Liquor.com
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Liquor.com firmographics
Firmographics- Name
- Liquor.com
- Legal name
- People Inc.
- Website
- https://liquor.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Liquor.com industry classification
Industry- Product category
- Online Beverage Media
- akta.pro primary industry
- Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
Keywords
Where Liquor.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Liquor.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Marketing channels4 records
Liquor.com product offering
Product offeringCore offering
Liquor.com is a digital media platform that publishes editorial content about cocktails, spirits, beer, wine, and bar culture. The site provides hundreds of cocktail recipes organized by spirit type, preparation style, and occasion, alongside brand reviews, buying guides, bar and restaurant recommendations, and educational content on bartending techniques. The platform also offers email newsletters delivering curated cocktail and spirit content directly to subscribers.
Product overview
Liquor.com is a digital content and media platform that provides editorial content about cocktails, spirits, beer, wine, and bar culture. The platform operates as a single unified content website rather than a modular platform architecture, offering its audience comprehensive cocktail recipes, spirit guides and reviews, bar recommendations, educational content, and industry news. The content is organized into distinct sections covering Recipes (cocktail recipes organized by spirit, style, and occasion), Spirits & Liqueurs (editorial guides covering all major spirit categories with brand reviews), Beer & Wine (content on beverages beyond spirits), The Basics (educational content on bar tools and techniques), Behind the Bar (industry profiles and bartender interviews), and Drinking Out (bar and restaurant recommendations). The platform also offers newsletter subscriptions as an additional engagement channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquor.com Content Platform
- Cocktail & Other Recipes
- Spirits & Liqueurs Guides
- Beer & Wine Content
- Bar and Cocktail Basics
- Behind the Bar
- Drinking Out (Bar Recommendations)
- Liquor.com Email Newsletters
Companies that use Liquor.com
Customer profileSegments3 records
Ideal customer profiles3 records
Liquor.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liquor.com partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Liquor.com competitors and assessment
Company assessmentDirect peers
- Punch: Punch is a digital drinks publication covering cocktails, spirits, wine, and bar culture. It competes with Liquor.com for the same home-bartender and enthusiast audience with similar editorial content (recipes, reviews, drinking-out guides).
- Imbibe: Imbibe is a media brand focused on cocktails, spirits, and bar culture, publishing both digital and print content. It directly overlaps Liquor.com's editorial mission and target audience.
- Wine Enthusiast: Wine Enthusiast is a long-running wine, spirits, and lifestyle media brand with reviews, ratings, and buying guides. It competes for Liquor.com's spirits and wine enthusiast audience with similar informational/educational content.
- The Spirits Business: The Spirits Business is a B2B and consumer-facing trade publication covering the global spirits industry. It overlaps with Liquor.com's industry news, trend, and brand review content.
- SevenFifty Daily: SevenFifty Daily is a digital publication covering the beer, wine, and spirits industry with news, trends, and business analysis. It competes for the same spirits-curious and industry-adjacent audience as Liquor.com.
- Decanter: Decanter is a global wine media brand with reviews, region guides, and news. It overlaps with Liquor.com's wine and spirits editorial coverage for enthusiast readers.
- Wine Spectator: Wine Spectator is an established wine ratings and editorial publication serving enthusiasts and trade. It competes with Liquor.com's wine and spirits content for the same aspirational home consumer.
Broad incumbents
- Bon Appétit: Bon Appétit is a major mainstream food media brand from Condé Nast that publishes substantial cocktail, spirits, and bar coverage. It reaches a broader culinary audience but overlaps with Liquor.com on cocktail recipes and drinking culture.
- Eater: Eater is a major food and restaurant media brand that publishes dedicated bar and cocktail coverage. It overlaps with Liquor.com's 'Drinking Out' bar recommendation and cocktail culture content for a wider dining-out audience.
- Saveur: Saveur is a culinary travel and food culture publication with significant cocktail, spirits, and bar coverage. It competes for aspirational home cook/bartender readers overlapping Liquor.com's audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Liquor.com social profiles
Digital presenceLiquor.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquor.com leadership team
Management profileNumber of profiles
Profiles4 records
Liquor.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquor.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquor.com
What does Liquor.com do?
Liquor.com is a digital media platform that publishes editorial content about cocktails, spirits, beer, wine, and bar culture. The site provides hundreds of cocktail recipes organized by spirit type, preparation style, and occasion, alongside brand reviews, buying guides, bar and restaurant recommendations, and educational content on bartending techniques. The platform also offers email newsletters delivering curated cocktail and spirit content directly to subscribers.
Is Liquor.com a public or private company?
Liquor.com is a private company. It is classified as corporate owned and is currently operating.
When was Liquor.com founded?
Liquor.com was founded in 2008. It employs 11 to 50 people.
Where is Liquor.com based?
Liquor.com is headquartered in San Francisco, United States, in the North America region.
Who are Liquor.com's main competitors?
Direct peers on record are Punch, Imbibe, Wine Enthusiast, The Spirits Business, SevenFifty Daily, Decanter and Wine Spectator. Broad incumbents are Bon Appétit, Eater and Saveur.
Does Liquor.com have an API?
No public API is recorded for Liquor.com.
What industry is Liquor.com in?
Liquor.com's product category is Online Beverage Media. Its primary akta.pro industry code is THAJAGAG, Cocktail Experiences (Mixology Classes, Cocktail Tours).