What DILAX Intelcom does

DILAX Intelcom GmbH, founded in 1988 and headquartered in Berlin, develops, manufactures, and distributes integrated hardware and software systems for automatic passenger counting and people flow analytics. The company serves public transit operators and authorities, vehicle manufacturers (OEMs), and—until the November 2025 divestiture of its Public Spaces division—retail and shopping center operators. DILAX's product portfolio centers on Automatic Passenger Counting (APC) hardware, including the IRS-320R infrared triangulation sensor, APS-B 3D stereoscopic vision sensor, APS-R PoE sensor, and the SLS-1000 Structured Light Sensor, paired with the Passenger Counting Unit (PCU) master device. These feed the Citisense analytics platform for mobility intelligence (demand forecasting, real-time occupancy, predictive maintenance), Mercury for remote fleet management, Samplics for sample planning, and Reservation Displays for seat management, with the DILAX Enumeris retail analytics suite transferred to PFM Intelligence Group in November 2025.

Name

DILAX Intelcom

Legal name

DILAX Intelcom GmbH

Website

https://dilax.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

DILAX Intelcom GmbH, founded in 1988 and headquartered in Berlin, manufactures automatic passenger counting sensors and analytics software for public transit operators and vehicle OEMs. Operating across seven countries with about 160 employees, it serves 350+ customers in 30 countries as a subsidiary of INIT Group.

Ownership category

akta.pro rank

Product category

Passenger & Visitor Counting Systems

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Automatic passenger counting
• People counting sensors
• Passenger intelligence software
• Retail visitor analytics
• Public transport analytics

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Automatic Passenger Counting Systems (Hardware): Sale of counting sensors (IRS-320R, APS-B, APS-R), passenger counting units (PCU), and related hardware components for vehicles and retail spaces. Hardware is certified for public transport use and includes installation support.
2. Analytics Software Subscriptions: DILAX Citisense and DILAX Enumeris software platforms provided as modular solutions. Citisense offers mobility analytics with modules for reporting, forecasting, and real-time monitoring. Enumeris provides retail analytics with 9 configurable modules.
3. Remote Maintenance Software (Mercury): Device management and remote maintenance tool enabling fleet diagnostics, configuration, and firmware updates. Typically bundled with APC hardware contracts.
4. Professional Services: Implementation, consulting, and custom solution development services including system integration, sensor deployment, reporting configuration, and ongoing customer support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

DILAX develops, manufactures and distributes hardware sensors (infrared and 3D stereoscopic vision) and analytics software for counting and analyzing passenger and visitor flows in public transport and retail/public spaces. Core offerings combine Automatic Passenger Counting hardware with the Citisense mobility analytics and Enumeris retail analytics platforms.

Product overview

DILAX Intelcom provides an integrated portfolio of people flow analytics solutions for public transport and retail sectors. The core offering centers on Automatic Passenger Counting (APC) systems using infrared and 3D stereoscopic vision sensors (DILAX IRS-320R, APS-B, APS-R), combined with the DILAX Mercury remote management platform and DILAX Citisense analytics software for mobility intelligence. For retail and public spaces, the company offers DILAX Visitor Counting, DILAX Enumeris store analytics (9 modules), and DILAX Live Occupancy solutions. Additional products include DILAX Samplics for sample planning and DILAX Reservation Displays for seat management. The portfolio processes data via GSM/GPRS/WiFi and integrates with Power BI and Kibana dashboards. DILAX operates across 7 international offices, serves 350+ customers in 30 countries, and counts approximately 110 million people daily across 8,200+ vehicles and 2,500+ stores.

Differentiator

Problem solved

Functional benefit

Brands

• DILAX Citisense: Analytics and reporting software for public transportation operators, providing passenger flow analysis, demand forecasting, real-time occupancy information, and predictive maintenance capabilities.
• DILAX Enumeris
• DILAX Mercury
• DILAX Samplics
• DILAX SLS-1000
• DILAX Live Occupancy

Products and services

• DILAX Automatic Passenger Counting (APC) Automatic passenger counting system for public transport that counts passengers with up to 99% accuracy, distinguishing boarding vs. alighting and detecting objects such as bicycles, strollers, and luggage. For transit operators and vehicle manufacturers.
• DILAX Citisense Analytics and business intelligence software for urban mobility management that transforms APC and other data sources into actionable insights, forecasts, and real-time information for transit planning and operations.
• DILAX Mercury Remote device management and maintenance software tool for real-time fleet diagnostics and hardware administration of APC systems, enabling remote configuration, troubleshooting, and firmware updates.
• DILAX Samplics Sample planning tool for transport companies that supports statistically valid passenger counting sample collection and analysis for public transport optimization.
• DILAX Reservation Displays Seat reservation and management system with display screens for buses, trams, and trains that shows seat availability, enables passenger seat selection, and supports demand-based capacity management.
• DILAX Enumeris Store performance analytics software with 9 modules across 3 packages for retail KPI analysis including visitor traffic, energy efficiency, store performance, area productivity, staff planning, expansion planning, marketing efficiency, and customer service. Acquired by PFM Intelligence Group on November 1, 2025.
• DILAX Visitor Counting People counting sensors and system for retail and public spaces that tracks visitor numbers, movement patterns, dwell time, and direction with up to 98% accuracy.
• DILAX Live Occupancy Real-time occupancy measurement and display solution that evaluates counting data in real-time and converts it into signals for occupancy management and social distancing compliance in retail stores, museums, and public spaces.
• DILAX SLS-1000 Structured Light Sensor Structured Light Sensor for public transport applications, featuring innovative 3D sensing technology for accurate passenger counting with maintenance-free, vandal-resistant design.
• DILAX WiFi Tracking Analytics solution using dedicated sensors to detect anonymous MAC-IDs of smartphones via WiFi signals for statistical evaluation of dwell times, loyalty, and movement routes, with full GDPR and ePrivacyseal compliance.
• DILAX IRS-320R Infrared counting sensor using triangulation principle for passenger counting, maintenance-free, vandal-resistant (IP65, IK08), compliant with RoHS and public transport standards.
• DILAX APS-B 3D stereoscopic vision passenger counting sensor designed for bus applications, distinguishing adults and children as well as objects such as bicycles, with zone-specific data collection and internal video recording for quality verification.
• DILAX APS-R (PoE) Passenger counting sensor with Power over Ethernet connectivity, designed for trains, trams, and metro applications.
• DILAX PCU (Passenger Counting Unit) Master unit that stores, collects, and processes counting data, combines it with GPS and time registration, and automatically transmits data via GSM, GPRS, or WiFi, with local or remote access for system configuration and maintenance.

Quantifiable outcome

• 99% counting accuracy for passenger counting systems
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, strategic, key account and minor.

• INIT GroupcoreStrategic or Co-development Partner · 1 January 2024DILAX became part of the INIT Group in 2024. Growth is expected to accelerate through digitalization and public investment in rail infrastructure. INIT is a leading supplier of integrated planning, dispatching, and telematics solutions for public transport. The acquisition provides positive sales and earnings effects.
• ViSenSys GmbHstrategicTechnology or Integration · 1 January 2024Strategic collaboration between DILAX Intelcom GmbH and sister company iris-GmbH infrared & intelligent sensors with ViSenSys GmbH from Dortmund. The partnership expands their technological portfolio in the field of Passenger Intelligence through AI video analysis, combining counting and video technologies for enhanced passenger insights.
• PFM Intelligence GmbHcoreStrategic or Co-development Partner · 1 November 2021Acquisition of DILAX's Public Spaces division by PFM Intelligence Group. This includes DILAX Enumeris (retail analytics) and visitor counting products. The acquisition strengthens PFM's presence in Germany and expands its international network in people flow analytics. Note: Products were acquired on November 1, 2025.
• SBB CFF FFSkey accountStrategic or Co-development Partner · 1 January 2021Swiss Federal Railways uses DILAX Citisense business intelligence software to analyze data from Automatic Passenger Count (APC) systems. Partnership involves occupancy measurement and analysis for Switzerland's national rail operator.
• Open Data AllianceminorOthersDILAX supports the Open Data Alliance initiative, promoting open data standards for urban development. Their vision is that data about people belongs to people, and open data enables all city stakeholders to use data for urban improvement.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eurotech: Italian-headquartered provider of embedded computing platforms and IoT solutions for transportation, rail, and industrial applications. Comparable on rugged in-vehicle/rail hardware and connected IoT platforms with telematics data flows.
• Clever Devices: US-based supplier of intelligent transportation systems for transit agencies, including automatic passenger counting, vehicle logic, and CAD/AVL. Directly competes with DILAX APC in North American transit tenders.
• Trapeze Group (Modaxo): Part of Modaxo's transit technology portfolio, providing CAD/AVL, scheduling, fixed-route planning, and APC solutions to transit operators worldwide. Directly comparable on transit ITS and APC offerings.
• V-Count: Visitor counting and people-flow analytics provider for retail, shopping centers, and public spaces. Directly comparable to DILAX's pre-divestiture Enumeris/visitor counting line and remains a competitor for legacy retail customers.
• PFM Intelligence Group: Acquired DILAX's Public Spaces division (including Enumeris retail analytics and visitor counting) on 2025-11-01. Now directly competes with where DILAX historically played in retail/visitor people counting across Germany and internationally.
• iris-GmbH infrared & intelligent sensors: Berlin-based manufacturer of infrared-based passenger counting sensors and a sister company of DILAX within the INIT Group. Directly comparable product offering (APC sensors) and overlapping transit customer base in DACH and Europe.

Emerging players

• Masabi: Provider of mobile ticketing and fare-payment platforms for public transit. Adjacent competitor serving the same transit-operator customer base; complementary rather than directly overlapping on APC hardware.
• Infodev EDI: Canadian transit technology firm offering passenger counting, automatic vehicle location, and transit planning software. Comparable on APC for bus and rail operators in North America; smaller and more regionally focused than DILAX.
• FORVIA HELLA Aglaia: Developer of AI-based video perception software for in-cabin sensing and driver monitoring in vehicles. Comparable underlying technology (3D/video AI for in-vehicle occupant detection) and a potential alternative supplier as ADAS vendors move into passenger analytics.

Broad incumbents

• INIT Group: Parent company of DILAX since 2024 and a leading supplier of integrated planning, dispatching, telematics, and ticketing solutions for public transport. Overlaps with DILAX on transit customer base and telematics product category, but with a much broader ITS portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dilax-intelcom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DILAX Intelcom