Red Zebra Coaching

What Red Zebra Coaching does

Red Zebra Coaching is a privately held, solo business and executive coaching practice founded in 2013 by Gina Danford and based in Novato, California (Marin County). The firm targets solopreneurs and small business owners — primarily in the $1M–$5M revenue range — who are experiencing stalled growth, overwhelm, or strategic confusion, and applies a diagnostic-first methodology intended to identify the real constraint behind presenting symptoms before prescribing solutions.

The service portfolio is anchored by a one-time Revenue Reset Session ($395, 90 minutes), multi-tier recurring coaching packages (Three-Session Advisory at $975, Six-Session Advisory at $1,800, Momentum at $2,250 for three months, Growth at $4,500 for six months, and Strategic Partner at $14,500 for twelve months), plus custom-priced Workshops & Team Facilitation and Speaking Engagements. Delivery is virtual nationwide via Zoom with in-person availability for Bay Area clients. There is no proprietary technology platform; differentiation rests on the diagnostic methodology, the founder's 25+ years of leadership experience across Marriott, Colliers International, and IBM (plus a scaled-and-exited Bay Area tech company and a $40M recession-era sales program), and her Google Cloud Gen AI Leader certification.

The go-to-market motion is sales-led, driven by free 20–30 minute intro calls booked through Calendly, supported by content marketing (the 'Five Signs You're Solving the Wrong Problem' lead magnet and 'The Herd' newsletter), speaking engagements, and client referrals. The business is bootstrapped with no external funding, no institutional shareholders, and no parent company; revenue is generated entirely from consulting fees, with named engagements spanning professional services, nonprofit, commercial real estate, fashion/image consulting, real estate, and luxury custom jewelry clients.

Name

Red Zebra Coaching

Legal name

Red Zebra Coaching

Website

https://redzebracoaching.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Zebra Coaching is a solo business and executive coaching practice in Novato, California that helps solopreneurs and small business owners in the $1M–$5M range diagnose the real constraint behind stalled growth and remove it through one-on-one advisory, workshops, and speaking engagements.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• Business coaching services
• Executive coaching
• Strategic advisory
• Leadership coaching
• Team facilitation workshops

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-on-One Coaching & Advisory: Ongoing strategic advisory and leadership coaching sessions delivered individually. Sessions are 60-90 minutes and address pressing challenges, long-term goals, and accountability. Clients commit to monthly packages ranging from 3 to 24 sessions.
2. Revenue Reset Session: One-time 90-minute strategic deep-dive session to identify revenue blockers and create immediate action plan. Single engagement with optional upsell to ongoing coaching.
3. Workshops & Team Facilitation: Interactive group sessions for teams and organizations. Topics include Productivity That Sticks, Position to Win, One-Page Business Blueprint, and custom workshops. Custom-priced based on scope and duration.
4. Speaking Engagements: Keynote and presentation services for conferences, associations, and corporate events. Topics include resilience, business lessons from adversity, and priorities. Custom-priced based on event type and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Red Zebra Coaching is a solo business coaching practice that delivers diagnostic-first strategic advisory, one-on-one leadership coaching, team workshops, and keynote speaking engagements. Its primary paid offerings are a one-time Revenue Reset Session ($395) and ongoing Strategic Advisory coaching sold in 3, 6, and 12-month subscription packages ranging from $2,250 to $14,500. The practice targets solopreneurs and small business owners in the $1M-$5M revenue range who are stuck on growth, overwhelmed, or burning out, and helps them identify the real constraint before building a customized fix.

Product overview

Red Zebra Coaching offers a diagnostic-first business coaching approach where every engagement starts with identifying the real constraint holding clients back. The service portfolio includes a free lead magnet guide, a one-time Revenue Reset Session ($395) for quick strategic clarity, and ongoing Strategic Advisory coaching available through three packaging tiers (Momentum at $2,250 for 3 months, Growth at $4,500 for 6 months, and Strategic Partner at $14,500 for 12 months). Additional offerings include custom Workshops & Team Facilitation and Speaking engagements for conferences and organizations. The company is led by Gina Danford, a Google Cloud Gen AI Leader certified consultant who combines traditional business strategy with practical AI tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Reset Session A 90-minute focused strategic diagnostic session that examines what a client has tried, why previous solutions did not stick, and what is actually blocking revenue. Delivered with a follow-up check-in call. For solopreneurs and small business owners who want clarity without a long-term commitment. Priced at $395 one-time.
• Strategic Advisory & Leadership Coaching Ongoing one-on-one coaching and strategic advisory partnership that pressure-tests ideas, helps clients navigate obstacles, and maintains focus on priorities. Available in tiered subscription packages (3, 6, and 12 months) ranging from $2,250 to $14,500, with per-session rate of $425. Delivered virtually via Zoom for nationwide clients, with in-person options in the San Francisco Bay Area. For solopreneurs, small business owners, and leaders who want sustained strategic support.
• Workshops & Team Facilitation Interactive, fast-paced group sessions for businesses, leadership teams, conferences, and professional organizations. Topics include Productivity That Sticks, Position to Win, One-Page Business Blueprint, Referral Ready, and Maximum Impact Minimum Chaos, plus custom workshops. Each session is tailored to client goals with immediately actionable tools and no templated decks. Custom-priced based on scope and duration; available virtually and in-person.
• Speaking Engagements Keynote and presentation services for conferences, associations, leadership teams, and business organizations. Topics include resilience, priorities and purpose, and business lessons from adversity. Custom-designed for the event and audience with custom pricing based on event type and requirements.

Quantifiable outcome

• 42% increase in business revenue for a client over one year
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EOS Worldwide: Entrepreneurial Operating System provider offering a six-component business framework delivered through certified implementers. Targets the same $1M-$50M small business owner segment as Red Zebra with comparable pricing tiers and workshop-style engagement.
• Strategic Coach: Dan Sullivan's coaching firm serving entrepreneurs and small business owners with structured quarterly workshops and growth frameworks. Directly comparable to Red Zebra's tiered coaching package model and SMB solopreneur target market.
• Scaling Up (Gazelles): Verne Harnish's growth methodology and coaching platform serving mid-market and growth-stage SMBs. Comparable to Red Zebra's strategic advisory tier with Rockefeller Habits-style operating frameworks and certified coaches.
• Vistage: Peer advisory and executive coaching organization serving CEOs and business leaders through group workshops and 1:1 coaching. Competes for the same founder/executive buyer in the SMB segment via recurring coaching relationships.
• EMyth: Coaching and education company helping small business owners work on their business rather than in it, with structured programs and certified coaches. Comparable founder/owner coaching target market and business-diagnostic offer.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive leadership coaching methodology and certified coach network serving senior leaders and founders. Directly comparable to Red Zebra's executive coaching offering with a similar Fortune 500-grade credibility angle.

Emerging players

• Predictable Success (Les McKeown): Coaching and advisory practice helping SMB founders diagnose growth-stage constraints using the Predictable Success framework. Directly comparable diagnostic-first positioning to Red Zebra's methodology.

Broad incumbents

• YPO (Young Presidents' Organization): Premier peer network for CEOs and presidents, providing executive education, peer forums, and personal growth resources. Adjacent competitor for executive coaching and strategic advisory relationships with SMB and mid-market leaders.
• Tony Robbins Business Coaching: Large-scale business coaching brand leveraging Tony Robbins's personal brand to deliver 1:1 and group coaching for entrepreneurs. Operates in the same SMB coaching category but with significantly broader marketing reach and standardized coach network.
• EO (Entrepreneurs' Organization): Global peer network for founders of companies above $1M in revenue, offering learning events and peer forums. Targets the same SMB founder demographic as Red Zebra and represents an alternative channel where founders source coaches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedZebraCoaching
• LinkedInlinkedin.com/company/red-zebra-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Zebra Coaching