Rolex Monte-Carlo Masters
- Company typePrivate
- Founded-
- HeadquartersMonte-Carlo, Monaco
- Headcount11–50
- GTM typeB2C
- OfferingServices
Rolex Monte-Carlo Masters firmographics
Firmographics- Name
- Rolex Monte-Carlo Masters
- Legal name
- S.M.E.T.T.
- Website
- https://rolexmontecarlomasters.mc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rolex Monte-Carlo Masters industry classification
Industry- Product category
- Professional Tennis Tournament (Sports Event)
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
- akta.pro secondary industries
- Professional Tour & Circuit Operators (MPAKADAA), Tennis & Racquet Sports Facilities (MPAKAEAE)
Keywords
Where Rolex Monte-Carlo Masters is headquartered
LocationHeadquarters
- HQ city
- Monte-Carlo
- HQ country
- Monaco
- HQ region
- Europe
Offices1 record
Markets served
Rolex Monte-Carlo Masters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket Sales: Direct ticket sales for tournament matches including singles and doubles competitions across multiple rounds
- Hospitality Packages: Premium hospitality offerings including private loges, La Grande Nuit du Tennis VIP experience, and private spaces for corporate entertaining
- Sponsorship: Title sponsorship by Rolex, alongside multiple tier sponsors including BNP Paribas, Emirates, Maserati, Generali, PokerStars, and others across various partnership categories
- Broadcasting Rights: Television and streaming distribution through Tennis TV and international broadcast partners
- Merchandise Sales: Official online boutique partnership with ekinsport.com for branded merchandise and official products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | General Admission Tickets |
| One time/ perpetual license | Multi-year contract | Hospitality Packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Rolex Monte-Carlo Masters product offering
Product offeringCore offering
The Rolex Monte-Carlo Masters is an annual ATP Masters 1000 professional tennis tournament hosted at the Monte-Carlo Country Club in Roquebrune-Cap-Martin on the French Riviera, operated by S.M.E.T.T. The event sells individual match tickets, multi-tier hospitality packages, private corporate loges, the La Grande Nuit du Tennis VIP experience, sponsorship and commercial stand rights, and official branded merchandise through its online boutique.
Product overview
The Rolex Monte-Carlo Masters is an annual ATP Masters 1000 tennis tournament held in Monaco, operating as a single-event sports property rather than a platform-based product. The core offering is live tennis competition attendance, supported by tiered hospitality services including corporate boxes (Loges), private spaces, and the premium Grande Nuit du Tennis VIP experience. The product portfolio encompasses ticket sales (Billets), hospitality packages, commercial sponsorship opportunities, an official online merchandise boutique, and digital services including mobile applications and live scoring. The tournament functions as a recurring annual event with ancillary commercial offerings rather than a unified software platform with modules.
Differentiator
Problem solved
Functional benefit
Brands
- La Grande Nuit du Tennis: Premium hospitality/exclusive event experience within the tournament.
Products and services
- Billets (Tournament Tickets) Individual match tickets for accessing the Rolex Monte-Carlo Masters ATP Masters 1000 tennis event, with tiered pricing by match round and seating category, sold direct-to-consumer via the official online store.
- Packages Hospitalité (Hospitality Packages) Premium hospitality packages offering enhanced viewing experiences and exclusive amenities for corporate clients and individual guests attending the Rolex Monte-Carlo Masters.
- Loges (Corporate Boxes) Private corporate box rentals providing exclusive seating, views, and hospitality services during the tournament for corporate entertaining.
- La Grande Nuit du Tennis Premium VIP evening event combining tennis entertainment with gala hospitality experiences as part of the tournament's premium hospitality program.
- Espaces Privatifs (Private Spaces) Exclusive private seating and hospitality areas for corporate clients and high-net-worth individuals during the tournament.
- Sponsoring & Stands Commerciaux Commercial sponsorship opportunities and vendor booth spaces sold to brands seeking engagement with tournament attendees, including title, flagship, major, and minor sponsorship tiers.
- Boutique en Ligne (Official Online Shop) Official online boutique selling tournament-branded merchandise and official products, operated via partnership with ekinsport.com.
Quantifiable outcome
- Jannik Sinner won his first Rolex Monte-Carlo Masters title in 2025, defeating Carlos Alcaraz in final
Companies that use Rolex Monte-Carlo Masters
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rolex Monte-Carlo Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rolex Monte-Carlo Masters partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship, major and minor.
- RolexcoreTitle sponsor of the Rolex Monte-Carlo Masters. The partnership represents the highest tier of sponsorship, with the tournament bearing the Rolex brand name and the company featured prominently across all tournament communications and branding.
- BNP Paribas (We Are Tennis)flagshipMajor sponsor with We Are Tennis branding initiative, supporting the tournament's digital and media presence.
- EmiratesflagshipInternational airline sponsor providing travel-related brand association and hospitality opportunities.
- MaseratiflagshipItalian luxury automotive brand sponsor offering premium vehicle presence at the tournament and brand association with prestigious tennis event.
- GeneralimajorMajor insurance group sponsor from France providing financial services sector partnership.
- PokerStarsmajorOnline gaming and poker platform sponsor targeting sports entertainment audience.
- Société des Bains de Mer (SBM)flagshipMonaco-based luxury hospitality group operating casinos, hotels, and restaurants in Monaco, with deep local roots supporting the tournament.
- Monte-Carlo Bay Hotel ResortmajorOfficial hotel partner within the SBM group, providing accommodation for players and VIP guests.
- AdeccominorStaffing and recruitment company sponsor providing workforce solutions for tournament operations.
- TecnifibremajorTennis equipment and string manufacturer supplying official equipment and brand visibility.
- Dunlop SportsmajorOfficial tennis ball supplier for the tournament.
- Sergio TacchiniminorItalian sportswear and fashion brand with tennis heritage.
- GL EventsmajorEvent management and venue infrastructure company supporting tournament operations and stadium setup.
- Radio MonacominorLocal radio station partner providing media coverage and broadcast of tournament events.
- Radio Monte CarlominorInternational radio network covering the French Riviera with tournament media partnership.
- EkinsportmajorOfficial e-commerce partner for online merchandise boutique, enabling official product sales.
- ATP TourcoreOfficial sanctioning body for the ATP Masters 1000 event, providing rankings, officiating standards, and global broadcast distribution.
- Monaco Government (CDP)flagshipPrince's Government of Monaco providing institutional support and promotion of the tournament as a major international sporting event in Monaco.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Rolex Monte-Carlo Masters competitors and assessment
Company assessmentDirect peers
- Mutua Madrid Open: ATP Masters 1000 tournament in Madrid combining men's and women's draws with title sponsor and premium hospitality. Operates at the same elite tier with similar title sponsorship economics and broadcast footprint as Monte-Carlo.
- Internazionali d'Italia (Italian Open): ATP Masters 1000 clay-court tournament in Rome that serves as a key clay-season stop, directly comparable to Monte-Carlo in surface, scheduling window, and player draw quality. Operates with similar title sponsorship and hospitality structures.
- Cincinnati Open: ATP Masters 1000 hard-court tournament in the US serving as the lead-in to the US Open. Comparable in tier, broadcast distribution, and sponsorship tiering to the Rolex Monte-Carlo Masters.
- BNP Paribas Open (Indian Wells): Premier ATP Masters 1000 tennis tournament held annually in Indian Wells, California. Operates with the same tier of prestige, title sponsor structure, and global broadcast reach as the Rolex Monte-Carlo Masters, making it the most directly comparable peer in the Masters 1000 category.
- Miami Open: ATP Masters 1000 event held in Miami with comparable premium hospitality offerings, luxury sponsor portfolio, and international broadcast distribution. Closely matches the Rolex Monte-Carlo Masters in scale, prestige, and commercial structure.
- National Bank Open (Canadian Open / Rogers Cup): ATP Masters 1000 tournament alternating between Toronto and Montreal, comparable to Monte-Carlo in tour tier, professional organization, and premium sponsorship mix.
- Rolex Shanghai Masters: ATP Masters 1000 event in Shanghai also sponsored by Rolex at the title level. Directly comparable peer for understanding Rolex's broader Masters 1000 sponsorship strategy and similar commercial mechanics in an international market.
- Rolex Paris Masters: ATP Masters 1000 event held annually in Paris with Rolex as title sponsor — sharing both the same tour tier and the same luxury watchmaker title sponsor. Highly relevant peer for benchmarking commercial structure and brand positioning.
Broad incumbents
- The Championships, Wimbledon: The most prestigious tennis tournament globally and a Grand Slam. Although a different tier, Wimbledon provides the upper benchmark for tennis event sponsorship economics, hospitality pricing, and brand value that indirectly defines the ceiling for Masters 1000 events like Monte-Carlo.
- Roland Garros (French Open): One of four Grand Slam tennis tournaments held at the same clay-court venue ecosystem in France. Operates at a higher tier than Masters 1000 but is a relevant incumbent for understanding tennis event economics, hospitality monetization, and broadcast value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rolex Monte-Carlo Masters social profiles
Digital presenceRolex Monte-Carlo Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolex Monte-Carlo Masters leadership team
Management profileNumber of profiles
Profiles1 record
Rolex Monte-Carlo Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolex Monte-Carlo Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolex Monte-Carlo Masters
What does Rolex Monte-Carlo Masters do?
The Rolex Monte-Carlo Masters is an annual ATP Masters 1000 professional tennis tournament hosted at the Monte-Carlo Country Club in Roquebrune-Cap-Martin on the French Riviera, operated by S.M.E.T.T. The event sells individual match tickets, multi-tier hospitality packages, private corporate loges, the La Grande Nuit du Tennis VIP experience, sponsorship and commercial stand rights, and official branded merchandise through its online boutique.
Is Rolex Monte-Carlo Masters a public or private company?
Rolex Monte-Carlo Masters is a private company. It is classified as unknown and is currently operating.
When was Rolex Monte-Carlo Masters founded?
Rolex Monte-Carlo Masters was founded in -1. It employs 11 to 50 people.
Where is Rolex Monte-Carlo Masters based?
Rolex Monte-Carlo Masters is headquartered in Monte-Carlo, Monaco, in the Europe region.
How does Rolex Monte-Carlo Masters make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are hospitality Packages, sponsorship, broadcasting Rights and merchandise Sales.
Who are Rolex Monte-Carlo Masters's main competitors?
Direct peers on record are Mutua Madrid Open, Internazionali d'Italia (Italian Open), Cincinnati Open, BNP Paribas Open (Indian Wells), Miami Open, National Bank Open (Canadian Open / Rogers Cup), Rolex Shanghai Masters and Rolex Paris Masters. Broad incumbents are The Championships, Wimbledon and Roland Garros (French Open).
Does Rolex Monte-Carlo Masters have an API?
No public API is recorded for Rolex Monte-Carlo Masters.
What industry is Rolex Monte-Carlo Masters in?
Rolex Monte-Carlo Masters's product category is Professional Tennis Tournament (Sports Event). Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics), with a secondary code of MPAKADAA, Professional Tour & Circuit Operators. Its NAICS code is 71131 and its SIC code is 7997.