Pacific Power
Pacific Power is a regulated electric utility division of PacifiCorp (Berkshire Hathaway Energy) serving residential, commercial, and industrial customers in Oregon, Washington, and California through owned generation, transmission, and distribution infrastructure. It monetizes electricity sales under state-regulated rate cases, supplemented by the Blue Sky renewable energy program, demand response, and EV charging initiatives.
- Company typePrivate
- Founded1910
- HeadquartersPortland, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Pacific Power does
Pacific Power is a regulated electric utility division of PacifiCorp, itself a wholly-owned subsidiary of Berkshire Hathaway Energy, serving residential, commercial, and industrial customers across designated franchise territories in Oregon, Washington, and California. Founded in 1910 and headquartered in Portland, Oregon, the company operates a 5,001-10,000 employee organization that delivers electricity through owned generation, transmission, and distribution infrastructure, supplemented by smart meter deployments across its customer base. Core technology assets include a 600+ weather station network feeding a Wildfire Intelligence Center staffed seven days a week, covered conductor power line replacements to reduce ignition risk, drone-based line inspection in difficult terrain, and automated enhanced safety settings that activate during elevated fire conditions. Distribution is direct to consumers under state-granted exclusive service territories, with customer interactions managed through pacificpower.net, a mobile app, 24/7 call centers, and field service operations.
The business model is a regulated utility rate-of-return framework: revenue is generated through electricity sales subject to state Public Utility Commission rate cases in Oregon, Washington, and California, with recent and pending rate increases (2.9% implemented March 2026, 11% proposed by July 2027) recovering power costs that have tripled over five years, renewable energy investments, and 2024 winter storm restoration expenses. Adjacent revenue streams include the Blue Sky voluntary renewable energy subscription program (143,000 participants supporting 1,077,718 MWh of renewables in 2025 and ranked #1 for green power sales for 23 consecutive years by the U.S. National Laboratory of the Rockies), Time of Use pricing, Cool Keeper demand response ($30 annual bill credit), Wattsmart battery storage incentives, and EV charging infrastructure deployed across Oregon and Washington. Customer assistance programs include the Oregon Low Income Discount (68,000+ enrolled), Medical Baseline programs, and backup power rebates.
The company is in a financially consequential period, having agreed to more than $2.2 billion in wildfire-related settlements including a $575 million DOJ resolution and an Oregon jury verdict of $305 million, with more than 1,000 additional class action cases scheduled for trial in 2026-2027. As a response, PacifiCorp announced a $1.9 billion sale of Washington state generation, transmission, and distribution assets to Portland General Electric (with a Manulife Investment Management minority stake) in February 2026, subject to approximately 12 months of regulatory review. The asset sale, combined with multi-billion-dollar wildfire hardening capex, ongoing rate case activity, and an Oregon judicial order to demonstrate progress toward 2030, 2035, and 2040 emission reduction targets, defines Pacific Power's current strategic posture as one of financial recovery alongside infrastructure modernization.
Pacific Power firmographics
Firmographics- Name
- Pacific Power
- Legal name
- PacifiCorp
- Website
- https://pacificpower.net
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pacific Power is a regulated electric utility division of PacifiCorp (Berkshire Hathaway Energy) serving residential, commercial, and industrial customers in Oregon, Washington, and California through owned generation, transmission, and distribution infrastructure. It monetizes electricity sales under state-regulated rate cases, supplemented by the Blue Sky renewable energy program, demand response, and EV charging initiatives.
- Ownership category
- akta.pro rank
Pacific Power industry classification
Industry- Product category
- Electric Utility Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122), Electric Power Generation (22111)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)
- akta.pro secondary industries
- Community Solar Development & Subscription Management (EUAMAJAA), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)
Keywords
Where Pacific Power is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Pacific Power business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Electricity Sales and Distribution: Core regulated utility revenue from electricity generation, transmission, and distribution services to residential, commercial, and industrial customers. Revenue is subject to state utility commission rate regulation in Oregon, Washington, and California.
- Blue Sky Renewable Energy Program: Voluntary program where customers pay additional monthly fees to support renewable energy. Revenue allocated to renewable energy certificates, education/outreach, and community projects/habitat restoration.
- Rate Increases: Pacific Power implements rate increases approved by state utility commissions to recover costs including power costs, renewable energy investments, and infrastructure improvements. Recent increases include 2.9% residential rate increase and proposed 11% increase by July 2027.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Blue Sky Block - 100 kWh renewable energy blocks |
| Subscription | Monthly | Blue Sky Usage - Match 100% of electricity use |
| Subscription | Monthly | Blue Sky Habitat - Usage plus fish habitat restoration |
| Subscription | Annual | Blue Sky Bulk Savings - Large commercial customers |
| Subscription | Annual | California Climate Credit |
| Subscription | Monthly | Standard Residential Rate Increase |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pacific Power product offering
Product offeringCore offering
Pacific Power is a regulated electric utility that provides electricity generation, transmission, and distribution services to residential, commercial, and industrial customers across Oregon, Washington, and California. Its operations are supported by capital-intensive infrastructure including smart meters, a 600+ weather station network, covered conductor power lines, and a Wildfire Intelligence Center. The company offers supplementary programs such as the Blue Sky renewable energy subscription, solar interconnection/net metering, EV charging infrastructure, the Cool Keeper demand response program, Wattsmart battery incentives, backup power rebates, and community solar subscriptions.
Product overview
Pacific Power is a regulated electric utility (division of PacifiCorp, Berkshire Hathaway Energy) serving residential and commercial customers in Oregon, Washington, and California. The company operates as a single-platform utility with multiple customer-facing programs including: the Blue Sky renewable energy program for voluntary renewable block purchases and habitat restoration; customer generation/solar interconnection services for net metering and grid-tied systems; EV charging infrastructure and incentives; the Cool Keeper demand response program; battery storage incentives; and standard electricity service with smart meters, Time of Use pricing, and various bill assistance programs. Key programs include Blue Sky, Customer Generation, EV Charging, Cool Keeper, and Oregon Community Solar.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Sky Renewable Energy Program
- Customer Generation (Solar Interconnection)
- Electric Vehicle Charging Program Public EV charging infrastructure program with stations located in Bend, Klamath Falls, Madras, Mill City, and Otis (Oregon) and Yakima (Washington), combined with technical support and financial incentives for workplace and community charging and Time of Use pricing for EV customers.
- Qualifying Facilities (Power Purchase) PURPA-mandated power purchase program for qualifying generation projects. Pacific Power offers avoided cost pricing, standard power purchase agreements, and interconnection services for QFs up to 10 MW and large generator projects over 20 MW.
- Smart Meters and Energy Usage Tracking Smart meter infrastructure deployed across the service territory that provides real-time energy usage data and enables customers to track consumption patterns through online account management tools and usage insights reports.
- Cool Keeper Demand Response Program Oregon demand response program where customers receive a small device installed on their central AC or heat pump that briefly cycles off the unit (averaging 7 minutes) during peak demand events in exchange for an annual bill credit of approximately $30. Available in Central Willamette Valley, Central Oregon, Rogue Valley, and Umpqua Valley regions.
- Backup Power Rebate Programs Rebate programs covering portable power stations, batteries, and permanent backup generators for residential and licensed care facility customers. Oregon offers up to $4,000 for licensed care facilities and up to $1,000 for income-qualified medical customers; California offers a $300 base rebate with up to $500 additional for CARE/Medical Baseline participants.
- Oregon Community Solar Community solar subscription program allowing Oregon customers to receive monthly bill credits for subscribing to local community solar projects, enabling participation in solar generation without installing rooftop solar.
Quantifiable outcome
- 143,000 customers support renewable energy through Blue Sky program
- +5 more outcomes
Companies that use Pacific Power
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Pacific Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pacific Power partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, major, pilot and core.
- Central Oregon Community OrganizationsminorPacific Power awarded grants to multiple organizations in Central Oregon for electric vehicles, e-bikes, and charging infrastructure. Grantees include non-profit organizations, educational institutions, and community groups within Pacific Power's service area.
- Portland General ElectricmajorPortland General Electric announced a $1.9 billion acquisition agreement with PacifiCorp (parent of Pacific Power) to purchase specific generation, transmission, and utility operations in Washington state, including three facilities totaling 805 MW of capacity and 4,500 miles of transmission and distribution lines.
- RUTE SunTrackerpilotRUTE SunTracker's cable-stayed solar tracker system was installed at a southern Oregon Angus ranch as the first commercial installation site. The system features one-acre, 120-kilowatt array with 10 feet of clearance allowing cattle grazing underneath. Project received funding from US Department of Energy and US Department of Agriculture.
- Commute OptionscoreNonprofit organization administering e-bike rebate program in Bend, Oregon, providing $1,800 vouchers for electric bikes to income-eligible individuals, funded through Pacific Power's clean transportation initiatives.
- The Freshwater TrustcorePartnership for Blue Sky Habitat program where Pacific Power customers' $2.50 monthly donations fund native fish habitat restoration and stream ecosystem improvements in Oregon through The Freshwater Trust's coordination and matching grant dollars.
- Oregon Energy FundcorePacific Power partners with Oregon Energy Fund, a nonprofit agency, to provide energy assistance with donated funds. Pacific Power matches each dollar donated up to $144,000 to maximize impact for customers facing financial hardship.
- Energy Trust of OregoncorePartnership for solar incentives and renewable energy programs. Energy Trust of Oregon provides incentives for residential and commercial solar installations, working with Pacific Power customers to increase renewable energy adoption.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Pacific Power competitors and assessment
Company assessmentDirect peers
- Idaho Power: Vertically integrated IOU serving southern Idaho and eastern Oregon. Comparable as a mid-sized Pacific Northwest utility with regulated generation, transmission, distribution, and similar renewable/irrigation-driven load profile.
- Avista Corporation: Investor-owned utility providing electric and gas service in eastern Washington, northern Idaho, and parts of Oregon. Comparable as a multi-state Pacific Northwest utility serving overlapping geography with similar wildfire, hydro, and renewable program profiles.
- PacifiCorp (Rocky Mountain Power): Sister division of Pacific Power under PacifiCorp and Berkshire Hathaway Energy. Operates as a vertically integrated IOU in Idaho, Utah, Wyoming, and other western states — directly comparable business model, generation mix, and regulatory structure, with shared wildfire and energy-transition exposures.
- Puget Sound Energy: Investor-owned utility serving Washington state with electric and natural gas service. Directly comparable in regulatory framework (Washington UTC), customer mix, and energy-transition program offerings (renewable, EV, demand response).
- Portland General Electric: Investor-owned electric utility serving Oregon. Directly comparable as a Pacific Northwest IOU with similar regulatory framework, residential/commercial/industrial customer base, and overlapping service territory — and is the buyer of Pacific Power's Washington assets.
Others
- Berkshire Hathaway Energy: Parent of PacifiCorp and Pacific Power. Relevant as the consolidated energy platform — including PacifiCorp, MidAmerican Energy, NV Energy, BHE Renewables, and BHE Pipeline Group — providing strategic and capital context for Pacific Power's investment trajectory and exit options.
- Manulife Investment Management: Taking a minority equity stake in Portland General Electric's $1.9B acquisition of Pacific Power's Washington assets. Relevant as a financial partner and infrastructure investor pricing Pacific Power's underlying assets in a live M&A transaction.
Regional players
- Sacramento Municipal Utility District (SMUD): California public utility serving the Sacramento region. Comparable in terms of California regulatory exposure and renewable program offerings (SolarShares community solar, green tariffs) — but is a publicly owned utility rather than an IOU and does not directly compete in Pacific Power's territory.
Broad incumbents
- Xcel Energy: Large multi-state IOU operating across the western and central U.S., including Colorado, Minnesota, and the Southwest. Comparable as a regulated electric and gas utility with significant renewable program operations, though much larger and more geographically diversified than Pacific Power.
- Duke Energy: Large U.S. IOU operating across the Southeast and Midwest. Comparable as a vertically integrated regulated utility with wildfire-adjacent reliability risks, large renewable programs, and regulated rate-base growth — though significantly larger and not a direct regional competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Power social profiles
Digital presencePacific Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Power leadership team
Management profileNumber of profiles
Profiles3 records
Pacific Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Power
What does Pacific Power do?
Pacific Power is a regulated electric utility that provides electricity generation, transmission, and distribution services to residential, commercial, and industrial customers across Oregon, Washington, and California. Its operations are supported by capital-intensive infrastructure including smart meters, a 600+ weather station network, covered conductor power lines, and a Wildfire Intelligence Center. The company offers supplementary programs such as the Blue Sky renewable energy subscription, solar interconnection/net metering, EV charging infrastructure, the Cool Keeper demand response program, Wattsmart battery incentives, backup power rebates, and community solar subscriptions.
Is Pacific Power a public or private company?
Pacific Power is a private company. It is classified as corporate owned and is currently operating.
When was Pacific Power founded?
Pacific Power was founded in 1910. It employs 5,001 to 10,000 people.
Where is Pacific Power based?
Pacific Power is headquartered in Portland, United States, in the North America region.
How does Pacific Power make money?
Three revenue lines are on record. Electricity Sales and Distribution is the primary driver. The others are blue Sky Renewable Energy Program and rate Increases.
Who are Pacific Power's main competitors?
Direct peers on record are Idaho Power, Avista Corporation, PacifiCorp (Rocky Mountain Power), Puget Sound Energy and Portland General Electric. Others are Berkshire Hathaway Energy and Manulife Investment Management. Sacramento Municipal Utility District (SMUD) is listed as a regional player. Broad incumbents are Xcel Energy and Duke Energy.
Does Pacific Power have an API?
No public API is recorded for Pacific Power.
What industry is Pacific Power in?
Pacific Power's product category is Electric Utility Services. Its primary akta.pro industry code is EUAGADAJ, Green Tariffs & Utility Renewable Supply Programs, with a secondary code of EUAMAJAA, Community Solar Development & Subscription Management. Its NAICS code is 2211 and its SIC code is 4911.