Western & Southern Open

What Western & Southern Open does

The Western & Southern Open, doing business as the Cincinnati Open, is a privately held annual tennis tournament operated by Cincinnati Tennis LLC at the Lindner Family Tennis Center in Mason, Ohio (Greater Cincinnati). Founded in 1899, it is one of the oldest tennis tournaments in the world and one of only five globally that holds combined ATP Masters 1000 and WTA 1000 designation, hosting both tours consecutively during a 16-day window (August 8-23, 2026). The entity currently employs 11-50 staff in its lean operating core, with Katie Haas serving as Chief Executive Officer.

The product portfolio centers on event-based experiences: single session tickets and multi-day packages sold direct-to-consumer via Ticketmaster, group tickets (10+ attendees), and B2B corporate hospitality and luxury suites for enterprise clients. Adjacent product lines include a year-round official merchandise e-commerce store, community events such as Fan Fest and an inaugural 5K, and digital fan tools including a Score Center, Interactive Seat Viewer, and Personality Quiz. A $260 million campus transformation is underway to modernize venue facilities.

Revenue is generated through five primary streams: consumer ticket sales (transaction-based), corporate hospitality and suites (multi-year B2B contracts), group ticket packages, year-round merchandise sales (direct e-commerce), and corporate sponsorships. The sponsorship stack is anchored by a flagship naming rights partner (Western & Southern Financial Group) plus five core enterprise sponsors (Fifth Third Bank, P&G, Credit One Bank, Great American Insurance, Kroger). Marketing reaches consumers through owned social channels, email newsletter, and free community events, while distribution runs through Ticketmaster and a dedicated corporate sales function.

Name

Western & Southern Open

Legal name

Cincinnati Tennis LLC

Website

https://wsopen.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

The Western & Southern Open (dba Cincinnati Open) is a privately held annual tennis tournament operated by Cincinnati Tennis LLC in Mason, Ohio. It is one of only five combined ATP Masters 1000 and WTA 1000 events worldwide, serving individual fans, group buyers, and corporate hospitality clients over a 16-day window.

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional tennis tournament
• Tennis event management
• Corporate hospitality suites
• Sports ticketing services
• Premium seating experiences

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Single session tickets and multi-day packages sold directly to consumers through Ticketmaster and the official website. The tournament runs for approximately 16 days with various session options.
2. Corporate Hospitality & Suites: Premium seating options including luxury suites and corporate hospitality packages sold to businesses for client entertainment and employee outings.
3. Group Tickets: Discounted ticket packages for groups of 10 or more, offering exclusive benefits and savings for corporate groups, families, and organizations.
4. Official Merchandise: Online merchandise store (shop.cincinnatiopen.com) selling authentic tournament apparel and merchandise year-round.
5. Sponsorships: Partnership deals with corporate sponsors including naming rights (Western & Southern Financial Group), official sponsors (53, P&G, Credit One Bank, Great American Insurance Group, Kroger), and advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Western & Southern Open (operating as the Cincinnati Open) organizes and operates a combined ATP Masters 1000 and WTA 1000 professional tennis tournament held annually over 16 days in Cincinnati, Ohio. The company sells tournament tickets, multi-day packages, group tickets, corporate hospitality and luxury suites, and runs an official online merchandise store offering authentic tournament apparel year-round.

Product overview

The Western & Southern Open (Cincinnati Open) is a major tennis tournament offering ATP Masters 1000 and WTA 1000 events. The product portfolio consists of ticketing experiences (single session tickets, packages, group tickets), premium seating (corporate hospitality, luxury suites), and digital products (score center with live scores/draws/results, interactive seat viewer, personality quiz). The tournament also operates an official online merchandise shop and hosts community events including Fan Fest and the inaugural 5K run. A $260 million campus transformation is underway to modernize tournament facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tournament Tickets

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Internazionali d'Italia (Rome): The Italian Open in Rome is the final combined ATP/WTA 1000 tournament, with a similar dual-sanction structure, hospitality-led revenue model, and tier-one tennis audience — a direct functional peer.
• Canadian Open (National Bank Open): The Canadian Open is the fifth combined ATP/WTA 1000 tournament and a direct sibling event on the summer hard-court swing, sharing dual-gender format, scale, and corporate-hospitality economics.
• BNP Paribas Open (Indian Wells): The Indian Wells Masters 1000 is one of the other combined ATP/WTA 1000 tournaments and is the closest direct comparable to the Cincinnati Open in tier, scale, and sponsor structure, making it the most relevant peer.
• Miami Open: The Miami Open is another combined ATP/WTA Masters 1000 event with comparable ticketing, corporate hospitality, and global sponsor appeal — directly competing for North American hard-court Masters audiences.
• Mutua Madrid Open: Madrid's ATP/WTA 1000 event is the European clay-court peer to Cincinnati and shares the same combined Masters/1000 designation, similar ticketing plus premium-hospitality mix, and comparable global sponsor positioning.
• Rolex Monte-Carlo Masters: Monte-Carlo is an ATP Masters 1000 event with comparable ticket, suite, and sponsor economics, serving as a useful comparison point for international Masters-level event operations.

Broad incumbents

• WTA Tour: The WTA Tour sanctions the women's side of the Cincinnati Open and is a direct ecosystem peer in shaping WTA 1000 event economics, rankings points, and player field strategy.
• US Open (USTA): The US Open is the larger incumbent Grand Slam in USTA's portfolio and comparable as a U.S. tennis event with shared player base, sponsor universe, and broadcast dynamics — although at a materially higher scale and tier.
• ATP Tour: The ATP Tour is the governing body that sanctions the men's side of the Cincinnati Open and is relevant as both a counterpart and a broader ecosystem player shaping Masters 1000 economics and player participation.

Others

• USTA (United States Tennis Association): The USTA is the national governing body for U.S. tennis and an ecosystem counterpart in player development, broadcast negotiations, and competitive scheduling — relevant as an industry orchestrator rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cincytennis
• YouTubeyoutube.com/user/CincyProTennis
• Facebookfacebook.com/cincytennis
• LinkedInlinkedin.com/company/cincy-tennis
• Instagraminstagram.com/cincytennis
• TikToktiktok.com/@cincytennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western & Southern Open