JuicyScore
JuicyScore is a Singapore-based device intelligence platform that provides privacy-friendly anti-fraud and risk assessment solutions for digital lenders, banks, BNPL providers, e-commerce, insurance, and gaming companies across 45+ countries.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What JuicyScore does
JuicyScore is a Singapore-based device intelligence and anti-fraud platform founded in 2015 that serves digital lenders, banks, BNPL providers, neobanks, e-commerce platforms, insurance companies, gambling and gaming operators, and fintech businesses across more than 45 countries. The platform analyzes over 65,000 non-personal device parameters and 230+ predictors in real-time to generate fraud risk scores and behavioral analytics without collecting, storing, or processing personal data. Its privacy-first architecture produces a stable deviceID independent of manufacturer or operating system and is compliant with SOC 2 Type 2, ISO 27001, and ISO 9001 certifications.
The product portfolio comprises a core JuicyScore scoring engine plus four add-on modules: JuicyAI for automated machine learning and variable selection, JuicyAnalytics for benchmarking against regional market data, JuicyID for account takeover and multi-accounting protection, and JuicyLightning for high-speed event filtering in low-latency environments such as instant lending and fast KYC. Clients integrate via JavaScript SDK or mobile SDKs (Android, iOS) with plugins for Flutter and React Native, with typical go-live ranging from one day to a few weeks.
JuicyScore sells on a quote-based enterprise subscription model with annual billing, supported by direct field sales, a "Book a Demo" CTA on all pages, and pilot programs for validation. Documented customer logos include Tabby, Robocash, MoneyMan, UnaFinancial (serving 14M+ end-clients), CashExpress, CashX, Digido, Fingular, ATM Online, and PitaCash, with reported outcomes including up to 25 percentage points of fraud reduction, 1.5x approval rate increase, and 1.4x model capacity improvement. The company maintains a regional sales office in Dubai and partnerships with fintech associations across the Philippines, Mexico, MENA, and India.
JuicyScore firmographics
Firmographics- Name
- JuicyScore
- Legal name
- JuicyScore
- Website
- https://juicyscore.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JuicyScore is a Singapore-based device intelligence platform that provides privacy-friendly anti-fraud and risk assessment solutions for digital lenders, banks, BNPL providers, e-commerce, insurance, and gaming companies across 45+ countries.
- Ownership category
- akta.pro rank
JuicyScore industry classification
Industry- Product category
- Fraud Prevention Software
- NAICS
- Other Activities Related to Credit Intermediation (522390)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Risk Scoring, Decisioning & Orchestration (FSAMALAB)
- akta.pro secondary industries
- Device Fingerprinting & Behavioral Biometrics (FSAMALAL), Fraud Detection & Transaction Monitoring (FSAMALAA), Payments Fraud & Chargeback Prevention (HDADALAE), Risk, Fraud & 3DS Orchestration for Payments (FSAGABAL)
Keywords
Where JuicyScore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
JuicyScore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Device Intelligence API: Revenue generated from API-based device intelligence and fraud scoring services. Clients pay based on usage of the JavaScript SDK or mobile SDK integration with real-time scoring and data vector outputs.
- Enterprise Licensing: Scalable solutions for both large enterprises and growing companies. Pilot programs available for validation before full rollout, suggesting tiered enterprise licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
JuicyScore product offering
Product offeringCore offering
JuicyScore provides device-centric fraud prevention and risk assessment solutions, leveraging device intelligence, behavioral analytics, and connection analysis to help digital lenders, banks, insurance companies, and e-commerce platforms detect fraud and assess risk in real-time. The platform analyzes over 65,000 parameters through SDK integration to deliver device fingerprinting, behavioral scoring, and instant risk decisions without collecting personal identifiable information.
Product overview
JuicyScore is a privacy-friendly fraud prevention and risk management platform built on device intelligence and behavioral analytics. The platform analyzes over 65,000 non-personal device parameters to detect fraud, assess risk, and improve decision-making without collecting user identifiers. The core JuicyScore product provides real-time fraud scoring and device fingerprinting, while the add-on module ecosystem extends capabilities: JuicyAI optimizes custom anti-fraud models through automated ML, JuicyAnalytics automates risk reporting and benchmarking, JuicyID provides device identity management for account protection, and JuicyLightning delivers high-speed event filtering for low-latency environments. The platform serves industries including digital banking, online lending, e-commerce, gambling, gaming, fintech, and insurance, addressing use cases such as application fraud, account takeover, multi-accounting, bonus abuse, and advertising fraud.
Differentiator
Problem solved
Functional benefit
Brands
- JuicyScore: Core fraud prevention platform using device intelligence to detect and prevent fraud by analyzing device parameters and user behavior in real-time.
- JuicyAI
- JuicyAnalytics
- JuicyID
- JuicyLightning
Products and services
- JuicyScore
Quantifiable outcome
- Filters out up to 25 pp of potentially fraudulent borrowers in high-risk segment
- +6 more outcomes
Companies that use JuicyScore
Customer profileNamed customers17 records
Segments10 records
Ideal customer profiles4 records
JuicyScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
JuicyScore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Fintech PhilippinesminorIndustry association partnership for fintech ecosystem visibility in the Philippines market.
- Fintech MexicominorIndustry association partnership for fintech ecosystem visibility in the Mexico market.
- MENA Fintech AssociationminorRegional fintech association partnership covering Middle East and North Africa markets.
- India Fintech ForumminorIndia's leading fintech forum partnership for industry visibility and compliance engagement.
- FACEminorFintech association partnership for ecosystem engagement and industry recognition.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
JuicyScore competitors and assessment
Company assessmentDirect peers
- DataDome: Real-time bot and online fraud protection with device fingerprinting and behavioural analytics, sold as a low-latency API to e-commerce, classifieds, and digital lenders. Comparable on technology stack, SDK delivery model, and customer verticals.
- Sumsub: Identity verification and anti-fraud platform combining KYC, AML, device intelligence, and behavioural analytics. Strong overlap in BNPL, digital lending, and crypto customer base across emerging markets, competing with JuicyScore on ATO and multi-accounting detection.
- Arkose Labs: Bot and abuse prevention platform combining device intelligence with challenge-based risk decisioning for fintech, e-commerce, and gaming. Competes head-to-head with JuicyScore on multi-accounting, bonus abuse, and ATO use cases.
- Sift: AI-driven digital trust and fraud management platform serving fintech, e-commerce, and online lending customers with device, behavioural, and ML-based risk scoring. Closely comparable in API-first delivery, customer profile, and use cases (ATO, payment fraud, scams).
- Onfido: Digital identity verification provider with Atlas, an orchestration and fraud decisioning layer that competes with JuicyScore's risk scoring for fintech and BNPL onboarding. Comparable in API-first delivery and emerging-market expansion strategy.
- Fingerprint (formerly FingerprintJS): Pure-play device fingerprinting API used by fintechs, lenders, and e-commerce for visitor identification and fraud prevention. Closest direct technical peer to JuicyScore's device intelligence layer and competes in similar developer-led integrations.
Broad incumbents
- LexisNexis Risk Solutions (ThreatMetrix): Operates the ThreatMetrix Digital Identity Network, the largest device intelligence and behavioural analytics consortium in financial services. Directly competes with JuicyScore in risk scoring and fraud decisioning for banks, lenders, and e-commerce, but at much larger scale and with a broader data consortium.
- Experian Crosscore: Major credit bureau's fraud and identity platform combining bureau data, device intelligence, and ML decisioning. Overlaps with JuicyScore in serving digital lenders and BNPLs, particularly in LatAm and the UK.
- iovation (TransUnion): TransUnion's device reputation and fraud analytics unit, offering device-based risk scoring and consortium data for lenders and fintechs. Overlaps directly with JuicyScore's core offering but with deeper bureau data and enterprise sales coverage.
Emerging players
- SEON: Device fingerprinting, digital footprint, and AML/fraud platform focused on fintechs, BNPLs, and iGaming. Closely comparable to JuicyScore in customer profile (digital lenders, BNPL, emerging markets) and product breadth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JuicyScore social profiles
Digital presenceJuicyScore compliance and trust
Trust signalCompliance3 records
JuicyScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
JuicyScore leadership team
Management profileNumber of profiles
Profiles3 records
JuicyScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JuicyScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JuicyScore
What does JuicyScore do?
JuicyScore provides device-centric fraud prevention and risk assessment solutions, leveraging device intelligence, behavioral analytics, and connection analysis to help digital lenders, banks, insurance companies, and e-commerce platforms detect fraud and assess risk in real-time. The platform analyzes over 65,000 parameters through SDK integration to deliver device fingerprinting, behavioral scoring, and instant risk decisions without collecting personal identifiable information.
Is JuicyScore a public or private company?
JuicyScore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JuicyScore founded?
JuicyScore was founded in 2015. It employs 11 to 50 people.
Where is JuicyScore based?
JuicyScore is headquartered in Singapore, Singapore, in the Asia region.
How does JuicyScore make money?
Two revenue lines are on record. Device Intelligence API is the primary driver. The others are enterprise Licensing.
Who are JuicyScore's main competitors?
Direct peers on record are DataDome, Sumsub, Arkose Labs, Sift, Onfido and Fingerprint (formerly FingerprintJS). Broad incumbents are LexisNexis Risk Solutions (ThreatMetrix), Experian Crosscore and iovation (TransUnion). SEON is listed as an emerging player.
Does JuicyScore have an API?
Yes. JuicyScore provides an API that enables real-time fraud detection. Clients use JavaScript SDK or mobile SDK (Android/iOS) to integrate and automatically generate a JuicySession on the client-side. API calls retrieve score data and output vectors, allowing refinement of fraud prevention rules, optimization of scoring models, and enhancement of credit risk assessments. The output data vector includes device intelligence, user behavioral patterns, internet connection insights, and software data for precise decision-making. Developer documentation is at juicyscore.ai/en/how-it-works.
What industry is JuicyScore in?
JuicyScore's product category is Fraud Prevention Software. Its primary akta.pro industry code is FSAMALAB, Risk Scoring, Decisioning & Orchestration, with a secondary code of FSAMALAL, Device Fingerprinting & Behavioral Biometrics. Its NAICS code is 522390 and its SIC code is 6199.