B-ON

What B-ON does

B-ON (legal entity B-ON Global S.à.r.l., headquartered in Luxembourg) is a private electric-vehicle startup founded in 2020 by a team of automotive executives, many of whom previously worked on the DPDHL StreetScooter program that produced over 20,000 electric light commercial vehicles. The company sells a modular fleet electrification platform to B2B commercial fleet operators, anchored by the Pelkan all-electric van (launching in mainland Europe in 2024 and the UK in Q1 2025) and complemented by the Smart Dispenser loading/unloading tool, two software pillars called Connect (Advanced Telematics capturing 600 data points per second per vehicle plus Fleet Management), and Energy (Energy & Charge Management plus Electrical Energy Storage). All components are sold separately or bundled, with API connectivity enabling mixed-fleet use across non-B-ON vehicles.

The underlying technology stack combines purpose-built EV hardware with cloud-native software, telematics-grade data capture, adaptive automation (Adaptive Commands), and energy infrastructure including peak shaving and backup power. B-ON operates a five-site footprint spanning Luxembourg (legal HQ), Paris (EU HQ and Sales & Operations), Oensingen Switzerland (telematics R&D), Coventry UK (EV R&D), and Shanghai (China operations), with a stated global footprint across Europe, Asia, and North America. The Asia-Pacific go-to-market is executed through eMotion Fleet Inc., a Japan-focused joint venture with renewable energy incumbent Shizen Energy established in October 2023.

The revenue model is multi-stream: hardware sales of vehicles and energy storage systems, recurring subscription revenue from Connect and Energy software, and professional services for fleet electrification planning, deployment, and operations. Pricing is quote-based and non-public, reflecting enterprise sales cycles involving demonstrations and custom multi-year contracts rather than standardized SaaS tiers. Customer concentration is currently low-visibility, with no live enterprise logos disclosed and only historical DPDHL reference tied to the founders' prior work. The company is led by CEO Bruno Lambert (formerly at Borgward, Iconiq/NWTN, and Magna Steyr Asia), with founder Stefan Krause in a Senior Strategic Advisor role since October 2023.

Name

B-ON

Legal name

B-ON Global S.à.r.l.

Website

https://b-on.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

B-ON is a Luxembourg-based EV startup founded in 2020 that sells a modular fleet electrification platform — the Pelkan electric van plus telematics, fleet management, and energy software — to B2B commercial fleet operators focused on last-mile delivery across Europe, Asia, and North America.

Ownership category

akta.pro rank

Product category

Commercial Electric Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Commercial electric vehicles
• Fleet management software
• Energy storage solutions
• Last-mile delivery
• Fleet electrification

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicles: Sale of all-electric commercial vehicles including the Pelkan van. Vehicles are sold as part of a modular offering and can be purchased separately or bundled with software and energy solutions.
2. Software Subscriptions: Ongoing subscription revenue from Connect and Energy software offerings including fleet management, telematics, charge management, and energy monitoring tools.
3. Energy Solutions: Sale and installation of electrical energy storage systems, smart dispensers, and related energy infrastructure for fleet operations.
4. Professional Services: Consulting and implementation services for fleet electrification, including planning, deployment, operation and management of EV implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

B-ON delivers a modular fleet electrification ecosystem for commercial operators, anchored by the purpose-built Pelkan all-electric van and extended through productivity tools (Smart Dispenser), connected fleet software (Connect — advanced telematics and fleet management), and energy infrastructure (Energy & Charge Management plus Electrical Energy Storage). Each component can be purchased separately or bundled, allowing fleet operators to electrify incrementally rather than buying a turnkey package. The target buyers are B2B commercial fleet operators focused on last-mile delivery, logistics, and mixed-fleet management across Europe, Asia, and North America.

Product overview

B-ON is a modular fleet electrification platform offering electric vehicles, tools, and software solutions. The core product is the Pelkan all-electric van, supported by Smart Dispenser delivery tools. The software portfolio consists of Connect (Advanced Telematics + Fleet Management) and Energy (Energy & Charge Management + Electrical Energy Storage), which work independently or together. The offering is completely modular—vehicles, tools, software, and energy solutions can be purchased separately or as a complete package.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelkan Electric Van An all-electric commercial van purpose-built for last-mile delivery, designed to deliver maximum productivity at lower operating cost for B2B fleet operators. Available in mainland Europe starting 2024 and the UK in Q1 2025.
• Smart Dispenser A package sorting and delivery optimization hardware tool that saves drivers up to 5 minutes per parcel by removing the need to sort packages when loading and unloading. Fully customizable to fit specific fleet needs for last-mile delivery operations.
• Advanced Telematics Vehicle data capture system that collects 600 data points per second from each vehicle, with Adaptive Commands for automated vehicle adjustments, cloud storage, and API connectivity for third-party integration. Sold as part of the Connect platform for mixed-fleet telematics.
• Fleet Management Software Real-time fleet management interface providing driver monitoring, route mapping, location tracking, and vehicle diagnostics for the entire fleet. Part of the Connect platform, designed to work with any vehicle including mixed-brand fleets via built-in API functionality.
• Energy & Charge Management Intelligent management of fleet charging including scheduling, prioritization, load optimization, and forecasts. Integrates renewables and helps operators manage grid constraints and avoid expensive tariffs as part of the Energy platform.
• Electrical Energy Storage (EES) Battery storage system providing power banking, peak shaving to avoid expensive grid tariffs, and backup power during outages. Enables charging vehicles when grid power is constrained or expensive as part of the Energy platform.

Quantifiable outcome

• 40% Cost Savings
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Shizen Energy Inc.flagshipStrategic or Co-development Partner · 26 October 2023Shizen Energy and B-ON agreed to enter into discussion of joint investment in Japanese EV startup eMotion Fleet Inc. Shizen Energy brings expertise in renewable energy power plants (solar, wind, biomass) across Japan, Asia, and Brazil, along with energy management systems. The partnership aims to offer full EV services by combining eMotion Fleet's hands-on EV deployment experience with Shizen Energy's renewable energy and energy management expertise. B-ON will manufacture EVs and provide fleet management systems, while Shizen Energy will work to transform power consumed in EVs to renewable energy.
• eMotion Fleet Inc.coreStrategic or Co-development Partner · 26 October 2023eMotion Fleet was founded in 2023 by Shuji Shiraki and Dennis Ilic of B-ON Japan. B-ON manufactures EVs and provides fleet management systems for eMotion Fleet's operations in Japan and abroad. The company offers multi-brand EV solutions and one-stop service for planning, deployment, operation and management of EV implementation. eMotion Fleet targets 10-20% savings for customers and aims to capture leading share of Japan's expected 120,000 electric light commercial vehicle market by 2030.
• Nishi-Nippon Railroad Co., Ltd.minorStrategic or Co-development PartnerShizen Energy formed a joint venture with Nishi-Nippon Railroad Co., Ltd. as part of their broader decarbonization transportation energy strategy. B-ON is involved through the eMotion Fleet partnership ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lightning eMotors: US provider of electric commercial vehicles, powertrains, and fleet electrification services for medium-duty trucks and vans, with a comparable product-and-services approach to B-ON.
• Volta Trucks: European electric commercial vehicle startup focused on urban distribution trucks (Volta Zero), positioned as a direct competitor to B-ON in purpose-built zero-emission delivery vehicles.
• Rivian: US electric vehicle maker selling the EDV 700/900 commercial delivery vans purpose-built for fleet operators, directly competing with B-ON's Pelkan in the last-mile delivery segment.
• Workhorse Group: US-listed maker of electric last-mile delivery vans and trucks targeting commercial fleets, directly comparable to B-ON in product category and customer segment.
• Samsara: Public fleet management and IoT platform providing telematics, vehicle routing, and energy/asset monitoring for commercial fleets — directly comparable to B-ON's Connect software offering.
• Arrival: UK/EU-based EV startup that developed purpose-built electric vans and buses for commercial fleets using a microfactory model, comparable to B-ON's purpose-built approach for last-mile delivery.
• Einride: Swedish electric and autonomous freight platform offering electric trucks plus a freight-operating system for commercial fleets — comparable to B-ON's bundled EV + software + energy stack for commercial logistics.
• Geotab: Global fleet telematics and management platform used by commercial fleets for vehicle tracking, driver behavior, and EV energy management — overlapping with B-ON's Advanced Telematics and Fleet Management capabilities.

Broad incumbents

• Ford Pro: Ford's commercial vehicle and fleet services division selling the E-Transit electric van along with telematics, charging, and software — a broader incumbent offering that overlaps B-ON's modular EV + software stack.
• Mercedes-Benz Vans: Sells the eVito and eSprinter electric commercial vans with dealer/service networks and fleet financing, competing head-to-head with Pelkan across European fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-on-automotive-ltd
• Instagraminstagram.com/b.on.fleet
• TikToktiktok.com/@b.on.fleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-ON