NewMark Merrill Companies
NewMark Merrill Companies is a privately held retail real estate firm that acquires, develops, owns, leases, and manages 90-100+ shopping centers totaling 11-13 million square feet across California, Colorado, Illinois, and Washington, serving 2,000+ tenants that include major national anchors and local entrepreneurs.
- Company typePrivate
- Founded1997
- HeadquartersWoodland Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NewMark Merrill Companies does
NewMark Merrill Companies, Inc. is a privately held, vertically integrated retail real estate firm that acquires, develops, owns, leases, and manages grocery-anchored and community shopping centers. Founded in 1997 by Sandy Sigal, the company operates across California, Colorado, Illinois, and Washington with a portfolio of 90-100+ shopping centers totaling 11-13 million square feet and a collective asset value exceeding $2 billion. It serves more than 2,000 tenants ranging from national anchors (Target, Home Depot, Kroger, CVS, Burlington, Sprouts) to local entrepreneurs who account for over 65% of the tenant base.
The firm's core operations are organized around five integrated service lines: Acquisitions & Development, Leasing, Property Management, Marketing, and Retail Technology. The proprietary technology division, operational for over 20 years, integrates third-party platforms (Placer.ai for foot traffic, MRI OnLocation for video-based traffic monitoring, Merchant Centric for review analytics, TengoInternet for WiFi analytics) with in-house tools including location-tracking customer analytics and an AI-powered social review analysis program. This stack supports the firm's tracking of 121.6 million customer visits annually and powers both operational decision-making and the ENGAGE customer-service program deployed across properties. A wholly-owned PropTech venture arm, BrightStreet Ventures, extends the firm into startup investment and platform development.
NewMark Merrill's revenue model is diversified across rental income from owned properties (recurring), third-party property management fees, leasing commissions, development and redevelopment fees, and technology services. Distribution is field-based, with dedicated regional offices and named SVP-level leasing leadership in Los Angeles, Sacramento, San Diego, Denver, and Chicago. The firm differentiates through an owner-centric property management approach (applying the same standards to third-party managed centers), community engagement programs (Wave of Kindness, ArtWalk), and a focus on underserved, high-growth markets where it sources off-market deal flow.
NewMark Merrill Companies firmographics
Firmographics- Name
- NewMark Merrill Companies
- Legal name
- NewMark Merrill Companies, Inc.
- Website
- https://newmarkmerrill.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NewMark Merrill Companies is a privately held retail real estate firm that acquires, develops, owns, leases, and manages 90-100+ shopping centers totaling 11-13 million square feet across California, Colorado, Illinois, and Washington, serving 2,000+ tenants that include major national anchors and local entrepreneurs.
- Ownership category
- akta.pro rank
NewMark Merrill Companies industry classification
Industry- Product category
- Commercial Real Estate Management
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
Keywords
Where NewMark Merrill Companies is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
NewMark Merrill Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Property Ownership: Owns and manages retail shopping centers, generating revenue through tenant rents across multiple properties in California, Colorado, Illinois, and Washington
- Property Management Services: Provides third-party property management services to other shopping center owners, generating management fee revenue
- Leasing Commissions: Earns leasing commissions by structuring tenant deals and optimizing retail mix for properties
- Development and Redevelopment: Generates returns through ground-up development and value-add redevelopment of shopping centers, including Crenshaw Imperial Plaza ($15M redevelopment) and Desert Sky Plaza II
- Technology Services: Offers proprietary technology solutions including analytics, WiFi, and customer insights to tenants and third-party owners
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
NewMark Merrill Companies product offering
Product offeringCore offering
NewMark Merrill Companies owns, leases, and manages a portfolio of 100+ community shopping centers totaling more than 13 million square feet across California, Colorado, Illinois, and Washington. The firm offers integrated commercial real estate services—acquisitions and development, leasing, property management, and marketing—delivered to its own portfolio and to third-party property owners.
Product overview
NewMark Merrill Companies is a boutique-sized but full-service retail real estate firm operating a platform of shopping center ownership, development, and management. The core offering consists of shopping centers across California, Colorado, Illinois, and Washington, supported by five integrated service lines: Acquisitions & Development, Leasing, Property Management, Marketing, and Retail Technology. The Retail Technology division provides proprietary data-driven solutions including location-tracking, AI-powered social analysis, foot traffic analytics via Placer.ai, video-based traffic monitoring through MRI OnLocation, WiFi analytics, and merchant review intelligence. Additional programs include the ENGAGE customer experience initiative and community programs like ArtWalk and Wave of Kindness. The company owns and manages over 100 shopping center communities with more than 2,000 tenants.
Differentiator
Problem solved
Functional benefit
Brands
- BrightStreet Ventures: NewMark Merrill's PropTech venture arm focused on developing new technology platforms for shopping center owners and managers.
Products and services
- Shopping Center Ownership and Leasing Ownership and operation of more than 100 community shopping centers totaling over 13 million square feet across California, Colorado, Illinois, and Washington, leased to 2,000-plus national, regional, and local tenants representing a $2 billion-plus portfolio.
- Acquisitions & Development Sourcing, underwriting, and executing shopping center acquisitions and ground-up or redevelopment projects for the firm's own portfolio and selected third-party clients, led by the Chief Development Officer and SVP of Acquisitions.
- Leasing Services Comprehensive leasing services for shopping center assets, including anchor, shop, pad, and restaurant leasing for national retailers, regional tenants, and local entrepreneurs, delivered by in-house leasing teams.
- Property Management Full-service property management for community shopping centers, covering operations, maintenance, tenant relations, and reporting for the firm's owned portfolio and select third-party owners.
- Retail Marketing Services
Quantifiable outcome
- Served 121,630,818 customers this year as tracked by their technology systems
- +4 more outcomes
Companies that use NewMark Merrill Companies
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles3 records
NewMark Merrill Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
NewMark Merrill Companies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- World Premier InvestmentscoreJoint venture partner with NewMark Merrill for Desert Sky Plaza II, a 297,363 SF shopping center development in Victorville, California. Partnership is part of the larger 100-acre Desert Plazas commercial project.
- RY PropertiescoreJoint venture partner (also referred to as R.Y. Properties) for Desert Sky Plaza II development in Victorville, CA. Co-developing the 30-acre, 297,400 square foot shopping center anchored by Target and Burlington.
- PR ConstructioncoreConstruction management firm managing the build for the Otay Mesa development project with Wendy's, Dutch Bros Coffee, and Quick Quack Car Wash tenants.
- SRS Real Estate PartnerscoreRepresented NewMark Merrill in securing all three national tenants (Wendy's, Dutch Bros, Quick Quack) at the Otay Mesa development site.
- BrightStreet VenturescoreNewMark Merrill's PropTech venture arm that develops new technology platforms leveraging advantages as shopping center owners and managers. Also invests in and assists startups through network of real estate portfolio owners and operators.
- Datex Property SolutionsstrategicReal estate portfolio management platform that integrates MRI or Yardi data to transform operations through actionable reporting, intelligent automation and insights. Proven in field for 20+ years with clients saving over $1MM in overhead.
- Placer.aistrategicAdvanced foot traffic analytics platform enabling instant generation of insights into property performance, maximizing acquisitions, optimizing leasing efforts and improving marketing.
- MRI OnLocationstrategicVideo-based technology providing consumer and vehicular traffic patterns specific to properties. Delivers customer numbers, demographics, sales performance by day, and live occupancy counts to maximize tenant value.
- Merchant CentricstrategicReputation management and operational intelligence platform empowering tenants to create meaningful connections with shoppers through consumer feedback analysis.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
NewMark Merrill Companies competitors and assessment
Company assessmentDirect peers
- Regency Centers Corporation: Public REIT that owns and operates grocery-anchored shopping centers across high-growth US markets. Directly comparable to NewMark Merrill's grocery-anchored community center strategy and tenant mix (Whole Foods, Sprouts, Kroger, ALDI).
- Brixmor Property Group: Public REIT operating a national portfolio of open-air shopping centers with similar anchor tenant composition. Competes with NewMark Merrill for acquisitions and tenants in overlapping Western and Midwest markets.
- Kimco Realty Corporation: Largest publicly-traded retail REIT with a national open-air shopping center portfolio. Competes for acquisition targets and represents a likely institutional buyer for any future NewMark Merrill exit.
- Phillips Edison & Company: Public REIT focused on grocery-anchored neighborhood shopping centers with similar tenant mix. Comparable in scale, strategy, and focus on necessity-based retail that has proven resilient through e-commerce disruption.
- Federal Realty Investment Trust: High-quality open-air retail REIT operating in coastal California and select Sunbelt markets — direct overlap with NewMark Merrill's California concentration. Comparable premium tenant mix including Whole Foods, CVS, and Regal-format entertainment tenants.
- Kite Realty Group: Public REIT focused on open-air shopping centers in Sunbelt and Midwest markets with similar grocery and discount retailer anchors. Comparable scale and tenant strategy to NewMark Merrill.
- Site Centers: Open-air shopping center REIT previously known as Cedar Realty Trust. Operates similar necessity-anchored centers and competes in adjacent markets, making it a credible comparable for portfolio composition and operations.
- SRS Real Estate Partners: National commercial real estate services firm specializing in retail tenant representation and shopping center leasing. Already partnered with NewMark Merrill (representing them in Otay Mesa leasing), making it both a peer and commercial counterparty.
- Pacific Retail Capital Partners: Boutique retail real estate owner/operator focused on Class A open-air centers in select West Coast markets. Comparable boutique scale and strategy, competing for similar infill acquisition opportunities.
Broad incumbents
- Brookfield Property Partners: Large global commercial real estate owner with a substantial US retail property portfolio. Represents a much larger incumbent competitor for institutional capital, JV partnerships, and major retail center acquisitions.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NewMark Merrill Companies social profiles
Digital presenceNewMark Merrill Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewMark Merrill Companies leadership team
Management profileNumber of profiles
Profiles14 records
NewMark Merrill Companies subsidiaries and ownership
Company hierarchySubsidiaries1 record
NewMark Merrill Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewMark Merrill Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewMark Merrill Companies
What does NewMark Merrill Companies do?
NewMark Merrill Companies owns, leases, and manages a portfolio of 100+ community shopping centers totaling more than 13 million square feet across California, Colorado, Illinois, and Washington. The firm offers integrated commercial real estate services—acquisitions and development, leasing, property management, and marketing—delivered to its own portfolio and to third-party property owners.
Is NewMark Merrill Companies a public or private company?
NewMark Merrill Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewMark Merrill Companies founded?
NewMark Merrill Companies was founded in 1997. It employs 101 to 250 people.
Where is NewMark Merrill Companies based?
NewMark Merrill Companies is headquartered in Woodland Hills, United States, in the North America region.
How does NewMark Merrill Companies make money?
Five revenue lines are on record. Retail Property Ownership is the primary driver. The others are property Management Services, leasing Commissions, development and Redevelopment and technology Services.
Who are NewMark Merrill Companies's main competitors?
Direct peers on record are Regency Centers Corporation, Brixmor Property Group, Kimco Realty Corporation, Phillips Edison & Company, Federal Realty Investment Trust, Kite Realty Group, Site Centers, SRS Real Estate Partners and Pacific Retail Capital Partners. Brookfield Property Partners is listed as a broad incumbent.
Does NewMark Merrill Companies have an API?
No public API is recorded for NewMark Merrill Companies.
What industry is NewMark Merrill Companies in?
NewMark Merrill Companies's product category is Commercial Real Estate Management. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSAEAJAE, New Development & Project Marketing (Pre-Construction Sales). Its NAICS code is 5312 and its SIC code is 6531.