Aerangis

What Aerangis does

Aerangis is a New York-based luxury home fragrance company that designs, produces, and sells handcrafted scented candles through direct-to-consumer e-commerce and wholesale channels. The company was founded in 2018 by Alicia Tsai, who created the brand around the concept of memory-inspired fragrances, with each candle tied to a specific personal memory, place, or life moment (for example, No. 1 The Beginning referencing her grandfather's orchid garden in Taiwan, and No. 212 Concrete Jungle referencing a wet fall day in midtown Manhattan). The product portfolio includes a Signature Collection of numbered candles, a Bespoke Collection of custom fragrances created for individuals and brands, gift sets, and candle care accessories, with candles priced from $38 (3.5 oz) to $78 (8 oz) and gift sets ranging from $110 to $148.

The underlying product technology centers on a non-toxic plant-based wax blend free from phthalates, parabens, and synthetic dyes, paired with lead-free cotton wicks, yielding a 50-hour burn time on the 8 oz format. Aerangis sources artisanal ceramic jars exclusively from the historic Shuili Snake Kiln in Taiwan (built 1927), which produces containers using century-old wood-burning methods. Additional functional features include biodegradable wildflower-seed-infused dust covers that can be planted after the candle is used, 100% plastic-free packaging, and reusable ceramic vessels. Fragrance development is conducted in collaboration with world-renowned perfumers.

The business model combines a Shopify-based DTC storefront (aerangis.com) with a wholesale channel serving independent boutiques (opening order minimum $500, reorder minimum $200) and international distribution via Markato into Hong Kong and Singapore. Ancillary revenue includes digital gift cards in four denominations ($25-$250), affiliate/creator commissions through Dovetale, and bespoke/private-label engagements for brand partners such as Non Gender Specific (FLOOID HOM) and Kastra Elion (No. 4 Limani). The company employs 1-10 people and has no disclosed institutional funding or ownership change. Aerangis is a member of 1% for the Planet, donating at least 1% of annual revenue to environmental causes, and has received editorial coverage in Marie Claire, Martha Stewart, Forbes, Travel + Leisure, and Cosmopolitan.

Name

Aerangis

Legal name

Aerangis LLC

Website

https://aerangis.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Aerangis is a New York-based luxury home fragrance company that designs and sells handcrafted, memory-inspired scented candles through direct-to-consumer e-commerce and wholesale channels to individual consumers and select boutique retailers.

Ownership category

akta.pro rank

Product category

Luxury Home Fragrance / Scented Candles

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Luxury scented candles
• Home fragrance products
• Artisan ceramic candles
• Non-toxic candles
• Memory-inspired fragrances

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Revenue from direct-to-consumer online sales of scented candles, gift sets, and candle care accessories through their Shopify e-commerce platform. Products include Signature Collection, Bespoke Collection, and Gift Sets.
2. Wholesale Distribution: Revenue from wholesale orders to independent shops and storefronts. Wholesale opening order minimum is $500 and re-order minimum is $200. Available internationally including Hong Kong and Singapore via Markato.
3. Gift Cards: Digital gift cards sold in denominations of $25 (The Classic), $50 (The Discovery), $100 (The Wanderlust), and $250 (The Jet-Setting), providing customers with flexible gifting options.
4. Affiliate and Partnership Revenue: Revenue from collaborations including co-branded products with Non Gender Specific (FLOOID HOM), Kastra Elion, Atacz, and other brand partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Aerangis designs, manufactures, and sells luxury scented candles and home fragrance products inspired by personal memories and travel experiences. The portfolio includes a Signature Collection of numbered fragrances, a Bespoke Collection of custom-created scents, curated gift sets, candle care accessories, and digital gift cards, sold primarily through their Shopify direct-to-consumer e-commerce storefront with a complementary wholesale channel for independent retailers.

Product overview

Aerangis is a luxury home fragrance brand selling handcrafted scented candles through a direct-to-consumer e-commerce model. The core product portfolio centers on the Signature Collection of numbered, memory-inspired scented candles available in 3.5 oz and 8 oz sizes ($38–$78), alongside a Bespoke Collection of custom fragrances and several gift sets. The brand's signature differentiator is its non-toxic, plant-based wax blend, handcrafted ceramic jars made at the historic Shuili Snake Kiln in Taiwan, biodegradable wildflower seed-infused dust covers, and 100% plastic-free packaging. Candle care accessories (wick trimmers, snuffers, matchbooks, and a Candle Care Set) are sold as add-on modules. Gift cards in four denominations serve gifting occasions. Collaborative products with partners including Non Gender Specific (FLOOID HOM), Kastra Elion (Limani), and Atacz (Toast and Totes bundle) extend the sub-brand portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• No. 1 The Beginning Signature floral candle balancing fresh green notes of aerangis orchid with white florals (jasmine, sampaguita, rose, lily of the valley), grounded by white flowers, sandalwood, and soft musk. Available in 3.5 oz ($38) and 8 oz ($78) sizes with up to 50-hour burn time. The brand's first fragrance and a best seller.
• No. 7 Seven Miles

Quantifiable outcome

• 100% would recommend this product
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, regional and minor.

• Shuili Snake KilncoreStrategic or Co-development PartnerHistoric ceramic kiln in Taiwan (built 1927) specializing in traditional wood-burning ceramic production. Partnership spans over a century of craftsmanship tradition, creating artisanal clay jars for Aerangis candles. The kiln uses traditional methods where wood ash falls into pottery creating rich color variations and rustic appearance.
• 1% for the PlanetcoreStrategic or Co-development PartnerInternational environmental organization with 3,000+ member businesses. Members pledge at least 1% of annual revenue to environmental causes. Provides accountability and prevents greenwashing while supporting transparent environmental giving.
• MarkatoregionalChannel Partner/ Reseller/ DistributorWholesale distribution platform enabling international orders for customers in Hong Kong and Singapore. Expands Aerangis' geographic reach in Asian markets.
• Non Gender SpecificminorStrategic or Co-development PartnerCo-branded candle collaboration creating FLOOID HōM, the home version of Non Gender Specific's best-selling fragrance. Gender-neutral scent featuring saffron, eucalyptus, rose, geranium, patchouli, black leather, and ambroxan.
• Kastra ElionminorStrategic or Co-development PartnerLuxury vodka brand for whom Aerangis created bespoke fragrance No. 4 Limani, inspired by the Greek town of Nafpaktos on the Gulf of Corinth.
• AtaczminorStrategic or Co-development PartnerBundle gift set collaboration featuring Atacz's Air Bazzer Bag (100% recycled polyester tote from recycled plastic bottles) paired with Aerangis candles and Candle Care Set.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diptyque: Iconic luxury scented candle brand with comparable price points ($70+) and place/memory-inspired fragrance storytelling (e.g., 34 Boulevard Saint Germain). Direct competitor in the luxury home fragrance category that Aerangis operates within.
• Le Labo: Luxury fragrance and scented candle brand with handcrafted positioning, distinctive packaging, and premium price points. Operates the same core market (scented luxury candles) with city/location-inspired fragrances analogous to Aerangis' numbered memory scents.
• Boy Smells: Indie luxury candle brand with artistic, gender-neutral fragrances and DTC-first go-to-market. Comparable price band ($30-$48), creative founder-led brand identity, and emphasis on distinctive packaging that mirrors Aerangis' approach.
• Otherland: DTC-first luxury candle brand targeting gifting occasions with collectible packaging and limited-edition runs. Closely mirrors Aerangis' focus on aesthetic-led gifting, Bespoke collections, and direct-to-consumer distribution.
• D.S. & Durga: Independent fragrance house offering home fragrances and candles alongside personal perfume with narrative, place-inspired scents. Shares Aerangis' positioning of fragrance as memoir/storytelling and artisanal production philosophy.

Broad incumbents

• Nest Fragrances: Established broad-line home fragrance brand offering candles, diffusers, and personal care at premium price points. Larger portfolio and broader distribution than Aerangis, but overlapping in the luxury scented candle category.
• Maison Margiela Replica: Luxury fashion house's candle line featuring place-and-memory-themed scents at $70+ price points. Competes directly with Aerangis on the place-inspired memory positioning while benefiting from a much larger parent brand.
• Paddywax: Established candle brand with vintage-inspired collections, decorative ceramic vessels, and broad wholesale distribution. Comparable decorative-tin-and-ceramic packaging and library-style scent collections, but at lower price tiers and broader scale.

Emerging players

• Homesick: DTC candle brand built around place- and nostalgia-inspired fragrances with strong gifting positioning. Overlaps with Aerangis on the memory/place-scent narrative but operates at lower price points and broader mass-DTC distribution.
• Maison Louis Marie: Independent botanical fragrance brand offering candles, perfumes, and body care with nature-inspired storytelling. Comparable indie DTC positioning, plant-based formulations, and premium pricing structure to Aerangis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/AerangisNY
• Facebookfacebook.com/aerangisny
• LinkedInlinkedin.com/company/aerangis-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerangis