Premier International

What Premier International does

Premier International is a privately held contract manufacturer specializing in die-cut components for automotive interior applications. Founded in 2016 and headquartered in Wixom, Michigan, the company operates a second manufacturing facility in Pflugerville, Texas, and serves automotive OEMs and tier suppliers with a focus on NVH (Noise, Vibration & Harshness) and BSR (Buzz, Squeak & Rattle) damping, as well as water and dust sealing solutions.

The company's product portfolio spans 21 material types — including open cell urethane foams, low perm foam, polyethylene foams, neoprene, Santoprene, Poron, EPDM, SBR, ECH, EPP, polyester fiber, reclaimed shoddy, felt, and PSA-based constructions — converted into custom die-cut parts for specific vehicle program specifications. Manufacturing is IATF 16949:2016 certified, enabling qualification into tier-1 and OEM supply chains, and the engineering function is positioned around application engineering for automotive interior acoustic and sealing challenges.

Premier International operates a direct, relationship-driven sales model with dedicated account management (Account Manager David Strach) and quote-based pricing for custom components. Revenue is generated through hardware sales of die-cut parts shipped directly to customers, with logistics coordination managed internally. The company is independently owned with no disclosed institutional investors, parent company, or external funding, operating as a focused tier supplier in the North American automotive value chain.

Name

Premier International

Legal name

Premier International

Website

https://premierdiecut.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier International manufactures custom die-cut NVH/BSR damping and sealing components from foams, rubbers, and fibers for automotive OEMs and tier suppliers, operating IATF 16949-certified facilities in Wixom, Michigan and Pflugerville, Texas.

Ownership category

akta.pro rank

Product category

Automotive Die-Cut Components

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Automotive NVH, Insulation & Acoustic Components Manufacturing (Sound Deadening/Thermal Barriers) (IMACAKAH)

akta.pro secondary industry

Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)

Keywords

• Die cut components
• Automotive interior materials
• NVH damping solutions
• Sound absorption products
• Automotive sealing components

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Die Cut Component Manufacturing and Sales: Premier International manufactures and supplies die-cut components to the automotive industry. The company produces customized interior parts including foam, rubber, and fiber-based materials cut to specific automotive specifications. Revenue is generated through direct product sales to automotive manufacturers and tier suppliers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Premier International manufactures and supplies custom die-cut components to the automotive industry, converting a broad range of foam, rubber, fiber, and adhesive materials into finished interior parts. The company's primary focus is on NVH (Noise, Vibration & Harshness) and BSR (Buzz, Squeak & Rattle) damping solutions, along with water and dust penetration sealing components for vehicle interiors. Production is supported by IATF 16949:2016-certified quality systems and operates from manufacturing and assembly facilities in Wixom, Michigan and Pflugerville, Texas.

Product overview

Premier International is a die cut solutions company serving the automotive industry with a portfolio of material-based products. The company provides die cut sound damping solutions and sealing components using various foam, rubber, fiber, and adhesive materials. Their product offering centers on 21 distinct material types including Open Cell Urethane Foams, Low Perm Foam, Polyethylene Foams, Neoprene, Santoprene, Poron, Vinyl, EVA, PVC, SBR, ECH, EPDM, Polyester Fiber, PSA, Polypropylene Fiber, Reclaimed Shoddy, Flock, Felt, Softboard, Carpet, and EPP. These materials are converted through die cutting processes to create components that address NVH/BSR (Noise, Vibration & Harshness, Buzz, Squeak & Rattle) challenges and provide sealing against water and dust penetration. The company operates manufacturing facilities in Wixom, Michigan and Pflugerville, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Die-Cut NVH/BSR Damping Components Custom-manufactured die-cut components engineered to address Noise, Vibration & Harshness (NVH) and Buzz, Squeak & Rattle (BSR) issues in automotive vehicle interiors, produced from a broad range of foam, rubber, and fiber materials to specification for automotive OEMs and tier suppliers.
• Die-Cut Water and Dust Sealing Components Custom die-cut sealing components designed to prevent water and dust penetration in automotive interior and exterior applications, manufactured from specialized materials including low permeability foam, neoprene, EPDM, and other elastomeric substrates to OEM and tier supplier specifications.
• Custom Die-Cut Sound Absorption Components Custom die-cut sound absorption and sound damping components for automotive interior applications, manufactured from materials such as Poron, open-cell urethane foams, polyester fiber, polypropylene fiber, reclaimed shoddy, felt, softboard, carpet, and EPP to specified geometries for OEM and tier supplier customers.
• Custom Die-Cut Automotive Interior Components Custom die-cut interior components for the automotive industry produced from a 21-material portfolio including foams, rubbers, fibers, and pressure sensitive adhesives, cut to specification for automotive OEMs and tier suppliers and shipped via coordinated logistics to match production schedules.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Boyd Corporation: Custom die-cut manufacturer of foam, rubber, and engineered materials for sealing, NVH, and thermal management. Directly comparable to Premier as a multi-material converter serving automotive interior acoustic and sealing applications.
• Elasto Proxy: Custom fabricator of rubber, sponge, and foam sealing components via die cutting and extrusion. Direct peer in the automotive sealing and NVH space with comparable size and customization model.
• Lauren Manufacturing: Custom manufacturer of polymer and rubber sealing solutions for automotive and industrial markets. Comparable mid-sized converter serving similar OEM/tier customer profiles with die-cut and molded components.
• CGR Products: Custom manufacturer of die-cut gaskets, seals, and NVH components from foam, rubber, fiber, and adhesive materials. Closely comparable size, materials portfolio, and customer profile to Premier.
• Custom Rubber Corp. Custom manufacturer of die-cut and molded rubber, sponge, and foam components for automotive sealing and NVH applications. Comparable mid-sized specialty converter serving similar customer profile.

Broad incumbents

• Rogers Corporation: Engineered materials supplier with deep automotive interior NVH and sealing portfolio (PORON, BISCO). Overlaps directly with Premier's material categories but operates at vastly greater scale with proprietary IP.
• Sika Automotive: Global supplier of acoustic, damping, sealing, and bonding systems for automotive OEMs. Competes in the same NVH/acoustic interior applications as Premier but with significantly broader product breadth and global scale.
• ContiTech (Continental): Industrial rubber and plastics business of Continental AG, including automotive NVH, vibration control, and sealing systems. Larger, diversified incumbent operating in the same automotive interior acoustic space.
• Datwyler Holding: Swiss-based supplier of elastomer sealing and damping components for the automotive industry. Overlaps with Premier's sealing and NVH component focus but operates globally at much greater scale.
• Tremco CPG / illbruck: Manufacturer of sealing, bonding, and weatherproofing solutions with automotive NVH/sealing offerings. Larger, diversified incumbent operating in adjacent acoustic and sealing product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-die-cut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier International