Spirit Realty

What Spirit Realty does

Spirit Realty Sales & Property Management is a privately-held, full-service real estate broker headquartered at 700 Seacoast Dr., Suite 101, Imperial Beach, California. The company operates three integrated service lines: real estate sales brokerage for buyers and sellers of personal and investment properties; professional property management for investment property owners (covering tenant placement, rent collection, maintenance, inspections, and eviction); and tenant placement/rental services for individuals and families seeking housing. Target customer segments include tenants/renters (including military personnel at nearby bases), investment property owners seeking a hands-off landlord experience, and buyers of personal or investment properties in the Imperial Beach and broader San Diego County area.

The technology stack is built on the third-party AppFolio Property Manager platform, which underpins two customer-facing portals. The Online Owner Portal allows property owners to view financial statements, access shared documents, configure payment options, contribute funds for maintenance or reserves, and retrieve monthly summaries and year-end tax statements. The Online Tenant Portal (with native iOS and Android apps) enables tenants to pay rent online, submit maintenance requests, communicate with management, and submit proof of renters insurance. A separate Vacancies Listing Platform on the company website supports filtering by property type, city, price, beds, baths, pet policies, and move-in date, and accepts online rental applications.

Revenue is generated through real estate sales commissions (transactional fees on closings) and recurring property management fees charged to investment property owners, supplemented by tenant placement fees. Pricing is individually negotiated and not publicly disclosed. Distribution relies on the Imperial Beach office, the company website (spiritrealty.net), direct phone and email contact, MLS listing distribution via NAR affiliation, and the AppFolio-powered mobile/web portal ecosystem; marketing channels center on the website supplemented by direct outreach and Imperial Beach Chamber of Commerce visibility.

Name

Spirit Realty

Legal name

Spirit Realty Sales & Property Management

Website

https://spiritrealty.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirit Realty Sales & Property Management is a privately-held, full-service real estate broker in Imperial Beach, California, offering integrated real estate sales, property management, and tenant placement services across San Diego County via an AppFolio-powered online portal ecosystem.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property management services
• Rental tenant services
• Residential property sales
• Investment property management

Headquarters

HQ city

Imperial Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from assisting buyers and sellers with real estate transactions in San Diego County.
2. Property Management Fees: Ongoing management fees from investment property owners for services including tenant placement, rent collection, property maintenance, and financial reporting.
3. Tenant Services: Revenue from tenant placement and rental services for those seeking to rent properties in the Imperial Beach area.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Spirit Realty is a full-service real estate broker providing residential and commercial property sales, property management, tenant placement, and rental services across Imperial Beach, Chula Vista, San Ysidro, and San Diego County, CA. The company uses the AppFolio Property Manager platform to deliver online Owner and Tenant Portals that support rent collection, maintenance requests, financial reporting, and document sharing for property owners, tenants, and buyers/sellers.

Product overview

Spirit Realty is a full-service real estate broker based in Imperial Beach, California, offering an integrated platform combining residential and commercial property sales, property management, and tenant services. The product portfolio centers around the Online Portal ecosystem — comprising an Owner Portal for investment property management and financial oversight, and a Tenant Portal for rent payments and maintenance requests — supplemented by a Vacancies Listing Platform with online application functionality. The company operates using AppFolio Property Manager as its underlying property management technology platform, providing the backend infrastructure for the tenant and owner portal experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service property management including tenant placement, rental rate setting, rent collection, property maintenance, lease management, property inspections, and eviction services for investment property owners in Imperial Beach and San Diego County.
• Real Estate Sales Services Full-service real estate brokerage assisting buyers and sellers with purchasing or selling personal and investment properties in the San Diego County area.
• Vacancies Listing Platform A searchable property listing platform that allows prospective tenants to filter available rental properties by type (residential/commercial), city, price range, beds, baths, pet policies, and move-in date.
• Online Rental Application System Enables prospective tenants to submit rental applications quickly and easily through the vacancies section of the website.
• Online Tenant Portal A mobile-friendly portal allowing tenants to pay rent online, submit maintenance requests, view account information, communicate with management, and manage renters insurance.
• Online Owner Portal A secure portal for property owners to view financial statements, access shared documents, set up payment options, receive monthly summaries, access year-end tax statements, and communicate with management.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Association of Realtors (NAR)coreChannel Partner/ Reseller/ DistributorSpirit Realty is affiliated with the National Association of Realtors, providing access to the MLS (Multiple Listing Service) for property listings and broader market visibility.
• Imperial Beach Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber membership providing community visibility and local business network connections.
• AppFoliocoreTechnology or IntegrationAppFolio Property Manager is the technology platform powering Spirit Realty's online tenant portal (for rent payments, maintenance requests, communication) and owner portal (for financial statements, documents, payment management). Company website displays AppFolio branding and mobile apps are available on iOS and Android.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global franchise brokerage active across the San Diego region. Competes directly with Spirit Realty for residential listings, buyer representation, and investment property mandates.
• Redfin: Tech-enabled brokerage serving San Diego with a national platform and consumer-facing portal. Overlaps with Spirit Realty's buyer/seller representation and rental listing services in the same geography.
• Better Homes and Gardens Real Estate: National residential brokerage brand active in Southern California markets. Competes for the same residential buyer/seller and small investor segments as Spirit Realty in San Diego County.
• eXp Realty: Cloud-based brokerage with a low-overhead agent model active across California. Competes for the same local agents, listings, and landlord relationships that Spirit Realty depends on in San Diego County.
• Century 21: Long-standing national residential real estate franchise with offices in San Diego County. Competes for the same sellers, buyers, and small-portfolio landlords that Spirit Realty serves.
• Compass: Large tech-enabled national residential brokerage competing for the same buyer, seller, and landlord clients as Spirit Realty. Operates in San Diego County and competes for both listings and management mandates in the same micro-market.
• Coldwell Banker: Established national residential brokerage franchise with significant San Diego County presence. Competes for Spirit Realty's seller, buyer, and investor clients via brand recognition and franchise infrastructure.

Others

• AppFolio: Property management software platform whose AppFolio Property Manager product powers Spirit Realty's owner and tenant portals. Enables Spirit Realty's digital operations and is a key ecosystem partner rather than a direct competitor.

Direct peers

• Realty ONE Group: Full-service real estate brand offering brokerage, property management, and related services through local offices. Spirit Realty mirrors its integrated residential sales and rental management offering, with similar agent-driven service orientation.
• HomeSmart: Full-service real estate brokerage with a strong property management arm serving individual agents and small offices nationwide. Closely comparable to Spirit Realty's combined brokerage-plus-property-management model, though at much greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Realty