Motel 6
Motel 6 is a U.S. economy motel chain operating 1,400+ properties nationwide under Wyndham Hotels & Resorts, serving budget road-trippers, families, contractors and small-business travelers through its Motel 6 and Studio 6 brands.
- Company typePrivate
- Founded1962
- HeadquartersCarrollton, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Motel 6 does
Motel 6 is a U.S. economy lodging brand operating more than 1,400 properties nationwide, founded in 1962 in Santa Barbara, California, and headquartered in Dallas, Texas. It is owned by Wyndham Hotels & Resorts (NYSE: WH) following Wyndham's 2018 acquisition of G6 Hospitality, the holding company that runs the brand. The chain serves price-sensitive road-trippers, families, contractors, long-haul travelers and small-business bookers through an ultra-budget model anchored on standardized rooms, free Wi-Fi, a pet-friendly policy (pets stay free) and free stays for children under 17.
The business operates a franchise- and managed-property model under two consumer brands — Motel 6 for nightly stays and Studio 6 for extended-stay demand — supplemented by the My6 loyalty program, the Corporate Plus small-business channel, and direct booking via the Motel 6 mobile app and website. Revenue is generated through nightly room sales at franchised/managed properties, franchise fees, brand and loyalty programs, and ancillary guest spend, with the chain positioned as the price-leader segment within Wyndham's broader brand portfolio.
Over its 60+ year history, Motel 6 has changed institutional ownership multiple times — acquired by Accor in 2007, sold to Blackstone in 2012, and sold to Wyndham in 2018 — while continuing to grow its U.S. footprint and to invest incrementally in direct-channel technology (loyalty, mobile app) to defend unit economics in a commoditized budget segment.
Motel 6 firmographics
Firmographics- Name
- Motel 6
- Legal name
- Motel 6
- Website
- https://motel6.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Motel 6 is a U.S. economy motel chain operating 1,400+ properties nationwide under Wyndham Hotels & Resorts, serving budget road-trippers, families, contractors and small-business travelers through its Motel 6 and Studio 6 brands.
- Ownership category
- akta.pro rank
Motel 6 industry classification
Industry- Product category
- Budget Lodging
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Franchised/Chain Motels (THAGAFAM)
Keywords
Where Motel 6 is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Motel 6 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Nightly Room Rentals: Primary revenue from nightly motel room rentals at budget-friendly price points. Standard check-in after 3 PM, check-out by 11 AM. Rooms include free WiFi, pet-friendly accommodations, and basic amenities.
- Extended Stay (Studio 6): Studio 6 brand offers extended stay accommodations with kitchenettes, full kitchens, coin laundry facilities, and weekly/monthly rates for longer visits.
- Corporate and Group Bookings: Corporate Plus program for business travelers and group reservations for organizations, teams, and events with volume pricing.
- Loyalty Program (My6): My6 membership program generates repeat bookings through points earning on stays, with members receiving exclusive promotional rates and faster booking access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Motel 6 Room |
| Unit Pricing | Monthly | Studio 6 Extended Stay |
| Subscription | Monthly | Corporate/Business Rates |
| Unit Pricing | Pay-as-you-go | Discount Programs |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Motel 6 product offering
Product offeringCore offering
Motel 6 operates a franchised network of more than 1,400 budget motel properties across the United States, providing economical overnight accommodations under the Motel 6 brand and the Studio 6 extended-stay brand. The company sells lodging stays directly to consumers through its website, mobile app, and on-property front desks, and to corporate accounts through the Corporate Plus program. The offering is complemented by the My6 loyalty program, which rewards repeat guests with rate discounts and perks.
Product overview
Motel 6 operates as a budget motel chain with over 1,400 locations nationwide. The portfolio consists of two primary brands: Motel 6 (core economy motel product) offering standard rooms with free WiFi, pet-friendly policies, free parking, and pools at select locations; and Studio 6 (extended-stay sub-brand) featuring kitchenettes, full kitchens, coin laundry, and weekly/monthly rates for longer visits. The My6 membership program provides loyalty rewards and exclusive discounts, while Corporate Plus serves business travelers with volume pricing options. The company also offers group reservations for travelers booking multiple rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- Motel 6 (overnight lodging) Economy overnight motel accommodations at more than 1,400 franchised locations across the United States, targeted at cost-conscious individual travelers.
- Studio 6 (extended-stay lodging) Extended-stay lodging with room amenities for longer-duration guests, including workers on assignment, relocation, and value-conscious long-stay travelers, franchised and managed under G6 Hospitality.
- My6 Loyalty Program Free-to-join loyalty program that rewards frequent Motel 6 and Studio 6 guests with member rates, discounts, and repeat-stay perks.
- Corporate Plus Program Corporate travel account program that provides business travelers with negotiated rates and direct-billing accounts at Motel 6 and Studio 6 properties.
Quantifiable outcome
- App store rating of 4.8 based on 17k+ reviews
- +2 more outcomes
Companies that use Motel 6
Customer profileSegments5 records
Ideal customer profiles3 records
Motel 6 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motel 6 partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Motel 6 competitors and assessment
Company assessmentDirect peers
- Days Inn by Wyndham: Wyndham-owned economy lodging brand competing head-to-head with Motel 6 in the budget segment. Similar value proposition, room-only rate structure, and roadside/highway location strategy targeting families and business travelers on tight budgets.
- Red Roof Inn: Independent US budget motel chain with 600+ properties offering comparable ultra-budget pricing and pet-friendly policies. Direct competitor in same customer segment with similar franchise structure and amenity profile.
- Travelodge by Wyndham: Wyndham's roadside economy brand positioned similarly to Motel 6 with budget rates and basic amenities. Operates under the same parent, creating internal brand competition for the same guest and corporate accounts.
- Super 8 by Wyndham: Budget motel brand under the same Wyndham Hotels & Resorts parent as Motel 6, targeting price-sensitive travelers with similar roadside locations and basic amenities. Directly comparable in price point, customer segment, and franchise model.
- Econo Lodge (Choice Hotels): Choice Hotels' budget brand offering basic motel accommodations at similar price points. Competes directly with Motel 6 for the same budget-conscious travelers, road trippers, and value-seeking families across highway and suburban locations.
- Rodeway Inn (Choice Hotels): Choice Hotels' budget motel brand offering basic accommodations at economy price points. Directly comparable to Motel 6 in customer segment, property type, and franchise-based operating model.
- Knights Inn (Choice Hotels): Choice Hotels' ultra-budget brand competing directly with Motel 6 in the lower-price tier. Targets the most price-sensitive travelers with stripped-down amenities and comparable room-only pricing.
Broad incumbents
- Microtel by Wyndham: Wyndham's all-suite budget brand competing in the same value tier as Motel 6 with consistent new-build construction standards. Targets business and leisure travelers seeking budget accommodations with predictable quality.
- Howard Johnson by Wyndham: Legacy Wyndham brand with broader mid-scale/economy positioning than Motel 6. Overlaps in budget customer base and highway locations but offers more amenities, positioning it as a slight step-up competitor.
Emerging players
- OYO Rooms: Tech-enabled budget lodging aggregator operating in the US, including managing some Motel 6 properties. Competes in the ultra-budget segment through aggressive pricing and digital-first booking, posing a tech-driven threat to traditional motel chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Motel 6 social profiles
Digital presenceMotel 6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motel 6 leadership team
Management profileNumber of profiles
Motel 6 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motel 6 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motel 6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motel 6
What does Motel 6 do?
Motel 6 operates a franchised network of more than 1,400 budget motel properties across the United States, providing economical overnight accommodations under the Motel 6 brand and the Studio 6 extended-stay brand. The company sells lodging stays directly to consumers through its website, mobile app, and on-property front desks, and to corporate accounts through the Corporate Plus program. The offering is complemented by the My6 loyalty program, which rewards repeat guests with rate discounts and perks.
Is Motel 6 a public or private company?
Motel 6 is a private company. It is classified as corporate owned and is currently operating.
When was Motel 6 founded?
Motel 6 was founded in 1962. It employs 5,001 to 10,000 people.
Where is Motel 6 based?
Motel 6 is headquartered in Carrollton, United States, in the North America region.
How does Motel 6 make money?
Four revenue lines are on record. Nightly Room Rentals are the primary driver. The others are extended Stay (Studio 6), corporate and Group Bookings and loyalty Program (My6).
Who are Motel 6's main competitors?
Direct peers on record are Days Inn by Wyndham, Red Roof Inn, Travelodge by Wyndham, Super 8 by Wyndham, Econo Lodge (Choice Hotels), Rodeway Inn (Choice Hotels) and Knights Inn (Choice Hotels). Broad incumbents are Microtel by Wyndham and Howard Johnson by Wyndham. OYO Rooms is listed as an emerging player.
Does Motel 6 have an API?
No public API is recorded for Motel 6.
What industry is Motel 6 in?
Motel 6's product category is Budget Lodging. Its primary akta.pro industry code is THAGAFAM, Franchised/Chain Motels. Its NAICS code is 721110 and its SIC code is 7011.