Hoppinger
- Company typePrivate
- Founded2001
- HeadquartersRotterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
Hoppinger firmographics
Firmographics- Name
- Hoppinger
- Legal name
- Hoppinger B.V.
- Website
- https://hoppinger.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hoppinger industry classification
Industry- Product category
- Digital Agency Services
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where Hoppinger is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Hoppinger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital Consulting and Strategy Services: Strategic digital consulting including digital strategy, AI strategy, roadmap development, and business consultancy services. Revenue is generated through project-based engagements and ongoing advisory relationships.
- Platform and Application Development: Custom development of digital platforms, websites, mobile apps, e-commerce solutions, and business applications. Projects include initial development and ongoing maintenance/continuation services.
- Extended Team Services: Teams assembled to strengthen client development capabilities, providing developers, software architects, and UX designers for ongoing application development and improvement.
- Data and Performance Services: SEO, CRO, digital marketing, analytics implementation, dashboarding and visualization services to optimize digital platform performance.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Hoppinger product offering
Product offeringCore offering
Hoppinger is a Dutch digital agency that designs, builds, and develops digital platforms, customer portals, e-commerce solutions, websites, and mobile applications for organizations. The firm combines digital strategy, UX design, data & performance, and AI/innovation services with technology engineering based on headless CMS, API-first patterns, and cloud platforms.
Product overview
Hoppinger is a strategic digital agency offering a portfolio of digital solutions organized as service lines and sector-specific offerings rather than a unified software product. The core portfolio spans five main solution areas: (1) Digital Platforms & Customer Portals, (2) E-commerce & E-business, (3) Headless CMS Websites, (4) Business & Data Solutions, and (5) Mobile Apps. These are supported by four service disciplines: Digital Strategy, UX Design, Data & Performance, and AI & Innovation. Solutions are built on a modular, headless, API-driven architecture using technologies including React/TypeScript, .NET/C#, Strapi, Drupal, WordPress, Microsoft Power Platform, and Azure. The company also develops sector-specific solutions for Healthcare (Zorg), Housing, Knowledge & Education, Industry, and Service Organizations. Deliverables range from custom web platforms and hybrid mobile apps to low-code Power Apps, AI-powered chatbots, and GEO optimization services, all delivered through an extended team model.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Platforms End-to-end design and engineering of customer-facing and back-office digital platforms for Dutch organizations, including portal and integration work using headless, API-first architecture.
- E-commerce Solutions Design, build, and development of e-commerce websites and storefronts for Dutch organizations, integrated with back-office and content systems.
- Headless Websites Headless CMS-based website implementations using Drupal, Strapi, and React/TypeScript front ends that decouple content from presentation.
- Customer Portals Secure, multi-tenant customer or patient portals for sectors such as housing and healthcare, integrated with back-office systems.
- Business Apps Custom internal business applications built with Microsoft Power Platform and .NET, extending core enterprise systems with low-code and pro-code components.
- Mobile Apps Native and cross-platform mobile application development for Dutch organizations, delivered as part of broader digital programs.
- Digital Strategy Consultancy Advisory engagements covering digital roadmaps, target operating models, and platform strategies for Dutch organizations in healthcare, housing, education, industry, and services.
- UX Design Services User research, experience design, and interface design services delivered as standalone or integrated engagements alongside platform builds.
- Data & Performance Services Analytics implementation and data-driven performance optimization for digital platforms, including measurement frameworks and reporting.
- AI & Innovation Services Applied AI and innovation services that integrate machine learning and intelligent features into digital platforms and customer journeys.
Quantifiable outcome
- 50% increase in website visitors for Bibliotheek AanZet
- +6 more outcomes
Companies that use Hoppinger
Customer profileNamed customers41 records
Segments5 records
Ideal customer profiles4 records
Hoppinger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature5 records
Hoppinger partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft Partner status with deep integration capabilities for Microsoft Dynamics 365, Business Central, Power Apps, SharePoint, Teams, Azure, and Microsoft 365 ecosystem. As a Microsoft Partner, Hoppinger leverages the complete Microsoft ecosystem for enterprise solutions.
- HubSpotcoreIntegration with HubSpot for marketing automation, sales, and customer service. HubSpot is used for marketing campaigns, customer engagement, and business intelligence.
- GooglecoreGoogle Partner for advertising, analytics (Google Analytics 4, Google Tag Manager), SEO optimization, and marketing automation. Integration with Google Ads, YouTube, and Google marketing ecosystem.
- SalesforcecoreIntegration with Salesforce CRM for customer relationship management, sales automation, and customer service applications.
- SAPcoreIntegration with SAP Business One and SAP systems for enterprise resource planning, business automation, and process management.
- DrupalcoreStrong expertise in Drupal CMS for building scalable websites and platforms. Won Drupal Splash Award for Boon Edam corporate multisite project.
- StrapicoreHeadless CMS expertise using Strapi for flexible content management and API-driven architecture for websites and applications.
- DockercoreContainer technology using Docker for consistent, isolated environments that are fast to test, deploy, and scale.
- AWScoreCloud hosting and infrastructure using Amazon Web Services for applications, providing flexibility, scalability, and enterprise-grade security.
- ExactcoreIntegration with Exact ERP and accounting systems for business process streamlining.
- AFAScoreIntegration with AFAS ERP systems for Dutch market business automation.
- Power BIcoreMicrosoft Power BI for business intelligence dashboards and data visualization.
- NLdigitalcoreBranch organization for Dutch digital sector. Hoppinger uses NLdigital general conditions (2025 and 2020 versions) as the legal basis for software development, cloud services, and digital service delivery partnerships.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Hoppinger competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Large European digital agency with strong Dutch roots, offering end-to-end digital transformation, technology, creative, and data services. Directly comparable to Hoppinger's full-service model but at significantly larger scale across multiple countries.
- Valtech: Global digital agency with strong European (including Benelux) presence offering strategy, technology, and experience design. Comparable in headless commerce and platform engineering but operates at much larger international scale.
- Emakina: Benelux-headquartered digital agency group covering strategy, technology, and creative services across Europe. Comparable full-service digital transformation offering with overlapping enterprise client base.
Direct peers
- Mirabeau (Cognizant): Dutch digital agency acquired by Cognizant, focused on strategy, design, and technology for enterprise and government clients. Highly comparable service portfolio, sector verticals, and headless platform expertise to Hoppinger.
- Iquality: Dutch digital agency specializing in Drupal, e-commerce, and digital platforms for enterprise and mid-market clients. Similar headless CMS and integration focus to Hoppinger, with overlapping service lines.
- Netvlies: Dutch digital agency focused on Drupal, e-commerce, and digital platforms with similar mid-market enterprise positioning in the Netherlands. Direct headless CMS and platform engineering overlap.
- The Valley: Dutch digital agency offering strategy, creativity, data, and technology services for enterprise clients. Comparable in service-line breadth and Dutch enterprise client focus.
- Newcraft: Dutch digital consultancy with comparable headless CMS, e-commerce, and platform engineering expertise, serving enterprise clients in similar verticals.
- Active Collective: Dutch digital agency with strong Drupal and headless architecture expertise, serving mid-market and enterprise clients with comparable technology stack and service model.
- Liones (Liones Group): Dutch digital agency with full-service digital transformation capabilities and healthcare/government vertical exposure, comparable in headcount range and Dutch market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Hoppinger social profiles
Digital presenceHoppinger compliance and trust
Trust signalCompliance2 records
Hoppinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoppinger leadership team
Management profileNumber of profiles
Profiles2 records
Hoppinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoppinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoppinger
What does Hoppinger do?
Hoppinger is a Dutch digital agency that designs, builds, and develops digital platforms, customer portals, e-commerce solutions, websites, and mobile applications for organizations. The firm combines digital strategy, UX design, data & performance, and AI/innovation services with technology engineering based on headless CMS, API-first patterns, and cloud platforms.
Is Hoppinger a public or private company?
Hoppinger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoppinger founded?
Hoppinger was founded in 2001. It employs 101 to 250 people.
Where is Hoppinger based?
Hoppinger is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Hoppinger make money?
Four revenue lines are on record. Digital Consulting and Strategy Services are the primary driver. The others are platform and Application Development, extended Team Services and data and Performance Services.
Who are Hoppinger's main competitors?
Broad incumbents on record are Dept Agency, Valtech and Emakina. Direct peers are Mirabeau (Cognizant), Iquality, Netvlies, The Valley, Newcraft, Active Collective and Liones (Liones Group).
Does Hoppinger have an API?
No public API is recorded for Hoppinger.
What industry is Hoppinger in?
Hoppinger's product category is Digital Agency Services. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization.