New York Distilling Company

What New York Distilling Company does

New York Distilling Company, founded in 2009 and headquartered in a 3,000 sq ft facility at 573 Johnson Avenue in Bushwick, Brooklyn, is a craft distillery producing premium gin and rye whiskey from New York-grown grain. Its portfolio centers on two product lines: a gin lineup that includes the Dorothy Parker New York Gin (a botanical blend of juniper berries, elderberries, citrus peels, cinnamon, and hibiscus), Perry's Tot Navy Strength Gin at 57 percent ABV, and a Rose Petal Infused variant; and the Jaywalk rye whiskey line covering a Straight Rye (a six-, seven-, and eight-year blend at 92 proof), a Bonded Rye (seven-year, Bottled in Bond), and a cask-strength Heirloom Rye (114 to 116 proof, seven-year, limited to 500 cases) whose grain comes from a revived Horton heirloom rye program started from 10 seeds and now cultivated on approximately 200 acres in the Finger Lakes region. The distillery also produces Mister Katz's Rock & Rye, a 65-proof fruited whiskey-based cocktail, and bundles gin expressions into a Gin Lover's Flask gift set.

The business model rests on three revenue streams: direct-to-consumer bottle sales via the company website with shipping to U.S. states excluding Alabama, Arkansas, Illinois, Mississippi, Oklahoma, Ohio, South Dakota, Utah, and Vermont; wholesale distribution through online alcohol retailers Wine.com, Astor Wines, Caskers, and Flaviar; and event-driven revenue from the Jaywalk Distillery venue, which hosts private events (weddings, corporate offsites, photo shoots, dinners with up to 370 guests), ticketed distillery tours via Eventbrite, and co-branded programming such as the recurring Sugar Shack brunch series with culinary partner M. Wells. Bottle pricing spans from $30 (Perry's Tot) to $125 (Heirloom Rye), positioning the portfolio in the super-premium craft segment.

Ownership and operational leadership are anchored by co-founder Tom Potter, who co-founded Brooklyn Brewery in 1987 and serves on the boards of the NY State Distillers Guild and the American Craft Spirits Association; Allen Katz, former Director of Spirits Education & Mixology at Southern Wine & Spirits of New York and host of The Cocktail Hour for Martha Stewart on SiriusXM; and Bill Potter, Chief Blender and Distiller, CSS-certified by the Society of Wine Educators. The company is privately held as New York Distilling Company, LLC, and recorded an investor subscription of approximately $1.1 million on May 15, 2024, representing its first significant external capital since founding.

Name

New York Distilling Company

Legal name

New York Distilling Company, LLC

Website

https://nydistilling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Distilling Company is a Brooklyn-based craft distillery producing premium gin and rye whiskey from New York-grown heirloom rye. It sells bottles via its website and online retailers, and operates a 3,000 sq ft venue hosting private events and culinary programming.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Craft Distilleries & Microdistilleries (THAFALAH), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft gin production
• Rye whiskey distilling
• Craft spirits manufacturing
• Heirloom rye whiskey
• Distillery event venue

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales: Direct sales of craft gin and rye whiskey products to consumers through the company website and through retail partners including Wine.com, Astor Wines, Caskers, and Flaviar.
2. Event Space Rental: The company operates a 3,000 sq ft event space called Jaywalk Distillery with 370 person capacity, available for private events including dinners, weddings, photo shoots, and company offsites.
3. Distillery Tours: The company offers distillery tours and meet-the-maker experiences through Eventbrite.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New York Distilling Company produces and sells craft gin and rye whiskey products manufactured at its Brooklyn distillery, including Dorothy Parker Gin, Perry's Tot Navy Strength Gin, and a line of Jaywalk rye whiskeys made from heirloom rye grown in the Finger Lakes region. In addition to bottled spirits sold direct-to-consumer and through online retailers, the company operates the Jaywalk Distillery event space for tours, tastings, and private event rentals.

Product overview

New York Distilling Company is a Brooklyn-based craft distillery producing a portfolio of gins and rye whiskeys. The core gin lineup includes Dorothy Parker New York Gin, Perry's Tot Navy Strength Gin, and a rose petal infused variant. The whiskey portfolio features Jaywalk Straight Rye Whiskey, Jaywalk Bonded Rye Whiskey, Jaywalk Heirloom Rye, and Mister Katz's Rock & Rye. The company also offers a gin gift set combining its three gin expressions. Products are sold direct through the website (shipping to select states) and through online retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Jaywalk: Event space and distillery brand located at 573 Johnson Avenue, Brooklyn, NY 11237. The 3,000 sq ft event space with 370 person capacity is used for private events, tastings, and tours.
• Dorothy Parker Gin
• Perry's Tot
• Mister Katz's Rock & Rye
• Jaywalk Rye

Products and services

• Dorothy Parker New York Gin
• Perry's Tot Navy Strength Gin
• Dorothy Parker Rose Petal Infused Gin
• Jaywalk Straight Rye Whiskey
• Mister Katz's Rock & Rye
• Jaywalk Bonded Rye Whiskey
• Jaywalk Heirloom Rye
• Gin Lover's Flask Set
• Jaywalk Distillery Event Space Rental
• Distillery Tours and Tastings

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• M. WellscoreGTM or Marketing Partner · 30 March 2025M. Wells co-hosts the Sugar Shack brunch event series at Jaywalk Distillery in Bushwick, Brooklyn. This is a recurring spring event celebrating maple syrup season with festive brunch and live music. The partnership positions NYDC's event space as a venue for culinary partners.
• Rachel Harrison CommunicationsminorGTM or Marketing PartnerPublic relations firm handling media inquiries and communications for New York Distilling Company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Copper & Kings American Brandy Co. Louisville-based craft distillery focused on brandy and bourbon. Comparable craft distillery model with event space and direct-to-consumer tasting room operations, though in different spirit categories.

Broad incumbents

• WhistlePig Whiskey: Vermont-based premium rye whiskey producer. Comparable in category leadership position within craft rye whiskey, though substantially larger and better capitalized; serves as an aspirational comparable for NYDC's rye ambitions.

Direct peers

• FEW Spirits: Illinois-based craft distillery producing gin, whiskey, and bourbon. Comparable as an independent craft distillery with a gin portfolio and rye whiskey focus, competing in similar premium on-premise and DTC channels.
• Tuthilltown Spirits (Hudson Whiskey): New York State craft distillery producing bourbon, rye, and other spirits. Comparable as a NY-based craft producer focused on rye whiskey with national distribution and DTC ambitions.
• St. George Spirits: California-based craft distillery producing gin, whiskey, and other spirits. Comparable in product breadth (gin and whiskey), craft positioning, and direct-to-consumer focus; larger in scale and funding.
• Widow Jane: Brooklyn-based craft whiskey producer focused on bourbon and rye. Comparable in geography (Brooklyn), category (premium rye), and DTC model, competing for similar retail and on-premise accounts.
• Kings County Distillery: Brooklyn-based craft distillery producing whiskey, bourbon, and gin. The most direct geographic and category peer to NYDC, competing for the same Brooklyn craft consumer, premium on-premise accounts, and DTC spirits market.
• Hillrock Estate Distillery: New York State farm distillery producing whiskey, bourbon, and gin. Comparable in agricultural sourcing approach, premium positioning, and craft distillery model within the NY spirits ecosystem.
• Catoctin Creek Distilling Company: Virginia-based craft distillery specializing in rye whiskey. Directly comparable as a craft rye whiskey producer with similar farm-to-bottle sourcing approach and premium positioning.

Regional players

• Brooklyn Brewery: Brooklyn-based craft brewery founded by Tom Potter, NYDC's co-founder. Highly relevant due to shared founder and geographic identity, though operates in beer rather than spirits; serves as a comparable for understanding Potter's brand-building track record.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nydistilling
• Facebookfacebook.com/nydistilling
• LinkedInlinkedin.com/company/new-york-distilling-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Distilling Company