Western & Southern Open
The Western & Southern Open (dba Cincinnati Open) is a privately held annual tennis tournament operated by Cincinnati Tennis LLC in Mason, Ohio. It is one of only five combined ATP Masters 1000 and WTA 1000 events worldwide, serving individual fans, group buyers, and corporate hospitality clients over a 16-day window.
- Company typePrivate
- Founded1899
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Western & Southern Open does
The Western & Southern Open, doing business as the Cincinnati Open, is a privately held annual tennis tournament operated by Cincinnati Tennis LLC at the Lindner Family Tennis Center in Mason, Ohio (Greater Cincinnati). Founded in 1899, it is one of the oldest tennis tournaments in the world and one of only five globally that holds combined ATP Masters 1000 and WTA 1000 designation, hosting both tours consecutively during a 16-day window (August 8-23, 2026). The entity currently employs 11-50 staff in its lean operating core, with Katie Haas serving as Chief Executive Officer.
The product portfolio centers on event-based experiences: single session tickets and multi-day packages sold direct-to-consumer via Ticketmaster, group tickets (10+ attendees), and B2B corporate hospitality and luxury suites for enterprise clients. Adjacent product lines include a year-round official merchandise e-commerce store, community events such as Fan Fest and an inaugural 5K, and digital fan tools including a Score Center, Interactive Seat Viewer, and Personality Quiz. A $260 million campus transformation is underway to modernize venue facilities.
Revenue is generated through five primary streams: consumer ticket sales (transaction-based), corporate hospitality and suites (multi-year B2B contracts), group ticket packages, year-round merchandise sales (direct e-commerce), and corporate sponsorships. The sponsorship stack is anchored by a flagship naming rights partner (Western & Southern Financial Group) plus five core enterprise sponsors (Fifth Third Bank, P&G, Credit One Bank, Great American Insurance, Kroger). Marketing reaches consumers through owned social channels, email newsletter, and free community events, while distribution runs through Ticketmaster and a dedicated corporate sales function.
Western & Southern Open firmographics
Firmographics- Name
- Western & Southern Open
- Legal name
- Cincinnati Tennis LLC
- Website
- https://wsopen.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Western & Southern Open (dba Cincinnati Open) is a privately held annual tennis tournament operated by Cincinnati Tennis LLC in Mason, Ohio. It is one of only five combined ATP Masters 1000 and WTA 1000 events worldwide, serving individual fans, group buyers, and corporate hospitality clients over a 16-day window.
- Ownership category
- akta.pro rank
Western & Southern Open industry classification
Industry- Product category
- Professional Tennis Tournament Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
- akta.pro secondary industries
- Tennis & Racquet Sports Facilities (MPAKAEAE), Professional Live Sports Leagues & Tours (MPAGAMAA)
Keywords
Where Western & Southern Open is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Western & Southern Open business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Single session tickets and multi-day packages sold directly to consumers through Ticketmaster and the official website. The tournament runs for approximately 16 days with various session options.
- Corporate Hospitality & Suites: Premium seating options including luxury suites and corporate hospitality packages sold to businesses for client entertainment and employee outings.
- Group Tickets: Discounted ticket packages for groups of 10 or more, offering exclusive benefits and savings for corporate groups, families, and organizations.
- Official Merchandise: Online merchandise store (shop.cincinnatiopen.com) selling authentic tournament apparel and merchandise year-round.
- Sponsorships: Partnership deals with corporate sponsors including naming rights (Western & Southern Financial Group), official sponsors (53, P&G, Credit One Bank, Great American Insurance Group, Kroger), and advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Session Tickets |
| Transaction based/ take rate | Pay-as-you-go | Multi-Day Packages |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets (10+) |
| Other | Multi-year contract | Corporate Hospitality & Suites |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Western & Southern Open product offering
Product offeringCore offering
The Western & Southern Open (operating as the Cincinnati Open) organizes and operates a combined ATP Masters 1000 and WTA 1000 professional tennis tournament held annually over 16 days in Cincinnati, Ohio. The company sells tournament tickets, multi-day packages, group tickets, corporate hospitality and luxury suites, and runs an official online merchandise store offering authentic tournament apparel year-round.
Product overview
The Western & Southern Open (Cincinnati Open) is a major tennis tournament offering ATP Masters 1000 and WTA 1000 events. The product portfolio consists of ticketing experiences (single session tickets, packages, group tickets), premium seating (corporate hospitality, luxury suites), and digital products (score center with live scores/draws/results, interactive seat viewer, personality quiz). The tournament also operates an official online merchandise shop and hosts community events including Fan Fest and the inaugural 5K run. A $260 million campus transformation is underway to modernize tournament facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Tournament Tickets
Companies that use Western & Southern Open
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Western & Southern Open technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western & Southern Open partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Western & Southern Open competitors and assessment
Company assessmentDirect peers
- Internazionali d'Italia (Rome): The Italian Open in Rome is the final combined ATP/WTA 1000 tournament, with a similar dual-sanction structure, hospitality-led revenue model, and tier-one tennis audience — a direct functional peer.
- Canadian Open (National Bank Open): The Canadian Open is the fifth combined ATP/WTA 1000 tournament and a direct sibling event on the summer hard-court swing, sharing dual-gender format, scale, and corporate-hospitality economics.
- BNP Paribas Open (Indian Wells): The Indian Wells Masters 1000 is one of the other combined ATP/WTA 1000 tournaments and is the closest direct comparable to the Cincinnati Open in tier, scale, and sponsor structure, making it the most relevant peer.
- Miami Open: The Miami Open is another combined ATP/WTA Masters 1000 event with comparable ticketing, corporate hospitality, and global sponsor appeal — directly competing for North American hard-court Masters audiences.
- Mutua Madrid Open: Madrid's ATP/WTA 1000 event is the European clay-court peer to Cincinnati and shares the same combined Masters/1000 designation, similar ticketing plus premium-hospitality mix, and comparable global sponsor positioning.
- Rolex Monte-Carlo Masters: Monte-Carlo is an ATP Masters 1000 event with comparable ticket, suite, and sponsor economics, serving as a useful comparison point for international Masters-level event operations.
Broad incumbents
- WTA Tour: The WTA Tour sanctions the women's side of the Cincinnati Open and is a direct ecosystem peer in shaping WTA 1000 event economics, rankings points, and player field strategy.
- US Open (USTA): The US Open is the larger incumbent Grand Slam in USTA's portfolio and comparable as a U.S. tennis event with shared player base, sponsor universe, and broadcast dynamics — although at a materially higher scale and tier.
- ATP Tour: The ATP Tour is the governing body that sanctions the men's side of the Cincinnati Open and is relevant as both a counterpart and a broader ecosystem player shaping Masters 1000 economics and player participation.
Others
- USTA (United States Tennis Association): The USTA is the national governing body for U.S. tennis and an ecosystem counterpart in player development, broadcast negotiations, and competitive scheduling — relevant as an industry orchestrator rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Western & Southern Open social profiles
Digital presenceWestern & Southern Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western & Southern Open leadership team
Management profileNumber of profiles
Profiles1 record
Western & Southern Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western & Southern Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western & Southern Open
What does Western & Southern Open do?
The Western & Southern Open (operating as the Cincinnati Open) organizes and operates a combined ATP Masters 1000 and WTA 1000 professional tennis tournament held annually over 16 days in Cincinnati, Ohio. The company sells tournament tickets, multi-day packages, group tickets, corporate hospitality and luxury suites, and runs an official online merchandise store offering authentic tournament apparel year-round.
Is Western & Southern Open a public or private company?
Western & Southern Open is a private company. It is classified as unknown and is currently operating.
When was Western & Southern Open founded?
Western & Southern Open was founded in 1899. It employs 11 to 50 people.
Where is Western & Southern Open based?
Western & Southern Open is headquartered in Cincinnati, United States, in the North America region.
How does Western & Southern Open make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Hospitality & Suites, group Tickets, official Merchandise and sponsorships.
Who are Western & Southern Open's main competitors?
Direct peers on record are Internazionali d'Italia (Rome), Canadian Open (National Bank Open), BNP Paribas Open (Indian Wells), Miami Open, Mutua Madrid Open and Rolex Monte-Carlo Masters. Broad incumbents are WTA Tour, US Open (USTA) and ATP Tour. USTA (United States Tennis Association) is listed as an others.
Does Western & Southern Open have an API?
No public API is recorded for Western & Southern Open.
What industry is Western & Southern Open in?
Western & Southern Open's product category is Professional Tennis Tournament Event Services. Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics), with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 711310 and its SIC code is 7900.