intervention, early childhood development, mental health, bereavement, and family-support services to children with special needs, disabilities, and developmental delays across Maui, Molokai, and Lana'i. Its service portfolio includes Early Intervention Services, Newborn Hearing Screenings, a Healthcare Navigator case-management program, Na Keiki O Emalia bereavement support, ParentPowered and Parentology parent-education cohorts, and Mental Health Services, alongside inclusive educational programs such as Imua Preschool, Imua Playschool (outdoor nature-based for ages 20 months to 3 years), Camp Imua, Dream Imua, and the Paia Youth & Cultural Center. The organization operates three physical service centers — in Wailuku, Kahului, and Kaunakakai — plus the six-acre Will Smith Imua Discovery Garden, an inclusive nature-based learning facility in Maui's Historic Wailuku District.

The underlying technology footprint is limited to standard nonprofit operational systems rather than proprietary platforms: donation processing runs on Bloomerang and Kindful, the merchandise shop on Shopify, and the Discovery Garden membership platform on JoinIt. All clinical, therapeutic, and educational services are delivered directly by the organization's staff (37 employees) at no charge to families. The business model is donation- and grant-funded, with revenue derived from individual contributions, foundation and corporate grants (Will Smith Foundation, Hawaii Community Foundation, Maui United Way, Gordon Family Foundation, and others), planned giving and bequests, and a recurring calendar of community fundraising events (Annual Gala, Pedal Imua, Paddle Imua, Color Festival Hawaii, Holiday Festival, Halloween Festival, and the forthcoming Be Reel Film Festival). Each year the organization reaches over 2,000 lives, and strategic depth is anchored by long-standing working relationships with the State of Hawaii Departments of Education, Health, and Human Services.

Name

Imua Family Services

Legal name

Imua Family Services

Website

https://discoverimua.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Imua Family Services is a 501(c)(3) nonprofit founded in 1947 that provides early intervention, childhood development, mental health, and family support services to children with special needs and their families across Maui, Molokai, and Lana'i in Hawaii.

Ownership category

akta.pro rank

Product category

Early Childhood Development and Family Support Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Child Care Services (62441), Child and Youth Services (624110), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Inclusive Early Intervention & Transition-to-Preschool Services (EDACAFAM)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Early intervention services
• Early childhood development
• Family support services
• Special needs programs
• Child disability services

Headquarters

HQ city

Kahului, HI

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Monetary donations from individuals, businesses, and community members supporting the nonprofit mission
2. Foundation and Corporate Grants: Funding from foundations and corporate supporters listed in the supporters list
3. Planned Giving and Bequests: Legacy giving programs including wills, trusts, endowment contributions, and life insurance beneficiary designations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Imua Family Services is a Maui-based nonprofit that provides early intervention, early childhood development, therapeutic, and family support services to children with special needs, disabilities, and developmental delays, along with their families, across Maui, Molokai, and Lana'i. It operates inclusive preschool and playschool programs, community events, the Will Smith Imua Discovery Garden, and a Speakers Lab, delivering all services free of charge and funded through donations, grants, and community support.

Product overview

Imua Family Services is a non-profit organization (established 1947) providing a comprehensive portfolio of early intervention, childhood development, and family support services across Maui, Molokai, and Lanai. The organization operates as a multi-service provider offering clinical therapeutic services (Early Intervention Services, Mental Health Services), family support programs (Healthcare Navigator, Parentology, ParentPowered, Na Keiki O Emalia for bereavement), and inclusive educational programs (Imua Preschool, Imua Playschool). Beyond direct services, Imua runs recreational and community-building programs including Camp Imua, Dream Imua, Paia Youth & Cultural Center, and community events (Paddle Imua, Pedal Imua, Annual Gala, Be Reel Film Festival). The organization also operates the six-acre Will Smith Imua Discovery Garden featuring nature-based play spaces, and offers a Speakers Lab for educational outreach. Each year, Imua impacts over 2,000 lives through its core programs.

Differentiator

Problem solved

Functional benefit

Brands

• Imua Discovery Garden: Six-acre nature-based children's garden in Wailuku District, Maui featuring hands-on exhibits, play spaces, and workshops
• Camp Imua
• Dream Imua
• Imua Preschool
• Imua Playschool
• Paia Youth & Cultural Center
• Na Keiki O Emalia
• ParentPowered
• Parentology
• Speakers Lab
• Real Action for Kids
• Be Reel Film Festival

Products and services

• Early Intervention Services Therapeutic services for infants and young children with developmental delays or disabilities, providing early support to help children reach their full potential.
• Early Childhood Services Comprehensive developmental services for young children supporting healthy growth and learning through play-based approaches.
• Newborn Hearing Screenings Early hearing detection services for newborns to identify potential hearing loss and connect families with intervention resources.
• Healthcare Navigator Case management and care coordination service helping families navigate healthcare systems and access appropriate services.
• Na Keiki O Emalia Bereavement support program helping children, teens, and families navigate life after loss.
• ParentPowered Parental support and education program empowering families with resources and knowledge for child development.
• Mental Health Services Therapeutic mental health services for children and families addressing emotional and psychological needs.
• Parentology Parent cohort program providing peer support and education for caregivers navigating parenthood.
• Camp Imua Annual summer camp program for children with special needs and disabilities, providing recreational and therapeutic camp experiences.
• Dream Imua Dream fulfillment program creating magical experiences for children facing challenges.
• Imua Preschool Inclusive preschool program integrating children of all abilities in a play-based learning environment.
• Imua Playschool Outdoor nature-based playschool for young children (ages 20 months to 3 years) emphasizing play-based learning in natural settings.
• Paia Youth & Cultural Center Youth development program building community through cultural activities and enrichment for young people.
• Will Smith Imua Discovery Garden Six-acre immersive outdoor children's garden in Maui's Historic Wailuku District featuring nature play spaces, hands-on exhibits, workshops, and inclusive play areas.
• Speakers Lab Speaker bureau connecting organizations with Imua experts for keynote presentations, panel discussions, trainings, and workshops on early childhood development, family services, nonprofit leadership, trauma-informed care, and community impact.
• Real Action for Kids New initiative announced in 2025 connecting children and families with resources and community support.
• Be Reel Film Festival Child and youth film festival premiering local and international films, launching in 2026.

Quantifiable outcome

• Impacts over 2,000 lives annually through core programs

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• State of Hawaii Department of EducationcoreStrategic or Co-development PartnerGovernment partner for early childhood education and school readiness programs including STEPs (Sequenced Transition to Education in Public Schools)
• State of Hawaii Department of HealthcoreStrategic or Co-development PartnerGovernment health partner for early intervention services and health services advisory
• State of Hawaii Department of Human Services - Child Welfare ServicescoreStrategic or Co-development PartnerGovernment social services partner for child welfare and family support
• Maui Economic OpportunitycoreStrategic or Co-development PartnerCommunity partner providing early childhood services including Kahi Kamalii and Head Start programs
• Partners in Development FoundationmajorStrategic or Co-development PartnerHawaii-based foundation partner for early childhood development initiatives
• Keiki O Ka AinamajorStrategic or Co-development PartnerEarly childhood organization serving Hawaiian children
• Hawaii Early Intervention Coordinating CouncilcoreStrategic or Co-development PartnerState council coordinating early intervention services across Hawaii
• Maui Family Support ServicescoreStrategic or Co-development PartnerLocal family support organization serving Maui families
• Aloha HousemajorStrategic or Co-development PartnerBehavioral health and family services provider
• Catholic Charities of HawaiimajorStrategic or Co-development PartnerStatewide charitable organization providing family and community services
• Child and Family ServicesmajorStrategic or Co-development PartnerFamily services organization serving Hawaii families
• University of Hawaii Maui CollegemajorStrategic or Co-development PartnerHigher education partner with early childhood department
• Kamehameha SchoolsmajorStrategic or Co-development PartnerMajor Hawaiian education foundation serving Native Hawaiian learners
• American Public Garden AssociationminorStrategic or Co-development PartnerNational organization supporting public gardens including the Discovery Garden
• Children and Nature NetworkminorStrategic or Co-development PartnerOrganization promoting nature-based experiences for children, affiliated with Discovery Garden
• Paia Youth & Cultural CentermajorStrategic or Co-development PartnerLocal youth development organization and Imua program site

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Child and Family Services: Hawaii-based nonprofit serving children and families through counseling, early childhood, and family strengthening programs. A direct peer to Imua with overlapping services in early childhood and family support; the two organizations are listed as partners.
• Aloha House: Maui-based behavioral health and family services provider. Directly comparable to Imua's Mental Health Services and family support offerings on Maui, and listed as an Imua partner.
• Catholic Charities Hawaii: Statewide Hawaii charitable organization providing family and community services including early childhood and immigrant support. Comparable to Imua as a multi-program Hawaii-based social services nonprofit competing for similar funding sources.
• Maui Family Support Services: Maui-based family support organization serving local families with home visiting, early childhood, and parent education programs. A direct peer and listed partner of Imua, with overlapping parenting and child development services.
• AbilityPath: California-based nonprofit serving children and adults with disabilities through early intervention, inclusion programs, and family support. Directly comparable to Imua's inclusive preschool, early intervention, and family services model.
• Parents Helping Parents: California-based nonprofit supporting families of children with special needs through parent education, information, and disability support. Mirrors Imua's ParentPowered, Parentology, and Healthcare Navigator offerings at greater scale.
• Partners in Development Foundation: Hawaii-based foundation partner for early childhood development initiatives. Comparable to Imua's focus on Hawaiian children and families, and listed as a Major-tier partner of Imua.
• Easter Seals Hawaii: Hawaii-based nonprofit affiliate of Easterseals providing early intervention, autism services, and disability support statewide. Directly comparable to Imua in mission, special-needs focus, and geographic orientation, with a broader statewide footprint.

Broad incumbents

• Easterseals: National nonprofit federation serving individuals with disabilities, autism, and special needs across the U.S. A broader incumbent that dwarfs Imua's footprint and competes for the same national foundation grants.

Others

• Kamehameha Schools: Major Hawaiian education foundation serving Native Hawaiian learners through early childhood, K-12, and community programs. Listed as a partner of Imua, with overlapping early childhood and Hawaiian cultural focus but a much larger endowment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/imuafamily
• Facebookfacebook.com/imuafamily
• LinkedInlinkedin.com/company/imua-family-services
• Instagraminstagram.com/discoverimua
• TikToktiktok.com/@discoverimua

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imua Family Services