Mach

What Mach does

Mach is a Tier 1 supplier of full-stack off-road autonomy to OEMs operating across agriculture, construction, mining, defense, maritime, landcare, and logistics. Founded in 2022 through the merger of LSA Autonomy (defense/government autonomy since 2010) and Redshield Electronics (machine vision/ML consulting), the company is headquartered in Ely, Iowa (with a legal address in Finksburg, Maryland) and operates with 11-50 employees. Mach sells a modular six-product stack — Mach Command (central navigation and path planning processor), Mach Perception (rugged edge AI stereo vision on NVIDIA Jetson Orin Nano), Mach RadX (patent-pending phased array radar for perception through dust and vegetation), Mach Nexus (mesh radio communications with LTE telematics), Mach Pilot (handheld remote control), and Mach Ops (cloud fleet management with John Deere Ops Center integration) — that integrates directly into OEM equipment at the factory level.

The platform has logged 500,000 driverless miles and 250,000 hours of autonomous operation across 30+ vehicle platforms in 10+ countries, with flagship deployments including 250+ autonomous GUSS orchard sprayers (now owned by John Deere) and integrations with Amazone, Alamo Group, Dok-Ing, Frost, and Highline. Mach monetizes through hardware sales, software licensing, recurring Mach Ops subscriptions, and engineering services, with quote-based enterprise pricing, net-30 terms, and 20% deposits on orders above $100,000.

The business is venture-backed (a $7 million seed round led by The Venture Collective closed in December 2025 alongside a $1 million Iowa Economic Development Authority loan from May 2025) and led by CEO Colin Hurd, the founder of Smart Ag who exited to Raven Industries (later acquired by CNH Industrial), and CTO Rhett Schildroth, a John Deere auto-guidance and Greenstar Displays veteran.

Name

Mach

Legal name

Mach, Inc.

Website

https://mach.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Mach is a Tier 1 supplier of full-stack off-road autonomy hardware, software, and AI to OEMs in agriculture, construction, mining, defense, maritime, landcare, and logistics, with 25+ OEM partners and 500,000+ driverless miles logged.

Ownership category

akta.pro rank

Product category

Off-Road Autonomy Systems

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Industrial Machinery Manufacturing (3332)

SIC

Special Industry Machinery, Nec (3559), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), General Industrial Machinery & Equipment, Nec (3569)

akta.pro industry

PRIMARYIMABAIAH

Autonomy Software, AI & Mission Management (UAS/UXV)

Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Unmanned Aerial Systems (Drones) & Autonomous Platforms

SECONDARYIMABAIAD

Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms

Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Unmanned Aerial Systems (Drones) & Autonomous Platforms

SECONDARYHDAAAIAH

Marine & Underwater Robotics (USVs/UUVs)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Robotics & Autonomous Systems

SECONDARYAFAAAGAF

Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy)

Agriculture & Food Production/Agricultural Equipment & Technology/Agricultural Robotics & Automation (Autonomous Tractors, Weeding Robots)

SECONDARYHDAAAIAE

Construction & Mining Robotics

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Robotics & Autonomous Systems

SECONDARYTLAEAFAA

OEM Embedded Connectivity & Telematics Platforms

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

Keywords

• Off-road autonomy platform
• Autonomous machinery systems
• OEM autonomy integration
• Ruggedized hardware electronics
• Fleet management software

Headquarters

HQ city

Ely

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of ruggedized autonomy hardware including Mach Command, Perception, RadX, Nexus, and Pilot products. Hardware is sold to OEMs for factory integration into their equipment. Pricing follows per-unit model based on product specifications and quantity.
2. Software Licensing: Software licenses provided with hardware products, subject to Software User License terms. Software includes autonomy software, firmware, OTA updates, and cloud-based subscriptions. License is non-transferable, non-sublicensable, and tied to the Product.
3. Subscription Services: Mach Ops cloud platform includes subscription services for connected equipment capabilities (RTK, row-following, telematics, etc.) with credit card payment via third-party payment gateway. Annual subscription model for software maintenance and support.
4. Professional Services: Engineering time, design work, support, repairs, maintenance, and feature development services provided by Mach, billed separately or included with products and software.
5. Fleet Management Services: Ongoing fleet management, remote monitoring, and operational support services through Mach Ops platform, enabled through subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mach is a Tier 1 supplier of a full-stack off-road autonomy platform for OEMs, integrating ruggedized hardware (sensors, edge computing, mesh connectivity modules) with software (perception, navigation, radar, fleet management) directly into OEM equipment at the factory level. The platform enables autonomous operation across agriculture, construction, defense, mining, landcare, maritime, and logistics sectors, with 500,000+ driverless miles and 250,000+ hours of field-validated autonomous uptime across 30+ vehicle platforms in 10+ countries.

Product overview

Mach provides a modular full-stack off-road autonomy platform consisting of six integrated products: Mach Command (navigation and path planning central processor), Mach Perception (stereo vision and AI-based obstacle detection), Mach RadX (phased array radar for dust/vegetation penetration), Mach Nexus (mesh connectivity and telematics gateway), Mach Pilot (remote control handheld interface), and Mach Ops (cloud-based fleet management with Mission Control app). These products work together as a unified technology stack enabling OEMs to deploy autonomous off-road vehicles across agriculture, construction, mining, defense, landcare, maritime, and logistics sectors. The platform has logged 500,000 driverless miles and 250,000 hours of field operation across 30+ vehicle platforms in 10+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mach Command

Quantifiable outcome

• 500,000 driverless miles and 250,000 hours of autonomous field operation validating commercial proof
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• AmazoneflagshipOEM/ Whitelabel/ Licensing Partner · 1 December 2025German agricultural and landcare equipment manufacturer (Amazonen-Werke) integrating Mach's full-stack autonomy platform into their professional landscaping and turf management equipment. Represents Mach's expansion into the European agriculture market. Quote from Axel Graner, Product-/Export Manager, emphasizes automation as the clear solution to labor shortages.
• Dok-IngflagshipOEM/ Whitelabel/ Licensing Partner · 1 December 2025Croatian defense robotics firm integrating Mach's autonomy platform to expand into defense robotics. Validates Mach's reach into the European defense market and builds on its existing US military autonomy experience.
• Alamo GroupflagshipOEM/ Whitelabel/ Licensing Partner · 1 December 2025U.S. industrial equipment giant integrating Mach's autonomy platform into their landcare and vegetation management equipment. Alamo Group is a major US industrial equipment manufacturer with broad distribution.
• FrostcoreStrategic or Co-development PartnerFrost partnered with Mach to deliver precise, repeatable spray applications across golf course greens. The ASTRO product is powered by Mach's perception and autonomy stack, delivering optimized coverage, repeatable applications, and reliable performance for turf management.
• HighlinecoreStrategic or Co-development PartnerHighline partnered with Mach to solve livestock feeding challenges through combining camera-guided bunk tracking, automated steering, and load-cell precision. System reduces operator dependency while improving feed consistency, labor efficiency, and animal outcomes across every bunk line.
• GUSS AutomationflagshipStrategic or Co-development PartnerGUSS Automation (now owned by John Deere) partnered with Mach to build the first commercial autonomous sprayers for orchards and vineyards. The partnership began in 2016, with first commercial units delivered to customers in 2019. GUSS uses Mach's full hardware and software stack, with 250+ vehicles deployed covering 2 million acres. Now owned by John Deere, validating the commercial potential recognized by major OEMs.
• US ArmyflagshipOEM/ Whitelabel/ Licensing PartnerHistorical partnership from LSA Autonomy era. Mach (through predecessor company LSA Autonomy) worked on autonomous vehicle programs for the US Army, including the MDARS (Mobile Detection Assessment and Response System) and other defense applications.
• US Air ForceflagshipOEM/ Whitelabel/ Licensing PartnerHistorical partnership from LSA Autonomy era. Worked on autonomous systems and programs for US Air Force installations, applying defense-grade autonomy technology to security and operational applications.
• NOAAcoreOEM/ Whitelabel/ Licensing PartnerMach (through predecessor LSA Autonomy) has supported autonomous vessel programs for NOAA, providing autonomous navigation and perception systems for marine survey and data collection operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• John Deere: Largest agricultural equipment OEM with internal autonomy programs (AutoTrac, See & Spray, JD Ops Center). Now owns GUSS Automation, Mach's flagship commercial partner, making it both Mach's biggest customer reference and most direct competitive threat.
• Caterpillar: Construction and mining OEM with Cat MineStar autonomy suite for autonomous haul trucks and drilling. Operates as an incumbent competing for the same OEM-supplied autonomy business Mach targets in mining and construction.
• Komatsu: Construction and mining OEM with mature Smart Construction and FrontRunner autonomous haulage system. Comparable to Mach in offering factory-integrated autonomy for heavy equipment OEMs and mining customers.

Direct peers

• CNH Industrial / Raven Industries: Major ag and construction OEM that acquired Raven Industries (which had previously acquired CEO Colin Hurd's Smart Ag). CNH now develops in-house autonomy (OMNiPOWER, Raven Cart Automation), competing head-to-head with Mach's full-stack platform.
• Trimble: Provider of GNSS positioning, guidance, and autonomy technology for agriculture, construction, and mining — overlapping directly with Mach's positioning, navigation, and fleet management stack as a competing Tier 1 supplier.
• Bluewhite: Retrofit autonomy platform for tractors and off-road vehicles across orchards, vineyards, and specialty crops. Most direct competitor to Mach in the autonomous off-road agriculture Tier 1 supplier space.
• Monarch Tractor: Developer of an electric, autonomous tractor platform with full-stack hardware and software. Competes with Mach by selling autonomous capability directly into agriculture, often bypassing traditional OEM integration.
• Sabanto: Autonomous tractor company offering retrofits and full-stack autonomy for row-crop agriculture. Targets a similar OEM and grower customer base as Mach with comparable autonomy-as-a-service positioning.
• Sea Machines Robotics: Provider of autonomous control and perception systems for commercial marine vessels — directly comparable to Mach's maritime segment (Mach Operations for autonomous surface vessels, hydrographic survey, port ops).

Emerging players

• Aigen: Solar-powered agricultural robotics company building autonomous field robots for row-crop farming. Emerging competitor in the broader autonomous agriculture category that Mach addresses with its full-stack platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MACH.Innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mach