Sculpted By Aimee
Sculpted By Aimee is a privately held Irish beauty brand selling skincare-infused makeup, skincare, body, and tan products via DTC e-commerce, a mobile app, and four flagship stores across Ireland, the UK, and the US, targeting consumers seeking simplified, multi-use, vegan, and cruelty-free beauty routines.
- Company typePrivate
- Founded2016
- HeadquartersDundrum, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sculpted By Aimee does
Sculpted By Aimee is a privately held Irish beauty brand founded by professional makeup artist Aimee Connolly, offering a consolidated range of skincare-infused makeup, skincare, body, and self-tan products. Its catalogue spans complexion products such as HydraTint (positioned at 90% skincare) and CloudCream ceramide moisturiser, a DuoCleanse refillable cleansing system, multi-use eye and lip palettes, body care lines including HydraBody and Body Base tan, and accessory tools, sold at unit price points ranging from €8 to €65 with bundled sets reaching €156. The portfolio is unified by a multi-use, skincare-led formulation philosophy and certified positioning as 100% vegan, cruelty-free under Leaping Bunny, and B Corp.
The business operates a direct-to-consumer model across three geographies: Ireland, the United Kingdom, and the United States. Distribution is built on owned channels including localised e-commerce storefronts, a dedicated mobile app, and four physical flagship stores located on Grafton Street in Dublin (two locations), Carnaby Street in London, and Victoria Square in Belfast. There is no indication of wholesale, marketplace, or third-party retail partnerships, and no funding rounds or institutional investors are disclosed, consistent with a bootstrapped, founder-owned capital structure.
Monetisation comes from unit sales across the catalogue, gift and bundle SKUs at higher price points, and a tiered loyalty programme called Sculpted Society (Sculpted Babe, Beauty Boss, CEO Babe, Founder's Circle) that is integrated across e-commerce, app, and retail. Supporting ecosystem assets include The Academy (an education platform) and the ReSculpted in-store recycling initiative, which together with vegan and Leaping Bunny certifications underpin a conscious-consumer positioning. No revenue, headcount, or financial figures are disclosed in the available inputs.
Sculpted By Aimee firmographics
Firmographics- Name
- Sculpted By Aimee
- Legal name
- Sculpted By Aimee
- Website
- https://sculptedbyaimee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sculpted By Aimee is a privately held Irish beauty brand selling skincare-infused makeup, skincare, body, and tan products via DTC e-commerce, a mobile app, and four flagship stores across Ireland, the UK, and the US, targeting consumers seeking simplified, multi-use, vegan, and cruelty-free beauty routines.
- Ownership category
- akta.pro rank
Sculpted By Aimee industry classification
Industry- Product category
- Cosmetics and Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industries
- Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Makeup Artistry Training Programs (HSALANAE)
Keywords
Where Sculpted By Aimee is headquartered
LocationHeadquarters
- HQ city
- Dundrum
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
Sculpted By Aimee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue from direct-to-consumer sales of makeup, skincare, and tools through owned e-commerce and retail stores. Products sold at fixed retail prices with occasional promotions and bundle discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across makeup and skincare categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sculpted By Aimee product offering
Product offeringCore offering
Sculpted By Aimee is a 100% vegan and cruelty-free beauty brand that develops, manufactures, and sells its own line of skincare-infused makeup, skincare, body care, and professional beauty tools. Products are designed as multi-use, simplified-routine formulations (e.g., CloudCream ceramide moisturiser, HydraTint tinted serum, DuoCleanse system, Cream Luxe cheek range) and are sold directly to consumers through owned e-commerce storefronts serving EU, UK, and US markets plus four flagship retail stores.
Product overview
Sculpted By Aimee is a cruelty-free, vegan beauty brand founded by professional makeup artist Aimee Connolly, offering a comprehensive portfolio of makeup and skincare products. The core offering spans complexion products (foundations, concealers, tinted serums like HydraTint, setting powders and sprays), eye makeup (mascaras including MyMascara and LashLift, eyeliners, lashes, and brow products like EasyBrow), cheek products (cream and liquid blushes, bronzers, highlighters, and palettes), lip products (balms, oils, lipsticks, and glosses), and an extensive skincare line built around the 5-step Sculpted Skincare Routine. The skincare range includes the award-winning CloudCream ceramide moisturizer, DuoCleanse double-cleansing system (with Cleanse & Brighten, Cleanse & Exfoliate, and Cleanse & Clarify variants), HydraGlo hyaluronic acid serum, Brighten Up eye serum, LiquidGlo essence, and HydraBright illuminating serum. The brand also offers professional-grade makeup brushes and tools, travel-sized minis, self-tanning products, and body care. A loyalty programme called Sculpted Society rewards customers with points across four tiers. The company operates on a multi-channel model with physical flagship stores and an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sculpted Society: The company's loyalty program offering points, rewards, exclusive access to launches, and member-only perks across four tiers: Member, Insider, Advocate, and Ambassador.
- The Academy
Products and services
- CloudCream Ceramide Moisturiser Ceramide-rich moisturising face cream designed to strengthen the skin barrier and deliver all-day hydration for all skin types including dry, normal, and oily skin, also functioning as a makeup base.
- HydraTint Moisturising Tinted Serum 90% skincare tinted serum providing sheer, buildable colour across 20 shades for consumers seeking skincare benefits with light coverage.
- HydraGlo Hyaluronic Acid Serum Hyaluronic Acid hydrating serum delivering skin-quenching moisture for a plumped, radiant complexion, sold in standard and refill packaging.
- Satin Silk Longwear Foundation High coverage, longwear foundation available in 30 inclusive shades from Blanc to Ebony for full-face complexion wear.
- Brighten Up Concealer Soft-focus concealer that blurs and brightens under-eyes, covering dark circles and signs of fatigue; formulated with Niacinamide and Hyaluronic Acid and available in 16 shades.
- DuoCleanse Double Cleansing System Double cleansing system combining a gentle first-step cleanser with targeted second-step formulas (Brighten with Vitamin C, Exfoliate, Clarify with Salicylic Acid) for customised skincare routines.
- MyMascara Long-Wearing Volumising Mascara Long-wearing volumising mascara delivering a false-lash effect with instant intensity, available in Ultra Black and Brown shades.
- LashLift Lengthening Mascara Lengthening mascara with a 252 multi-level bristled brush that separates and extends each lash for a natural, fluttery finish, available in Ultra Black and Rich Brown.
- EasyBrow Tinted Fibre Gel 2-in-1 tinted fibre gel brow product with volumising fibres that grips, grooms, and volumises brows for a natural, fluffy finish in 60 seconds, available in 7 shades.
- Cream Luxe Cheek Range (Blush, Bronze, Highlight) Buildable cream cheek range covering Cream Luxe Blush in 8 shades (usable on lips and cheeks), Cream Luxe Bronze in 5 shades from Fair to Deep, and Cream Luxe Highlight in 3 shades including Pearl Pop, Champagne Cream, and Bronze Gold.
- Liquid Lights Range (Dewy Blush, Matte Blush, Highlight) Liquid cheek range including Liquid Lights Dewy Blush, Matte Blush, and Highlight for buildable, blendable colour with dewy or matte finishes.
- Beauty Blocks Face Palette 4-in-1 face palette combining a duo of cream and powder highlighters, bronzer, and blusher in a compact with built-in mirror, available in Light, Medium, and Deep.
- Lip Duo and Lip Range Lipstick and lip product range anchored by the Lip Duo dual-sided lipstick in 12 shades, complemented by Beauty Balm, Lip Treat, Lip Oil, Line & Shine Lipliner & Gloss Duo, Tinted Beauty Balm, and the HydraLip lipstick-balm hybrid.
- Brighten & Define Eyeliner Duo and EasyGlide Liquid Eyeliner Eye liner range offering the Brighten & Define dual-ended eye pencil (lighter end for brightening, darker end for definition) in 3 shades and the EasyGlide long-wearing precision liquid eyeliner pen in Ultra Black and Rich Brown.
- False Lash Range False eyelash range offering five styles including Full Flutter full-bodied lashes, Side Sweep lashes, Perfect Pair lashes, Wispie Wing elongated lashes, and Light Lift side-eye lashes.
- Professional Brushes & Tools Professional dual-ended makeup brush and tool range including Complexion Duo, Powder Duo, Foundation Duo, Blender Duo, Definer Duo, Concealer Duo, Perfecting Duo, Sculpting Duo, Angle Duo, Brow Duo brushes, the Signature Brush Set, and specialty brushes such as the Deluxe Tanning Brush and Set & Perfect Powder Brush.
- HydraBody Body Care Body moisturiser range including HydraBody ultra hydration body moisturiser and HydraBody Nourishing Oil for deep all-over body hydration.
- Body Base Self-Tan Range Self-tanning range including Body Base Matte Instant Tan, Body Base Shimmer Instant Tan, and Bronze Base Self Tanning Drops enriched with Hyaluronic Acid and Vitamin E for streak-free, gradual results.
- Skincare Routine Bundles and Sheet Masks Skincare routine bundles and sheet mask packs, including The Glow Collection, The Skin Set, and Radiance Rituals bundles, plus Hydration Heroes, Brightening, and Moisture Masters sheet mask packs for at-home skincare treatments.
- Sculpted Society Loyalty Programme Brand loyalty programme with four tiers (Member, Insider, Advocate, Ambassador) offering points earning (5 points per €1 spent), birthday treats, early access to product launches, exclusive member rewards, and referral incentives that drive retention and advocacy.
- The Academy Makeup Courses Group makeup courses and masterclasses offered by the brand to teach customers makeup techniques, build expertise, and deepen loyalty through in-person and online education.
- Sculpted By Aimee Mobile App iOS and Android mobile application offering 10% discount on first order with code APP10, supporting customer acquisition, loyalty engagement, and shopping convenience.
- ReSculpted Empties Recycling Programme Environmental recycling programme allowing customers to return five empty product containers for recycling in exchange for 1,000 Sculpted points (£20 credit), supporting the brand's refillable and sustainable packaging strategy.
Quantifiable outcome
- 97% of panel agree Cream Luxe gives skin a natural glow
- +1 more outcomes
Companies that use Sculpted By Aimee
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sculpted By Aimee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Sculpted By Aimee partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sculpted By Aimee competitors and assessment
Company assessmentDirect peers
- RMS Beauty: Pioneer clean beauty brand with skincare-infused makeup and multi-use products. Comparable to SBA in clean positioning, multi-use product philosophy, and founder-led authenticity in the natural beauty category.
- Rare Beauty: Celebrity-founded beauty brand focused on accessible, multi-use makeup with skincare benefits. Comparable in founder-led authenticity, social-media-driven discovery, and broad complexion product portfolio targeting everyday consumers.
- Charlotte Tilbury: Premium makeup and skincare brand founded by a celebrity makeup artist, operating DTC e-commerce and flagship stores globally. Closely comparable to Sculpted By Aimee in founder-led credibility, multi-use luxury positioning, and physical+DTC omnichannel model.
- Beautycounter: Clean beauty brand with B Corp-like certification and strong sustainability credentials. Comparable to SBA in clean beauty positioning, vegan/cruelty-free claims, and certified responsible business practices.
- Kosas: Clean beauty brand focused on skincare-makeup hybrids with active ingredients. Comparable to SBA in 'skinification of makeup' positioning, clean ingredient ethos, and complexion-forward product strategy.
- Milk Makeup: Multi-use, clean beauty brand with vegan and cruelty-free positioning. Comparable to SBA in stick/multi-format products, clean beauty credentials, and Gen Z/millennial target audience with vegan positioning.
- ILIA Beauty: Clean beauty brand combining skincare with color cosmetics. Comparable to SBA in skincare-makeup hybrid positioning, clean ingredient ethos, refillable/sustainable packaging initiatives, and broad complexion product range.
- Glossier: Pioneer DTC beauty brand emphasizing 'skin-first' makeup and multi-use products. Comparable in DTC-first GTM, skincare-makeup hybrid positioning, and community-driven brand building through content and creator advocacy.
- Fenty Beauty: Celebrity-founded inclusive beauty brand with broad shade ranges across complexion products. Comparable to SBA in DTC-driven model, wide foundation/concealer shade ranges (SBA has up to 30 shades), and broad-market positioning.
- Tower 28: Clean, vegan, sensitive-skin-friendly beauty brand. Comparable to SBA in clean beauty credentials (vegan, cruelty-free), DTC model, and broad complexion/cheek product portfolio targeting conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sculpted By Aimee social profiles
Digital presenceSculpted By Aimee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sculpted By Aimee leadership team
Management profileNumber of profiles
Profiles1 record
Sculpted By Aimee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sculpted By Aimee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sculpted By Aimee
What does Sculpted By Aimee do?
Sculpted By Aimee is a 100% vegan and cruelty-free beauty brand that develops, manufactures, and sells its own line of skincare-infused makeup, skincare, body care, and professional beauty tools. Products are designed as multi-use, simplified-routine formulations (e.g., CloudCream ceramide moisturiser, HydraTint tinted serum, DuoCleanse system, Cream Luxe cheek range) and are sold directly to consumers through owned e-commerce storefronts serving EU, UK, and US markets plus four flagship retail stores.
Is Sculpted By Aimee a public or private company?
Sculpted By Aimee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sculpted By Aimee founded?
Sculpted By Aimee was founded in 2016. It employs 51 to 100 people.
Where is Sculpted By Aimee based?
Sculpted By Aimee is headquartered in Dundrum, Ireland, in the Europe region.
How does Sculpted By Aimee make money?
One revenue line is on record: direct Product Sales.
Who are Sculpted By Aimee's main competitors?
Direct peers on record are RMS Beauty, Rare Beauty, Charlotte Tilbury, Beautycounter, Kosas, Milk Makeup, ILIA Beauty, Glossier, Fenty Beauty and Tower 28.
Does Sculpted By Aimee have an API?
No public API is recorded for Sculpted By Aimee.
What industry is Sculpted By Aimee in?
Sculpted By Aimee's product category is Cosmetics and Skincare. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits). Its NAICS code is 456120 and its SIC code is 2844.