1% for the Planet
1% for the Planet is a 501(c)(3) nonprofit that certifies member businesses committing 1% of annual sales to vetted environmental nonprofits, operating a global two-sided network of 4,715 business members and 7,413 environmental partners across 100+ countries.
- Company typePrivate
- Founded2002
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 1% for the Planet does
1% for the Planet is a 501(c)(3) nonprofit founded in 2002 by Yvon Chouinard (Patagonia) and Craig Mathews (Blue Ribbon Flies) and headquartered in Burlington, Vermont. It operates a global membership-based certification scheme under which businesses commit to donating at least 1% of annual sales (not profits) to vetted environmental nonprofits; members submit donation receipts and annual revenue documentation for certification, after which they receive the trademarked 1% for the Planet logo for use on packaging and marketing. The organization also runs the Environmental Partner Network of over 7,413 vetted nonprofits across 100+ countries and 65+ industries, alongside a charitable products arm including the Planet Impact Fund held at National Philanthropic Trust. Brand differentiation is anchored on the trademarked logo and on certified logo deployment by members rather than on consumer-facing products.
The underlying technology stack centers on a member-portal and directory platform powering member signup, revenue self-reporting, and public network discovery (directories.onepercentfortheplanet.org). Independent third-party verification is delivered through an exclusive partnership with BSI Group, an ISO/IEC 17065-accredited certification body, which provides objective monitoring of member compliance and underwrites the organization's alignment with the EU Empowering Consumers for the Green Transition (ECGT) Directive effective September 2026. A new Partnership Marketplace platform is in development for 2025 to enable real-time matchmaking between business members and environmental partners.
Revenue is generated through four streams disclosed in 2024 filings: Business Membership Dues ($4.43M, ~53%), Contributions and Foundation Grants ($2.43M, ~29%), the Planet Impact Fund, and Other revenue including events, merchandise, and miscellaneous income ($1.46M, ~18%). Membership dues scale as a tiered subscription tied to a member's annual sales. Total FY2024 revenue was $8.32M against certified environmental impact of $110M in the year (and $690M lifetime). The GTM motion is direct, self-serve website signup complemented by regional Sessions events in six North American cities and an annual Global Summit. Customer segments are business members (4,715 across 65+ industries), environmental partners (7,413 nonprofits), and individual/institutional donors. Named members span Patagonia, Peak Design, Klean Kanteen, Cell Signaling Technology, Zenni, Grove Collaborative, and Maine Beer Company.
1% for the Planet firmographics
Firmographics- Name
- 1% for the Planet
- Legal name
- 1% for the Planet
- Website
- https://onepercentfortheplanet.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1% for the Planet is a 501(c)(3) nonprofit that certifies member businesses committing 1% of annual sales to vetted environmental nonprofits, operating a global two-sided network of 4,715 business members and 7,413 environmental partners across 100+ countries.
- Ownership category
- akta.pro rank
1% for the Planet industry classification
Industry- Product category
- Environmental Certification Services
- NAICS
- Grantmaking and Giving Services (81321), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
- akta.pro secondary industry
- Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
Keywords
Where 1% for the Planet is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1% for the Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Business Membership Dues: Tiered membership dues that scale according to member's revenue size. Members pay annual dues based on their annual sales/revenue. In 2024, business membership contributed $4,430,598 to total revenue.
- Direct Donations and Contributions: Individual donors and organizations contribute directly to support 1% for the Planet's operations. In 2024, contributions and foundation grants totaled $2,428,214.
- Planet Impact Fund: Donors can contribute to the Planet Impact Fund, which combines philanthropy with environmentally-focused investments to support nature-based solutions.
- Other Revenue: Other revenue streams including events, merchandise, and miscellaneous income totaling $1,458,613 in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business membership with tiered dues based on revenue |
Distribution channels4 records
Marketing channels8 records
1% for the Planet product offering
Product offeringCore offering
1% for the Planet is a membership-based certification organization where businesses commit to donating at least 1% of annual sales (not profits) to vetted environmental organizations. Members submit donation receipts and revenue documentation annually to receive third-party verified certification, use of the registered 1% logo, and access to a network of 7,400+ vetted environmental partners. The organization also operates the Planet Impact Fund, Member Directory, Partnership Marketplace, Global Summit, and regional Sessions events.
Product overview
1% for the Planet is a global environmental giving network with a core membership certification program where business members commit to donating 1% of annual sales to vetted environmental organizations. The ecosystem includes the Environmental Partner Network of over 7,400 vetted nonprofits across 100+ countries, the Planet Impact Fund (a philanthropic investment vehicle), the Member Directory for network discovery, and event programs including Global Summit and Sessions. The Partnership Marketplace is an upcoming platform designed to connect business members with environmental partners for real-time partnership creation. The organization also runs fundraising initiatives including Challenge Grant campaigns and Network Auctions.
Differentiator
Problem solved
Functional benefit
Products and services
- 1% for the Planet Membership A certification program where business members commit to donating at least 1% of annual sales to vetted environmental organizations. Members submit donation receipts and revenue documentation annually to receive third-party verified certification and gain use of the registered 1% logo.
- Environmental Partner Network A global network of vetted environmental nonprofits that receive donations from 1% for the Planet business members, spanning more than 100 countries and including over 7,400 environmental partners working on conservation, climate, biodiversity, and other environmental causes.
- Planet Impact Fund
Quantifiable outcome
- $13 in impact unlocked per $1 donated
- +5 more outcomes
Companies that use 1% for the Planet
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
1% for the Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
1% for the Planet partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- European Outdoor Group (EOG)coreStrategic partnership creates new pathways for outdoor industry companies to support environmental causes across Europe and the United States. EOG joined as Environmental Partner while 1% for the Planet became EOG Associate Member. EOG members can count membership fees toward their 1% commitment. Both networks gain enhanced insights about environmental solutions and best practices from Europe and the US.
- National Philanthropic TrustcoreNational Philanthropic Trust serves as fund manager, sponsor, and fiduciary of the Planet Impact Fund, which combines expertly curated investments and grants to drive positive change for the planet. The fund reached $1 million+ in assets under management in 2024.
- CapShift AdvisorscoreCapShift provides climate investing expertise for the Planet Impact Fund's investment portfolio, sourcing, analyzing and managing transformative climate investments. 1% for the Planet provides philanthropic advising expertise for grants from the fund.
- BSI GroupcoreAppointed as exclusive independent verification body for 1% for the Planet's ECGT compliance. BSI is an ISO/IEC 17065 accredited certification body that provides objective, third-party monitoring of members' compliance with certification standards. Supports EU ECGT Directive compliance.
- Wyland FoundationminorPartnership with Wyland Foundation for EcoBloomz eco-friendly eyewear line launch. Collaborative product initiative supporting environmental messaging.
- SeatreesminorBrondell partners with Seatrees for tree-planting program in East Tanzania as part of environmental initiatives through 1% for the Planet.
- Well AwareminorEnvironmental partner that provided lasting clean water and sanitation to 10,782 people in 2024, made possible by $215,000 in certified donations from 1% for the Planet Members.
- Trees for the FutureminorEnvironmental partner that planted 481,402 trees in sub-Saharan Africa in 2024 using $126,000 in certified donations from 1% for the Planet Members. Trains farmers in agroforestry and sustainable land use.
- Wilderness InternationalminorEnvironmental partner that conserved 234,483 m2 (equivalent of 33 soccer fields) in 2024 using $279,000 in certified donations from 1% for the Planet Members. Works to protect threatened wilderness areas in perpetuity.
- Drip by DripminorEnvironmental partner that implemented 53 school-based WASH projects benefiting 19,504 students in Karachi, Pakistan in 2024, funded with $383,000 in certified donations from 1% for the Planet Members.
- Karrkad Kanjdji Trust (KKT)minorNew 2024 Planet Impact Fund grantee working on Indigenous protection of climate-critical forests. Received first grant in May 2025.
- Osa ConservationminorNew 2024 Planet Impact Fund grantee. Received first grant in May 2025.
- Groundwork USAminorNew 2024 Planet Impact Fund grantee. Received first grant in May 2025.
- Kula ProjectminorNew 2024 Planet Impact Fund grantee. Received first grant in May 2025.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
1% for the Planet competitors and assessment
Company assessmentDirect peers
- Fair Trade USA: Fair Trade USA operates a third-party certification program for ethically sourced products with the Fair Trade Certified logo. Directly comparable to 1% for the Planet in using logo licensing and certification auditing as the core value proposition for brands seeking verified sustainability credentials.
- B Lab (B Corporation): B Lab certifies B Corporations against social and environmental performance standards. Like 1% for the Planet, B Lab operates a third-party-verified certification scheme where businesses pay membership/dues and gain a trusted logo for marketing, addressing the same greenwashing problem with a similar self-certification plus verification model.
- GlobalGiving: GlobalGiving is a nonprofit crowdfunding platform connecting donors with vetted grassroots projects worldwide. Directly comparable as a nonprofit operating a curated giving platform with vetted partners, certifications, and trust mechanisms, although focused on direct donation flow rather than corporate certification.
- EarthShare: EarthShare is a federation of environmental nonprofits facilitating workplace giving campaigns for environmental causes. Directly comparable as a nonprofit intermediary connecting businesses and employees with vetted environmental organizations through a giving/certification model.
- Climate Neutral: Climate Neutral certifies brands that measure, reduce, and offset their carbon emissions with a Certified Climate Neutral label. Highly comparable as a younger sustainability certification scheme using the same third-party-verified logo model targeting consumer-facing brands.
Broad incumbents
- EcoVadis: EcoVadis provides business sustainability ratings and scorecards used by procurement teams to evaluate supplier ESG performance. A broader incumbent operating a paid sustainability ratings platform that overlaps with 1% for the Planet's certification positioning but serves enterprise procurement rather than consumer marketing.
- SCS Global Services: SCS Global Services is a third-party certification body providing sustainability, environmental, and quality certifications across food, forestry, and consumer goods. Adjacent to 1% for the Planet's verification needs (BSI Group serves a similar role) and competes for the same corporate certification budget.
- Carbon Trust: Carbon Trust is an established sustainability certification and advisory firm offering the Carbon Trust Standard label for organizations that reduce carbon. Comparable as a broader incumbent in the verified-sustainability-certification space with overlapping customer base among large consumer brands.
- Bluesign: Bluesign provides sustainability certification for the textile industry with the bluesign label. A specialized incumbent in apparel/textile sustainability — directly overlapping with 1% for the Planet's apparel-heavy member base, where brands often choose between certification schemes.
- BSR (Business for Social Responsibility): BSR is a sustainable business network and consultancy that helps companies develop ESG strategies and member collaboration. Comparable as a broader incumbent sustainability organization serving the same enterprise customer base with consulting and network services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
1% for the Planet social profiles
Digital presence1% for the Planet compliance and trust
Trust signalCompliance6 records
1% for the Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
1% for the Planet leadership team
Management profileNumber of profiles
Profiles10 records
1% for the Planet subsidiaries and ownership
Company hierarchySubsidiaries1 record
1% for the Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1% for the Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1% for the Planet
What does 1% for the Planet do?
1% for the Planet is a membership-based certification organization where businesses commit to donating at least 1% of annual sales (not profits) to vetted environmental organizations. Members submit donation receipts and revenue documentation annually to receive third-party verified certification, use of the registered 1% logo, and access to a network of 7,400+ vetted environmental partners. The organization also operates the Planet Impact Fund, Member Directory, Partnership Marketplace, Global Summit, and regional Sessions events.
Is 1% for the Planet a public or private company?
1% for the Planet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 1% for the Planet founded?
1% for the Planet was founded in 2002. It employs 11 to 50 people.
Where is 1% for the Planet based?
1% for the Planet is headquartered in Burlington, United States, in the North America region.
How does 1% for the Planet make money?
Four revenue lines are on record. Business Membership Dues are the primary driver. The others are direct Donations and Contributions, planet Impact Fund and other Revenue.
Who are 1% for the Planet's main competitors?
Direct peers on record are Fair Trade USA, B Lab (B Corporation), GlobalGiving, EarthShare and Climate Neutral. Broad incumbents are EcoVadis, SCS Global Services, Carbon Trust, Bluesign and BSR (Business for Social Responsibility).
Does 1% for the Planet have an API?
No public API is recorded for 1% for the Planet.
What industry is 1% for the Planet in?
1% for the Planet's product category is Environmental Certification Services. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations, with a secondary code of BPADANAI, Environmental, Climate & Sustainability Standards & Reporting Cooperation. Its NAICS code is 81321 and its SIC code is 8600.