ERM Power

What ERM Power does

ERM Power, now operating as Shell Energy Australia (legal entity: Shell Energy Operations Pty Ltd, ABN 28 122 259 223), is a Brisbane-headquartered business energy retailer and wholly-owned subsidiary of Royal Dutch Shell plc. The company supplies electricity and natural gas to commercial and industrial customers across Australia and operates the Shell Energy Portal for contract management, billing, and renewable energy contracting.

Its product portfolio spans three layers. Core supply products include Large Business Electricity (with Progressive Purchasing and Demand Response options), Small Multi-site Business Electricity (bundled and unbundled), and Large Business Gas (Fixed Price, Pass Through, and Hybrid). Layered on top are energy solutions — Smart Energy Hubs, Battery Energy Storage Systems (BESS), Solar, Metering & Data services, and the HVAC LoadFlex demand-response program — plus a decarbonisation offering comprising Renewable Energy Contracting Options (RECO), carbon credits, and decarbonisation advisory services targeting corporate renewable energy targets.

Revenue is generated primarily through recurring supply contracts (electricity and gas subscriptions for commercial and industrial accounts) supplemented by hardware sales and services from the energy solutions line. Go-to-market is enterprise field sales with dedicated Australian-based account managers for large accounts, a self-service portal for contract management, and content marketing (Energy Insights) supporting top-of-funnel demand. Historical acquisition activity (LumaLED in 2016, Greensense in 2015) and a 2018 grant round led by ARENA and the NSW Government reflect an early build-out of capability beyond commodity retail that has since been formalised under the decarbonisation and Smart Energy Hubs lines.

Name

ERM Power

Legal name

Shell Energy Operations Pty Ltd

Website

https://ermpower.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Shell Energy Australia (formerly ERM Power) is Australia's largest dedicated provider of business electricity and gas, supplying commercial and industrial customers across electricity, gas, smart energy solutions, and decarbonisation services as a Shell subsidiary.

Ownership category

akta.pro rank

Product category

Commercial Energy Retail

NAICS

Electric Power Generation, Transmission and Distribution (2211)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industry

Building Management & Facility Control Systems (BMS/BAS, Power Monitoring, EPMS) (EUAEAFAJ)

Keywords

• Business electricity supply
• Commercial energy solutions
• Renewable energy contracting
• Decarbonisation services
• Energy storage solutions

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations

Revenue model

1. Business Electricity Supply: Supply of electricity to commercial and industrial customers as Australia's largest dedicated business electricity provider
2. Business Gas Supply: Supply of natural gas to large business customers with fixed price, pass through, and hybrid contract options
3. Environmental Products: Carbon credits and decarbonisation solutions for customers
4. Energy Solutions: Smart Energy Hubs, Battery Energy Storage Systems (BESS), Solar, HVAC LoadFlex, and metering data services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ERM Power, now operating as Shell Energy Australia, supplies electricity, natural gas, and smart energy solutions to commercial and industrial customers across Australia. The portfolio includes Large Business Electricity, Small Multi-site Business Electricity, and Large Business Gas contracts, alongside value-added offerings such as the Renewable Energy Contracting Options (RECO), Smart Energy Hubs with solar and battery storage, Carbon Credits, and Decarbonisation services, all managed through the proprietary Shell Energy Portal.

Product overview

Shell Energy Australia offers a comprehensive business energy portfolio consisting of core electricity and gas supply products alongside value-added energy solutions. The core offerings include Large Business Electricity (with Progressive Purchasing and Demand Response options), Small Multi-site Business Electricity, and Large Business Gas (available in Fixed Price, Pass Through, and Hybrid options). These are complemented by the Renewable Energy Contracting Options (RECO) product, an innovative 5-step solution for reaching renewable energy targets. The portfolio extends to Smart Energy Hubs as an energy management platform, with specific add-on modules including Battery Energy Storage Systems (BESS) & Solar, Metering & Data services, HVAC LoadFlex, Carbon Credits, and Decarbonisation Services. All customer-facing functions are managed through the Shell Energy Portal platform. The company positions itself as Australia's largest dedicated provider of business electricity with a focus on energy transition solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Powershop: A subsidiary brand providing retail electricity and gas services, mentioned in the privacy policy for Powershop customers.

Products and services

• Large Business Electricity Electricity supply contracts for large commercial and industrial customers in Australia, with options including Progressive Purchasing and Demand Response programs for tailored procurement and load management.
• Small Multi-site Business Electricity Electricity supply for small to medium Australian businesses operating across multiple sites, available in bundled and unbundled product structures.
• Large Business Gas Natural gas supply contracts for large commercial and industrial customers, offered under Fixed Price, Pass Through, and Hybrid contract structures.
• Renewable Energy Contracting Options (RECO)
• Smart Energy Hubs Integrated energy management solution providing expert advice and customised energy efficiency offerings for commercial and industrial customers.
• Battery Energy Storage Systems (BESS) and Solar Solar and battery energy storage system products that help businesses manage on-site energy consumption, reduce demand charges, and lower costs.
• Metering and Data Services Tracking and monitoring services that capture energy consumption data to inform business energy management and reporting.
• HVAC LoadFlex Demand response program for HVAC systems that helps commercial customers manage energy load during peak periods.
• Carbon Credits Environmental products enabling Australian businesses to offset emissions and progress toward carbon reduction targets.
• Decarbonisation Services Investment-led decarbonisation offerings in new technologies and projects that help commercial customers reduce global carbon emissions.
• Shell Energy Portal Online customer portal for managing energy contracts, accessing data, executing renewable energy contracting via RECO, and handling billing for business customers.

Quantifiable outcome

• Market-leading customer satisfaction in Utility Market Intelligence survey 2011-2025

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGL Energy: AGL is Australia's largest integrated energy retailer and generator, competing head-to-head with Shell Energy across residential, SME, and large C&I electricity and gas customers. It offers comparable bundled energy solutions, decarbonization products, and demand response programs, making it the closest direct peer in the Australian B2B market.
• Origin Energy: Origin Energy is a major Australian integrated energy retailer with a strong C&I and SME presence in electricity and gas, plus solar/battery and demand response offerings. It directly competes with Shell Energy for the same large commercial and industrial customers and decarbonization mandates.
• EnergyAustralia: EnergyAustralia is one of the 'big three' Australian electricity and gas retailers, with significant C&I market share, multi-site business offerings, and increasingly bundled solar and battery solutions. It competes directly with Shell Energy across the large-business electricity segment.
• Alinta Energy: Alinta Energy is a privately-held Australian energy retailer with a strong focus on C&I customers, gas and electricity supply, and growing investment in renewable energy and battery storage. It is a direct competitor in the same large-business segments where Shell Energy leads.
• ENGIE Australia: ENGIE Australia operates as a downstream energy retailer and renewable energy developer serving C&I customers with electricity, gas, and decarbonization offerings. Like Shell Energy, it leverages a global parent group's resources to compete in the Australian large-business energy market.
• Iberdrola Australia: Iberdrola Australia (formerly Infigen Energy) combines renewable generation with retail and PPA offerings for C&I customers seeking decarbonization solutions. It competes with Shell Energy's RECO and renewable energy contracting products for large-business renewable offtake.
• Red Energy: Red Energy is an Australian retail electricity and gas provider (owned by Snowy Hydro) serving residential and business customers with bundled renewable options. It directly overlaps with Shell Energy's small multi-site business electricity offerings.
• Powershop: Powershop is a wholly-owned subsidiary of Shell Energy Australia (formerly ERM Power) that provides retail electricity and gas services. It is a direct peer as it shares the same parent and target market, but is also an internal channel of the subject company.
• Simply Energy: Simply Energy is an Australian multi-energy retailer owned by Shell, providing electricity, gas, and solar/battery solutions to residential and business customers. It is a sister brand under the Shell umbrella but also operates as a peer in the retail energy market.

Broad incumbents

• Snowy Hydro: Snowy Hydro is an Australian integrated energy business spanning generation (including the Snowy 2.0 pumped hydro project) and retail (Red Energy, Lumo Energy). It is a broad incumbent competitor with generation-led decarbonization offerings that overlap with Shell Energy's renewable and demand-response products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ermpower
• LinkedInlinkedin.com/company/erm-power

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERM Power