Janome America

What Janome America does

Janome America, Inc. is the North American distribution subsidiary of Janome Corporation, a Japanese sewing machine manufacturer established in 1965 (with corporate heritage traceable to 1921). The subsidiary operates from 10 Industrial Avenue, Mahwah, New Jersey, and distributes Janome-branded sewing machines, embroidery machines, serger machines, and longarm quilting machines across the United States, with associated reach into Canada and Mexico. The catalog exceeds 208 active SKUs and spans MSRPs from $199 entry-level mechanical machines (e.g., Signature Charm) up to the $19,999 Continental M17 combo machine, alongside a proprietary software line (Artistic Digitizer, AcuApps, Pro-Stitcher and Pro-Stitcher Designer) and a broad accessories ecosystem covering presser feet, embroidery hoops, tables, cases, needles, and specialized attachments. Janome Corporation marked the cumulative production of its 75 millionth sewing machine on August 31, 2023.

The company's product architecture combines mechanical sewing platforms with proprietary electronic subsystems, including the AcuFeed Flex Layered Fabric Feeding System, 9mm stitch-width capability, touchscreen interfaces, and start/stop plus automatic thread-cutter buttons. Differentiated SKUs include the MB-7 (the company's first home-use seven-needle embroidery machine, MSRP $9,999), the MB-4S four-needle embroidery machine, the Skyline S9 (the first Skyline-series machine with wireless design transfer), the Quilt Maker Pro 20 longarm (20-inch throat, 2,500 stitches per inch, MSRP $14,995), and the Horizon Memory Craft 9410QC. Sub-brands (Memory Craft, Horizon, Continental, Skyline, MyLock, Quilt Maker, Heavy Duty, Pro-Stitcher, Artistic Digitizer, AcuApps, Sew Comfortable) segment the portfolio by skill level and use case.

Janome America runs a channel-partner go-to-market: it does not sell directly to consumers online and instead routes all purchases through an authorized dealer network that provides demonstrations, advice, and after-sale support; the company actively recruits new dealers via a "Become a Dealer" inquiry form. End customers span hobbyist sewists, quilters (hobbyist through professional longarm), embroidery enthusiasts, and serger users — a horizontally segmented user base rather than a few large enterprise accounts. Marketing is multi-channel across the corporate website, YouTube, Facebook, Instagram, Pinterest, email newsletters, local events, and community programs (Janome Educators, Artisans & Makers, Sew 4 Home). International demand is served through regional distributors spanning Australia, Belgium, Brazil, Canada, Chile, Germany, Japan, Mexico, the Netherlands, the United Kingdom, Eastern Europe, the CIS, Asia, the Middle East, Africa, and Oceania.

Name

Janome America

Legal name

Janome America, Inc.

Website

https://janome.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Janome America distributes Janome Corporation's sewing, embroidery, serger, and longarm quilting machines across North America through an authorized dealer network, serving hobbyists, quilters, embroidery users, and professionals with SKUs ranging from $199 to $19,999.

Ownership category

akta.pro rank

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sewing Machine Sales: Janome America generates revenue primarily through the sale of sewing machines across multiple product lines including sewing, embroidery, serger, and longarm quilter machines. Products range from entry-level machines under $200 to professional models exceeding $14,000.
2. Software Sales: Revenue from software products including Artistic Digitizer embroidery software, AcuApps mobile applications, and Pro-Stitcher quilting software.
3. Accessories Sales: Sales of accessories including presser feet, needles, embroidery hoops, tables, bags, clothsetters, and specialized attachments for Janome machines.
4. Workbooks and Educational Materials: Sales of instructional workbooks and guides for specific Janome machine models.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Janome America, Inc. is the North American subsidiary of Janome Corporation, distributing Janome-branded sewing machines, embroidery machines, serger machines, and longarm quilting machines through an authorized dealer network. The company also sells proprietary supporting software (Artistic Digitizer, AcuApps, Pro-Stitcher) and a comprehensive accessories ecosystem spanning presser feet, hoops, tables, and cases. Products range from entry-level machines under $200 to professional combo machines exceeding $19,000.

Product overview

Janome America offers a comprehensive portfolio of sewing and embroidery machines, organized into distinct product categories: Sewing Machines (including Continental, Horizon Memory Craft, Skyline, Heavy Duty, Travel Mate, and Sewist series), Embroidery Machines (featuring Memory Craft, MB multi-needle series), Serger Machines (MyLock and AirThread series), and LongArm Quilter Machines (Quilt Maker and Quilt Maker Pro series). The product line spans from entry-level mechanical machines (starting at $199) to professional combo machines (up to $19,999). Supporting the machine portfolio is a suite of proprietary software including Artistic Digitizer for design creation, AcuApps mobile applications, and Pro-Stitcher quilting software. An extensive accessories ecosystem covers presser feet, embroidery hoops, tables, cases, needles, and specialized attachments. Janome Corporation celebrated production of its 75 millionth sewing machine in August 2023, demonstrating significant manufacturing scale and market presence in the consumer and professional sewing machine market.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Craft: Product family of computerized sewing and embroidery machines
• Horizon
• Continental
• Skyline
• MyLock
• Quilt Maker
• Heavy Duty
• Pro-Stitcher
• Artistic Digitizer
• AcuApps
• Sew Comfortable

Products and services

• Sewing Machines Computerized and mechanical sewing machines for various skill levels, from entry-level models to professional-grade machines, featuring various stitch patterns, automatic buttonholes, and adjustable presser foot pressure. Spans Continental, Horizon Memory Craft, Skyline, Heavy Duty, Travel Mate, and Sewist series.
• Embroidery Machines Computerized sewing machines with built-in embroidery capabilities, including single and multi-needle models for creating decorative embroidery designs on garments and home décor. Includes Memory Craft and MB multi-needle series.
• Serger Machines Overlock machines that cut, sew, and finish seams in one motion, available in 2/3/4 thread configurations for professional-quality edge finishing. Includes MyLock and AirThread series.
• LongArm Quilter Machines Long-arm quilting machines including Quilt Maker and Quilt Maker Pro series, designed for free-motion quilting with extended throat space for large quilting projects.
• Artistic Digitizer Embroidery, sewing, and crafting software for creating and digitizing designs, enabling users to achieve professional-quality results without expert-level skills.
• AcuApps and Other Software Mobile applications for Janome machines available in the iTunes Store, providing additional functionality and features for compatible sewing and embroidery machines.
• Pro-Stitcher Full-featured, vector-based quilting software that integrates with quilting machines to create digital quilting files, including Pro-Stitcher Lite and Pro-Stitcher Designer versions.
• Accessories Extensive range of accessories including presser feet, needles, embroidery hoops, tables, bags and cases, clothsetters, CoverPro accessories, longarm quilter accessories, serger accessories, and sew comfortable items.
• Continental M17 Next Generation Combo machine combining top features of most decorated machines, offering the largest sewing area in the industry for maximized creative potential. MSRP: $19,999.
• Horizon Memory Craft 9410QC High-definition quilting machine with Janome's exclusive Detachable AcuFeed Flex Layered Fabric Feeding System. MSRP: $5,499.
• Skyline S9 First machine in its series to include both sewing and embroidery with wireless connectivity capability for easy design transfer. MSRP: $4,999.
• MB-7 World's First home-use seven-needle embroidery machine designed to help conquer embroidery projects. MSRP: $9,999.
• Quilt Maker Pro 20 Long-arm quilting machine offering 2,500 stitches per inch with 20-inch throat space. MSRP: $14,995.
• MyLock 654D Sailing Line Compact and user-friendly serger with 2, 3, or 4-thread overlock stitching options and enhanced feed system. MSRP: $899.
• HD9QCP Professional straight-stitch sewing machine built for speed, power, and precision, capable of handling challenging materials including leather, vinyl, cork, denim, canvas, and cotton.
• Memory Craft 550E Limited Edition Embroidery machine with speeds up to 860 stitches per minute for personalizing large projects. MSRP: $4,999.
• MB-4S Four-needle embroidery machine allowing setup of multiple embroidery projects while working on other tasks. MSRP: $7,999.
• 1522 Series Modern and beautifully designed sewing machines featuring Janome's world-class presser foot pressure adjustment, auto declutch bobbin winder, solid metal frame construction, and accessory storage compartment.

Quantifiable outcome

• 75 million machines produced since company founding

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• BBB (Better Business Bureau)minorOthersJanome America maintains BBB Business Review accreditation indicating compliance with BBB standards for business practices and customer satisfaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Singer (SVP Worldwide): Singer competes head-to-head with Janome in mechanical and computerized home sewing machines, with similar mass-market distribution through authorized dealers and big-box retailers.
• Husqvarna Viking (SVP Worldwide): Husqvarna Viking is a Janome competitor in computerized sewing and embroidery machines, particularly for quilters and embroidery hobbyists, sharing similar dealer-based distribution and product positioning.
• Pfaff (SVP Worldwide): Pfaff is an apparel-focused sewing brand in the same SVP Worldwide portfolio as Singer, directly competing with Janome's mid-to-high-range sewing machines in the same dealer channel.
• Handi Quilter: Handi Quilter is a direct competitor to Janome's Quilt Maker line, specializing in longarm quilting machines and quilting software, going through the same specialty retailer and quilting show channels.
• Bernina International: Bernina is Janome's closest rival in the premium sewing and embroidery category, with comparable high-ASP products, independent dealer network, and strong reputation among quilters and embroidery professionals.
• Baby Lock (Juki): Baby Lock is a Janome direct competitor in home embroidery and serger machines, with a multi-needle embroidery line analogous to Janome's MB-4S and MB-7.
• Juki America: Juki America competes with Janome's Heavy Duty line and mid-range mechanical machines, with strong overlap in industrial-style home sewing, particularly for garment professionals and craft sewists.
• Gammill Quilting Systems: Gammill is a longarm quilting machine specialist that competes with Janome's Quilt Maker Pro series for the professional longarm quilter and production quilting segment.
• Brother International (sewing division): Brother is Janome's most direct competitor in home sewing machines, offering a comparable range from entry-level computerized machines to embroidery and quilting lines distributed through similar dealer networks in North America.

Regional players

• Elna (Janome group): Elna is a sister brand in the Janome corporate family, sold primarily in Europe and other international markets with a similar computerized sewing/embroidery lineup. Comparable as a Janome product strategy reference, with limited direct US overlap given the geography distinction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JanomeUSA
• Facebookfacebook.com/JanomeSewingMachines
• Instagraminstagram.com/janomeamerica
• Pinterestpinterest.com/janomeamerica
• Xx.com/Janome_America
• LinkedInlinkedin.com/company/janome-america-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janome America