Graham Media Group

What Graham Media Group does

Graham Media Group is a privately held local broadcast media company headquartered in Detroit, Michigan, and a wholly-owned subsidiary of Graham Holdings Company (NYSE: GHC). It operates seven local television stations across four states — KPRC (Houston, NBC), WDIV (Detroit, NBC), WSLS (Roanoke, NBC), KSAT (San Antonio, ABC), WKMG (Orlando, CBS), WJXT (Jacksonville, fully local), and WCWJ (Jacksonville, CW) — with combined operations reaching viewers in major U.S. media markets including the fourth-largest city in the nation. The stations produce local news, weather, investigative journalism, and original programming, supported by owned digital properties (Click2Houston, ClickOnDetroit, ClickOrlando, News4JAX, KSAT.com, WSLS.com) and an expanding podcast network.

Beyond broadcast, the company operates three wholly-owned digital subsidiaries: Graham Digital, a technology development group collaborating with Google, Facebook, YouTube, and Amazon on digital innovation; Omne, a data-driven digital advertising agency with proprietary measurement (Omne Convert); and Social News Desk, a social media management SaaS platform serving 2,500+ newsroom customers across five continents. Revenue is generated primarily through local and national broadcast television advertising, digital advertising agency services, recurring subscriptions for social media management software, and streaming/digital content distribution. The technology stack spans NEXTGEN TV (ATSC 3.0) via the Run3TV partnership, multi-platform OTT and streaming distribution, and recently deployed AI-driven vertical video monetization through AnyClip Vertical+.

The company also invests in original solutions journalism (the Solutionaries initiative) and a portfolio of podcasts including Florida's Fourth Estate, Your Florida Daily, Florida Foodie, Shattered, and Whatever the Weather. Strategic focus has shifted toward embedding AI into newsroom workflows, expanding digital and OTT distribution, and pursuing technology partnerships to future-proof the broadcast business against linear-TV secular decline.

Name

Graham Media Group

Legal name

Graham Media Group

Website

https://GrahamMedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Graham Media Group operates seven U.S. local broadcast television stations across four states plus digital subsidiaries (Graham Digital, Omne, Social News Desk) serving advertisers, newsrooms, and local audiences with multi-platform content, advertising, and social media management tools.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Advertising, Public Relations, and Related Services (5418), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Rolling News & Breaking News Channels (MPABAIAH)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Digital advertising services
• Social media management software
• News content production
• Multi-platform media distribution

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising sales across seven local stations in Houston, Detroit, Roanoke, San Antonio, Orlando, and Jacksonville markets, serving local and national advertisers with multi-platform campaigns.
2. Digital Advertising: Full-service digital advertising agency services through Omne, providing data-driven marketing solutions connecting companies with customers using best-in-class technology and local television reach.
3. Social Media Tools Subscription: Social News Desk provides social media management tools to 2,500+ newsroom customers globally with creative sponsorship opportunities to help broadcasters monetize social reach.
4. Streaming and Digital Content: Digital media and technology services through Graham Digital, including OTT platforms, podcasts, and digital experiences delivered across multiple screens.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Graham Media Group operates seven local television stations (KPRC-Houston/NBC, WDIV-Detroit/NBC, WSLS-Roanoke/NBC, KSAT-San Antonio/ABC, WKMG-Orlando/CBS, WJXT-Jacksonville, WCWJ-Jacksonville/CW) delivering local news, weather, and programming. The company supplements its broadcast operations with Graham Digital (digital media technology development), Omne (a results-driven digital marketing agency), and Social News Desk (a social media management platform serving 2,500+ newsrooms globally), enabling multi-platform advertising and content distribution across television, online, mobile, streaming, podcasts, and audio devices.

Product overview

Graham Media Group operates a multi-platform local media portfolio comprising seven broadcast television stations (KPRC-Houston/NBC, WDIV-Detroit/NBC, WSLS-Roanoke/NBC, KSAT-San Antonio/ABC, WKMG-Orlando/CBS, WJXT-Jacksonville/fully local, WCWJ-Jacksonville/CW), supplemented by Graham Digital (digital technology and innovation), Omne (data-driven marketing agency), and Social News Desk (social media management platform serving 2,500+ newsrooms). The company also produces original programming including the Solutionaries solutions journalism initiative and multiple podcasts such as Shattered, Florida's Fourth Estate, Your Florida Daily, and Florida Foodie. The portfolio delivers local news, programming, advertising solutions, and digital media tools across television, online, mobile, streaming, podcasts, and audio devices.

Differentiator

Problem solved

Functional benefit

Brands

• Solutionaries: Solutions journalism initiative showcasing creative thinkers making communities better, airing across digital, OTT and broadcast platforms with nearly a million YouTube views.
• Graham Media Group Podcast Network

Products and services

• KPRC Channel 2 (Houston)
• WDIV Local 4 (Detroit)
• WSLS 10 (Roanoke)
• KSAT 12 (San Antonio)
• WKMG News 6 (Orlando)
• WJXT Channel 4 / News4JAX (Jacksonville)
• WCWJ CW17 (Jacksonville)
• Graham Digital
• Omne
• Social News Desk
• Solutionaries

Quantifiable outcome

• WDIV is No. 1 NBC Affiliate among largest 40 markets nationwide
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Scripps Sports NetworkminorChannel Partner/ Reseller/ Distributor · 14 May 2026The UPSHOT League announced multi-platform media distribution including 15-game national schedule on Scripps Sports Network's FAST channel, with local over-the-air broadcasts across Charlotte, Greensboro, Jacksonville, and Savannah markets.
• NBCUniversal (Run3TV/ATSC 3.0)coreTechnology or Integration · 21 October 2025NBCUniversal invested in the ATSC 3.0 Framework Authority developing the Run3TV NextGen TV application platform for broadcasters. The investment supports expansion of interactive features for NextGen TV enabling more personalized viewer experiences.
• AnyClipcoreTechnology or Integration · 15 October 2025Graham Media Group is deploying AnyClip's Vertical+ AI-driven video product across its local stations in the United States. The product enables conversion and monetization of vertical videos, integrating social functions and advertising solutions.
• Gray MediaminorStrategic or Co-development Partner · 14 July 2025Graham Media Group and Gray Media launched an emergency donation drive for Texas flood relief, demonstrating collaboration during community crisis response.
• GooglecoreTechnology or IntegrationGraham Digital, the company's technology development group, has collaborations with Google as part of its digital innovation initiatives, recognized as a top industry innovator.
• FacebookcoreTechnology or IntegrationGraham Digital has collaborations with Facebook as part of its digital media initiatives, enabling advanced social media and digital advertising capabilities.
• YouTubecoreTechnology or IntegrationGraham Digital collaborates with YouTube for digital content distribution and streaming capabilities, including hosting the Solutionaries channel.
• AmazoncoreTechnology or IntegrationGraham Digital has collaborations with Amazon as part of its technology and digital media development efforts.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• E.W. Scripps Company: Owns and operates local broadcast TV stations and national networks (ION, Court TV). Comparable as a broadcast operator exploring digital and OTT expansion — Scripps Sports was also a recent GMG distribution partner.
• Hearst Television: Privately held operator of local TV stations owned by Hearst Corporation. Closely analogous to GMG as a privately-held, parent-backed broadcast group of comparable scale.
• Tegna: Operates a portfolio of local TV stations and digital assets (including VERIFY). Directly comparable as a multi-station broadcast group with focused investment in digital content and local journalism.
• Sinclair Broadcast Group: One of the largest US local TV station operators with national reach across more than 100 stations. Directly comparable in broadcast model, network affiliate mix, and ongoing investment in digital and streaming extensions.
• Gray Media: Operates a large portfolio of local broadcast television stations across the US (similar to GMG). Directly comparable on station count, network affiliations, and local advertising revenue model — already a known collaborator on the Texas flood relief initiative.
• Nexstar Media Group: Largest US local TV broadcaster with a national footprint and significant political advertising exposure. Comparable on broadcast operations, network affiliations, and acquisition-driven growth strategy.

Emerging players

• Townsquare Media: Operates local radio stations and digital marketing solutions for small/mid-market businesses. Partial overlap with GMG on local-market digital advertising services (analogous to Omne) and multi-platform local content distribution.

Broad incumbents

• Fox Television Stations: Owns and operates the Fox-owned local TV stations as part of Fox Corporation. Competes in the same local broadcast advertising market but as part of a much larger media conglomerate with national network economics.
• NBCUniversal Owned Television Stations: Operates NBC-owned local stations in major markets. Competes for local ad share and is GMG's NBC affiliation counterparty for KPRC, WDIV, and WSLS.

Others

• Graham Holdings Company: NYSE-listed diversified parent of Graham Media Group. Directly comparable as the parent entity; relevant for assessing consolidated financial position and capital allocation context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Solutionaries
• Facebookfacebook.com/354421781372571
• Instagraminstagram.com/grahammediagroup
• LinkedInlinkedin.com/company/graham-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graham Media Group