Endeavor Indonesia
Endeavor Indonesia is a Jakarta-based non-profit founded in 2012 that selects and supports high-impact Indonesian entrepreneurs through a multi-stage selection process, the Scale Up by Endeavor growth program, and the Endeavor Catalyst co-investment fund, as the local affiliate of global network Endeavor.
- Company typePrivate
- Founded2012
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Endeavor Indonesia does
Endeavor Indonesia is a Jakarta-based non-profit organization founded in 2012 that operates as the Indonesian affiliate of Endeavor Global, a network spanning 45+ markets and 2,900+ high-impact entrepreneurs. The organization identifies, selects, and supports high-growth founders through a rigorous multi-step process — First Opinion Review, Second Opinion Review, Local Selection Panel, and International Selection Panel — with the organization stating it accepts roughly 1 in 60 candidates. Since inception it has selected 110+ entrepreneurs leading 71 companies across verticals including agriculture (Aruna, eFishery, Chickin), fintech (DANA, Aspire, Thunes), consumer and retail (Kopi Kenangan, Bobobox, Buttonscarves, ASTRO), logistics (Kargo, CARRO), and media (IDN, Female Daily Network, Kitabisa.com).
The core product surface is the Scale Up by Endeavor growth program, paired with the Endeavor Catalyst Fund (a rules-based co-investment vehicle that invests exclusively in Endeavor Entrepreneur-led companies), the Endeavor Open community platform, and the Endeavor Outliers designation for the top 10% of founders reaching $100M+ revenue, billion-dollar valuations, or IPOs. Underlying technology is intentionally lightweight: there is no proprietary core technology product, with operations running on the Endeavor Open digital community platform, virtual selection panels (Zoom-based), and partner programs such as the UK-Indonesia Tech Hub's Nurture to Scale initiative.
The business model is non-commercial: founders are not charged for selection or support services, and the organization is funded through corporate sponsorships (General Atlantic, AXA, Bain & Company, Cooley, EY, HSBC, Silicon Valley Bank, Zoom), board-affiliated partners (EMTEK, Gojek, DBS Bank, Singapore EDB, Triputra Agro Persada), and likely parent support from Endeavor Global. Governance is anchored by Chairman Arif P. Rachmat (Co-Founder and Executive Chairman of TAP Group) and a board that in 2025 added Achmad Zaky (Bukalapak founder) as the first Endeavor Entrepreneur to join the board, with day-to-day leadership handled by Managing Director Wayah Wiroto and Executive Director Devina Hartono across a 1–10 person Jakarta team.
Endeavor Indonesia firmographics
Firmographics- Name
- Endeavor Indonesia
- Legal name
- Endeavor Indonesia
- Website
- https://indonesia.endeavor.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Endeavor Indonesia is a Jakarta-based non-profit founded in 2012 that selects and supports high-impact Indonesian entrepreneurs through a multi-stage selection process, the Scale Up by Endeavor growth program, and the Endeavor Catalyst co-investment fund, as the local affiliate of global network Endeavor.
- Ownership category
- akta.pro rank
Endeavor Indonesia industry classification
Industry- Product category
- Entrepreneurship Support Services
- NAICS
- Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)
- akta.pro secondary industries
- SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE), Leadership, Management & Teamwork for Business (EDAMAHAI), Social Entrepreneurship & Impact Business (EDAMAHAK), Innovation Leadership & Leading Growth (EDABAAAO)
Keywords
Where Endeavor Indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Endeavor Indonesia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Non-profit Support Services: Endeavor Indonesia operates as a non-profit organization funded through partnerships, sponsorships, and likely Endeavor Global network support. Revenue is not generated from product sales but from supporting high-impact entrepreneurs who create economic multiplier effects in emerging markets.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Endeavor Indonesia product offering
Product offeringCore offering
Endeavor Indonesia is a non-profit organization that identifies, selects, and supports high-impact entrepreneurs in Indonesia through a rigorous multi-step selection process (First Opinion Review, Second Opinion Review, Local Selection Panel, International Selection Panel). Selected entrepreneurs gain access to global mentorship from 4,200+ mentors, investor introductions through Endeavor Catalyst, market expansion support, and a peer network of 2,900+ founders across 45+ markets. The organization also runs the Scale Up by Endeavor growth program for scale-stage companies.
Product overview
Endeavor Indonesia is a non-profit organization operating as part of the global Endeavor network, functioning as a community platform for high-impact entrepreneurs rather than a commercial SaaS product. The core offering centers on the Scale Up by Endeavor program—a structured growth accelerator providing mentorship, peer networking, and access to global networks. Supporting services include the Endeavor Catalyst Fund (co-investment vehicle), the International Selection Panel process (rigorous multi-step entrepreneur identification), and the Knowledge Center providing research and thought leadership. The platform connects entrepreneurs through various stages: First Opinion Review, Second Opinion Review, Local Selection Panel, and International Selection Panel, culminating in access to the global Endeavor network of 2,900+ founders across 45+ markets.
Differentiator
Problem solved
Functional benefit
Brands
- Scale Up by Endeavor: Growth acceleration program for startups, previously called ScaleUp Growth Program
Products and services
- Scale Up by Endeavor A growth acceleration program for high-impact Indonesian entrepreneurs and scale-stage startups that provides 5 months of curated mentorship, peer networking, and strategic guidance from global business leaders to support long-term growth strategy development.
- Endeavor Catalyst Fund A rules-based co-investment fund that invests exclusively in Endeavor Entrepreneur-led companies, providing growth capital to selected high-impact entrepreneurs while sustaining Endeavor's long-term operations.
- International Selection Panel (ISP)
- Nurture to Scale An 8-week scale-up program for Indonesian technology and tech-enabled startups, providing mentoring and workshops led by successful founders. Run in partnership with UK-Indonesia Tech Hub.
Quantifiable outcome
- 110+ high-impact entrepreneurs selected, creating 21.3K+ direct jobs and $2.5B+ in revenues (2023)
- +2 more outcomes
Companies that use Endeavor Indonesia
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
Endeavor Indonesia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Endeavor Indonesia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- UK-Indonesia Tech HubcoreUK-Indonesia Tech Hub, a technology and innovation hub initiated by the British Embassy in Jakarta, partnered with Endeavor to launch the 'Nurture to Scale' scale-up programme for Indonesian startups. The 8-week program provided mentoring and workshops led by successful founders, targeting technology/tech-enabled businesses with head offices in Indonesia. Up to 35 startups were selected to participate in the program running until January 2022.
- General AtlanticflagshipGeneral Atlantic served as the presenting sponsor for the 16th Virtual International Selection Panel, supporting Endeavor's global selection process.
- Emtek (PT Elang Mahkota Teknologi)coreEmtek joined Endeavor Indonesia's Board with President Director Alvin W. Sariaatmadja serving as board member. Emtek is one of Indonesia's leading technology and media conglomerates.
- GojekcoreGojek joined Endeavor Indonesia's Board with Co-CEO Andre Soelistyo serving as board member. Gojek is Southeast Asia's leading mobile on-demand service and payments platform.
- Singapore Economic Development Board (EDB)coreSingapore EDB joined Endeavor Indonesia's Board with Managing Director Chng Kai Fong serving as board member, strengthening cross-border entrepreneurship ties.
- DBS BankcoreDBS Bank joined Endeavor Indonesia's Board with Group Head of Institutional Banking Tan Su Shan serving as board member. DBS is one of Asia's largest banks.
- Triputra Agro Persada (TAP) GroupcoreTAP Group Co-Founder and Executive Chairman Arif P. Rachmat serves as Chairman of Endeavor Indonesia Board. TAP Group oversees palm oil and rubber operations with about 40,000 employees and 20,000 smallholder partnerships.
- AXAminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- Bain & CompanyminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- Cooley LLPminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- EYminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- HSBCminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- Silicon Valley BankminorCorporate sponsor supporting Endeavor's Virtual International Selection Panels.
- ZoomminorTechnology sponsor providing platform for Virtual International Selection Panels.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Endeavor Indonesia competitors and assessment
Company assessmentBroad incumbents
- Techstars: Global accelerator network running mentorship-driven programs worldwide; comparable to Endeavor in the accelerator-plus-mentor-network model, though typically targeting earlier-stage companies and operating industry-specific verticals.
- Y Combinator: The world's largest startup accelerator with global brand recognition; comparable to Endeavor in providing selection-driven access to a high-quality founder network, mentor base, and investor introductions, but operating a much larger and earlier-stage batch-based model.
- Startupbootcamp: Global accelerator network with industry-specific programs across multiple geographies; comparable in running structured mentor-driven accelerator programs, though generally sector-vertical focused rather than emerging-market focused.
- Plug and Play: Global innovation platform and accelerator with corporate partnership programs; comparable to Endeavor in connecting startups to Fortune 500 mentors and corporate sponsors, though with a stronger corporate-innovation vertical focus.
Others
- Endeavor Global: Parent organization of Endeavor Indonesia and the network that supplies 2,900+ entrepreneurs, 4,200+ mentors, and Catalyst Fund capital; directly comparable as the global umbrella for the same operating model.
Direct peers
- Antler: Global early-stage venture firm with active presence in Southeast Asia (including Indonesia); comparable in running structured selection programs and providing early-stage founder support, mentorship, and pre-seed capital.
- MassChallenge: Global non-profit accelerator supporting high-impact startups across multiple geographies; comparable non-profit structure, mentor-driven model, and zero-equity approach aimed at scaling entrepreneur outcomes.
- 500 Global: Venture firm and accelerator with strong emerging-market focus, including Southeast Asia operations; directly comparable to Endeavor Indonesia in targeting early- and growth-stage founders in emerging markets and providing mentorship and investor access.
- Seedstars: Switzerland-based group with a strong focus on emerging-market entrepreneurship through Seedstars World competitions and SSA (Seedstars Startup Academy); directly comparable in mission and emerging-market selection focus.
Regional players
- Station F: World's largest startup campus based in Paris hosting accelerator programs and corporate partners; comparable as an entrepreneurship support ecosystem with mentor access, though regional (Europe) rather than Indonesian.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Endeavor Indonesia social profiles
Digital presenceEndeavor Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endeavor Indonesia leadership team
Management profileNumber of profiles
Profiles8 records
Endeavor Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endeavor Indonesia M&A and investment
M&A and investmentM&A
Investments137 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endeavor Indonesia
What does Endeavor Indonesia do?
Endeavor Indonesia is a non-profit organization that identifies, selects, and supports high-impact entrepreneurs in Indonesia through a rigorous multi-step selection process (First Opinion Review, Second Opinion Review, Local Selection Panel, International Selection Panel). Selected entrepreneurs gain access to global mentorship from 4,200+ mentors, investor introductions through Endeavor Catalyst, market expansion support, and a peer network of 2,900+ founders across 45+ markets. The organization also runs the Scale Up by Endeavor growth program for scale-stage companies.
Is Endeavor Indonesia a public or private company?
Endeavor Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was Endeavor Indonesia founded?
Endeavor Indonesia was founded in 2012. It employs 1 to 10 people.
Where is Endeavor Indonesia based?
Endeavor Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does Endeavor Indonesia make money?
One revenue line is on record: non-profit Support Services.
Who are Endeavor Indonesia's main competitors?
Broad incumbents on record are Techstars, Y Combinator, Startupbootcamp and Plug and Play. Endeavor Global is listed as an others. Direct peers are Antler, MassChallenge, 500 Global and Seedstars. Station F is listed as a regional player.
Does Endeavor Indonesia have an API?
No public API is recorded for Endeavor Indonesia.
What industry is Endeavor Indonesia in?
Endeavor Indonesia's product category is Entrepreneurship Support Services. Its primary akta.pro industry code is EDAAAOAM, Entrepreneurship & Small Business Workforce Programs, with a secondary code of BPADAMAE, SME & Entrepreneurship Development (Trade-Linked). Its NAICS code is 81399 and its SIC code is 8600.