ClipMyHorse.TV

What ClipMyHorse.TV does

ClipMyHorse.TV Operations GmbH is a privately held Wiesbaden-based digital media company founded in 2007 that operates the world's leading dedicated streaming platform for equestrian sports and horse breeding content. The platform delivers live and on-demand coverage of competitions across dressage, show jumping, eventing, para dressage, driving, and vaulting, sourced from 43 countries and organised under sub-brands for major rights holders including FEI.TV, USEF Network, Badminton TV, and Major League Show Jumping (MLSJ). Its underlying technology comprises a multi-platform streaming stack delivered via web, native iOS/Android apps, and SmartTV applications, backed by AWS infrastructure, Mux Data video analytics, Recombee recommendations, and a proprietary searchable database covering more than 250,000 riders, 1,000,000 horses, and 100,000+ hours of archived video.

The business operates a hybrid monetisation model. Consumer revenue is generated through a freemium subscription product (free channel plus premium monthly/annual membership unlocking 1,000+ annual broadcasts and full archive access) and event-specific season passes (e.g., Badminton Season Pass at £22.99). B2B revenue is generated through CPM-based video and display advertising (e.g., PreRoll €67 CPM in Germany), branded content partnerships, and transaction fees from a dedicated horse auction platform that hosts auctions for partners such as Bolesworth, Flanders Foal Auction, and Grand Prix Sales. The company also operates the CMH.TV Academy (educational training videos) and a general equestrian marketplace as adjacent revenue lines.

The platform serves a global B2C audience of more than 4.3 million equestrian enthusiasts — a high-value demographic (50% earning over $100K, 89% horse owners) — as well as B2B customers including equestrian advertisers, federations, and breeders/sellers using the auction infrastructure. The company employs 11–50 staff, with sales leadership including Head of International Sales Dominic Ernst and Director of Sales Germany Georg Ettwig, and operates from a single Wiesbaden headquarters under founder and managing director Klaus Plönzke.

Name

ClipMyHorse.TV

Legal name

ClipMyHorse.TV Operations GmbH

Website

https://clipmyhorse.tv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ClipMyHorse.TV is a Wiesbaden-based streaming platform delivering live and on-demand coverage of equestrian sports from 43 countries, serving 4.3M+ global users via subscriptions, advertising, and auction commissions, with exclusive sub-brands for FEI, USEF, and Badminton Horse Trials.

Ownership category

akta.pro rank

Product category

Equestrian Sports Streaming & Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Other Spectator Sports (711219)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

akta.pro secondary industries

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Equestrian sports streaming
• Live event broadcasting
• Video on-demand platform
• Subscription video service
• Horse auction marketplace

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Recurring subscription model providing unlimited access to over 1,000 broadcasts per year and the full video archive (100,000+ hours). Offered as monthly or annual billing cycles. After initial contract term, subscriptions auto-renew for indefinite period.
2. Badminton Season Pass: Event-specific subscription pass for the MARS Badminton Horse Trials. Initial term ends April 14 with auto-renewal. Priced at £22.99 for annual access.
3. Download-To-Own (DTO): One-time purchase option for downloading specific CMH content during the term of a premium membership.
4. Advertising Revenue: Display advertising (static and animated banners), MidRoll video ads (up to 40 seconds during short breaks), and PreRoll video ads (up to 10 seconds non-skippable at start of live streams), plus branded content partnerships. CPM-based pricing.
5. Auction Platform Commission: Horse auction hosting platform supporting live, online, and hybrid formats. Auctions listed include Bolesworth Elite Auctions, Flanders Foal Auction, Grand Prix Sales, and others. Platform facilitates real-time online bidding.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

ClipMyHorse.TV is a multi-platform live and on-demand streaming service dedicated to equestrian sports, streaming over 800 events per year from 43 countries and providing access to an archive of 100,000+ hours of video content. The service operates on a freemium + subscription model, complemented by a dedicated online horse auction marketplace (auctions.clipmyhorse.tv) and an equestrian product marketplace (marketplace.clipmyhorse.tv), along with advertising sales to equestrian brands.

Product overview

ClipMyHorse.TV is a multi-platform streaming service for equestrian sports and breeding content. The core offering is the streaming platform (ClipMyHorse.TV) which provides live broadcasts of events from 43 countries and access to over 100,000 hours of archived video content. The platform operates through several branded channels including FEI.TV (FEI events), USEF Network (US equestrian content), Badminton TV (Badminton Horse Trials), and MLSJ (Major League Show Jumping). Additional services include the Academy (educational/training videos), Auctions (horse sales platform), and Marketplace. The service is accessible via web, mobile apps, and SmartTV, with subscription options including premium memberships, Badminton Pass, and Download-To-Own purchases. The platform also maintains an extensive horse and rider database.

Differentiator

Problem solved

Functional benefit

Products and services

• ClipMyHorse.TV Premium Streaming Subscription Premium subscription providing unlimited access to 1,000+ broadcasts per year and full archive of 100,000+ hours of video content covering equestrian sports from 43 countries. Includes HD streaming, multi-device access (web, iOS, Android, SmartTV), exclusive training videos, and the comprehensive rider and horse database.
• Badminton TV Season Pass Event-specific annual subscription pass for the MARS Badminton Horse Trials, one of the world's most prestigious five-star eventing competitions. Priced at £22.99 annually, provides live stream coverage during event week and full on-demand access for the year.
• Download-To-Own (DTO) Content Purchases One-time purchase option allowing premium members to download specific ClipMyHorse.TV content for offline viewing during their subscription term.
• FEI.TV Channel Dedicated sub-platform within ClipMyHorse.TV streaming FEI-sanctioned events including World Cup, Nations Cup, World Championships, and European Championships across dressage, show jumping, eventing, para dressage, driving, and vaulting disciplines.
• USEF Network Channel Dedicated sub-platform within ClipMyHorse.TV providing comprehensive coverage of U.S. Equestrian Federation events and American equestrian sport to the global audience.
• CMH.TV Academy Educational platform featuring 394+ training videos across dressage, showjumping, health, and horse & rider categories, including USEF Learning Center integration and content from world-class riders such as Marcus Ehning and Holly Smith.
• ClipMyHorse.TV Auctions Platform Online horse auction marketplace supporting live, online-only, and hybrid auction formats with real-time bidding capabilities. Hosts auctions from organizations including Bolesworth Elite Auctions, Flanders Foal Auction, and Grand Prix Sales.
• ClipMyHorse.TV Marketplace General online marketplace for purchasing equestrian-related products and services, operated as a separate sub-platform from the auction service.
• ClipMyHorse.TV Advertising Services Advertising sales offering display banners (CPM-based), MidRoll video ads up to 40 seconds, non-skippable PreRoll video ads up to 10 seconds, and branded content partnerships. Targeted by country and discipline. Country-specific pricing in UK and Germany markets.

Quantifiable outcome

• 87% advertising recall vs. 23% TV standard
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Major League Show Jumping (MLSJ)coreGTM or Marketing Partner · 1 January 2021MLSJ, a North American show jumping league launched in 2021, has partnered with ClipMyHorse.TV for free live streaming of all events. MLSJ grew from a $6 million purse across 10 events in its inaugural season to $12 million over nine shows. Over 75% of MLSJ's 48 contracted riders rank in the world's top 250, including five of the current top 10.
• FEI (Fédération Equestre Internationale)coreGTM or Marketing PartnerClipMyHorse.TV operates a dedicated FEI.TV sub-platform within its ecosystem, streaming FEI World Cup, Nations Cup, World Championships, European Championships, and other FEI-sanctioned events across dressage, show jumping, eventing, para dressage, driving, and vaulting.
• USEF (United States Equestrian Federation)coreGTM or Marketing PartnerClipMyHorse.TV hosts the USEF Network as a dedicated sub-platform, providing U.S. equestrian content to the platform's global audience.
• MARS Badminton Horse TrialscoreGTM or Marketing PartnerBadminton TV powered by ClipMyHorse.TV provides comprehensive coverage of the MARS Badminton Horse Trials, one of the world's most prestigious five-star eventing competitions. A dedicated Badminton Season Pass (£22.99) provides live and on-demand access.
• Bolesworth Elite AuctionsminorGTM or Marketing PartnerBolesworth Elite Auctions hosts hybrid horse auctions on the ClipMyHorse.TV auction platform, showcasing exceptional embryos and youngstock from leading international bloodlines. Their July 2026 auction includes 3-year-olds alongside foals, yearlings, and ridden horses.
• Grand Prix SalesminorGTM or Marketing PartnerGrand Prix Sales runs multiple online horse auctions on the ClipMyHorse.TV platform including Jumping Foals, Dressage Foals, and Embryo auctions throughout 2026 and beyond.
• Flanders Foal AuctionminorGTM or Marketing PartnerFlanders Foal Auction at Sentower Park hosts foal auctions on the ClipMyHorse.TV platform with 35 top-class foals per event, with bidding available on site, by telephone, or online.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FEI.TV: FEI.TV is the official streaming destination of the Fédération Equestre Internationale; although currently powered by ClipMyHorse.TV's infrastructure, it operates as a federated direct-to-consumer channel for FEI events (World Cup, Nations Cup, Championships). It is a direct peer in FEI content delivery and a potential competitor if FEI were to internalize the stack.
• ehorses: ehorses is one of Europe's largest online horse marketplaces for buying and selling horses. It is a direct peer in the sport horse commerce vertical where ClipMyHorse.TV Auctions operates, competing for breeder listings and buyer attention.
• Equidia: Equidia is a French equestrian-focused TV channel and streaming service covering live competitions, breeding, and lifestyle content. It is the dominant dedicated equestrian broadcaster in France and competes for the same audience and rights relationships across Europe.
• Horse & Country TV (H&C): Horse & Country TV is a direct competitor — a subscription streaming service dedicated to equestrian sports, offering live event coverage, original series, training content, and a video-on-demand archive. It targets the same English-speaking horse enthusiast audience with similar freemium/subscription monetization.

Others

• ClipMyHorse.TV Auctions partner networks (e.g., Bolesworth, Flanders Foal Auction, Grand Prix Sales): These are auction houses that both partner with and could compete with the CMH auction platform by building direct streaming/bidding infrastructure. They are ecosystem participants that define the depth and liquidity of the CMH auction offering.
• Pferde.de / FN-Verlag (German Equestrian Federation media): Pferde.de and FN-Verlag are German equestrian media, marketplace and publishing assets tied to the Deutsche Reiterliche Vereinigung. They overlap with CMH in German-speaking markets across content, horse sales listings, and federation media rights.

Emerging players

• FloSports: FloSports is a subscription sports streaming platform covering niche and underserved sports verticals (wrestling, cycling, track & field, etc.). It is a comparable emerging player model for vertical-specific sports streaming with subscription plus advertising monetization.

Regional players

• At The Races / Racing TV: At The Races and Racing TV are UK/Irish horse racing media and streaming services. Although racing-focused rather than equestrian sport-focused, they are an adjacent regional player in paid horse-related video content, betting-integration, and rights broadcasting.

Broad incumbents

• Eurosport / Discovery+: Eurosport (now part of Discovery+) carries major equestrian events including FEI World Cup and Grand Slam show jumping within a broader sports portfolio. It competes indirectly with CMH by aggregating some of the same premium equestrian rights inside a much wider multi-sport offering.
• DAZN: DAZN is a global sports streaming subscription service focused on live and on-demand combat and traditional sports. It is a broad incumbent operating the same subscription/PPV streaming model at much larger scale and competes for general sports streaming wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/clipmyhorse
• Facebookfacebook.com/ClipMyHorse.TV
• Instagraminstagram.com/clipmyhorse.tv_uk
• Xx.com/clipmyhorse
• LinkedInlinkedin.com/company/clipmyhorse-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClipMyHorse.TV