Equidia
Equidia is a French horse racing media platform that streams live races, publishes expert pronostics for Quinté+ and other PMU bet types, and broadcasts dedicated TV channels to drive betting volume to PMU.
- Company typePrivate
- Founded-
- HeadquartersColombes, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Equidia does
Equidia is a French media and entertainment company headquartered in Colombes that operates a vertically specialized horse racing content platform. Its core product is a digital destination (equidia.fr) delivering live streaming of French and international racecourses, on-demand race replays with finish-line photos and tracking data, real-time race telemetry, and an indexed archive of more than 414,000 race results together with horse, jockey, and trainer profiles. The platform produces original video programming such as 3 mn Pronos, Les Simples du Jour, Le Grand Debrief, and Ticket Gagnant, and broadcasts three dedicated linear television channels (Equidia Racing Trot, Equidia Racing Galop, Equidia Racing Mag) running continuous 24/7 coverage.
Content access is offered to end users free of charge. Revenue is generated primarily through an affiliate/referral relationship with PMU (Pari Mutuel Urbain), France's national pari-mutuel betting operator, with race pages carrying integrated 'Parier avec PMU' links that drive betting activity. Secondary revenue derives from advertising on the television channels and digital properties. The user base is overwhelmingly consumer-facing — French horse racing enthusiasts and bettors who consult expert pronostics (Quinté+, Pick 5, Super 4) before placing wagers — supported by a headcount band of 101-250 employees and a subsidiary content brand, Equidia Regions, focused on regional/localized racing coverage.
Equidia firmographics
Firmographics- Name
- Equidia
- Website
- https://equidia.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Equidia is a French horse racing media platform that streams live races, publishes expert pronostics for Quinté+ and other PMU bet types, and broadcasts dedicated TV channels to drive betting volume to PMU.
- Ownership category
- akta.pro rank
Equidia industry classification
Industry- Product category
- Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Gambling Industries (713290)
- SIC
- Cable & Other Pay Television Services (4841), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Equidia is headquartered
LocationHeadquarters
- HQ city
- Colombes
- HQ country
- France
- HQ region
- Europe
Markets served
Equidia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- PMU Partnership: Equidia drives users to PMU (Pari Mutuel Urbain), France's national horse betting operator. The partnership appears to be the primary revenue mechanism, with Equidia content promoting PMU betting opportunities and generating referral traffic through integrated betting links.
- Television Broadcasting: Equidia operates dedicated horse racing television channels (Equidia Racing Trot, Equidia Racing Galop, Equidia Racing Mag) broadcasting live races, analysis shows, and original programming.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Equidia product offering
Product offeringCore offering
Equidia operates a digital media platform dedicated to horse racing, providing live streaming of races 7 days a week, on-demand replays, expert predictions (pronostics) for PMU bet types including Quinté+, Pick 5, and Super 4, news articles, and video programs. The platform integrates PMU betting referral links and serves as a content marketing and customer acquisition channel for PMU, France's national horse betting operator.
Product overview
Equidia is a French horse racing media platform offering live streaming of horse races, on-demand replays, expert predictions for betting (Quinté+, Pick 5, Super 4, and single bets), and video content including short programs like 3 mn Pronos and Les Simples du Jour, as well as long-form interviews through Le Grand Debrief. The platform covers both French and international racing circuits and integrates PMU betting functionality. Equidia provides comprehensive race information including results, statistics, horse profiles, and expert analysis articles.
Differentiator
Problem solved
Functional benefit
Brands
- Equidia Regions: Regional coverage content and localized horse racing programming
Products and services
- Live Horse Racing Streaming Live coverage and streaming of horse racing events including French and international tracks such as Clairefontaine, Enghien, Vichy, Dax, Santiago, and Palermo. Targeted at French horse racing fans who want to follow races in real time.
- Race Replays On-demand video replays of horse racing events with finish line photos and race analysis, allowing users to revisit completed races. Targeted at bettors reviewing past performances and at general racing fans.
- Expert Predictions (Pronostics) Expert betting predictions including Quinté+, Pick 5, Super 4, and single win/place forecasts with race analysis from Equidia experts. Targeted at French bettors preparing wagers through PMU.
- Quinté+ Coverage Daily Quinté+ race coverage including race cards, predictions, results, horse statistics, jockey/horse associations, and expert analysis. Targeted at PMU Quinté+ bettors.
- 3 mn Pronos Short-form video program providing quick race previews with participant reviews, race conditions, and predictions. Targeted at busy bettors who want concise daily handicapping.
- Les Simples du Jour
Quantifiable outcome
- Over 414,000 searchable results and profiles in the Equidia database
Companies that use Equidia
Customer profileSegments1 record
Ideal customer profiles1 record
Equidia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Equidia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PMU (Pari Mutuel Urbain)corePMU is France's national horse betting operator and Equidia's primary strategic partner. Equidia drives users to PMU through integrated betting links, race coverage that promotes PMU betting opportunities, and direct referral traffic. The partnership appears to be the core revenue mechanism for Equidia, with the platform serving as a content marketing and customer acquisition channel for PMU's betting services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Equidia competitors and assessment
Company assessmentDirect peers
- Zone-Turf: Zone-Turf is a French horse racing media site providing pronostics, race analysis, and PMU results, serving the same handicapper/bettor segment as Equidia in the French market.
- Paris-Turf: Paris-Turf is a long-standing French horse racing daily newspaper and digital platform offering race cards, results, pronostics, and PMU betting integration — directly competing with Equidia in the French handicapper audience.
- Geny Courses: Geny Courses (Geny Courses & Hippisme) is a French horse racing data and media platform offering race programs, results, pronostics, and pedigree information, directly comparable to Equidia's database-driven handicapping offering.
- Canalturf: Canalturf is a French horse racing media site providing race previews, pronostics, results, and PMU-related content, competing head-to-head with Equidia for French racing bettor attention.
- Racing Post: Racing Post is the UK's leading horse racing media brand offering news, racecards, results, tips, and handicapping content — a direct functional peer to Equidia in the anglophone racing media market.
- At The Races: At The Races is a UK horse racing media and live-streaming platform offering race coverage, replays, tips, and betting integration, comparable to Equidia's combined web + TV + pronostics proposition.
Broad incumbents
- Sky Sports Racing: Sky Sports Racing is a UK dedicated horse racing television channel operated within the broader Sky Sports portfolio; it overlaps with Equidia's TV channel strategy but is part of a much larger sports media conglomerate.
- Equibase: Equibase is the official Thoroughbred industry data source for North American racing, providing race results, statistics, and past performances — comparable to Equidia's 414k+ database as a racing data reference.
Others
- France Galop: France Galop is the French governing body for flat and steeplechase horse racing and historically a stakeholder in Equidia's creation; it operates adjacent media, regulatory, and race-organizing functions that intersect with Equidia's coverage.
- PMU (Pari Mutuel Urbain): PMU is France's national pari-mutuel betting operator and Equidia's core strategic partner; while not a direct competitor, PMU is the central commercial counterparty whose economics drive Equidia's revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equidia social profiles
Digital presenceEquidia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equidia leadership team
Management profileNumber of profiles
Equidia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equidia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equidia
What does Equidia do?
Equidia operates a digital media platform dedicated to horse racing, providing live streaming of races 7 days a week, on-demand replays, expert predictions (pronostics) for PMU bet types including Quinté+, Pick 5, and Super 4, news articles, and video programs. The platform integrates PMU betting referral links and serves as a content marketing and customer acquisition channel for PMU, France's national horse betting operator.
Is Equidia a public or private company?
Equidia is a private company. It is classified as unknown and is currently operating.
When was Equidia founded?
Equidia was founded in -1. It employs 101 to 250 people.
Where is Equidia based?
Equidia is headquartered in Colombes, France, in the Europe region.
How does Equidia make money?
Two revenue lines are on record. PMU Partnership is the primary driver. The others are television Broadcasting.
Who are Equidia's main competitors?
Direct peers on record are Zone-Turf, Paris-Turf, Geny Courses, Canalturf, Racing Post and At The Races. Broad incumbents are Sky Sports Racing and Equibase. Others are France Galop and PMU (Pari Mutuel Urbain).
Does Equidia have an API?
No public API is recorded for Equidia.
What industry is Equidia in?
Equidia's product category is Sports Media. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 516210 and its SIC code is 4841.