Isenberg School of Management

What Isenberg School of Management does

Isenberg School of Management is an AACSB-accredited business school founded in 1947 and operated as a component of the University of Massachusetts Amherst, a public state university system headquartered at 121 Presidents Drive, Amherst, Massachusetts. It serves approximately 5,700 students across undergraduate, graduate, and doctoral programs delivered through on-campus, fully online, and hybrid modalities. Undergraduate education spans seven business disciplines (accounting, finance, hospitality and tourism management, sport management, marketing, management, and operations & information management); graduate offerings include three MBA formats (Online, Hybrid, On-Campus), MS programs in Accounting, Business Analytics, Management, and Sport Management, a Master of Finance, MBA/MS dual degrees, and a 4+1 accelerated pathway. The Mark H. McCormack Department of Sport Management is ranked #1 globally for research publications in top-tier journals, a notable reputational anchor.

The school generates revenue primarily through tuition and fees (with public-university rates for on-campus programs and premium pricing for online graduate offerings) supplemented by alumni donations, annual giving, endowed gifts, and the Senior Gift Campaign. Its go-to-market is recruitment-led: prospective students are reached through campus visits, virtual and in-person admissions events, rankings-driven earned media, alumni referrals, and a multi-channel digital presence spanning website, LinkedIn, Instagram, Facebook, YouTube, X/Twitter, and Bluesky. Student-facing technology is built largely on third-party platforms — Canvas LMS, Spire SIS, Navigate, DataCamp, and a Virtual Computer Lab — augmented by Isenberg-developed IConnect (24/7 virtual career center), ISucceed (student success mobile app), and the One.Isenberg resource portal.

Strategic emphasis has shifted toward inclusion and employer integration. The Office of Access, Collaboration, and Engagement for Success (ACES), created with the 2024 appointment of Assistant Dean Jesenia Minier-Jennings, supports DEI programming, multilingualism and neurodivergence workshops, and pipeline partnerships (e.g., the PwC Boston Pathways cohort). Employer outcomes are concentrated in Big 4 accounting and consulting, insurance (Liberty Mutual, MassMutual), and large consumer firms (Amazon, Wayfair), with 92% of graduates reporting career goal achievement within six months and a $92K median starting salary for 2024 master's graduates. No AI/ML proprietary capability, M&A activity, funding round, or private-ownership event is disclosed in the data.

Name

Isenberg School of Management

Legal name

Isenberg School of Management

Website

https://isenberg.umass.edu

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Isenberg School of Management is an AACSB-accredited public business school at UMass Amherst serving roughly 5,700 undergraduate, graduate, and doctoral students across on-campus, online, and hybrid formats, with revenue from tuition and alumni giving.

Ownership category

akta.pro rank

Product category

Business Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL), Marketing, Sales & Brand Management Schools (EDAHAHAE), Specialized Master’s in Management (MiM) & Business Analytics (EDAHAHAC), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Business education
• Graduate programs
• Undergraduate degrees
• Executive education
• Management research

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition for on-campus, online, and hybrid programs. Public university tuition rates apply.
2. Alumni Donations and Annual Giving: Financial contributions from alumni, corporate partners, and friends through annual gifts, endowed gifts, and the Senior Gift Campaign fund strategic initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Isenberg School of Management is a public AACSB-accredited business school at the University of Massachusetts Amherst that delivers undergraduate, graduate, doctoral, and certificate business programs in on-campus, hybrid, and online formats. The school operates academic departments spanning Accounting, Finance, Management, Marketing, Operations & Information Management, and Hospitality & Tourism Management, and offers specialized masters degrees, MBA variants (Online, Hybrid, On-Campus), dual degrees, and sport management programs. Its offerings also include career services, executive and corporate engagement, and fundraising/development activity supported by alumni and corporate partners.

Product overview

Isenberg School of Management is an AACSB-accredited business school offering a comprehensive portfolio of educational programs. The school provides undergraduate degrees across seven business disciplines, multiple graduate programs including Online MBA, Hybrid MBA, On-Campus MBA, MS in Accounting, MS in Business Analytics, Master of Finance, MS in Management, MS in Sport Management, and dual-degree options. Supporting these core academic offerings are student-facing platforms including One.Isenberg (a comprehensive resource portal), IConnect (virtual career center), and ISucceed (student success mobile app). The school also operates specialized centers such as the Berthiaume Center for Entrepreneurship and the Office of ACES (Access, Collaboration, and Engagement for Success). Students can pursue education through on-campus, fully online, or hybrid formats providing flexibility at any career stage.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs
• Online MBA
• Hybrid MBA
• On-Campus MBA
• MS in Accounting
• MS in Business Analytics (On-Campus and Online)
• Master of Finance
• MS in Management
• MS in Sport Management
• MBA/MS Dual Degrees
• 4+1 Programs
• Doctoral Program

Quantifiable outcome

• 92% of Isenberg graduates achieve career goals within 6 months
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PricewaterhouseCoopers (PwC) BostoncoreStrategic or Co-development Partner · 1 January 2025ACES sponsored 18 students from Pathways in Education cohort on trip to PwC Boston. Students gained exposure to corporate account management, explored office amenities, and networked with Isenberg alumni working at PwC. The visit included career impact panel and 'I am PwC' presentation sessions.
• UMass Amherst Office of Equity and InclusioncoreStrategic or Co-development PartnerActive partnership supporting ACES initiatives including Campus Climate Improvement Grant funding for multilingualism and neurodivergence workshop series. Collaboration on diversity, equity, and inclusion programming.
• Berthiaume Center for EntrepreneurshipcoreStrategic or Co-development PartnerPartnership to support entrepreneurship programs and student ventures. Collaboration on student entrepreneurship initiatives and resources.
• Color CollaborativeminorStrategic or Co-development PartnerNonprofit public art organization that collaborated with ACES to create the Isenberg Mural celebrating community and belonging. Local artist Sharon Leshner led creative process with student, faculty, and staff input.
• National Association of Black Accountants (NABA)minorStrategic or Co-development PartnerNortheastern annual conference sponsorship enabling student attendance. Department of Accounting sponsorship and ACES organizational support for Wellsley Da Silva '28 to attend conference.
• Boston Legacy FCcoreStrategic or Co-development PartnerMcCormack alumni hold key positions in the NWSL club's front office. Current MBA students serve as consultants on Capstone Practicum project developing college student marketing plan. Women in Sport Management club conducted case study competition for the club.
• UMass Professional Wardrobe ClosetminorStrategic or Co-development PartnerPartnership providing students with free professional clothing through the closet managed by ACES office assistants.
• Monticello Motor ClubminorStrategic or Co-development PartnerPartner venue for Management in Motion experiential learning program combining leadership workshops with racetrack driving experiences for HTM students.
• Equality FederationminorStrategic or Co-development PartnerFran Hutchins '13 MBA, executive director of Equality Federation, participated in 2025 Executive-in-Residence Program at Isenberg. Over 600 students attended events with Hutchins during the 3-day program.
• Club Management Association of America (CMAA)coreStrategic or Co-development PartnerActive student chapter partnership. Faculty advisor Rod Warnick leads student participation in annual CMAA World Conference where Isenberg students have won multiple awards.
• Isenberg Office of Career SuccesscoreStrategic or Co-development PartnerPartnership providing comprehensive career development services including resume building, employer connections, and job placement support through IConnect platform.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• UMass Lowell Manning School of Business: Sister AACSB-accredited public business school within the UMass system, offering undergraduate and master's business programs including accounting, finance, and management. Direct peer for student recruitment, online program competition, and shared system-level oversight.
• University of Connecticut School of Business: Public AACSB business school in the New England region offering undergraduate, MBA, and specialized master's programs including MS in Business Analytics and MS in Accounting. Closest public flagship peer competing for Northeast students and online enrollments.
• University of New Hampshire Peter T. Paul College of Business and Economics: Public AACSB-accredited New England business school with undergraduate and graduate programs. Direct regional peer with overlapping applicant pools in the Northeast.
• University of Vermont Grossman School of Business: Public AACSB business school with a comparable mix of undergraduate and graduate programs. Direct New England regional peer competing for similar Northeast student segments.
• UMass Dartmouth Charlton College of Business: UMass-system AACSB business school offering undergraduate and master's programs including an MBA. Direct peer in the same system, sharing brand, accreditation, and competing for Southern New England students.
• UMass Boston College of Management: Another UMass-system AACSB business school, with undergraduate management programs and MBAs targeted at Boston-area professionals. Direct system peer competing for the same Boston-area graduate and online learners.

Broad incumbents

• Indiana University Kelley School of Business: Nationally-ranked public AACSB business school offering Online MBA, on-campus MBA, and specialty master's programs. Broader incumbent and benchmark peer demonstrating the trajectory a strong public business school can take in online and graduate business education.
• Babson College: Highly-ranked private business school located near Boston offering undergraduate and MBA programs with a distinctive entrepreneurship focus. Nearby broader incumbent that competes for the same talent and AACSB-recognition cachet; while Isenberg spans more disciplines, Babson's brand and graduate premiums illustrate the upside.
• Boston University Questrom School of Business: Larger, broader private AACSB business school in Boston offering MBA, MSBA, and specialized master's degrees. Nearby broader incumbent that competes for graduate students and corporate employer relationships in the same Boston/Northeast market.

Emerging players

• Bentley University: Regional business-focused university in Waltham, MA offering AACSB-accredited undergraduate and graduate business programs. Comparable in scale and geography, with strong accounting and finance specializations — an emerging peer that competes directly for Boston-area graduate students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IsenbergUMass
• YouTubeyoutube.com/IsenbergUMass
• Facebookfacebook.com/Isenberg-School-of-Mana
• LinkedInlinkedin.com/school/isenberg-school-of-management-umass-amherst
• Instagraminstagram.com/isenbergumass

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isenberg School of Management