Infodev EDI
Infodev EDI is a Quebec-based manufacturer founded in 1993 that designs and sells Automatic Passenger Counting sensors, onboard computers, and AI-based detection software to public transit agencies, rail operators, vehicle OEMs, and commercial building operators across 50+ countries.
- Company typePrivate
- Founded1993
- HeadquartersQuebec, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Infodev EDI does
Infodev EDI (legal name Infodev Electronic Designers International inc.) is a privately held Canadian technology company founded in 1993 in Quebec City that designs, manufactures, and installs Automatic Passenger Counting (APC) and people counting systems. The company serves public transit agencies, rail operators, vehicle OEMs, and commercial building operators across more than 50 countries, with a stated installed base of several tens of thousands of sensor systems and more than 450 clients. Operations are anchored in Quebec City, with a European office in Zoetermeer, Netherlands (opened 2006) and a UK representative office. The wholly owned subsidiary Insoft Research Inc. develops the software suite for data management, reporting, and APIs.
The product portfolio is anchored by proprietary third-generation electro-optic counting sensors (DA-200 and DA-400) and the GW-400 onboard counting computer, all designed and manufactured in-house with custom CNC machining. The 2024-launched AIIIM AI-based counting and seat management system adds multimodal classification (passengers, children, wheelchairs, bicycles, strollers, luggage) at 99.8% accuracy in revenue service without facial recognition, and is GDPR compliant. Outputs feed directly into NTD ridership reporting for US agencies and into GTFS feeds for transit scheduling. Certifications include ISO 9001:2015 and Sourcewell contract #022525-ifd.
The business model combines hardware sales, subscription-style software and analytics, and professional services including installation, training, and ongoing support. Pricing is custom and project-based, determined per fleet and door count, and delivered through multi-year contracts. Go-to-market relies on direct enterprise field sales across North America and Europe, OEM integration agreements with major bus and coach manufacturers (New Flyer, Nova Bus, Volvo, BYD, Motor Coach Industries), Sourcewell cooperative procurement for North American transit agencies, and active participation in industry trade shows (APTA, UITP, CUTA, OTE).
Infodev EDI firmographics
Firmographics- Name
- Infodev EDI
- Legal name
- Infodev Electronic Designers International inc.
- Website
- https://infodev.ca
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Infodev EDI is a Quebec-based manufacturer founded in 1993 that designs and sells Automatic Passenger Counting sensors, onboard computers, and AI-based detection software to public transit agencies, rail operators, vehicle OEMs, and commercial building operators across 50+ countries.
- Ownership category
- akta.pro rank
Infodev EDI industry classification
Industry- Product category
- Automatic Passenger Counting Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Miscellaneous Transportation Equipment (3790), Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industry
- Transit, Traffic & Mobility Data Platforms (BPAMANAH)
Keywords
Where Infodev EDI is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Infodev EDI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- APC Hardware Sales: Sale of counting sensors (DA-200, DA-400), onboard computers (GW-400), and related hardware components. Sensors are manufactured in-house in Quebec facilities with custom CNC machining capabilities. Hardware includes bolt-on and recessed installation options with various color finishes.
- Software and Analytics: Reporting software, diagnostic software, real-time data applications, and API access through Insoft Research Inc. subsidiary. Suite of modular online applications for system management, operation, and diagnostics.
- Professional Services: Installation services, technical support, training, and project management. Field technicians provide on-site installation and verification services for transit vehicles and buildings. Technical consultation for project design and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Infodev EDI product offering
Product offeringCore offering
Infodev EDI designs, manufactures, and installs Automatic Passenger Counting (APC) and People Counting systems for public transit vehicles (buses, trams, trains, subways) and commercial buildings. The offering combines proprietary third-generation electro-optic sensors (DA-200, DA-400), onboard counting computers (GW-400), AI-based detection and classification software, and a complete data analytics suite (Insoft Research) that delivers ridership, occupancy, and NTD-compliant reporting to transit agencies, rail operators, and vehicle OEMs worldwide.
Product overview
Infodev EDI is a manufacturer of complete Automatic Passenger Counting (APC) and People Counting solutions. The product portfolio centers on proprietary hardware sensors (DA-200, DA-400) and onboard counting computers (GW-400), all designed and manufactured in-house in Canada. These hardware products form the foundation of the counting system, working together with the Insoft Research software suite for data management, reporting, and real-time analytics. The company also offers an Intelligent Transport System (ITS) platform that extends beyond basic counting to include passenger tracking, schedule adherence monitoring, and automated vehicle location. For building applications, a separate Automatic People Counting System provides occupancy analytics for retail, museums, airports, and other commercial spaces. All products integrate via APIs for system integration with third-party transit management systems.
Differentiator
Problem solved
Functional benefit
Products and services
- DA-400 Counting Sensor
Quantifiable outcome
- 97.5% to 99.5% accuracy from pure counting data in uncontrolled transit environments
- +5 more outcomes
Companies that use Infodev EDI
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Infodev EDI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature7 records
Infodev EDI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Insoft Research Inc.coreWholly owned subsidiary of Infodev EDI. Develops and provides the software suite for APC data management, reporting, and analysis. Shared services and infrastructure with Infodev EDI under same privacy obligations.
- SourcewellcoreGovernment procurement contracting body. Awarded Infodev EDI contract #022525-ifd enabling North American public transit agencies to procure through Sourcewell's purchasing framework.
- UITP (International Association of Public Transport)minorGlobal public transport association. Infodev participates in summits and exhibitions as exhibitor to connect with transit professionals worldwide.
- APTA (American Public Transportation Association)minorUS public transportation association. Infodev participates in APTA Expo and conferences as exhibitor.
- CUTA/ACTU (Canadian Urban Transit Association)minorCanadian transit industry association. Infodev maintains membership and participates in Canadian transit events.
- AQTr (Association Quebecoise du Transport)minorQuebec transit industry association. Infodev maintains membership as Canadian company with headquarters in Quebec.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Infodev EDI competitors and assessment
Company assessmentDirect peers
- Iris-GmbH Infrared & Intelligent Sensors: German manufacturer of automatic passenger counting systems for buses and trains using stereoscopic imaging. Direct competitor with similar product offering (in-vehicle passenger counting sensors) and overlapping transit agency customer base across Europe and North America.
- Dilax Intelcom: Berlin-based supplier of automatic passenger counting systems for public transport operators worldwide. Competes head-to-head with Infodev in transit APC hardware and software, serving rail and bus operators globally.
- Xovis: Swiss provider of 3D stereo sensor-based people counting solutions for transit, airports, and retail. Closely comparable technology stack (vision-based AI counting) and overlapping customer verticals including public transit and commercial buildings.
Broad incumbents
- INIT Group (Innovative Transportation Solutions): Large German ITS vendor offering integrated fleet management, AVL, AFC, and APC solutions for transit agencies worldwide. Broader portfolio than Infodev but includes APC as part of a complete transit platform serving overlapping public agency customers.
- Trapeze Group (Modis): Subsidiary of Modis that provides fixed-route transit software, AVL/CAD, and passenger counting solutions. Competes indirectly by bundling APC into broader transit management suites sold to the same public agency buyers as Infodev.
- Cubic Transportation Systems: Major North American vendor of integrated transit fare collection, traffic management, and urban analytics solutions. Includes passenger counting and ridership analytics as part of broader smart-city platforms sold to the same transit authority customers.
Emerging players
- RetailNext: US-based retail analytics platform using computer vision and IoT sensors for in-store traffic counting and analytics. Comparable technology (vision-based people counting) in Infodev's secondary building/retail vertical but specialized in retail rather than transit.
- Hella Aglaia Mobile Vision: German subsidiary of HELLA developing AI-based camera systems for in-vehicle passenger counting and driver assistance. Overlapping AI-based video analytics approach but as a division of a much larger automotive supplier with deeper OEM relationships.
- Axilion Smart Mobility: Israel-based provider of AI-driven transit signal priority and smart mobility analytics. Adjacent in serving transit agencies with data-driven optimization, but focused on software/AI rather than dedicated counting hardware.
Others
- Eurotech: IoT hardware and edge computing provider serving transit and industrial customers with rugged embedded computing platforms. Comparable as an enabler/supplier of onboard computing infrastructure that transit agencies and integrators deploy alongside APC systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Infodev EDI social profiles
Digital presenceInfodev EDI compliance and trust
Trust signalCompliance3 records
Infodev EDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infodev EDI leadership team
Management profileNumber of profiles
Infodev EDI subsidiaries and ownership
Company hierarchySubsidiaries1 record
Infodev EDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infodev EDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infodev EDI
What does Infodev EDI do?
Infodev EDI designs, manufactures, and installs Automatic Passenger Counting (APC) and People Counting systems for public transit vehicles (buses, trams, trains, subways) and commercial buildings. The offering combines proprietary third-generation electro-optic sensors (DA-200, DA-400), onboard counting computers (GW-400), AI-based detection and classification software, and a complete data analytics suite (Insoft Research) that delivers ridership, occupancy, and NTD-compliant reporting to transit agencies, rail operators, and vehicle OEMs worldwide.
Is Infodev EDI a public or private company?
Infodev EDI is a private company. It is classified as unknown and is currently operating.
When was Infodev EDI founded?
Infodev EDI was founded in 1993. It employs 51 to 100 people.
Where is Infodev EDI based?
Infodev EDI is headquartered in Quebec, Canada, in the North America region.
How does Infodev EDI make money?
Three revenue lines are on record. APC Hardware Sales are the primary driver. The others are software and Analytics and professional Services.
Who are Infodev EDI's main competitors?
Direct peers on record are Iris-GmbH Infrared & Intelligent Sensors, Dilax Intelcom and Xovis. Broad incumbents are INIT Group (Innovative Transportation Solutions), Trapeze Group (Modis) and Cubic Transportation Systems. Emerging players are RetailNext, Hella Aglaia Mobile Vision and Axilion Smart Mobility. Eurotech is listed as an others.
Does Infodev EDI have an API?
Yes. Infodev EDI offers an API for system integration. Their software suite includes a 'Performant API' as part of their Intelligent Transport System (ITS) solutions. The API enables transit agencies to integrate APC (Automatic Passenger Counting) data directly into their systems. The company provides system integration services including customized or industry-standard protocols for interfacing with onboard computers. Developer documentation is at insoftresearch.com.
What industry is Infodev EDI in?
Infodev EDI's product category is Automatic Passenger Counting Systems. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of BPAMANAH, Transit, Traffic & Mobility Data Platforms. Its NAICS code is 33451 and its SIC code is 3790.