What The Manischewitz Co. does

The Manischewitz Company, founded in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio, is a U.S. kosher food manufacturer currently headquartered at 72 New Hook Rd, Bayonne, NJ, and operating as part of the Kayco Kosher Foods family of brands since 2019. The company's core product portfolio spans matzo (in salted, unsalted, thin, egg, whole wheat, gluten-free, and other varieties), soups and broths, egg noodles, gefilte fish, cookies, macaroons, baking mixes, side-dish mixes, breakfast mixes, dried fruits, chocolates, and cooking oils, with a large share of SKUs certified kosher for Passover. Production is anchored by a processing plant in Vineland, NJ, opened in 1954, and the company holds OU (Orthodox Union) kosher certification obtained in 1984.

The company invented the square matzo, an innovation that enabled fully automated assembly-line kosher matzo production and led to its position as the world's largest matzo producer by 1920, with output of 1.25 million rectangular matzos per day at peak. Distribution is conducted through major U.S. retail grocery chains, Amazon's marketplace, and a direct-to-consumer storefront on manischewitz.com, with pricing in the $4.59-$9.99 SRP range for new 2026 Passover SKUs. Manischewitz also licenses its brand name to Monarch Wine Company for kosher wine production under an arrangement dating to the 1940s.

The business model is consumer packaged goods sales (one-time purchase unit pricing through retail and e-commerce) supplemented by licensing royalties, targeting primarily kosher-observant Jewish families for holiday and everyday use, with a secondary segment of general consumers seeking kosher-certified or gluten-free products. The company generates brand engagement through content marketing (a 64-page recipe library on its website), community initiatives (e.g., a jscreen genetic-testing partnership in February 2026, the L'Cheisman NCAA student-athlete sponsorship), and brand extensions into original entertainment IP, including The Great Bubby Cook-Off with Kosher.com (premiered December 26, 2025) and the Manischewitz Matchmakers reality dating casting effort.

Name

The Manischewitz Co.

Legal name

The Manischewitz Company

Website

https://manischewitz.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

251–500 employees

Short description

The Manischewitz Company, founded in 1888 and headquartered in Bayonne, New Jersey, manufactures kosher-certified food products including matzo, soup, gefilte fish, noodles, and baked goods for Jewish families and kosher-seeking consumers across U.S. retail channels. It is owned by Kayco Kosher Foods.

Ownership category

akta.pro rank

Product category

Kosher Packaged Foods

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (3117)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD)

akta.pro secondary industries

Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Kosher food products
• Matzo production
• Passover food
• Jewish packaged foods
• Certified kosher bakery

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Consumer Packaged Goods Sales: Manischewitz generates revenue through direct sales of kosher food products including matzo, soup, noodles, cookies, macaroons, gefilte fish, baking products, and related items. Products are sold through retail grocery stores, Amazon marketplace, and direct-to-consumer via their website.
2. Licensing Agreements: The company licenses its brand name to Monarch Wine Company for kosher wine production, a relationship established in the 1940s that continues to this day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Manischewitz Company manufactures and sells a comprehensive portfolio of certified kosher packaged food products, including matzo, soups, egg noodles, gefilte fish, macaroons, cookies, baking mixes, side dishes, breakfast items, dried fruits, chocolates, and cooking oils. Products are sold under the Manischewitz brand (and sub-brand Horowitz Margareten) primarily through retail grocery chains, Amazon, and the company's own website. A significant portion of the portfolio is certified kosher for Passover use.

Product overview

The Manischewitz Co. is a traditional kosher food manufacturer with over 130 years of history, offering a comprehensive portfolio of Jewish and kosher food products. The core product line centers on traditional matzo (in multiple varieties including regular, thin, egg, whole wheat, and specialty flavors), soups (matzo ball soup, chicken broth, beef broth, vegetable broth), noodles (wide, medium, fine egg noodles, gluten-free options), and gefilte fish preparations. The company has expanded into broader categories including cookies, macaroons (numerous flavors, all gluten-free and Passover-certified), baking mixes, breakfast items, side dish mixes, dried fruits, chocolates, and cooking oils. A significant portion of products are certified kosher for Passover use. The company has also launched merchandise (apparel items) and entertainment ventures including The Great Bubby Cook-Off cooking show and the Manischewitz Matchmakers dating competition. New 2026 Passover innovations include a Homemade Soup Line, Water Crackers, and Cookie Mixes.

Differentiator

Problem solved

Functional benefit

Brands

• Horowitz Margareten: Acquired name and trademark in 1984 for kosher foods line

Products and services

• Matzo

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• jscreencoreStrategic or Co-development Partner · 1 February 2026jscreen, a national nonprofit focused on preventing genetic diseases through accessible testing, partnered with Manischewitz to host community-based cancer genetic testing and education events in New York City during Cancer Prevention Month in February 2026. Events included screening at MMJCCM on Feb. 8 and Yeshiva University on Feb. 11, offering reproductive carrier screening and hereditary cancer testing.
• Brandeis UniversityminorGTM or Marketing Partner · 1 January 2026Manischewitz sponsors L'Cheisman promotion, a search for the top Jewish student-athlete in the NCAA. Lev BenAvram, a Brandeis University senior fencer, is competing. The winner's face appears on a limited-edition Manischewitz Matzo box.
• Kosher.comcoreStrategic or Co-development Partner · 26 December 2025Manischewitz and Kosher.com launched The Great Bubby Cook-Off, a new original cooking show premiering December 26, 2025, showcasing Jewish home cooking through a competition with finalists from across the United States. The show features family recipes, storytelling, and cultural celebration.
• Kayco Kosher FoodscoreStrategic or Co-development Partner · 1 January 2019In 2019, The Manischewitz Company joined hands with Kayco Kosher Foods, returning to its roots as a family company with a profound respect for Jewish traditions and community. Manischewitz Company underwent a comprehensive transformation and rebrand as part of the Kayco family of brands.
• Monarch Wine CompanyminorOEM/ Whitelabel/ Licensing Partner · 1 January 1940In the 1940s, Monarch Wine Company licensed the Manischewitz name to create wine for Jewish consumers in New York City. This licensing agreement continues to this day, with Manischewitz-branded kosher wines.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Gefen (Kayco): Gefen is the parent Kayco Kosher Foods' flagship retail brand spanning pantry staples, cookies, condiments and matzo products; as a sister brand to Manischewitz post-2019, it is the closest internal comparable on portfolio breadth, mass-retail distribution and OU-certified kosher positioning.
• Osem Group: Osem is Israel's largest kosher food manufacturer (now part of Nestlé) exporting to North America, competing in matzo crackers, soups, spreads and packaged kosher categories at the multi-brand portfolio level comparable to Manischewitz's breadth.

Direct peers

• Kedem Food Products: Kedem is a major U.S. kosher CPG producer (grape juice, wine, jams, baking) overlapping with Manischewitz in kosher baking/condiment aisles and sharing the same Orthodox-certified, kosher-observant customer demographic.
• Streit's: Streit's is a direct competitor in U.S. matzo, gefilte fish and kosher baked goods with overlapping grocery distribution and target Jewish consumer base, going back to the early 20th century in parallel to Manischewitz.
• Lieber's: Lieber's is a U.S. kosher food brand producing condensed soups, broths, gefilte fish and cake meals sold through mainstream retail, directly overlapping with Manischewitz's shelf-stable kosher soup and baking mix portfolio.
• Tabatchnick Fine Foods: Tabatchnick is a leading U.S. kosher soup, broth and gefilte fish manufacturer that competes head-to-head with Manischewitz in center-store refrigerated kosher soup SKUs sold through major grocery chains.
• Yehuda Matzo: Yehuda is one of the largest hand-made, shmurah-style matzo brands in the U.S. market, directly competing with Manischewitz on Passover matzo shelves with a premium, kosher-observant positioning.
• Bodek Bake Shop: Bodek is a Brooklyn-based kosher bakery producing rugelach, cookies and pastries sold through U.S. grocers and the kosher section of mass-market retailers, overlapping with Manischewitz's cookies, kichel and baked desserts SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ManischewitzCo
• Facebookfacebook.com/Manischewitz
• LinkedInlinkedin.com/company/the-manischewitz-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Manischewitz Co.