POWER
POWER is a Nordic consumer electronics retailer serving general consumers across Norway, Sweden, Denmark, and Finland with electronics and appliances through retail and online channels.
- Company typePrivate
- Founded2015
- HeadquartersSkårer, Norway
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
POWER firmographics
Firmographics- Name
- POWER
- Website
- https://power.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- POWER is a Nordic consumer electronics retailer serving general consumers across Norway, Sweden, Denmark, and Finland with electronics and appliances through retail and online channels.
- Ownership category
- akta.pro rank
POWER industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Small Electrical Appliance Manufacturing (33521)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
Keywords
Where POWER is headquartered
LocationHeadquarters
- HQ city
- Skårer
- HQ country
- Norway
- HQ region
- Europe
Markets served
POWER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
POWER product offering
Product offeringCore offering
POWER is a Nordic consumer electronics and home appliances retailer operating physical stores and an e-commerce platform across the Nordic region. The company sells electronics, appliances, and related products directly to consumers under the positioning of "Hele Nordens elektrogigant" (All of the Nordics' electronics giant). It serves as a multi-channel retail destination for consumer electronics in Norway, Sweden, Denmark, and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics and Home Appliances Retail
Companies that use POWER
Customer profileSegments1 record
Ideal customer profiles1 record
POWER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POWER partnerships and signals
Strategic signalScale indicators1 record
POWER competitors and assessment
Company assessmentDirect peers
- NetOnNet: Swedish online and store-based consumer electronics retailer (part of the Komplett Group). Directly comparable in product range, online-first positioning, and Nordic consumer target.
- Elgiganten: Swedish/Nordic consumer electronics retail chain affiliated with Elkjøp. Comparable electronics assortment, multi-store footprint, and Nordic consumer target.
- Komplett: Norway-headquartered online-first consumer electronics and computing retailer. Closely comparable business model and target customer base to POWER as a Nordic online electronics store.
- Elkjøp: Largest Nordic consumer electronics retailer operating across Norway, Sweden, Denmark, and Finland. Directly comparable as a multi-country Nordic electronics chain competing head-to-head with POWER for the same consumer base.
- Expert: Nordic consumer electronics retail chain with significant Norwegian presence. Comparable in store footprint, product mix, and target customer base as a regional electronics chain.
- Power: Finnish consumer electronics retail chain sharing the same brand name in the broader Nordic market. Operates with directly comparable electronics assortment and consumer target in Finland.
Broad incumbents
- Best Buy: Largest specialty consumer electronics retailer globally with broad assortments and consumer-focused brand. Comparable as a benchmark for consumer electronics retail model and category strategy, though it does not operate in the Nordics.
- MediaMarkt: Pan-European consumer electronics big-box retailer with Norwegian operations. Comparable product categories and Nordic consumer base, but operates as a broader multinational incumbent with deeper scale.
- Amazon: Global online retail incumbent expanding across the Nordics. Comparable in online electronics assortment and consumer target, but operates at vastly greater scale and breadth than POWER.
- Euronics: European buying group of independent electronics retailers with Norwegian members. Comparable assortment and Nordic consumer target, though distributed across independent stores rather than unified retail brand.
Market position
Customer concentration
POWER social profiles
Digital presencePOWER financial estimates
Financial estimateRevenue estimate
Valuation estimate
POWER leadership team
Management profileNumber of profiles
POWER funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POWER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POWER
What does POWER do?
POWER is a Nordic consumer electronics and home appliances retailer operating physical stores and an e-commerce platform across the Nordic region. The company sells electronics, appliances, and related products directly to consumers under the positioning of "Hele Nordens elektrogigant" (All of the Nordics' electronics giant). It serves as a multi-channel retail destination for consumer electronics in Norway, Sweden, Denmark, and Finland.
When was POWER founded?
POWER was founded in 2015. It employs 5,001 to 10,000 people.
Where is POWER based?
POWER is headquartered in Skårer, Norway, in the Europe region.
Who are POWER's main competitors?
Direct peers on record are NetOnNet, Elgiganten, Komplett, Elkjøp, Expert and Power. Broad incumbents are Best Buy, MediaMarkt, Amazon and Euronics.
Does POWER have an API?
No public API is recorded for POWER.
What industry is POWER in?
POWER's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33521 and its SIC code is 3630.