Monticello Motor Club
- Company typePrivate
- Founded2008
- HeadquartersMonticello, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Monticello Motor Club does
Monticello Motor Club is a privately held automotive country club operating a purpose-built 4.1-mile racetrack on the former Monticello Airport property in the Catskill Mountains of New York, approximately 90 minutes from New York City. Founded in 2008 and now in its 18th operating year, the club is controlled by the Queally family, with Paul B. Queally as Chairman & Principal Partner, and is led operationally by a new executive team including General Manager & COO Ionel Porumb and Executive Vice President Kyle Ehrmann. The core offering is a members-only driving and motorsports lifestyle, with the track configurable into four circuits (Full Course, North, South, Mushroom) and complemented by off-road rally circuits and a karting facility, plus a 17,000 sq ft race shop and 16,000 sq ft collector car gallery.
The company monetizes through a tiered membership model with one-time initiation fees of $45,000 to $175,000 and annual dues of $5,300 to $28,600, alongside a diversified stack of paid experiences. These include the 3-Day High Performance Driving School ($13,250) and 1-Day Advanced Race School ($4,995), the Ultimate Test Drive ($599/person), private instruction ($3,100-$5,400), Teen Race Camps ($16,995-$24,500), Kids Karting Camps ($1,850-$2,500), corporate Team Challenges (starting at $1,500/person with executive chef catering), track and facility rentals for press launches and dealership training, member-exclusive racing series (ND2 Championship, Member Challenge, Queally Mazda Classic), and a commission-based vehicle classifieds marketplace.
The customer base is anchored by high-net-worth automotive enthusiasts, with secondary segments in corporate groups seeking team-building and client entertainment, and youth racers in development programs. The club markets primarily through its website, concierge-driven membership sales, and social channels (Instagram, Facebook, YouTube, TikTok), with corporate sales for team events and facility rentals. Operations span 101-250 employees, a 67 Cantrell Road clubhouse, and a 548 Broadway corporate office, both in Monticello, NY.
Monticello Motor Club firmographics
Firmographics- Name
- Monticello Motor Club
- Legal name
- Monticello Motor Club
- Website
- https://monticellomotorclub.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Monticello Motor Club industry classification
Industry- Product category
- Private Motorsports Club
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)
- akta.pro secondary industry
- Motorized Adventure Sports Centers (ATV/UTV, Dirt Bike, Jet Ski) (THAAAKAJ)
Keywords
Where Monticello Motor Club is headquartered
LocationHeadquarters
- HQ city
- Monticello
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Monticello Motor Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Dues: Annual membership dues ranging from $5,300 to $28,600 depending on tier (Junior, Silver, Gold, Family)
- Membership Initiation Fees: One-time initiation fees ranging from $45,000 to $175,000 depending on membership tier
- Racing Schools: 3-Day High Performance Driving School ($13,250) and 1-Day Advanced Race School ($4,995)
- Driving Experiences: Ultimate Test Drive experience at $599 per person, includes autocross, track driving, and hot lap
- Karting Camp: Kids Karting Camp with three levels priced at $1,850 (Level 1), $2,200 (Level 2), and $2,500 (Level 3)
- Teen Race Camp: 5-day teen camps ranging from $16,995 (Level 1) to $24,500 (Level 3 Competition School)
- Team Challenges: Corporate team building events starting at $1,500 per person with full catering and customizable packages
- Facility Rentals: Track and facility rental for press launches, consumer events, and automotive industry events
- Vehicle Classifieds: Commission-based sales of race cars and performance vehicles through member marketplace
- Private Instruction: Full-day private instruction ranging from $3,100 (own vehicle) to $5,400 (Porsche Cayman Racecar)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Junior Membership - $45,000 initiation + $5,300 annual dues, 8 days/season |
| Subscription | Annual | Silver Membership - $92,500 initiation + $9,200 annual dues, 15 days/season |
| Subscription | Annual | Gold Membership - $125,000 initiation + $19,600 annual dues, unlimited days |
| Subscription | Annual | Family Membership - $175,000 initiation + $28,600 annual dues |
| One time/ perpetual license | Multi-year contract | 3-Day High Performance Driving School - $13,250 |
| One time/ perpetual license | Multi-year contract | 1-Day Advanced Race School - $4,995 |
| Unit Pricing | Pay-as-you-go | Ultimate Test Drive - $599 per person |
| Unit Pricing | Multi-year contract | Kids Karting Camp Level 1 - $1,850 |
| Unit Pricing | Multi-year contract | Kids Karting Camp Level 2 - $2,200 |
| Unit Pricing | Multi-year contract | Kids Karting Camp Level 3 - $2,500 |
| Unit Pricing | Multi-year contract | Teen Race Camp Level 1 - $16,995 |
| Unit Pricing | Multi-year contract | Teen Race Camp Level 2 - $23,200 |
| Unit Pricing | Multi-year contract | Teen Race Camp Level 3 - $24,500 |
| Unit Pricing | Multi-year contract | Team Challenge - Starting at $1,500 per person |
| Unit Pricing | Pay-as-you-go | Private Instruction (Own Vehicle) - $3,100 |
| Unit Pricing | Pay-as-you-go | Private Instruction (BMW M340i) - $3,600 |
| Unit Pricing | Pay-as-you-go | Private Instruction (BMW M2/M3) - $4,150 |
| Unit Pricing | Pay-as-you-go | Advanced Private Instruction (Porsche Cayman Racecar) - $5,400 |
| Unit Pricing | Pay-as-you-go | Spectator/Guest Pass - $150 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Monticello Motor Club product offering
Product offeringCore offering
Monticello Motor Club is a private, members-only automotive country club in Monticello, New York, that provides exclusive access to a 4.1-mile purpose-built racetrack designed by Brian Redman with multiple configurations. The club sells tiered memberships, multi-day performance driving schools, advanced racing instruction, teen and karting camps, pay-per-use driving experiences, private instruction, corporate team-building events, and facility rentals, supported by an on-site service center, pro shop, and executive chef-curated hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- MMC Pro Shop: On-site pro shop offering merchandise and racing equipment for members.
Products and services
- Monticello Motor Club Membership Tiered membership program (Junior, Silver, Gold, Family) granting exclusive access to the 4.1-mile racetrack, off-road course, member amenities, service center, storage, pro shop, and member events for individuals, families, and junior drivers.
- High Performance Driving School (3-Day) Three-day structured driving school delivering professional instruction in vehicle control, cornering, braking, and track etiquette for members and outside drivers using the club's instructor fleet.
- Advanced Race School (1-Day) One-day advanced racing school focused on higher-speed techniques, racecraft, and performance driving beyond the introductory 3-day school.
- Ultimate Test Drive Premium, instructor-led driving experience allowing participants to sample the club's high-performance fleet on track as a taste of the membership offering.
- Teen Race Camp
Companies that use Monticello Motor Club
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Monticello Motor Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monticello Motor Club partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Monticello Motor Club competitors and assessment
Company assessmentDirect peers
- Thermal Club: Private, members-only motorsports country club in Coachella Valley, California. Operates a multi-configuration private racetrack with luxury amenities (villas, dining) and membership tiers — the closest direct analog to Monticello Motor Club's business model, though it serves the West Coast HNW market.
- Spring Mountain Motor Resort & Country Club: Members-only motorsports club near Las Vegas with a 6.0-mile track, residential villas, and branded driving schools (Cadillac V-Series Academy, Corvette Z06 programs). Highly comparable to MMC's membership-plus-driving-school model and member amenities.
- Atlanta Motorsports Park: Private membership-based road course in Dawsonville, GA featuring a 2-mile track with elevation changes, karts, and member events. Operates a similar HNW-en会员ship business model to MMC in the Southeast U.S.
- Inde Motorsports Ranch: Members-only motorsports club in Willcox, Arizona with a 4.0-mile road course configured into multiple layouts. Closest comp to MMC on track size and configuration philosophy, though it is geographically separate.
- Palmer Motorsports Park: Members-supported road course in Palmer, MA featuring a 2.4-mile track designed with input from racing legends. Operates a semi-private member model in the Northeast, directly competing for the same HNW enthusiast customer base as MMC.
Broad incumbents
- Lime Rock Park: Historic 1.5-mile road course in Lakeville, CT, also located in the Northeast. Primarily a public track with member programs and event rental; less exclusive than MMC but a regional benchmark for automotive event and racing series demand.
- Petersen Automotive Museum: Iconic LA-based automotive lifestyle venue with member tiers, exhibitions, and event spaces. Comparable in that it monetizes automotive enthusiast HNW audience through membership and events, but it is experience/museum-led rather than track-led.
Regional players
- New Jersey Motorsports Park: Multi-track facility in Millville, NJ with Thunderbolt and Lightning road courses plus karts. Northeast competitor for track-day and racing school revenue, though it is a public-track operator rather than a private club.
Emerging players
- TrackDay Club: Membership-based track-day organization providing access to multiple circuits and discounted high-performance driving experiences. Represents a lower-touch, multi-track alternative to MMC's single-property private club model.
Others
- Bondurant School of High Performance Driving: Iconic Phoenix-based driving school offering multi-day high-performance and racing programs. Directly comparable to MMC's 3-Day High Performance Driving School ($13,250) and 1-Day Advanced Race School ($4,995) revenue lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Monticello Motor Club social profiles
Digital presenceMonticello Motor Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monticello Motor Club leadership team
Management profileNumber of profiles
Profiles12 records
Monticello Motor Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monticello Motor Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monticello Motor Club
What does Monticello Motor Club do?
Monticello Motor Club is a private, members-only automotive country club in Monticello, New York, that provides exclusive access to a 4.1-mile purpose-built racetrack designed by Brian Redman with multiple configurations. The club sells tiered memberships, multi-day performance driving schools, advanced racing instruction, teen and karting camps, pay-per-use driving experiences, private instruction, corporate team-building events, and facility rentals, supported by an on-site service center, pro shop, and executive chef-curated hospitality.
Is Monticello Motor Club a public or private company?
Monticello Motor Club is a private company. It is classified as family owned and is currently operating.
When was Monticello Motor Club founded?
Monticello Motor Club was founded in 2008. It employs 101 to 250 people.
Where is Monticello Motor Club based?
Monticello Motor Club is headquartered in Monticello, United States, in the North America region.
How does Monticello Motor Club make money?
Ten revenue lines are on record. Membership Dues are the primary driver. The others are membership Initiation Fees, racing Schools, driving Experiences, karting Camp, teen Race Camp, team Challenges, facility Rentals, vehicle Classifieds and private Instruction.
Who are Monticello Motor Club's main competitors?
Direct peers on record are Thermal Club, Spring Mountain Motor Resort & Country Club, Atlanta Motorsports Park, Inde Motorsports Ranch and Palmer Motorsports Park. Broad incumbents are Lime Rock Park and Petersen Automotive Museum. New Jersey Motorsports Park is listed as a regional player. TrackDay Club is listed as an emerging player. Bondurant School of High Performance Driving is listed as an others.
Does Monticello Motor Club have an API?
No public API is recorded for Monticello Motor Club.
What industry is Monticello Motor Club in?
Monticello Motor Club's product category is Private Motorsports Club. Its primary akta.pro industry code is THADAMAJ, Luxury Car Club / Membership-Based Exotic Rentals, with a secondary code of THAAAKAJ, Motorized Adventure Sports Centers (ATV/UTV, Dirt Bike, Jet Ski). Its NAICS code is 713940 and its SIC code is 7997.