What Bentley Mills does

Bentley Mills, Inc. is a private US commercial carpet manufacturer founded in 1979 and headquartered at 14641 E Don Julian Road in City of Industry, California; the company operates as the US segment of the publicly traded Belysse Group. It is the only commercial carpet manufacturer in California and runs from a LEED EB: O+M Gold certified facility, manufacturing broadloom carpet, carpet tile, area rugs (Prima Vista), EliteFlex 6FT cushion, walk-off tiles, and luxury vinyl tile (LVT). Product offerings span 143+ SKUs across multiple proprietary backing systems (AFIRMA II Hardback, EliteFlex Cushion, LuxFelt, NexStep, Optimum Barrier II, High PerformancePC) and signature collections such as In Concert Series, SoCal Collection, Fan Club, Screen Door, and Lost Language. Each product is produced with Bentley Premium Nylon and the proprietary COLORCAST color technology, and all carpet lines carry Declare labels, LBC Red List Free status, Cradle to Cradle Silver certification, and NSF 140 Gold or Platinum ratings.

The company sells through an enterprise field-sales motion targeting the architecture and design community, supported by local sales representatives (1.800.423.4709), an inside sales team, showrooms (including a NeoCon pop-up at 803 W. Lake in Chicago), an e-commerce catalog, and AIA/IDCEC-certified CEU courses. Pricing is quote-based rather than published, and revenue is generated through one-time commercial specification sales with multi-year contract cycles. Named customers span enterprise corporate (Prosek Partners, JLL, CBOE, Allen Matkins), education (Westminster School, Stony Brook, Cherry Creek), healthcare (Hilger Clinic), and government/aviation (San Francisco International Airport). Notable installations include custom designs for the SFO Harvey Milk Terminal 1, winner of the Prix Versailles 'World's Most Beautiful Airport' award in December 2025.

Revenue mechanics rest on commercial flooring specification rather than subscription or recurring revenue, with sustainability documentation (Declare, EPD, HPD, LEED credit calculator) and 100% US-based Tier 1 suppliers (17 suppliers) supporting the 'Made in California' value proposition. The FULFILL reclamation program and Fast Track quick-ship program are operational differentiators. In April 2026, Jim Cusick was appointed President, signaling a strategic reset following a 7% revenue decline in the Bentley Mills US segment in H2 2025 reported by parent Belysse Group (full-year 2025 group revenue EUR 254.2M with adjusted EBITDA down 19% to EUR 34.4M). The company currently employs over 400 team members.

Name

Bentley Mills

Legal name

Bentley Mills, Inc.

Website

https://bentleymills.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Bentley Mills is California's only commercial carpet manufacturer, founded in 1979 and headquartered in City of Industry. It produces broadloom, carpet tile, area rugs, and luxury vinyl tile with proprietary backing systems and Cradle to Cradle-certified sustainability credentials, selling through enterprise field sales to the architecture, corporate, education, healthcare, and government markets.

Ownership category

akta.pro rank

Product category

Commercial Carpet & Flooring

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Commercial carpet manufacturing
• Carpet tile products
• Broadloom carpet
• Luxury vinyl tile
• Sustainable flooring

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Carpet and Flooring Sales: Bentley Mills generates revenue through the manufacture and sale of commercial carpet products including broadloom, carpet tile, area rugs, and luxury vinyl tile (LVT). The company operates as a segment of Belysse Group, with U.S. segment Bentley Mills experiencing a 7% revenue decline in H2 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bentley Mills manufactures and sells commercial flooring products including broadloom carpet, carpet tile, luxury vinyl tile (LVT), area rugs, and walk-off tiles for commercial interiors. Products are sold primarily through local sales representatives to the architecture and interior design community, with sustainability credentials (PFAS-free, PVC-free, LBC Red List Free, Cradle to Cradle Silver) and a California-only manufacturing footprint as core differentiators.

Product overview

Bentley Mills is California's sole commercial carpet manufacturer offering a comprehensive flooring portfolio centered on broadloom carpet, carpet tile, and area rugs, with the EliteFlex 6FT Cushion system, luxury vinyl tile (LVT), and walk-off tiles as key product lines. The company operates a Fast Track quick-ship program for expedited delivery and maintains multiple branded collections including the In Concert Series (with Electric Nights, Under the Spotlight, The Velvet Lounge, Standing Ovation sub-collections), SoCal Collection, Screen Door Collection, Lost Language Collection, Culinary Collection, Drumline and Pageantry, Light Catcher Collection, Pacific Standard Time Collection, and Modern Curator Collection. Supporting offerings include the Prima Vista custom area rug program, InSite Visualizer (powered by Roomvo), and the FULFILL carpet reclamation service. The product lineup spans 143+ total products across multiple backing systems (AFIRMA II Hardback, High PerformancePC, LuxFelt Cushion, NexStep Cushion, Optimum Barrier II, EliteFlex Cushion) and is complemented by adhesive products (Healthbond line) and installation accessories (FixTabs). The portfolio emphasizes sustainable design with LEED EB: O+M Gold certified manufacturing and products carrying Declare labels with LBC Red List Free status.

Differentiator

Problem solved

Functional benefit

Brands

• In Concert Series: A collection inspired by the art of the remix, where familiar songs are transformed through new tempos, genres, and voices. Features four distinct acts: Electric Nights, Under the Spotlight, The Velvet Lounge, and Standing Ovation.
• SoCal Collection
• Prima Vista Area Rugs
• Electric Nights
• Under the Spotlight
• The Velvet Lounge
• Standing Ovation

Products and services

• Carpet Tile Tufted carpet tiles for commercial interiors, available in multiple sizes (12x12, 18x18, 18x36, 24x24) with various patterns, colors, dye methods, fiber types, and proprietary backing options (AFIRMA II Hardback, LuxFelt Cushion, NexStep Cushion, Optimum Barrier II). Designed for commercial architects, interior designers, and corporate end-customers.
• Broadloom Carpet 12-foot wide broadloom carpet rolls for large-scale commercial installations, available in multiple patterns, colors, and backing options including High PerformancePC. Targeted at commercial interiors and architects specifying large contiguous floor areas.
• EliteFlex 6FT Cushion Flexible cushion-backed carpet in 6-foot widths, designed for ease of installation and comfort in commercial interiors. Carries NSF 140 Platinum certification with multiple nylon options. Targeted at commercial installations requiring cushion-backed performance.
• Luxury Vinyl Tile (LVT) Hard-surface luxury vinyl tile flooring for commercial interiors, available in multiple sizes (9x36, 9x48, 18x36, 24x24) with LVT-specific backing options. All LVT products carry FloorScore certification for indoor air quality. Targeted at commercial customers needing hard-surface flooring alongside carpet offerings.
• Walk Off Tiles Entryway carpet tiles designed for high-traffic areas to capture dirt and moisture at building entrances. Targeted at commercial facilities requiring interior walk-off / entryway flooring systems.
• Prima Vista Area Rugs Custom area rug program offering bespoke rug solutions with dedicated website. Targeted at commercial interiors, hospitality, and corporate spaces needing custom area rugs.
• Fast Track Quick-Ship Program Quick-ship program offering expedited delivery of select products in maximum flexibility with more products and colors ready for fast turnaround. Targeted at commercial customers with short project timelines.
• FULFILL Reclamation Program Carpet reclamation service accepting carpet from any manufacturer, striving for 100% landfill diversion with cost-effective disposal options. Targeted at commercial customers needing end-of-life flooring take-back for sustainability and LEED credit contributions.
• InSite Visualizer Online room visualization tool powered by Roomvo integration that lets customers view Bentley products in their space before purchasing. Targeted at architects, designers, and end customers in the specification and decision-making stage.
• Fan Club Collection New tufted level loop carpet collection with 59.71% total recycled content, machine gauge 1/10 in, pile density 6,136 oz/yd³, available in multiple sizes and backing options. Targeted at commercial customers seeking high recycled-content flooring for LEED and sustainability projects.
• In Concert Series Collection New carpet collection inspired by remixed music, featuring reinterpreted popular colorways and patterns across four sub-collections: Electric Nights, Under the Spotlight, The Velvet Lounge, and Standing Ovation. Targeted at commercial architects and interior designers.
• SoCal Collection Eight-style carpet collection capturing Southern California aesthetics, with styles including DTLA, LAX, The 405, The LBC, The OC, The IE, Ventura, and HWY 1. Available through Fast Track quick-ship. Targeted at commercial customers wanting California-inspired design with quick delivery.
• Lowkey LVT New luxury vinyl tile collection launched as part of Bentley's expanding LVT hard-surface flooring line. Targeted at commercial customers wanting LVT with FloorScore indoor air quality certification.
• Prompt LVT New luxury vinyl tile product launched as part of Bentley's expanding LVT hard-surface flooring line. Targeted at commercial customers wanting LVT with FloorScore indoor air quality certification.
• Screen Door Collection Carpet collection with four styles (Early Bird, Sunday Brunch, Happy Hour, Night Owl) capturing memories of the four seasons. Targeted at commercial architects and interior designers.

Quantifiable outcome

• Products lasted 15 years at SFO while competitive products only last 3-5 years
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Universal FiberscoreTechnology or Integration · 1 January 2025Exclusive partnership for Thrive solution-dyed, Type 6,6 nylon yarn. Bentley Premium Nylon is now exclusively using Universal Fibers' Thrive solution-dyed yarn, strengthening leadership in responsible commercial carpet manufacturing.
• San Francisco International Airport (SFO)flagshipStrategic or Co-development PartnerLong-standing partnership with SFO dating back 15+ years. Bentley products were installed in the International Terminal for 15 consecutive years and product still looked new after the product lifecycle. Custom carpet design for Harvey Milk Terminal 1 project, which won the Prix Versailles award for 'World's Most Beautiful Airport' in December 2025. The design captured the Bay Area's culture and natural environment.
• GenslercoreStrategic or Co-development PartnerDesign team for SFO Harvey Milk Terminal 1 project. Worked with Bentley on custom carpet design that met exceptional performance, aesthetic, and sustainable standards.
• Woods BagotcoreStrategic or Co-development PartnerDesign team for SFO Harvey Milk Terminal 1 project. Collaborated with Bentley on custom carpet design capturing the spirit of San Francisco.
• Andre Kikoski ArchitectcoreStrategic or Co-development PartnerArchitecture firm for Prosek Partners NYC headquarters project. Custom carpets were designed in collaboration with AKA and Bentley Design Studio for the 34,000-square-foot office space.
• AquafilcoreTechnology or IntegrationSustainable materials partnership advancing Bentley's 'Made in California' sustainability mission. Aquafil is a leader in recycled nylon and sustainable flooring materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Forbo Flooring Systems: Forbo is a global manufacturer of commercial flooring including carpet tile (Flotex), LVT, and linoleum. It competes with Bentley in education, healthcare, and corporate segments with similar sustainability credentials and European manufacturing heritage.
• Tarkett: Tarkett is a global flooring manufacturer with a substantial commercial carpet and resilient flooring portfolio. It competes with Bentley across corporate, education, and healthcare segments, with overlapping sustainability positioning (Cradle to Cradle, Declare) and broader category reach.
• Mohawk Group (Commercial): Mohawk Group is the commercial flooring division of Mohawk Industries, the largest flooring manufacturer globally. It competes with Bentley across carpet tile, broadloom, LVT, and hard surface, with significantly greater scale and a broader product portfolio.

Direct peers

• Atlas Carpet Mills: Atlas Carpet Mills is a commercial broadloom and carpet tile manufacturer focused on the hospitality, senior living, and A&D specification channels. It is comparable to Bentley in size and product mix as a specialty commercial carpet maker.
• Shaw Industries (Shaw Contract): Shaw Contract is Shaw Industries' commercial specification division and a direct peer in commercial carpet tile, broadloom, and resilient flooring. Both compete for A&D specifications in corporate, education, and healthcare verticals with overlapping sustainability positioning.
• Interface: Interface is the global leader in modular carpet tile and the most direct competitor to Bentley Mills. Both serve the commercial A&D specification channel with carpet tile, broadloom, and LVT products, and compete on sustainability credentials (Interface's 'Mission Zero' is the industry benchmark).
• Mannington Commercial: Mannington Commercial manufactures commercial carpet tile, broadloom, LVT, and rubber flooring for the A&D specification market. It is a direct peer to Bentley in size and channel, competing for similar corporate, healthcare, and education projects.
• Milliken & Company (Floor Covering Division): Milliken's floor covering division manufactures commercial carpet tile and broadloom with a similar sustainability-first positioning (PFAS-free, Declare labels, Cradle to Cradle). Both compete in the specification-driven A&D channel with comparable product breadth and backing technology.
• J+J Flooring (Engineered Floors): J+J Flooring is a commercial carpet manufacturer (now part of Engineered Floors) focused on carpet tile and Kinetex textile composite flooring. It is a direct competitor in the commercial specification market with overlapping A&D channel relationships.
• Patcraft (Shaw Industries brand): Patcraft is a Shaw Industries brand targeting the commercial specification market with carpet tile, broadloom, and resilient flooring. It is a direct peer in the A&D channel, particularly in education and healthcare segments where Bentley also competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley Mills