ERM Power
Shell Energy Australia (formerly ERM Power) is Australia's largest dedicated provider of business electricity and gas, supplying commercial and industrial customers across electricity, gas, smart energy solutions, and decarbonisation services as a Shell subsidiary.
- Company typePrivate
- Founded1980
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ERM Power does
ERM Power, now operating as Shell Energy Australia (legal entity: Shell Energy Operations Pty Ltd, ABN 28 122 259 223), is a Brisbane-headquartered business energy retailer and wholly-owned subsidiary of Royal Dutch Shell plc. The company supplies electricity and natural gas to commercial and industrial customers across Australia and operates the Shell Energy Portal for contract management, billing, and renewable energy contracting.
Its product portfolio spans three layers. Core supply products include Large Business Electricity (with Progressive Purchasing and Demand Response options), Small Multi-site Business Electricity (bundled and unbundled), and Large Business Gas (Fixed Price, Pass Through, and Hybrid). Layered on top are energy solutions — Smart Energy Hubs, Battery Energy Storage Systems (BESS), Solar, Metering & Data services, and the HVAC LoadFlex demand-response program — plus a decarbonisation offering comprising Renewable Energy Contracting Options (RECO), carbon credits, and decarbonisation advisory services targeting corporate renewable energy targets.
Revenue is generated primarily through recurring supply contracts (electricity and gas subscriptions for commercial and industrial accounts) supplemented by hardware sales and services from the energy solutions line. Go-to-market is enterprise field sales with dedicated Australian-based account managers for large accounts, a self-service portal for contract management, and content marketing (Energy Insights) supporting top-of-funnel demand. Historical acquisition activity (LumaLED in 2016, Greensense in 2015) and a 2018 grant round led by ARENA and the NSW Government reflect an early build-out of capability beyond commodity retail that has since been formalised under the decarbonisation and Smart Energy Hubs lines.
ERM Power firmographics
Firmographics- Name
- ERM Power
- Legal name
- Shell Energy Operations Pty Ltd
- Website
- https://ermpower.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shell Energy Australia (formerly ERM Power) is Australia's largest dedicated provider of business electricity and gas, supplying commercial and industrial customers across electricity, gas, smart energy solutions, and decarbonisation services as a Shell subsidiary.
- Ownership category
- akta.pro rank
ERM Power industry classification
Industry- Product category
- Commercial Energy Retail
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industry
- Building Management & Facility Control Systems (BMS/BAS, Power Monitoring, EPMS) (EUAEAFAJ)
Keywords
Where ERM Power is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ERM Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- Business Electricity Supply: Supply of electricity to commercial and industrial customers as Australia's largest dedicated business electricity provider
- Business Gas Supply: Supply of natural gas to large business customers with fixed price, pass through, and hybrid contract options
- Environmental Products: Carbon credits and decarbonisation solutions for customers
- Energy Solutions: Smart Energy Hubs, Battery Energy Storage Systems (BESS), Solar, HVAC LoadFlex, and metering data services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ERM Power product offering
Product offeringCore offering
ERM Power, now operating as Shell Energy Australia, supplies electricity, natural gas, and smart energy solutions to commercial and industrial customers across Australia. The portfolio includes Large Business Electricity, Small Multi-site Business Electricity, and Large Business Gas contracts, alongside value-added offerings such as the Renewable Energy Contracting Options (RECO), Smart Energy Hubs with solar and battery storage, Carbon Credits, and Decarbonisation services, all managed through the proprietary Shell Energy Portal.
Product overview
Shell Energy Australia offers a comprehensive business energy portfolio consisting of core electricity and gas supply products alongside value-added energy solutions. The core offerings include Large Business Electricity (with Progressive Purchasing and Demand Response options), Small Multi-site Business Electricity, and Large Business Gas (available in Fixed Price, Pass Through, and Hybrid options). These are complemented by the Renewable Energy Contracting Options (RECO) product, an innovative 5-step solution for reaching renewable energy targets. The portfolio extends to Smart Energy Hubs as an energy management platform, with specific add-on modules including Battery Energy Storage Systems (BESS) & Solar, Metering & Data services, HVAC LoadFlex, Carbon Credits, and Decarbonisation Services. All customer-facing functions are managed through the Shell Energy Portal platform. The company positions itself as Australia's largest dedicated provider of business electricity with a focus on energy transition solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Powershop: A subsidiary brand providing retail electricity and gas services, mentioned in the privacy policy for Powershop customers.
Products and services
- Large Business Electricity Electricity supply contracts for large commercial and industrial customers in Australia, with options including Progressive Purchasing and Demand Response programs for tailored procurement and load management.
- Small Multi-site Business Electricity Electricity supply for small to medium Australian businesses operating across multiple sites, available in bundled and unbundled product structures.
- Large Business Gas Natural gas supply contracts for large commercial and industrial customers, offered under Fixed Price, Pass Through, and Hybrid contract structures.
- Renewable Energy Contracting Options (RECO)
- Smart Energy Hubs Integrated energy management solution providing expert advice and customised energy efficiency offerings for commercial and industrial customers.
- Battery Energy Storage Systems (BESS) and Solar Solar and battery energy storage system products that help businesses manage on-site energy consumption, reduce demand charges, and lower costs.
- Metering and Data Services Tracking and monitoring services that capture energy consumption data to inform business energy management and reporting.
- HVAC LoadFlex Demand response program for HVAC systems that helps commercial customers manage energy load during peak periods.
- Carbon Credits Environmental products enabling Australian businesses to offset emissions and progress toward carbon reduction targets.
- Decarbonisation Services Investment-led decarbonisation offerings in new technologies and projects that help commercial customers reduce global carbon emissions.
- Shell Energy Portal Online customer portal for managing energy contracts, accessing data, executing renewable energy contracting via RECO, and handling billing for business customers.
Quantifiable outcome
- Market-leading customer satisfaction in Utility Market Intelligence survey 2011-2025
Companies that use ERM Power
Customer profileSegments3 records
Ideal customer profiles3 records
ERM Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
ERM Power partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ERM Power competitors and assessment
Company assessmentDirect peers
- AGL Energy: AGL is Australia's largest integrated energy retailer and generator, competing head-to-head with Shell Energy across residential, SME, and large C&I electricity and gas customers. It offers comparable bundled energy solutions, decarbonization products, and demand response programs, making it the closest direct peer in the Australian B2B market.
- Origin Energy: Origin Energy is a major Australian integrated energy retailer with a strong C&I and SME presence in electricity and gas, plus solar/battery and demand response offerings. It directly competes with Shell Energy for the same large commercial and industrial customers and decarbonization mandates.
- EnergyAustralia: EnergyAustralia is one of the 'big three' Australian electricity and gas retailers, with significant C&I market share, multi-site business offerings, and increasingly bundled solar and battery solutions. It competes directly with Shell Energy across the large-business electricity segment.
- Alinta Energy: Alinta Energy is a privately-held Australian energy retailer with a strong focus on C&I customers, gas and electricity supply, and growing investment in renewable energy and battery storage. It is a direct competitor in the same large-business segments where Shell Energy leads.
- ENGIE Australia: ENGIE Australia operates as a downstream energy retailer and renewable energy developer serving C&I customers with electricity, gas, and decarbonization offerings. Like Shell Energy, it leverages a global parent group's resources to compete in the Australian large-business energy market.
- Iberdrola Australia: Iberdrola Australia (formerly Infigen Energy) combines renewable generation with retail and PPA offerings for C&I customers seeking decarbonization solutions. It competes with Shell Energy's RECO and renewable energy contracting products for large-business renewable offtake.
- Red Energy: Red Energy is an Australian retail electricity and gas provider (owned by Snowy Hydro) serving residential and business customers with bundled renewable options. It directly overlaps with Shell Energy's small multi-site business electricity offerings.
- Powershop: Powershop is a wholly-owned subsidiary of Shell Energy Australia (formerly ERM Power) that provides retail electricity and gas services. It is a direct peer as it shares the same parent and target market, but is also an internal channel of the subject company.
- Simply Energy: Simply Energy is an Australian multi-energy retailer owned by Shell, providing electricity, gas, and solar/battery solutions to residential and business customers. It is a sister brand under the Shell umbrella but also operates as a peer in the retail energy market.
Broad incumbents
- Snowy Hydro: Snowy Hydro is an Australian integrated energy business spanning generation (including the Snowy 2.0 pumped hydro project) and retail (Red Energy, Lumo Energy). It is a broad incumbent competitor with generation-led decarbonization offerings that overlap with Shell Energy's renewable and demand-response products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ERM Power social profiles
Digital presenceERM Power compliance and trust
Trust signalCompliance1 record
ERM Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERM Power leadership team
Management profileNumber of profiles
ERM Power subsidiaries and ownership
Company hierarchySubsidiaries1 record
ERM Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERM Power M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERM Power
What does ERM Power do?
ERM Power, now operating as Shell Energy Australia, supplies electricity, natural gas, and smart energy solutions to commercial and industrial customers across Australia. The portfolio includes Large Business Electricity, Small Multi-site Business Electricity, and Large Business Gas contracts, alongside value-added offerings such as the Renewable Energy Contracting Options (RECO), Smart Energy Hubs with solar and battery storage, Carbon Credits, and Decarbonisation services, all managed through the proprietary Shell Energy Portal.
Is ERM Power a public or private company?
ERM Power is a private company. It is classified as corporate owned and is currently operating.
When was ERM Power founded?
ERM Power was founded in 1980. It employs 101 to 250 people.
Where is ERM Power based?
ERM Power is headquartered in Brisbane, Australia, in the Oceania region.
How does ERM Power make money?
Four revenue lines are on record. Business Electricity Supply is the primary driver. The others are business Gas Supply, environmental Products and energy Solutions.
Who are ERM Power's main competitors?
Direct peers on record are AGL Energy, Origin Energy, EnergyAustralia, Alinta Energy, ENGIE Australia, Iberdrola Australia, Red Energy, Powershop and Simply Energy. Snowy Hydro is listed as a broad incumbent.
Does ERM Power have an API?
No public API is recorded for ERM Power.
What industry is ERM Power in?
ERM Power's product category is Commercial Energy Retail. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAEAFAJ, Building Management & Facility Control Systems (BMS/BAS, Power Monitoring, EPMS). Its NAICS code is 2211.