Mr. Electric of Cranberry Township

What Mr. Electric of Cranberry Township does

Mr. Electric of Cranberry Township is a locally owned and operated franchise delivering residential and commercial electrical services to homeowners, businesses, and emergency service customers across Cranberry Township, Pennsylvania, and surrounding areas. The franchise was established in 2020 as part of the broader Mr. Electric franchise system, which is owned and operated under Neighborly, a diversified home-services conglomerate. It employs 51–100 staff and is supported by Dwyer Franchising LLC, the franchisor behind the brand, which provides brand standards, franchise development, and franchisee support.

The company's core offering spans the full lifecycle of electrical work: emergency 24/7 repair services, outlet installation (GFCI, USB, 240V, tamper-resistant), electrical panel repair and upgrades, circuit breaker replacement, wiring upgrades, lighting services (recessed, landscape, LED retrofit, chandelier), Level 2 EV charger (EVSE) installation, ceiling and exhaust/attic fan installation, home generator installation, smoke and CO detector installation, whole-house surge protection, power conditioners, dedicated circuit installation, electrical code compliance updates, smart home device integration, and electrical safety inspections. Commercial services include LED lighting upgrades, automation, ballast replacement, outlet installation, and subpanels. The Neighborly Done Right Promise provides a service guarantee; technical differentiation is modest and concentrated in customer-facing programs (membership, guarantee, financing) rather than proprietary technology.

Mr. Electric of Cranberry Township generates revenue through three streams: (1) one-time service fees for installation, repair, and maintenance work, billed by quote (not by hour) with transparent upfront pricing; (2) the Mr. Electric Advantage Plan, an annual subscription membership offering complimentary electrical safety checks and up to 15% service discounts; and (3) financing-driven managed service revenue through third-party partners with flexible credit terms. Discounts ($25 off for new customers; up to 15% off for first responders, teachers, seniors, veterans, and military) and franchise-driven local marketing (website, blog, reviews, email/SMS, phone) round out the commercial model. The brand's broader system serves over 100,000 customers annually across 35+ US states and 5 Canadian provinces, with an aggregate 89,285 customer reviews averaging 4.7/5 stars.

Name

Mr. Electric of Cranberry Township

Legal name

Mr. Electric LLC

Website

https://mrelectric.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr. Electric of Cranberry Township is a locally owned Mr. Electric franchise (Neighborly system) delivering residential and commercial electrical services — including repairs, panel upgrades, EV charger installation, lighting, smart home integration, and 24/7 emergency response — to homeowners and businesses in Cranberry Township, PA, and surrounding areas.

Ownership category

akta.pro rank

Product category

Residential Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

akta.pro secondary industries

Electrical Panel Upgrades & Service Changes (HSAOADAB), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

• Residential electrical services
• Commercial electrical services
• Electrical panel upgrades
• EV charger installation
• Home electrical repair

Headquarters

HQ city

Cranberry Twp

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Electrical Service Fees: One-time service fees for electrical installation, repair, and maintenance work including outlet installation, panel upgrades, wiring, lighting, EV charger installation, and other electrical services
2. Mr. Electric Advantage Plan Membership: Annual subscription membership providing complimentary electrical home safety checks and up to 15% discounts on services for members
3. Financing/Payment Plans: Flexible payment plans offered through financing partners to help customers manage costs of electrical repairs, upgrades, and installations over time

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mr. Electric of Cranberry Township delivers on-demand residential and commercial electrical installation, repair, and maintenance services through a local franchise location. Core offerings include 24/7 emergency electrical services, outlet installation (GFCI, USB, 240V, tamper-resistant), electrical panel repair and upgrades, circuit breaker replacement, wiring upgrades, lighting installation, EV charger installation, ceiling and attic fan services, generator installation, smoke/CO detectors, whole-house surge protection, and smart home device integration. All services are delivered by uniformed, background-checked electricians under the Neighborly Done Right Promise, with same-day availability and transparent upfront pricing.

Product overview

Mr. Electric is a residential and commercial electrical services franchise company offering a comprehensive portfolio of electrical installation, repair, and maintenance services. The core offering consists of on-demand service categories including emergency electrical services (24/7), outlet installation and replacement (GFCI, USB, 240V, tamper-resistant), electrical panel repair and upgrades, circuit breaker replacement, wiring upgrades, lighting services (repair, recessed, landscape, LED retrofit, chandelier), EV charger installation (Level 2), ceiling and exhaust fan installation, attic fan services, generator installation, and safety devices (smoke/CO detectors, whole-house surge protectors). Additional services include dedicated circuits for specialized equipment, power conditioners, electrical code compliance updates, and smart home automation. The company also offers commercial electrical services for businesses and provides financing options and a membership program (Mr. Electric Advantage Plan) with annual safety checks and service discounts. All services are delivered through independently owned and operated franchise locations, backed by the Neighborly Done Right Promise.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Electrician Services 24/7 emergency electrical services addressing urgent issues such as faulty wiring, power outages, and electrical hazards with prompt response and transparent upfront pricing. Targeted at homeowners needing immediate safety-related electrical intervention.
• Outlet Installation & Replacement Expert installation and replacement of multiple outlet types including GFCI, AFCI, USB, smart, 240-volt, and tamper-resistant outlets, ensuring code compliance and safety in residential properties.
• Electrical Panel Repair Inspection, repair, and maintenance of electrical panels (breaker boxes) to ensure safe power distribution and prevent electrical hazards in homes.
• Electrical Panel Upgrades Upgrading outdated electrical panels to meet modern energy demands, improve safety, and support additional appliances and technologies in residential properties.
• Circuit Breaker Replacement Professional replacement of old or faulty circuit breakers to enhance electrical safety, prevent fire hazards, and ensure reliable power distribution.
• Wiring Upgrades Upgrading outdated wiring systems (including knob and tube replacement) to improve safety, reliability, and efficiency for modern residential electrical demands.
• EV Charger Installation Installation of Level 2 electric vehicle supply equipment (EVSE) for residential EV charging with home electrical system assessment and necessary upgrades for safety compliance.
• Ceiling Fan Installation Professional installation of ceiling fans for improved comfort and energy efficiency, handling wiring, mounting, and full setup for residential properties.
• Exhaust Fan Installation & Repair Installation and repair of exhaust fans for bathrooms, kitchens, attics, and garages to improve ventilation and air quality in homes.
• Attic Fan Installation, Replacement & Repair Comprehensive attic fan services including smart, solar, and traditional attic fans to reduce energy bills and improve residential ventilation.
• Generator Installation & Maintenance Installation of standby or portable home generators for backup power during outages, ensuring safe, code-compliant setup with ongoing maintenance.
• CO & Smoke Detector Installation Installation and maintenance of smoke and carbon monoxide detectors to ensure family safety with proper placement and code compliance in residences.
• Whole House Surge Protectors Installation of whole-house surge protection wired into the main electrical panel to shield home systems and electronic devices from power surges.
• Power Conditioners Installation of power conditioners providing surge protection and filtering RFI/EMI interference and voltage fluctuations for sensitive electronic devices.
• Electrical Safety Inspections Comprehensive safety inspections checking wiring, panels, and outlets for hazards to prevent electrical fires and ensure code compliance in homes.
• Lighting Services Complete residential lighting solutions including repair, installation, recessed, landscape, track, accent, LED retrofit, chandelier, fixture, sensor, timer, and dimmer services.
• Smart Devices & Home Automation Installation of smart home devices including lighting controls, smart doorbells, and connected devices to enable convenience and energy efficiency in homes.
• Dedicated Circuits Installation Installation of dedicated circuits for computers, kitchen appliances, tankless water heaters, subpanels, exterior buildings, outdoor kitchens, pools, and hot tubs to prevent overloads and protect equipment.
• Electrical Code Updates & Corrections Updates to wiring, outlets, and panels to meet current National Electrical Code (NEC) standards for residential safety and compliance.
• Commercial Electrical Services Electrical solutions for offices, retail spaces, restaurants, and businesses including LED lighting upgrades, ballast replacement, outlet installation, and complete electrical system installations.
• Mr. Electric Advantage Plan Annual membership program offering complimentary electrical home safety checks and up to 15% discounts on services for member households.
• Financing Options Flexible payment plans offered through third-party financing partners to help customers manage costs of electrical repairs, upgrades, and installations over time, with options for deferred interest, low monthly payments, or extended credit terms.

Quantifiable outcome

• Serving over 100,000 customers per year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NeighborlycoreStrategic or Co-development PartnerMr. Electric is a proud Neighborly company and part of the Neighborly family of home service providers. Neighborly provides the brand platform, corporate oversight, technology infrastructure, marketing support, and the Neighborly Done Right Promise service guarantee framework for all Mr. Electric franchise locations.
• Dwyer Franchising LLCcoreStrategic or Co-development PartnerDwyer Franchising LLC is the franchisor behind the Mr. Electric brand, responsible for franchise development, brand standards, and franchisee support services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mister Sparky Electric: Sister electrical services franchise brand under the Neighborly umbrella, offering the same residential and commercial electrician service model via independently owned locations. Highly comparable in service menu, brand architecture, and customer segments.
• Benjamin Franklin Plumbing: Another Neighborly franchise brand serving residential customers with in-home trade services. Comparable franchise economics, marketing infrastructure, Advantage-style membership offers, and Neighborly Done Right Promise.
• One Hour Heating & Air Conditioning: Neighborly-affiliated HVAC franchise serving homeowners. Comparable in-home service model, franchise structure, customer segment, and Neighborly brand standards to Mr. Electric of Cranberry Township.
• Stanley Steemer: Long-running residential home services franchise. Comparable in-home service delivery model, franchise structure, and Neighborly-adjacent customer trust dynamics, though focused on cleaning rather than electrical.

Broad incumbents

• ServiceMaster (ServiceMaster Restore / American Home Shield): Large national home services brand offering repair, restoration, and home warranty services. Operates a broader portfolio than Mr. Electric but competes for the same residential customer relationships and household services wallet.
• Home Depot Installation Services: National retailer bundling electrical installation services with product purchases. Competes directly on jobs like outlet, lighting, and EV charger installation, typically at lower price points but with less specialized service depth.
• Lowe's Installation Services: Major retailer offering professional installation services for electrical and home improvement categories. Overlaps with Mr. Electric on lighting, smart home, and EV charger installation for residential customers.
• Angi (formerly Angie's List): Marketplace platform connecting homeowners with local electricians and tradespeople. Competes indirectly by aggregating demand and influencing price discovery for residential electrical services.

Emerging players

• WireNut Home Services: Multi-trade residential services provider (electrical, HVAC, plumbing) operating across several U.S. markets. Comparable residential electrician service offering and customer segment, though structured as a regional operator rather than a franchise.
• Qmerit: Specialized network of certified electrical contractors for EV charger installation and electrification projects. Directly comparable on EVSE installation scope, though Qmerit is a network model rather than a franchise and focuses exclusively on electrification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MrElectricCBTwp
• YouTubeyoutube.com/user/MrElectric
• Facebookfacebook.com/MrElectric
• LinkedInlinkedin.com/company/mr-electric
• Instagraminstagram.com/mrelectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Electric of Cranberry Township