What Proud Nerds does

Proud Nerds is a Dutch digital development agency headquartered in Nijmegen, formed in 2017 from the merger of four agencies (Masc, Roquin, Netcreators, and Riff Online) and operating with 60-70 specialists. The company delivers strategy, UX research, digital product development, AI services, and digital innovations across five integrated expertises, primarily serving Dutch healthcare organizations (15+ years of sector focus) alongside leisure/tourism, sport/fashion, manufacturing, public sector, and social services clients. Named customers include Erasmus MC, OLVG, CWZ, Maasstad Ziekenhuis, Noordwest Ziekenhuisgroep, Milieu Centraal, Omroep MAX (Heel Holland Bakt), SNP Natuurreizen, Klein Units, Stichting RIONED, and Douwe Egberts.

The company's technology stack centers on Umbraco CMS (where it holds Gold Partner status), React Native for mobile, Azure cloud infrastructure, and a hybrid AI Search pipeline combining BM25, vector embeddings, and a semantic reranker. Proprietary assets include the Umbraco Search Package, Health Blocks (WCAG-compliant healthcare CMS modules), the SEO AI Package, the Healthcare Chatbot Safety Classifier (regex + LinearSVC hybrid achieving 98% accuracy at 720x speed vs GPT-4.1-mini), and an n8n-based AI agent framework. Own-product portfolio includes App2Order (hospital OR logistics), Go Eve (B2B CPQ/visual ecommerce), and the Proud SEO & GEO WordPress plugin sold via subscription tiers.

Commercially, Proud Nerds generates revenue primarily through project-based professional services (websites, apps, platforms, AI solutions) under NLdigital terms, with named commercial contacts (Caspar Kipp as Commercieel Manager, Teunis Roes as Business Developer) driving enterprise and mid-market acquisition via free initial consultations. A second, smaller revenue stream is recurring SaaS via the Proud SEO & GEO plugin and own-product subscriptions. The company holds ISO 27001, ISO 9001:2015, and NEN 7510 certifications (essential for Dutch healthcare data work), and operates as a privately held B.V. with three operating subsidiaries (Proud Services, Proud Professionals, Proud Next) and no disclosed external funding.

Name

Proud Nerds

Legal name

Proud Nerds B.V.

Website

https://proudnerds.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Proud Nerds is a Dutch digital development agency of 60-70 specialists in Nijmegen, delivering strategy, UX, web/app development, and AI services with a 15-year focus on healthcare clients (Erasmus MC, OLVG, CWZ) alongside public-sector and B2B customers, supplemented by owned products like App2Order, Go Eve, and the SEO & GEO plugin.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital agency professional services: Proud Nerds generates revenue through custom digital development projects including websites, apps, platforms, integrations, and AI solutions. Services are quoted and project-based, with ongoing retainer and support relationships post-launch. The company operates under NLdigital general terms and conditions.
2. SaaS/Plugin licensing - Proud SEO & GEO: The company sells subscription licenses for its proprietary WordPress plugin (Proud SEO & GEO) which automates SEO and optimizes content for generative AI search engines. Tiered subscription model from Bronze (€25/month) to Platinum (€349/month) based on number of domains and monthly requests. Additional credit top-up packs available.
3. Own digital products - App2Order, Go Eve: Proud Nerds develops and commercializes its own digital products including App2Order (hospital logistics app) and Go Eve (CPQ and visual ecommerce platform). These are marketed as standardized solutions with their own identities and websites, representing a productized revenue stream alongside custom project work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Proud Nerds is a Dutch digital development agency providing end-to-end digital product development services spanning strategy, UX research, web/app/platform development, and AI solutions. The firm delivers custom digital projects (websites, apps, platforms, integrations, chatbots) primarily for healthcare and public-sector clients, alongside proprietary products such as AI Search, the Proud SEO & GEO WordPress plugin, App2Order (hospital OR logistics), and Go Eve (CPQ/visual ecommerce). Engagements begin with free advisory consultations and follow a structured Proud Path methodology covering discovery, build, and continuous improvement phases.

Product overview

Proud Nerds is a digital development agency with approximately 60–70 specialists headquartered in Nijmegen, operating across five integrated expertises: Strategy, User Experience, Digital Product Development, AI Services, and Digital Innovations. The company offers a dual portfolio of professional services (website/app/platform development, UX research, AI consulting) alongside a suite of proprietary digital products. Key owned products include AI Search (intelligent hybrid search), the Proud SEO & GEO Plugin (WordPress SEO/GEO tool sold via subscription tiers), Go Eve (B2B CPQ and visual ecommerce platform), App2Order (hospital OR logistics app), and a Healthcare Chatbot Safety Classifier. Proud Nerds builds primarily on Umbraco CMS (Gold Partner) and React Native, while their AI products leverage Azure AI Search, n8n automation, and proprietary ML models. All services are delivered under a structured methodology (Proud Path) covering three phases: Bedenken (strategy), Bouwen (build), and Beter maken (continuous improvement). The company holds ISO 9001, ISO 27001, and NEN 7510 certifications and specializes in healthcare, leisure, sport/fashion, manufacturing, public sector, and social sector markets.

Differentiator

Problem solved

Functional benefit

Brands

• App2Order: Digitalization of OR logistics - an app for logistical employees of hospitals providing direct access to all logistical actions within the OR complex
• Go Eve
• Proud SEO & GEO plugin
• Health Nerds

Products and services

• AI Search Intelligent website search product that combines BM25 keyword search, vector semantic search (six vectors per page), and a semantic reranker to deliver direct natural-language answers instead of link lists. Optimized for domains with high vocabulary mismatch between user language and professional terminology, such as healthcare.
• Proud SEO & GEO Plugin WordPress plugin that automates SEO meta tag generation and optimizes content for both traditional search engines (Google) and generative AI search engines (ChatGPT, Perplexity, Claude, Google SGE). Features AI-generated metadata, JSON-LD Schema.org markup, multilingual support (Dutch, English, German), queue-based bulk processing, and persona-based content optimization.
• Go Eve End-to-end CPQ (Configure-Price-Quote) platform and visual ecommerce solution featuring an enterprise-grade 3D product configurator, real-time pricing, and seamless ERP/CRM integration. Designed for B2B sales organizations needing complex product personalization as a strategic advantage.
• App2Order Mobile app for hospital operating room (OK) logistics. Provides logistical staff with real-time access to all logistical actions within the operating complex — before, during, and after surgeries — improving operational overview and coordination.
• AI Services Consulting and development service that helps organizations make AI tangible and applicable. Includes AI Opportunity Sprint (identifying use cases), AI Solution Sprint (prototyping/validating ideas), and AI Governance Sprint (establishing governance frameworks). Focuses on information quality, human control, and responsible use before building.
• UX Lab User experience testing service using professional test environments with laptops, cameras, microphones, and eyetracking. Supports on-site sessions (3 dedicated rooms) and remote testing via YouTube livestream. Delivers structured reports with findings, improvement recommendations, and video recordings to optimize websites and applications.
• Digital Product Development Full-stack digital development service covering websites (Umbraco CMS, headless), native and web apps (React Native), custom platforms, integrations, and AI-augmented development. Includes modular WCAG-compliant 'Proud Blocks' components, continuous post-launch development, and system migration/stabilization.

Quantifiable outcome

• 33% improvement in search results for typo/volks-taal queries through hybrid vector search
• +7 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CardanminorStrategic or Co-development Partner · 1 January 2024Cardan partnered with Proud Nerds at the 'Zorg voor UX 2024' event, delivering a workshop on the challenges of having a functional disability. Cardan\'s practical approach helped participants understand obstacles faced by people with disabilities and provided valuable tools for creating more inclusive digital products and services.
• TolkiecoreTechnology or Integration · 1 January 2024Tolkie partnered with Proud Nerds at the 'Zorg voor UX 2024' event, demonstrating their readability tool that enables users to create accessible content. Proud Nerds integrates Tolkie\'s technology into healthcare websites they build (including Noordwest Ziekenhuisgroep) as a standard component of their Health Blocks package, specifically to serve low-literacy users.
• Masc, Roquin, Netcreaters, Riff Online (founding companies)coreOthers · 1 January 2017Proud Nerds was formed in 2017 from the merger of four companies: Masc, Roquin, Netcreators, and Riff Online — all based in Nijmegen and Arnhem. These founding entities combined their expertise to create a full-service digital development agency.
• NPO (Nationale Programma Omroep)coreTechnology or IntegrationNPO (Nationale Programma Omroep) partnered with Proud Nerds on the Heel Holland Bakt project, providing access to their new Community Hosting Platform (CHP) built on OpenShift and Kubernetes. Proud Nerds was the first developer to set up a hosting environment within this new NPO platform, which was capable of handling extreme traffic spikes (millions of requests during live broadcasts). Close collaboration was maintained to troubleshoot OpenShift configuration issues.
• UmbracocoreTechnology or IntegrationUmbraco is the CMS platform for which Proud Nerds holds Gold Partner status. The partnership provides exclusive access to documentation, support, and forums. Proud Nerds actively contributes to the Umbraco community and has developed proprietary packages (custom search package) that extend Umbraco\'s functionality, particularly for healthcare websites.
• Isatis Office Support B.V.minorOthersIsatis Office Support B.V. provides HR support to Proud Nerds and may have access to job applicant data during recruitment processes. Proud Nerds has contractual agreements with Isatis requiring the same careful handling of personal data as Proud Nerds itself applies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hoppinger: Amsterdam-based digital agency with similar multi-disciplinary model spanning strategy, design, and development. Operates as a comparable mid-sized Dutch digital agency serving enterprise and public sector clients, overlapping directly with Proud Nerds' service offerings.
• Luminis: Dutch digital transformation consultancy with comparable strategy, design, and engineering capabilities. Serves enterprise clients in the Netherlands with similar technology-agnostic delivery models and overlapping target verticals.
• Q42: Dutch tech consultancy that combines creative engineering with AI/ML product development. Similar size band and similar multi-disciplinary integration; competes for the same Dutch enterprise and product development work.
• Conclusion: Dutch digital transformation consultancy combining strategy, technology, and design. Comparable size and target customer profile, with overlapping expertise in CMS implementations, integrations, and enterprise application development.

Broad incumbents

• Valtech: International digital agency with significant Dutch presence, offering strategy, technology, and experience services. Operates as a larger alternative for enterprises seeking full-service digital transformation partners.
• Mirabeau: Dutch digital agency (now part of Cognizant) that competes with Proud Nerds for enterprise digital transformation and customer experience work. Larger scale and global backing enable competing for accounts above Proud Nerds' weight class.
• Ilionx: Dutch IT services company with a digital agency arm serving enterprise and public sector clients. Larger scale and broader service portfolio allow competing for the same Dutch enterprise and healthcare transformation RFPs.
• Dept: Large Dutch-rooted international digital agency with broad capabilities across marketing, technology, and experience design. Overlaps with Proud Nerds on enterprise digital product builds, particularly in retail and consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInnl.linkedin.com/company/proud-nerds
• Instagraminstagram.com/proud.nerds
• Xx.com/proudnerds

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proud Nerds