Sharekhan Limited, India

Name

Sharekhan Limited, India

Legal name

Sharekhan Limited

Website

https://sharekhan.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (52316)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)

Keywords

• Online stock brokerage
• Retail trading services
• Portfolio management services
• Wealth management platform
• Securities trading platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Equity and Derivatives Brokerage: Brokerage commissions charged on equity, F&O (futures and options), commodity, and currency trading transactions. Brokerage rates vary by segment and trade type (intraday, delivery, options). Cash segment brokerage starts at 0.10% for first leg and 0.50% for delivery. Currency and commodity derivatives have separate rate cards.
2. Account Maintenance Charges (AMC): Annual maintenance charges for demat and trading accounts. First-year AMC is typically waived for new customers as part of promotional offers.
3. Margin Trading Facility (MTF): Interest-bearing margin funding provided to customers for leveraged trading positions, generating interest income on extended credit.
4. Mutual Fund Distribution: Distribution commissions earned from selling mutual fund schemes (ARN 20669, registered AMFI mutual fund distributor). Includes SIP and lump-sum mutual fund products.
5. IPO Distribution: Distribution fees from facilitating Initial Public Offerings for retail and institutional investors through the platform.
6. Portfolio Management Services (PMS): Fee-based portfolio management services for high net-worth individuals and families, offering actively managed equity portfolios.
7. Insurance Distribution: IRDAI-registered corporate agent (License No. CA0950) earning commissions on life insurance products distributed to customers.
8. Fixed Deposits and Bonds Distribution: Distribution of fixed deposits, corporate bonds, and other debt instruments to customers seeking fixed-income investment options.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Sharekhan Limited operates as an online securities brokerage providing trading across equity, derivatives (F&O), commodity, and currency segments via multiple proprietary platforms (TradeTiger, Sharekhan App, InvesTiger, Dial-N-Trade, Trading API), supplemented by investment distribution (mutual funds, IPOs, PMS, insurance, bonds) and wealth management (Sharekhan One) for retail and HNI customers across India through a 4,200+ branch and franchisee network.

Product overview

Mirae Asset Sharekhan operates a comprehensive multi-platform brokerage ecosystem combining online trading platforms with full-service brokerage offerings. The core product portfolio centers on trade execution across Equity, Futures & Options, Commodity, and Currency segments, complemented by investment products including Mutual Funds, IPOs, Portfolio Management Services, and Insurance. The technology stack comprises multiple trading platforms (TradeTiger desktop, Sharekhan App mobile, InvesTiger stock basket app, Dial-N-Trade phone trading, and Web Trading), augmented by Algo Solutions for algorithmic trading and a Trading API for developer integration. Wealth management services are delivered through Sharekhan One for Ultra HNIs, while the Business Partner Program enables franchise distribution across 4100+ outlets. The company serves 32+ lakh customers through 900+ locations with Rs 3 lakh crore+ in customer assets under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Trading

Quantifiable outcome

• 32 Lakh+ customers served as of December 31, 2025
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature11 records

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zerodha: India's largest discount broker with ~6.5 million active clients; competes directly with Sharekhan in retail equity and F&O trading but with zero-commission delivery and a digital-only model. Both target retail traders across India but with sharply different pricing and service models.
• ICICI Securities: One of India's largest full-service brokers, listed on Indian exchanges; offers identical product mix to Sharekhan (equity, F&O, MF, PMS, IPO) with bank-parent distribution advantage through ICICI Bank. Direct competitor in the full-service retail segment.
• HDFC Securities: Full-service broker subsidiary of HDFC Bank, serving retail investors with comprehensive trading, research, and wealth management offerings. Competes head-to-head with Sharekhan in bank-distributed retail brokerage and premium wealth management for HNIs.
• Motilal Oswal Financial Services: Full-service broker with strong research capabilities and wealth management franchise; offers similar product suite to Sharekhan with comparable premium positioning and physical branch network across India.
• Angel One: Major Indian broker with 7M+ active clients offering discount-style pricing combined with full-service product suite including F&O, MF, and IPO distribution; competes with Sharekhan across price points and product breadth.
• Groww: Leading Indian discount broker with strong millennial and first-time investor acquisition; offers equity, F&O, and mutual fund investing through a mobile-first platform, competing with Sharekhan for the next generation of retail investors.
• Upstox: Technology-focused discount broker backed by Tiger Global and others; serves active traders with low-cost equity, F&O, and commodity trading. Direct competitor targeting price-sensitive retail and algo trading segments that overlap with Sharekhan's customer base.
• Axis Direct: Full-service broker subsidiary of Axis Bank providing trading, research, and advisory services across equity, F&O, MF, and PMS with bank-distribution synergies; competes directly with Sharekhan in the bank-affiliated full-service segment.
• 5paisa Capital: Discount broker offering low-cost trading across equity, F&O, currency, and commodity segments along with mutual fund distribution; competes with Sharekhan for cost-conscious retail traders in India's online brokerage market.

Peers

• Kotak Securities: Bank-backed full-service broker offering retail trading, derivatives, mutual funds, and PMS services with distribution leverage from Kotak Mahindra Bank. Direct competitor in the full-service segment serving similar customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/sharekhanlm
• Facebookfacebook.com/Sharekhan
• LinkedInlinkedin.com/company/sharekhan

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharekhan Limited, India