J+J Flooring

What J+J Flooring does

J+J Flooring Group is a Dalton, Georgia-based manufacturer of commercial specified flooring, founded in 1957 and operating since 2016 as a division of Engineered Floors LLC, the third-largest carpet company in North America. The company sells across four core product platforms: Invision broadloom and modular carpet, Kinetex patented textile composite flooring (knitted polyester fabric with cushioned polyester felt backing), and luxury vinyl tile (LVT) including Rigid Core and Bio-Based Resilient lines. Kinetex is paired with a proprietary PreFix pre-applied releasable adhesive system and is certified NSF 140 Platinum with 55% recycled content. The company holds multiple certifications (ISO 14001, NSF 140 Gold/Platinum, CRI Green Label Plus, NFSI High-Traction, FloorScore, LEED v4 contributions, Zero Waste to Landfill) and reports 100% EPD coverage of standard products.

J+J serves commercial specifiers — architects, interior designers and facility managers — across seven verticals: Corporate, Education (K-12 and Higher Education), Healthcare, Senior Living, Retail, Hospitality and Public Space/Civic. Go-to-market is sales-led, executed through a territory-based dedicated sales representative network with an online Rep Locator, supplemented by 24-7 online reordering for existing customers and digital tools including a 3D Digital Preview visualizer, a CSI Specification Tool and a Life Cycle Cost Comparison calculator. Pricing is quote-based with a Quick Ship program that ships popular styles within 10 days for orders up to 1,500 square yards.

The company maintains ongoing research collaborations with Perkins Eastman (K-12 and senior living evidence-based design), the Society for the Advancement of Gerontological Environments (SAGE) and the Center for Health Design, which feed a steady cadence of CEU courses, white papers and post-occupancy evaluation studies. Leadership is headed by President and CEO David Jolly; the Director of Applied Research (Keith Gray) holds 50+ patents. Revenue, funding history and detailed financials are not disclosed publicly.

Name

J+J Flooring

Legal name

J&J Flooring LLC

Website

https://jjflooringgroup.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

J+J Flooring Group is a Dalton, Georgia-based commercial flooring manufacturer — part of Engineered Floors LLC — producing Invision carpet, patented Kinetex textile composite flooring, and LVT for architects, designers and facility managers across healthcare, education, corporate, senior living, retail and hospitality verticals.

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Commercial carpet tiles
• Textile composite flooring
• Luxury vinyl tile
• Broadloom carpet
• Modular flooring

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Flooring Products: One-time product sales of commercial carpet (broadloom and modular), Kinetex textile composite flooring, and luxury vinyl tile to commercial specifiers, architects, and facility managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

J+J Flooring Group manufactures and sells commercial specified flooring products including modular carpet tiles, broadloom carpet, Kinetex textile composite flooring, and luxury vinyl tile (LVT) for commercial applications. The company sells through a dedicated sales representative network and 24-7 online ordering, targeting architects, designers, and facility managers across corporate, education, healthcare, senior living, retail, hospitality, and public space segments.

Product overview

J+J Flooring Group offers a diversified commercial flooring portfolio spanning multiple product categories and brands. The core brands include Invision (Broadloom and Modular carpet) and Kinetex (textile composite flooring), alongside LVT (Luxury Vinyl Tile) products. The product portfolio includes modular carpet tiles in various sizes (18" x 36", 24" x 24", 12" x 48"), broadloom carpet, Kinetex textile composite flooring, LVT planks, and specialty collections such as the Tides Collection (Flow, Ebb), Gallery Edit Collection (Artistry, Technique, Composition, Curate), Warp & Weft Collection (Reed, Quill, Tabby), Into the Woods LVT Collection (Recharge, Retreat), Stellar Collection, and Fabrications Collection. The company supports its products with digital tools including Digital Preview for visualization, Spec Tool for specifications, and Life Cycle Cost Comparison tools. Installation solutions like PreFix adhesive system are also offered for Kinetex products.

Differentiator

Problem solved

Functional benefit

Brands

• Invision: Broadloom and modular carpet brand offering commercial flooring solutions.
• Kinetex

Products and services

• Invision Broadloom Carpet Premium broadloom carpet products for commercial applications, available in various constructions and backing options including PremierBac Plus, TitanBac Plus, and Endure Plus, sold to commercial specifiers and facility managers.
• Invision Modular Carpet Modular carpet tile products with Nexus backing systems (Nexus Modular, Nexus Cushion, Nexus FC Cushion) and Advance Modular backing options for commercial installations, available in multiple tile formats including 18" x 36" planks and 24" x 24" tiles.
• Kinetex Textile Composite Flooring Patented textile composite flooring that combines soft-surface aesthetics with hard-surface performance, made of knitted polyester fabric with cushioned polyester felt backing, containing 55% recycled content and certified to NSF 140 Platinum, with the highest NFSI slip resistance and lifecycle costs 22% lower than rubber, 40% lower than LVT, and 25% lower than VCT.
• Luxury Vinyl Tile (LVT) Resilient flooring products including Rigid Core and Bio-Based Resilient options, featuring wood-look patterns and various thickness options (3mm, 5mm), FloorScore Certified for indoor air quality and contributing to LEED v4 credits.
• J+J Rugs Hand-tufted rugs made from 100% New Zealand wool, offered in 17 in-stock designs and 67 customizable designs, available as custom rugs or standard rugs.
• Walk-Off Flooring Walk-off flooring systems designed for commercial entryways to capture dirt and moisture at building entrances.
• PreFix Pre-applied Releasable Adhesive System Pre-applied releasable adhesive system fully integrated with Kinetex backing, nonflammable, alkali and water-resistant, VOC-free, CRI Green Label Plus Certified, enabling installation up to 99% RH concrete subfloors.
• Tides Collection (Flow and Ebb Modular Carpet) Modular carpet collection featuring Flow (tip-sheared pattern loop construction, Encore SD Ultima fiber) and Ebb (subtle tonal variations) products inspired by ocean tides, available in 18" x 36" plank format.
• Moiré Kinetex Style Kinetex product featuring a subtle wavy pattern with prismatic iridescent effect, available in 22 colorways in 24" x 24" tile format.
• Inception Invision Plank Tile First plank tile from the Invision brand featuring chromatic highlights with neutral backdrops, 18" x 36" planks, with ColorLoc Plus stain resistant technology.
• Foundry Collection Modular carpet collection introduced in 2022 as part of the product expansion program.
• Craftwork, Embossed and Sketch Products Modular carpet products launched in 2022, expanding the product line offerings for commercial customers.
• Timber from Kinetex Kinetex product launched in 2021 bringing a hard wood inspired aesthetic to soft surface textile composite flooring.
• Stellar Collection (Modular Carpet) Modular carpet collection inspired by Death Valley landscape, featuring Time Lapse, Terra Firma, and Milky Way products in 24" x 24" format.
• Strata Kinetex Plank Kinetex plank with a nature-inspired grainy rock-like appearance resembling stone slab, available in 18" x 36" format with Pre-Fix adhesive and NSF 140 Platinum certification.

Quantifiable outcome

• Life cycle cost 22% less than rubber flooring, 40% less than LVT, 25% less than VCT
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Perkins EastmancoreStrategic or Co-development Partner · 13 February 2018Multi-tiered research collaboration examining K-12 Education and Senior Living design. K-12 study evaluates approximately a dozen schools in Mid-Atlantic region measuring indoor environmental quality factors including thermal comfort, air quality, daylight, and acoustics. Senior Living study explores trends, industry disruptors, and opportunities with thought leaders from futurists to medical professionals.
• SAGE (Society for the Advancement of Gerontological Environments)coreStrategic or Co-development Partner · 1 January 2017Partnership to establish post-occupancy evaluation (POE) program for senior living environments. Multi-step, multi-year program providing platform for ongoing evaluations of physical environments for older adults. Funded multiple POE white papers including 2018 Cypress Cove, 2019 LIV Generations Ahwatukee, and 2020 Menno Haven Rehabilitation Center studies.
• The Center for Health DesigncoreStrategic or Co-development Partner · 19 September 2016Partnership including creation of web-based Design for Aging Toolbox focused on Long Term Care Facilities and Universal Design. First toolbox available free to all professionals. Includes comprehensive briefs, design strategies, case studies, expert interviews, webinars, and CEU course approved for AIA/EDAC credit. J+J has been dedicated partner since 2012.
• APPAminorGTM or Marketing Partner · 19 September 2016Sponsored free workshop for education facility professionals to support professional development and industry knowledge sharing.
• CHD (Center for Health Design)minorStrategic or Co-development Partner · 1 January 2016Partnership to hold three 'Health Design Insights' events supporting healthcare design research and education.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interface: Pure-play commercial modular carpet and LVT manufacturer with a strong sustainability narrative, competing directly with J+J's Invision modular and Kinetex lines in corporate and institutional specifications.
• Milliken: Diversified manufacturer with a commercial carpet and floor covering business competing directly with J+J in modular carpet, broadloom, and design-driven specification projects.
• Bentley Mills: US commercial carpet tile manufacturer focused on premium specification segments, directly comparable to J+J's Invision modular and Kinetex lines in healthcare, education, and corporate projects.
• Mohawk Industries: Global flooring conglomerate with significant commercial carpet, LVT, and resilient offerings that compete head-to-head with J+J in commercial specification channels and shared vertical segments.
• Forbo Flooring Systems: Global commercial flooring manufacturer offering carpet tile, LVT, and resilient flooring with strong healthcare and education presence, comparable to J+J's vertical mix.
• Armstrong Flooring: Manufacturer of resilient flooring including LVT and commercial sheet products that compete with J+J's LVT offering in commercial specification channels.
• Mannington Mills: Privately held US flooring manufacturer with commercial carpet, LVT, and resilient offerings that compete with J+J in similar specification-driven commercial verticals.
• Shaw Industries: Largest carpet manufacturer in North America (parent Berkshire Hathaway), competing directly with J+J in commercial broadloom, modular carpet, LVT, and resilient flooring across the same healthcare, education, corporate, and hospitality verticals.
• Tarkett: Global commercial flooring manufacturer offering carpet tile, LVT, rubber, and resilient products, competing directly with J+J across healthcare, education, and corporate specification-driven projects.

Broad incumbents

• Engineered Floors: J+J's parent company and the third-largest carpet company in North America; operates the EF Contract commercial brand with residential-focused manufacturing that overlaps with J+J's commercial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JJFlooringCarpetKinetexLVT
• LinkedInlinkedin.com/company/j-j-flooring-group
• Instagraminstagram.com/jjflooringgroup
• Xx.com/jjflooringgroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J+J Flooring