Cossette

What Cossette does

Cossette is a full-service creative marketing and communications agency founded in 1972 and headquartered in Montreal, Quebec, operating as the primary Canadian business unit under parent Plus Company Canada Inc. (legal entity Plus Company Americas Inc., incorporated in Alberta). The company delivers integrated creative services across advertising, branding and design, content and influence, digital, media planning and buying (via its Cossette Media sub-brand), multicultural and regional marketing, production, and an explicitly named artificial intelligence service line, serving enterprise brands, government and public-sector clients, and non-profit organizations.

Its core technology stack combines traditional creative production with an AI-powered knowledge management platform developed with Scale AI co-development funding, generative AI applied to content creation across text/image/video/audio modalities, and computer-vision-driven augmented reality experiences such as the Amnesty International "Change Your Perspective" AR newspaper project. The agency has shipped multi-channel campaigns deployed through Cossette Media across major Canadian broadcasters (CBC/Radio-Canada, RDS, TSN, Sportsnet) and maintains a five-office national footprint (Montreal, Quebec City, Toronto, Halifax, Vancouver) with bilingual English/French execution.

Cossette generates revenue primarily through project-based professional-services fees for creative engagements and managed-services revenue from media commissions and campaign deployment through Cossette Media. Pricing is quote-driven and not publicly disclosed; engagements are sold via an enterprise field sales motion to major Canadian brands and institutions, with a horizontal segmentation approach led by enterprise brands and supplemented by government/public-sector and non-profit work. The agency is privately held with no public ticker, does not disclose revenue or funding, and is reported to have 5,001-10,000 employees.

Name

Cossette

Legal name

Plus Company Americas Inc.

Website

https://cossette.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cossette is a full-service Canadian creative marketing and communications agency founded in 1972, offering advertising, branding, digital, media, AI, and production services to enterprise brands, government, and non-profit clients across five Canadian offices under parent Plus Company.

Ownership category

akta.pro rank

Product category

Creative Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising services
• Brand strategy design
• Media planning buying
• Creative communications agency
• Digital marketing solutions

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services Revenue: Project-based creative services including advertising campaigns, branding, design, content creation, and digital solutions. Revenue generated through project fees, campaign retainers, and ongoing client partnerships with major Canadian brands.
2. Media Services Revenue: Cossette Media division handles media planning, buying, and campaign deployment. Revenue derived from media commissions and service fees for campaign execution across broadcast, digital, and social platforms.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Cossette is a full-service creative marketing and communications agency delivering end-to-end services spanning advertising, branding and design, content and influence, digital, media planning and buying (via Cossette Media), multicultural and regional marketing, production, and AI-powered marketing solutions. The agency integrates strategy, creative development, and in-house media execution to build brand legacies for major Canadian corporations, government institutions, and non-profit organizations.

Product overview

Cossette is a full-service creative marketing and communications agency operating as a single unified offering with specialized divisions. The agency provides integrated services spanning Advertising, Artificial Intelligence, Branding & Design, Content & Influence, Digital, Media (via Cossette Media), Multicultural & Regional Marketing, and Production. The core portfolio includes campaign work across major client brands (McDonald's, BRP/Can-Am, Metro, BDC, VIA Rail, Air Canada, SickKids, Amnesty International), brand identity projects, digital transformation, and emerging AI-powered solutions including a knowledge management platform developed with Scale AI funding and AR marketing applications. Cossette serves diverse industry sectors including Culture, Education, Fashion, Finance, Food, Health, Insurance, Non-profit, Public sector, Retail, Sport, Technologies, and Tourism, with offices across Canada in Montreal, Quebec City, Toronto, Halifax, and Vancouver.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Full-service advertising including TV, digital, social media, and print campaigns for major brands across various industries.
• Branding and Design Brand identity development, visual design systems, and creative branding solutions for events and corporate identities.
• Content and Influence Content strategy, influencer partnerships, and storytelling across multiple platforms and channels.
• Digital Services Digital transformation, web development, digital strategy, and technology-driven marketing solutions.
• Media Services (Cossette Media) Media planning, media buying, and campaign deployment across broadcast, digital, and social platforms through Cossette Media.
• Multicultural and Regional Marketing Targeted marketing solutions for diverse cultural communities and regional markets across Canada.
• Production Services In-house and partner production capabilities for video, audio, print, and digital content creation.
• Artificial Intelligence Services AI-powered solutions for marketing including generative AI content creation, knowledge management platforms, and emerging AI technologies for brand experiences.

Quantifiable outcome

• Design Agency of the Year Gold 2025 - Strategy Agency of the Year
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Liberté (Yoplait Liberté Canada)flagshipGTM or Marketing Partner · 18 February 2026Cossette developed Liberté's 90th anniversary campaign 'Taste, Always' featuring emotional storytelling around taste and pleasure. Campaign ran across TV, digital, social media, and print platforms to differentiate Liberté from functional food competitors.
• BRP (Bombardier Recreational Products)flagshipGTM or Marketing Partner · 6 February 2026Cossette developed BRP's 'Get Moving' brand refresh launched during Milano Cortina 2026 Olympics. Partnership includes brand identity work, campaign creative, and deployment through Cossette Media across CBC/Radio-Canada, RDS, TSN, Sportsnet.
• Scale AIcoreStrategic or Co-development Partner · 30 July 2025Scale AI funding enabled Cossette to develop an AI-powered knowledge management platform. This strategic partnership supports the agency's investment in cutting-edge technology capabilities and AI integration across creative services.
• Plus CompanycoreOthersPlus Company Canada Inc. is the parent company of Cossette. Cossette operates as a business unit under Plus Company Americas Inc., which is certified under EU-U.S. Data Privacy Framework.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lg2: Quebec-headquartered independent creative agency with strong public-sector and enterprise clients. Direct competitor in the Quebec and Canadian agency market with a comparable full-service model.
• TAXI (TAXI Canada): Canadian full-service creative agency known for brand work on major Canadian accounts. Direct competitor for enterprise brand mandates and media buying engagements across Canada.
• Rethink: Independent Canadian creative agency with offices in Vancouver, Toronto, and Montreal. Competes head-to-head for brand, digital, and design mandates with mid-to-large Canadian brands.
• John St. Toronto-based creative agency within the Casual Films / WPP network known for iconic Canadian brand work (e.g., IKEA, A&W). Comparable to Cossette in size and category focus on Canadian enterprise brands.
• Zulu Alpha Kilo: Toronto-based independent creative agency recognized for award-winning brand work. Competes with Cossette for major Canadian brand mandates and creative-of-the-year accolades.
• Sid Lee: Montreal-based creative agency with a similar integrated creative + media + digital offering serving major North American brands (Cirque du Soleil, Adidas, The North Face). Comparable in geography, scale, and category mix to Cossette.

Broad incumbents

• Publicis Canada: Canadian arm of Publicis Groupe offering advertising, media, digital, and PR. Direct overlap with Cossette on creative + media campaigns across enterprise and government accounts.
• Leo Burnett Canada: Global creative network's Canadian arm offering advertising, media, and digital services as part of Publicis Groupe. Overlaps with Cossette on enterprise brand campaigns but with broader geographic footprint.
• BBDO Canada: Canadian operation of BBDO Worldwide (Omnicom). Competes with Cossette for major enterprise brand advertising accounts with the backing of a global holding company.
• Dentsu Creative Canada: Creative network of Dentsu Inc. operating in Canada with full-service advertising and media capabilities. Broad incumbent competitor for integrated marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/COSSETTEen
• YouTubeyoutube.com/@cossette
• Facebookfacebook.com/Cossette
• LinkedInlinkedin.com/company/cossette
• Instagraminstagram.com/cossette.en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cossette