Museum of Tomorrow

What Museum of Tomorrow does

Museum of Tomorrow is a Berkeley-based 501(c)(3) nonprofit pop-up museum that translates abstract climate change issues into tangible, interactive experiences for Bay Area audiences. Founded in 2018 and operating under the ASUC umbrella at UC Berkeley, it runs four traveling pop-up exhibits across community college campuses and community events, primarily within the San Mateo County Community College District (Skyline College, Cañada College, College of San Mateo) and adjacent underserved communities. The core product is a portfolio of themed interactive installations including Igloo, Swimming Pool, Food Tornado, Fuelish Idling/Be Idle Free, Fast Fashion, and a Sea Rise Level VR experience, paired with behavior-change challenges such as the Wish Tree Challenge and protein-choice prompts. More recent additions include the SIM Mateo urban sustainability simulation, the Enermon energy-monitoring exhibit, and the Electra House installation.

The underlying technology is experiential rather than software-native: physical modular exhibit kits, a VR visualization module, and the Fuelish Idling RPG released on itch.io extend the experience to a digital channel. A small screen-scraped sustainable products platform is offered during visits to make behavior change immediately actionable. There is no proprietary software platform, no mobile app, and no disclosed AI components; the differentiation rests on exhibit design, content curation, and on-the-ground activation.

The business model is donation-driven rather than commercial. There are no admission fees; visitors engage for free at partner-hosted events. Funding comes from a tiered online donation portal ($50-$1,000), checks payable to ASUC/Museum of Tomorrow, and institutional partnership support from SMCCCD and Peninsula Clean Energy. The active operating team is approximately 4-5 core members plus rotating student assistants, supported by an advisory board with representation from UC Berkeley Haas and external innovators. Recognition includes 2024 California Community Colleges Board of Governors Energy & Sustainability Innovative Project Award, the 2024 CCCCO Community College Leadership Award and Green California Schools & Higher Education Award, and the 2025 Sustainable San Mateo County Sustainability Award.

Name

Museum of Tomorrow

Legal name

Museum of Tomorrow at Berkeley

Website

https://museumoftomorrow.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum of Tomorrow is a Berkeley-based 501(c)(3) nonprofit that runs four traveling pop-up interactive climate-education exhibits across Bay Area community colleges and underserved communities, funded by donations and institutional partnerships.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Climate education programs
• Pop-up museum exhibits
• Interactive sustainability installations
• Behavior change campaigns
• Environmental education experiences

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations: Museum of Tomorrow is a 501(c)(3) nonprofit organization. Accepts donations through an online portal and checks. Donations are made to ASUC/Museum of Tomorrow at Berkeley and may be claimed as charitable contributions.
2. Partnership Funding: Funding and support from institutional partners including SMCCCD, Peninsula Clean Energy, and recognition/awards that may provide operational support

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Museum of Tomorrow designs, builds, and deploys interactive pop-up museum exhibits that translate abstract and distant climate change issues into tangible, immediate, and actionable experiences for the general public. Its core offerings include five physical interactive installations (Igloo, Swimming Pool, Food Tornado, Fuelish Idling/Be Idle Free, Fast Fashion), a Sea Rise Level VR experience, and behavior-change challenges, delivered free of charge at college campuses and community events around the San Francisco Bay Area. The organization supplements physical exhibits with digital tools such as the Fuelish Idling RPG game on itch.io and a curated sustainable products platform.

Product overview

Museum of Tomorrow is a pop-up museum organization offering five core interactive climate-focused exhibits and experiences. The portfolio includes interactive climate exhibits (Igloo, Swimming Pool, Food Tornado), VR experiences (Sea Rise Level VR), educational games (Fuelish Idling RPG), sustainability simulations (Mini City/SIM Mateo, Enermon), and behavior-change challenges. The organization operates traveling pop-up exhibits around the Bay Area and hosts annual events like Earth Fest, combining these physical experiences with a sustainable products platform to transform climate action into a fun, immersive, and actionable social norm.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Climate Exhibits A suite of fun and interactive exhibits designed to inspire visitors to take action against climate change through visual, experiential, and instagrammable displays. Built for Bay Area college students, underserved communities, and the general public attending pop-up events.
• Sea Rise Level VR Activity Virtual reality experience that allows visitors to visualize and understand sea level rise impacts, making abstract climate change concepts tangible and immediate. Designed for general public visitors at pop-up events.
• Fuelish Idling RPG Game (MOT X Spare the Air) An educational role-playing game released on itch.io that teaches players about the environmental impact of vehicle idling and encourages behavior change toward cleaner air practices. Available to the public as a free playable web game.
• Mini City / SIM Mateo Interactive sustainability simulation exhibit that allows visitors to explore and understand urban sustainability concepts and decision-making. Built for Bay Area community college campuses and community audiences.
• Enermon Energy monitoring exhibit featuring 'Power Punch With Hydie' that provides interactive education about energy consumption and conservation for community college students and visitors.
• Earth Fest Annual sustainability festival featuring interactive exhibits, educational activities, and community engagement around environmental themes, hosted at Bay Area college campuses.
• Electra House Interactive exhibit focused on electrical energy and sustainable living practices for general public and student audiences at Bay Area pop-up events.
• Behavior Change Challenges Interactive challenges including the Wish Tree Challenge, Fast Fashion awareness, and protein choice alternatives designed to motivate visitors to alter daily habits for environmental impact. Targets general public visitors and college students at pop-up events.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SMCCCD (San Mateo County Community College District)coreStrategic or Co-development PartnerCurrent partner hosting multiple MoT exhibits including SIM Mateo and Enermon projects at district colleges. MoT creates custom sustainability exhibits for SMCCCD campuses.
• Peninsula Clean EnergycoreStrategic or Co-development PartnerCurrent partner supporting MoT's climate education initiatives in the Peninsula area. Alignment on clean energy and sustainability education goals.
• David Brower CenterminorStrategic or Co-development PartnerPast partner hosting MoT exhibits. David Brower Center is a Berkeley-based environmental organization focused on sustainability.
• SERC Berkeley (Student Environmental Resource Center)minorStrategic or Co-development PartnerPast partner at UC Berkeley supporting environmental and sustainability programs.
• ASUC (Associated Students of the University of California)coreStrategic or Co-development PartnerParent organization that sponsors Museum of Tomorrow at Berkeley as a student group. Provides nonprofit 501(c)(3) status and institutional support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Museum of Ice Cream: Pioneered the 'pop-up experiential museum' format in the U.S. with instagrammable, interactive installations that translate abstract themes into playful physical experiences — the same operational model Museum of Tomorrow applies to climate change.
• Color Factory: Operates immersive, location-rotating pop-up exhibits built around a curated theme (color, joy) with interactive installations designed for social sharing — directly comparable in format, audience, and experience design to Museum of Tomorrow's pop-ups.
• Meow Wolf: Operates large-scale, immersive, narrative-driven experiential art installations across multiple U.S. cities — comparable as a peer in the immersive/experiential museum category targeting similar demographics with interactive, shareable exhibits.
• ARTECHOUSE: Runs location-based digital and technology-driven art/immersive exhibits, including VR experiences — directly analogous to Museum of Tomorrow's use of VR (Sea Rise Level) and tech-forward exhibit design.
• Wonderspaces: Operates a rotating, traveling model of curated immersive art installations in multiple cities — sharing the same pop-up/rotating format and accessibility focus as Museum of Tomorrow's Bay Area exhibits.
• The Climate Museum: New York-based museum specifically dedicated to climate education through exhibitions and public programming — the most directly comparable climate-focused museum operator in terms of mission and audience.

Broad incumbents

• The Exploratorium: San Francisco-based interactive science museum focused on hands-on, inquiry-based learning — a broad incumbent in the same science/experiential museum category that Museum of Tomorrow targets with its climate-focused subset.
• California Academy of Sciences: Major San Francisco natural history and science institution with exhibits on climate, sustainability, and ecosystems — competes for the same Bay Area audience and educational programming dollars but at much larger scale.

Regional players

• Lawrence Hall of Science: UC Berkeley-affiliated public science center located in Berkeley — shares the Bay Area geography and university community with Museum of Tomorrow, and is a regional leader in K-12 STEM/sustainability programming.

Emerging players

• Climate Reality Project: Global climate education and advocacy organization delivering training, presentations, and educational content — competes for donor funding and institutional partnerships in the climate education space.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/museumoftomorrow/?hl=en
• Facebookfacebook.com/MuseumOfTomorrow
• LinkedInlinkedin.com/company/museum-of-tomorrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Tomorrow